{"id":8691,"date":"2018-08-23T11:12:00","date_gmt":"2018-08-23T11:12:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8691"},"modified":"2026-04-14T08:24:01","modified_gmt":"2026-04-14T08:24:01","slug":"3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre\/","title":{"rendered":"3 lecciones que todos los desarrolladores de juegos deber\u00edan aprender del \u00e9xito del g\u00e9nero hipercasual"},"content":{"rendered":"

Los juegos hipercasuales para m\u00f3viles est\u00e1n de moda.<\/p>\n\n\n\n

En una plataforma hist\u00f3ricamente dominada por los puzles, los casinos sociales y los juegos de construcci\u00f3n y batalla, los juegos hipercasuales est\u00e1n cambiando el statu quo. Han conseguido combinar sencillez, accesibilidad y pr\u00e1cticas comerciales creativas para producir experiencias de juego \u00fanicas y rentables que les han llevado a dominar las listas de \u00e9xitos de la tienda de aplicaciones, ocupando en muchas ocasiones los diez primeros puestos gratuitos.<\/p>\n\n\n\n

Mientras que uno o dos \u00e9xitos podr\u00edan sugerir que se trata de una moda pasajera, el volumen y la consistencia de los t\u00edtulos hipercasuales que logran imponerse en las tiendas de aplicaciones sugieren que hay una estrategia permanente en juego, que merece la pena examinar. Hemos seleccionado las tres lecciones m\u00e1s importantes que todo desarrollador de videojuegos puede aprender del \u00e9xito del g\u00e9nero hipercasual.<\/p>\n\n\n\n

Cultivar la retenci\u00f3n en lugar de la adquisici\u00f3n<\/strong>
Los bienes inmuebles digitales son cada vez m\u00e1s dif\u00edciles de conseguir. Los datos sugieren<\/a> que la mayor\u00eda de los usuarios tienen entre 11 y 20 apps instaladas en sus dispositivos, mientras que un informe de 2017 de App Annie conclu\u00eda que, de media, la mayor\u00eda s\u00f3lo utiliza nueve aplicaciones al d\u00eda<\/a>. Combinado con el aumento de los costes de instalaci\u00f3n, todo apunta a un futuro en el que los editores tendr\u00e1n que dedicar el mismo esfuerzo, si no m\u00e1s, a retener a sus usuarios actuales mediante un flujo constante de lanzamientos de contenidos atractivos que a gestionar embudos de crecimiento para atraer nuevas instalaciones. Afortunadamente para ellos, muchos editores hipercasuales han encontrado una manera de lograr ese mismo efecto sin depender de la huella de instalaci\u00f3n de una sola aplicaci\u00f3n.<\/p>\n\n\n\n

Gracias al poder de la promoci\u00f3n cruzada, los editores hipercasuales pueden aprovechar las tendencias naturales de rotaci\u00f3n para dirigir el tr\u00e1fico de una aplicaci\u00f3n de su cartera a otra, cultivando una base de usuarios amplia y diversa en el proceso. En combinaci\u00f3n con un ciclo regular de lanzamientos, los editores hipercasuales pueden hacer de la retenci\u00f3n de la cartera una m\u00e9trica clave, en lugar de limitarse al rendimiento de un \u00fanico t\u00edtulo. En un ciclo de publicaci\u00f3n cada vez m\u00e1s orientado a los servicios, todos los desarrolladores har\u00edan bien en incluir lanzamientos regulares de contenidos en sus ciclos de lanzamiento. De este modo, podr\u00e1n mantener la atenci\u00f3n de los usuarios, cada vez m\u00e1s dif\u00edcil de conseguir.<\/p>\n\n\n\n

El juego m\u00e1s corto se impone<\/strong>
Cada vez hay m\u00e1s pruebas que sugieren que ofrecer sesiones de juego m\u00e1s cortas puede ser ventajoso para lograr el \u00e9xito comercial, independientemente de la plataforma. Atr\u00e1s quedaron los tiempos en que los desarrolladores s\u00f3lo pod\u00edan atender a los jugadores con m\u00e1s tiempo que dinero. Hoy, todo el mundo es jugador, incluidos los adultos con carrera y familia. Los desarrolladores tienen la oportunidad de ofrecer a los jugadores modernos experiencias de juego significativas que sean lo bastante peque\u00f1as como para caber en el poco tiempo libre de que disponen. Este ha sido un elemento b\u00e1sico del \u00e9xito en el dise\u00f1o de juegos para m\u00f3viles desde el principio, lo que ha permitido a desarrolladores como Rey.com<\/a> para ganar adeptos con t\u00edtulos que se adaptan a los viajes en tr\u00e1nsito, las pausas para ir al ba\u00f1o y las tomas del beb\u00e9.<\/p>\n\n\n\n

