{"id":8568,"date":"2020-04-20T08:21:00","date_gmt":"2020-04-20T08:21:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8568"},"modified":"2023-09-20T05:47:27","modified_gmt":"2023-09-20T05:47:27","slug":"mopub-ilrd-webinar","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/mopub-ilrd-webinar\/","title":{"rendered":"Obtener una ventaja con MoPub ILRD y Tenjin DataVault: Un seminario web"},"content":{"rendered":"<p><br>Estamos encantados de compartir nuestro \u00faltimo debate con MoPub sobre los datos a nivel de impresi\u00f3n (ILRD) y casos de uso nunca vistos de MoPub ILRD con DataVault de Tenjin.<\/p>\n\n\n\n<p>Tenjin construy\u00f3 el modelo LTV de ingresos publicitarios B\u00e1sico en 2017, y el modelo de ingresos publicitarios Avanzado se lanz\u00f3 en 2018. En 2019, Tenjin lanz\u00f3 nuestro modelo de ingresos publicitarios Pro utilizando MoPub ILRD con datos granulares a nivel de impresi\u00f3n. Nos asociamos con nuestros amigos de MoPub para discutir la evoluci\u00f3n de los informes de datos de ingresos publicitarios y el papel que desempe\u00f1an los datos a nivel de impresi\u00f3n en la toma de decisiones importantes sobre la estrategia de monetizaci\u00f3n. Discutimos algunos casos de uso, y Tenjin ofreci\u00f3 formaci\u00f3n para ILRD en el seminario web. El moderador es David Gregson, Director de Producto de MoPub, y Matthaus Krzykowski, Director de Plataforma de Tenjin.<br>\u00bfQu\u00e9 demonios es ILRD? B\u00e1sicamente, permite a los editores ver una estimaci\u00f3n de cu\u00e1nto dinero han ganado por cada impresi\u00f3n servida. Los datos de ingresos a nivel de impresi\u00f3n, tal y como los describe MoPub, permiten a los editores de plataformas completas aprovechar los datos para comprender mejor a sus usuarios mediante la adhesi\u00f3n a tres principios: acceso, claridad y flexibilidad.<\/p>\n\n\n\n<p>Se trata de datos precisos y granulares, y lo que estos datos pueden hacer por los editores con los nuevos casos de uso se descubre continuamente. El ILRD de MoPub, combinado con DataVault de Tenjin, cambia las reglas del juego.<\/p>\n\n\n\n<p>Discutimos un caso de uso, mostrando el n\u00famero \u00f3ptimo de anuncios con Tenjin Data Exporter (Training #211, Tenjin). Esta formaci\u00f3n es uno de los tres casos de uso tratados en el seminario web y uno de los que el cient\u00edfico de datos de Tenjin, Mei-Han Weng, present\u00f3 en el PGC Londres 2020. Matthaus y David discuten la tasa de retenci\u00f3n y su importancia para las impresiones del juego in-app.<\/p>\n\n\n\n<p>Otras formaciones de Tenjin destacadas en el seminario web son:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>#701 Tenjin MoPub C\u00e1lculo ILRD LTV<\/li>\n\n\n\n<li>#705 An\u00e1lisis de la curva de ca\u00edda eCPM<\/li>\n\n\n\n<li>#711 Pruebas A\/B de ingresos publicitarios<\/li>\n<\/ul>\n\n\n\n<p>Puede solicitar la formaci\u00f3n indicada aqu\u00ed.<\/p>\n\n\n\n<p>Por \u00faltimo, analizamos cuatro predicciones sobre el futuro del seguimiento de los ingresos publicitarios. \u00bfEstamos de acuerdo en la mayor\u00eda, en todas o en ninguna? Adem\u00e1s, \u00bfen qu\u00e9 est\u00e1 de acuerdo o en qu\u00e9 no? H\u00e1ganoslo saber en&nbsp;<a href=\"https:\/\/twitter.com\/tenjinIO\">Twitter<\/a>!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.mopub.com\/webinar-impression-level-revenue-data-tenjin?utm_source=tenjin&amp;utm_medium=organic&amp;utm_campaign=20200417_global_Tenjing-ILRD&amp;utm_content=webinar\" style=\"background-color:#6bb4e1\">SINTON\u00cdZATE AQU\u00cd<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We are very ecstatic to share our latest discussion with MoPub on impression-level data (ILRD) and never before seen use-cases of MoPub ILRD with Tenjin\u2019s DataVault. Tenjin built the Basic ad revenue LTV model in 2017, and the Advanced ad revenue model was launched in 2018. In 2019, Tenjin released our Pro ad revenue model&#8230;<\/p>","protected":false},"author":9,"featured_media":8569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-8568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Getting an advantage with MoPub ILRD &amp; Tenjin DataVault: A webinar | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/mopub-ilrd-webinar\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getting an advantage with MoPub ILRD &amp; Tenjin DataVault: A webinar | Tenjin\" \/>\n<meta property=\"og:description\" content=\"We are very ecstatic to share our latest discussion with MoPub on impression-level data (ILRD) and never before seen use-cases of MoPub ILRD with Tenjin\u2019s DataVault. Tenjin built the Basic ad revenue LTV model in 2017, and the Advanced ad revenue model was launched in 2018. In 2019, Tenjin released our Pro ad revenue model...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/es\/blog\/mopub-ilrd-webinar\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-20T08:21:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-20T05:47:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Getting-an-advantage-with-MoPub-ILRD-Tenjin-DataVault-A-webinar.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1917\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ebony Nicole Simone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ebony Nicole Simone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/ja\/blog\/mopub-ilrd-webinar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/ja\/blog\/mopub-ilrd-webinar\/\"},\"author\":{\"name\":\"Ebony Nicole Simone\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/30e5e0ac1a4b29affd2ee5317c5fa1a2\"},\"headline\":\"Getting an advantage with MoPub ILRD &amp; 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