{"id":8573,"date":"2020-04-07T08:24:00","date_gmt":"2020-04-07T08:24:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8573"},"modified":"2026-05-19T15:15:58","modified_gmt":"2026-05-19T15:15:58","slug":"benchmark-report-2020","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/benchmark-report-2020\/","title":{"rendered":"Informe de referencia sobre los juegos hipercasuales de 2020"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-14.png?resize=1024%2C307&#038;ssl=1\" alt=\"Nuevo informe: De \u00abhiper\u00bb a \u00abh\u00edbrido\u00bb en 2024\" class=\"wp-image-11084\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-14.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-14.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-14.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-14.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-14.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ya hemos finalizado nuestro informe anual de referencia sobre juegos hipercasuales, que puedes descargar a continuaci\u00f3n. En este informe, hemos recopilado las medianas de CPI de los juegos hipercasuales, con un desglose por pa\u00edses y redes publicitarias principales. Descubrir\u00e1s qu\u00e9 pa\u00eds tiene el CPI m\u00e1s bajo: $0,16 en iOS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2019 fue otro a\u00f1o en el que los juegos hipercasuales dominaron las listas de \u00e9xitos de las tiendas de aplicaciones (<a href=\"https:\/\/sensortower.com\/blog\/hyper-casual-games-downloads-2019\">Sensor Tower<\/a>). El a\u00f1o 2020 ha tenido un comienzo interesante debido a la COVID-19, y el sector de los juegos hipercasuales deber\u00eda estar preparado para algunos de los efectos derivados que esto tendr\u00e1 en el comportamiento de los consumidores. Para empezar, hemos analizado los costes por instalaci\u00f3n (CPI) y los ingresos publicitarios de los juegos hipercasuales recopilados por Tenjin en 2019, lo que nos ha permitido obtener nuevos datos sobre este subg\u00e9nero. Esperamos que este informe comparativo sobre los juegos hipercasuales te proporcione algunas ideas iniciales para mejorar tus estrategias de captaci\u00f3n de usuarios y prepararte mejor para un mercado en constante evoluci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esperamos que esto te resulte \u00fatil para tus estrategias de monetizaci\u00f3n y adquisici\u00f3n de usuarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algunas de las preguntas que hemos respondido en el informe:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfCu\u00e1les son los 15 mejores pa\u00edses para la captaci\u00f3n de usuarios seg\u00fan el CPI?<\/li>\n\n\n\n<li>\u00bfCu\u00e1les son las 10 principales redes publicitarias seg\u00fan la inversi\u00f3n publicitaria y el CPI?<\/li>\n\n\n\n<li>\u00bfCu\u00e1les son las 10 principales redes publicitarias seg\u00fan los ingresos publicitarios?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/hubs.ly\/H0pfJ9y0\" style=\"background-color:#6bb4e1\">Obtenga el informe<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We\u2019ve finalized our annual hyper-casual benchmark report that you can download below. In this report, we\u2019ve compiled the median CPIs for hyper-casual games with a breakdown per top country and top ad network. You learn which country has the lowest CPI of $0.16 on iOS. 2019 was another year when hyper-casual games dominated app stores\u2019&#8230;<\/p>","protected":false},"author":9,"featured_media":8574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hyper-Casual Benchmark Report 2020 Edition | Tenjin<\/title>\n<meta name=\"description\" content=\"We gathered the median CPIs for hyper-casual games with breakdowns for country and ad network. Learn who has the lowest CPI and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/benchmark-report-2020\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyper-Casual Benchmark Report 2020 Edition | Tenjin\" \/>\n<meta property=\"og:description\" content=\"We gathered the median CPIs for hyper-casual games with breakdowns for country and ad network. Learn who has the lowest CPI and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/es\/blog\/benchmark-report-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-07T08:24:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-19T15:15:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/benchmark-copy.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ebony Nicole Simone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ebony Nicole Simone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/benchmark-report-2020\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/benchmark-report-2020\\\/\"},\"author\":{\"name\":\"Ebony Nicole Simone\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/30e5e0ac1a4b29affd2ee5317c5fa1a2\"},\"headline\":\"2020 Hyper-Casual Benchmark Report\",\"datePublished\":\"2020-04-07T08:24:00+00:00\",\"dateModified\":\"2026-05-19T15:15:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/benchmark-report-2020\\\/\"},\"wordCount\":191,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/benchmark-report-2020\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/benchmark-copy.jpeg\",\"articleSection\":[\"Reports\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/benchmark-report-2020\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/benchmark-report-2020\\\/\",\"name\":\"Hyper-Casual Benchmark Report 2020 Edition | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/benchmark-report-2020\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/benchmark-report-2020\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/benchmark-copy.jpeg\",\"datePublished\":\"2020-04-07T08:24:00+00:00\",\"dateModified\":\"2026-05-19T15:15:58+00:00\",\"description\":\"We gathered the median CPIs for hyper-casual games with breakdowns for country and ad network. 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