{"id":8647,"date":"2019-01-24T10:38:00","date_gmt":"2019-01-24T10:38:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8647"},"modified":"2026-04-14T08:31:13","modified_gmt":"2026-04-14T08:31:13","slug":"tenjin-presents-the-2018-mobile-ad-spend-report","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/tenjin-presents-the-2018-mobile-ad-spend-report\/","title":{"rendered":"Tenjin presenta el informe de gasto en publicidad m\u00f3vil de 2018"},"content":{"rendered":"<p>Analizamos $1.040 millones de datos de gasto publicitario en m\u00f3viles de la plataforma Tenjin para determinar qu\u00e9 redes y g\u00e9neros est\u00e1n a la cabeza en t\u00e9rminos de popularidad y rentabilidad.<\/p>\n\n\n\n<p>2018 fue un a\u00f1o que simult\u00e1neamente se apresur\u00f3 a pasarnos y, sin embargo, se sinti\u00f3 mucho m\u00e1s largo de lo esperado. Han pasado tantas cosas en doce meses -especialmente en el \u00e1mbito del marketing m\u00f3vil- que algo as\u00ed como nuestro&nbsp;<a href=\"https:\/\/blog.tenjin.io\/tenjin-is-now-a-snapchat-mobile-measurement-partner\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.12.1695118029670&amp;__hsfp=2360007836\">Asociaci\u00f3n para la medici\u00f3n m\u00f3vil de Snapchat<\/a>&nbsp;parece un recuerdo lejano.<\/p>\n\n\n\n<p>Ahora que nos hemos asentado c\u00f3modamente en un nuevo a\u00f1o, es importante echar la vista atr\u00e1s a 2018 para resumir su impacto en nuestra industria. Para ello, hemos analizado una muestra de los datos de gasto publicitario del a\u00f1o pasado de la plataforma Tenjin y hemos resumido sus principales lecciones en forma de perspectivas procesables. Aprendimos que el gasto en publicidad m\u00f3vil est\u00e1 en aumento, los IPC est\u00e1n en m\u00ednimos hist\u00f3ricos y descubrimos respuestas a las siguientes preguntas cruciales:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfCu\u00e1les son los 20 principales g\u00e9neros de juegos para m\u00f3viles por inversi\u00f3n publicitaria y cu\u00e1l es su IPC medio?<\/li>\n\n\n\n<li>Qu\u00e9 pa\u00edses se han vuelto m\u00e1s rentables para los editores m\u00f3viles desde 2017?<\/li>\n\n\n\n<li>\u00bfExisten redes publicitarias de alto rendimiento con un IPC inferior al de Facebook o Google?<\/li>\n<\/ul>\n\n\n\n<p>Estos son solo algunos datos que ayudar\u00e1n a editores y profesionales del marketing a tomar mejores decisiones de gasto y a desarrollar sus marcas durante 2019.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/resources.tenjin.com\/2018-ad-spending-report?utm_campaign=2018%20Ad%20Spending%20Report&amp;utm_source=blog\" style=\"background-color:#6bb4e1\">Obtenga el informe<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We analyzed $1.04 billion of mobile ad spend data from the Tenjin platform to determine which networks and genres are leading the pack in terms of popularity and cost-effectiveness. 2018 was a year that simultaneously rushed past us yet felt much longer than expected. So much has happened in a brief twelve months \u2014 especially&#8230;<\/p>","protected":false},"author":7,"featured_media":8522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tenjin Presents the 2018 Mobile Ad Spend Report | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/tenjin-presents-the-2018-mobile-ad-spend-report\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tenjin Presents the 2018 Mobile Ad Spend Report | Tenjin\" \/>\n<meta property=\"og:description\" content=\"We analyzed $1.04 billion of mobile ad spend data from the Tenjin platform to determine which networks and genres are leading the pack in terms of popularity and cost-effectiveness. 2018 was a year that simultaneously rushed past us yet felt much longer than expected. 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