{"id":8654,"date":"2018-12-17T10:42:00","date_gmt":"2018-12-17T10:42:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8654"},"modified":"2026-04-14T08:30:58","modified_gmt":"2026-04-14T08:30:58","slug":"hyper-casual-cpi-report","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/hyper-casual-cpi-report\/","title":{"rendered":"Tenjin presenta el informe de referencia del IPC de los juegos hipercasuales de 2018"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-15.png?resize=1024%2C307&#038;ssl=1\" alt=\"Nuevo informe: De \u00abhiper\u00bb a \u00abh\u00edbrido\u00bb en 2024\" class=\"wp-image-11086\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-15.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-15.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-15.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-15.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-15.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nuestro an\u00e1lisis de $48 millones de instalaciones de juegos hipercasuales revela nuevos y valiosos datos sobre el subg\u00e9nero m\u00e1s en boga de los videojuegos para m\u00f3viles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Juegos hipercasuales<\/strong>&nbsp;son el \u00faltimo y apasionante fen\u00f3meno que ha surgido en el mundo de los videojuegos para m\u00f3viles. Se han convertido r\u00e1pidamente en uno de los g\u00e9neros m\u00e1s rentables y populares de la tienda de aplicaciones, y los jugadores de todo el mundo no se cansan de ellos. Afortunadamente para los editores, las redes publicitarias para m\u00f3viles han podido ofrecer a los profesionales del marketing las opciones de adquisici\u00f3n de pago que necesitan para hacer crecer sus carteras de juegos hipercasuales de forma rentable. El mercado se est\u00e1 saturando, lo que significa que los editores deben actuar con rapidez para hacerse con todas las ventajas posibles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nuestras \u00faltimas novedades&nbsp;<strong>informe comparativo<\/strong>&nbsp;Resume nuestro an\u00e1lisis de m\u00e1s de 240 millones de instalaciones de juegos hipercasuales a partir de datos de muestra de la plataforma Tenjin. Estas instalaciones representan un gasto publicitario de $48 millones en 36 pa\u00edses durante el primer semestre de 2018. Para garantizar la significaci\u00f3n estad\u00edstica, solo se incluyeron los pa\u00edses con 1M o m\u00e1s instalaciones registradas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A partir de estos datos, hemos extra\u00eddo conclusiones sobre las siguientes cuestiones:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfEn qu\u00e9 medida resulta rentable el subg\u00e9nero \u00abhipercasual\u00bb en comparaci\u00f3n con los juegos para m\u00f3viles en general?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 pa\u00edses ofrecen los costes de publicaci\u00f3n m\u00e1s bajos y la mayor rentabilidad en t\u00e9rminos de cuota de mercado?<\/li>\n\n\n\n<li>\u00bfCu\u00e1l es la red de publicidad m\u00f3vil preferida por los editores de juegos hipercasuales?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Estas son solo algunas de las valiosas conclusiones que te ayudar\u00e1n a determinar cu\u00e1les son las plataformas, los pa\u00edses y las redes m\u00e1s rentables a la hora de expandirte&nbsp;<strong>juegos hipercasuales<\/strong>&nbsp;en 2018 y en adelante.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/resources.tenjin.com\/hyper-casual-cpi-benchmark-report-2018?utm_campaign=2018%20Hyper-Casual%20Benchmark%20Report&amp;utm_source=blog\" style=\"background-color:#6bb4e1\">Obtenga el informe<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Our analysis of $48 million in hyper-casual installs reveals powerful new insights into mobile gaming\u2019s hottest new sub-genre. Hyper-casual games&nbsp;are the latest exciting phenomenon to take shape in the mobile gaming world. They\u2019ve quickly become one of the most profitable and widely enjoyed genres in the app store, and players around the world can\u2019t get&#8230;<\/p>","protected":false},"author":7,"featured_media":8655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2018 Hyper Casual Games Report | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore hyper-casual CPI benchmarks and discover how acquisition costs vary across markets, platforms, and ad networks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/hyper-casual-cpi-report\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2018 Hyper Casual Games Report | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Explore hyper-casual CPI benchmarks and discover how acquisition costs vary across markets, platforms, and ad networks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/es\/blog\/hyper-casual-cpi-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-17T10:42:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:30:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Tenjin-Presents-The-2018-Hyper-Casual-Games-CPI-Benchmark-Report.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2050\" 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