{"id":8573,"date":"2020-04-07T08:24:00","date_gmt":"2020-04-07T08:24:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8573"},"modified":"2026-04-14T08:38:43","modified_gmt":"2026-04-14T08:38:43","slug":"benchmark-report-2020","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/benchmark-report-2020\/","title":{"rendered":"Informe de referencia sobre hipercasualidad 2020"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-14.png?resize=1024%2C307&#038;ssl=1\" alt=\"New report: From hyper to hybrid in 2024\" class=\"wp-image-11084\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-14.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-14.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-14.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-14.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-14.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p>We\u2019ve finalized our annual hyper-casual benchmark report that you can download below. In this report, we\u2019ve compiled the median CPIs for hyper-casual games with a breakdown per top country and top ad network. You learn which country has the lowest CPI of $0.16 on iOS.<\/p>\n\n\n\n<p>2019 was another year when hyper-casual games dominated app stores\u2019 top charts (<a href=\"https:\/\/sensortower.com\/blog\/hyper-casual-games-downloads-2019\">Sensor Tower<\/a>). 2020 is off to an interesting start with COVID-19, and hyper-casual should be prepared for some of its downstream effects on consumer behavior. To start, we\u2019ve analyzed hyper-casual games\u2019 CPIs and ad revenue collected by Tenjin in 2019, revealing new insights into the subgenre. We hope that this hyper-casual benchmark report provides you with some initial insights to improve your user acquisition strategies and better prepare you for the changing market.<\/p>\n\n\n\n<p>We hope you find this useful for your monetization and UA strategies.<\/p>\n\n\n\n<p>Some of the questions that we\u2019ve answered in the report:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What are the Top 15 countries for user acquisition based on CPI?<\/li>\n\n\n\n<li>What are the Top 10 ad networks based on ad spend and CPI?<\/li>\n\n\n\n<li>What are the Top 10 ad networks based on ad revenue?<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/hubs.ly\/H0pfJ9y0\" style=\"background-color:#6bb4e1\">Obtenga el informe<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We\u2019ve finalized our annual hyper-casual benchmark report that you can download below. In this report, we\u2019ve compiled the median CPIs for hyper-casual games with a breakdown per top country and top ad network. You learn which country has the lowest CPI of $0.16 on iOS. 2019 was another year when hyper-casual games dominated app stores\u2019&#8230;<\/p>","protected":false},"author":9,"featured_media":8574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2020 Hyper-casual Benchmark Report | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/benchmark-report-2020\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2020 Hyper-casual Benchmark Report | Tenjin\" \/>\n<meta property=\"og:description\" content=\"We\u2019ve finalized our annual hyper-casual benchmark report that you can download below. 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You learn which country has the lowest CPI of $0.16 on iOS. 2019 was another year when hyper-casual games dominated app stores\u2019...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/es\/blog\/benchmark-report-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-07T08:24:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:38:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/benchmark-copy.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ebony Nicole Simone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ebony Nicole Simone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/benchmark-report-2020\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/benchmark-report-2020\/\"},\"author\":{\"name\":\"Ebony Nicole Simone\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/30e5e0ac1a4b29affd2ee5317c5fa1a2\"},\"headline\":\"2020 Hyper-casual Benchmark Report\",\"datePublished\":\"2020-04-07T08:24:00+00:00\",\"dateModified\":\"2026-04-14T08:38:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/benchmark-report-2020\/\"},\"wordCount\":191,\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/benchmark-report-2020\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/benchmark-copy.jpeg\",\"articleSection\":[\"Reports\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/blog\/benchmark-report-2020\/\",\"url\":\"https:\/\/tenjin.com\/blog\/benchmark-report-2020\/\",\"name\":\"2020 Hyper-casual Benchmark Report | Tenjin\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/benchmark-report-2020\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/benchmark-report-2020\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/benchmark-copy.jpeg\",\"datePublished\":\"2020-04-07T08:24:00+00:00\",\"dateModified\":\"2026-04-14T08:38:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tenjin.com\/blog\/benchmark-report-2020\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tenjin.com\/blog\/benchmark-report-2020\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/tenjin.com\/blog\/benchmark-report-2020\/#primaryimage\",\"url\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/benchmark-copy.jpeg\",\"contentUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/benchmark-copy.jpeg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tenjin.com\/blog\/benchmark-report-2020\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tenjin.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"2020 Hyper-casual Benchmark Report\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tenjin.com\/#website\",\"url\":\"https:\/\/tenjin.com\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"alternateName\":\"Tenjin - 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