{"id":8668,"date":"2018-11-15T10:52:00","date_gmt":"2018-11-15T10:52:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8668"},"modified":"2023-09-20T06:07:13","modified_gmt":"2023-09-20T06:07:13","slug":"3-ways-to-get-more-value-out-of-snapchat-ua-campaigns","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/3-ways-to-get-more-value-out-of-snapchat-ua-campaigns\/","title":{"rendered":"3 formas en que Tenjin permite a los vendedores de aplicaciones obtener m\u00e1s valor de su Snap\u0441hat UA"},"content":{"rendered":"

Last month, we proudly announced that Tenjin has officially been named a Snapchat Mobile Measurement Partner<\/a>!<\/p>\n\n\n\n

Our users are now able to attribute Snap installs and use Tenjin to calculate ROI & LTV for all Snap-acquired users. Furthermore, this means UA managers in Tenjin can now see even greater returns from their Snapchat user acquisition efforts. By combining aspects of the Tenjin growth infrastructure with the powerful targeting tools made available by Snap, app marketers can start executing any number of sophisticated digital marketing strategies that can put them ahead of the competition.<\/p>\n\n\n\n

Snapchat Audiences<\/h2>\n\n\n\n

The first feature to have on your radar is Snapchat Audiences<\/strong>, a powerful targeting tool provided by Snap and made all the more effective when combined with the Tenjin growth architecture. Used in concert, these tools can be especially useful when trying to move high-value users from an older project into a newly released title in hopes of generating more IAP revenue with fresh content. Here\u2019s how it\u2019s done:<\/p>\n\n\n\n

First, create a cohort of paying users and fetch a list of their advertising device IDs from DataVault<\/a>, Tenjin\u2019s proprietary data warehousing solution that all developer package<\/a> customers have access to. Next, upload this list of advertising device ID\u2019s into Snap Audience Match (SAM). Using these IDs, Snap will automatically match users from your list with Snap users, producing a list of known-paying users that can be used in your Snap campaign targeting!<\/p>\n\n\n\n

Keep in mind that these lists can be used both for inclusion and suppression, allowing for more efficient targeting when it comes to filtering out users that don\u2019t exhibit desired behaviors in IAP conversions or ad engagement. Be sure to play around with this, as there are limitless combinations of user segments!<\/p>\n\n\n\n

Snapchat Lookalike Audiences<\/h2>\n\n\n\n

Another way to scale your Snapchat efforts with Tenjin is through Lookalike Audiences<\/strong> (LAL), which allow marketers to extend their targeting to include Snapchat users with similar characteristics to any matched segment of users, including those identified through lists of advertising IDs. We hear from many UA managers that this one of the most efficient ways to target right users on Snapchat.<\/p>\n\n\n\n

Like audience matching, the process is pretty straightforward and involves pulling IDs from DataVault, matching the audience in Snapchat, and then choosing a country for targeting lookalikes. From there, it\u2019s just a choosing a lookalike type: either Similarity, Balance, or Reach<\/em>. This is especially useful when using a segment of your most engaged users.<\/p>\n\n\n\n

Snapchat Audience Insight<\/h2>\n\n\n\n
\"Snap<\/figure>\n\n\n\n

Snap Audience Insight<\/em><\/p>\n\n\n\n

Finally, we have Snap\u2019s Audience Insight<\/strong> tool. When targeting an audience with more than 1,000 users, Snap provides insights into identifying trends like demographics, locations, personal interests, and device breakdowns. This data has a myriad of uses! For example, upload a list of users that have completed IAPs within your app and find your paying demographics and adjust your budgets and bidding strategy accordingly.<\/p>\n\n\n\n

All of the above can be used both via the Snap Ads Manager<\/a> y Snap API<\/a>. The ad manager is especially useful when marketers are just getting used to the new toolkit and don\u2019t necessarily have enough resources to manage an API integration. However, if you want to streamline your ad optimization processes, API integration is something you\u2019ll definitely want to consider<\/p>\n\n\n\n

We just scratched a surface of what you can do using Tenjin and Snapchat! Stay tuned for more powerful growth marketing strategies.<\/p>","protected":false},"excerpt":{"rendered":"

Last month, we proudly announced that Tenjin has officially been named a Snapchat Mobile Measurement Partner! Our users are now able to attribute Snap installs and use Tenjin to calculate ROI & LTV for all Snap-acquired users. Furthermore, this means UA managers in Tenjin can now see even greater returns from their Snapchat user acquisition efforts….<\/p>","protected":false},"author":5,"featured_media":8669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"acf":[],"yoast_head":"\n3 Ways Tenjin Lets App Marketers Get More Value Out Of Their Snap\u0441hat UA | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/3-ways-to-get-more-value-out-of-snapchat-ua-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Ways Tenjin Lets App Marketers Get More Value Out Of Their Snap\u0441hat UA | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Last month, we proudly announced that Tenjin has officially been named a Snapchat Mobile Measurement Partner! 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