M\u00e1s recientemente, editores hipercasuales como Voodoo<\/a> han llevado esto al extremo absoluto con t\u00edtulos como Hole.io<\/a> y Salto en h\u00e9lice<\/a>son dos ejemplos de aplicaciones b\u00e1sicas y ligeras que permiten a los jugadores disfrutar de experiencias de juego significativas en menos de cinco segundos. En el caso de Helix Jump, los jugadores entran inmediatamente en el juego al arrancar, y la interfaz de usuario del men\u00fa principal desaparece en cuanto empiezan a jugar. Este compromiso con la jugabilidad de tama\u00f1o reducido ha contribuido en gran medida a la mayor\u00eda de los \u00e9xitos recientes en m\u00f3viles, y ya hay creencia entre los profesionales<\/a> que es igual de relevante para los editores de consolas y de sobremesa. En el caso de los juegos battle royale modernos, hubo diversos factores que contribuyeron al \u00e9xito de Fortnite<\/a> en PUBG<\/a>pero la relaci\u00f3n tiempo-valor fue sin duda una de las principales. En Fortnite, los jugadores pueden entrar y salir de las partidas m\u00e1s r\u00e1pidamente, mientras que PUBG obliga a los jugadores a tiempos de carga m\u00e1s largos, periodos de espera antes de la partida y partidas m\u00e1s largas, lo que hace m\u00e1s dif\u00edcil encajar las sesiones en horarios ocupados. Este y otros ejemplos sugieren que en un horizonte temporal lo suficientemente largo, el juego m\u00e1s corto gana a la alternativa.<\/p>\n\n\n\n

El multijugador impulsa el compromiso<\/strong>
El \u00e9xito de los juegos .io hipercasuales, en los que peque\u00f1os grupos de jugadores participan en sesiones de juego competitivo casual, pone de manifiesto el valor de dar prioridad a la funcionalidad multijugador. Sus posiciones en las listas de \u00e9xitos no solo sugieren altas cifras de descargas y participaci\u00f3n, sino que la posibilidad de interactuar\/competir con otros jugadores, aunque sea nominalmente, tambi\u00e9n es un potente motor de monetizaci\u00f3n. Dado que la mayor\u00eda de los editores modernos dependen de los anuncios de recompensa y las mejoras est\u00e9ticas para obtener ingresos, crear oportunidades para que los jugadores contextualicen sus propios logros en comparaci\u00f3n con los de otros jugadores puede tener un poderoso impacto en las tasas de conversi\u00f3n.<\/p>\n\n\n\n

Dicho esto, las funciones multijugador pueden ser una tarea ardua, incluso para desarrolladores experimentados, ya que a menudo requieren una sobrecarga t\u00e9cnica adicional con la que s\u00f3lo una minor\u00eda de desarrolladores de juegos tiene experiencia. Por suerte, hay una gran variedad de soluciones llave en mano disponibles a trav\u00e9s de plataformas como la Tienda de Activos Unity<\/a> que se encargan del trabajo pesado por un precio simb\u00f3lico. Con un poco de creatividad y modificaciones, estas plantillas pueden servir de base para crear juegos .io a la altura de cualquiera de los t\u00edtulos m\u00e1s exitosos de la tienda de aplicaciones.<\/p>\n\n\n\n

Los amemos o los odiemos, los t\u00edtulos hipercasuales han llegado para quedarse. Su simplicidad \u00fanica y su capacidad para armonizar con las limitaciones del hardware les han valido un considerable \u00e9xito comercial y de cr\u00edtica. Es el tipo de logro al que todos los desarrolladores deben prestar atenci\u00f3n si esperan disfrutar de lo mismo.<\/p>\n\n\n\n

\u00bfQuiere saber m\u00e1s sobre el mundo de los juegos hipercasuales? Consulte nuestra Juegos hipercasuales - Gu\u00eda completa para desarrolladores<\/a> \u00a1hoy en nuestro blog!<\/p>\n\n\n\n

\"\"\/<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

Mobile hyper-casual games are having a moment. On a platform historically dominated by puzzle, social casino, and build-and-battle titles, hyper-casual games are changing the status quo. They\u2019ve managed to combine simplicity, approachability, and creative business practices to produce unique, profitable gameplay experiences that have seen them dominating the app store charts, at many times occupying…<\/p>","protected":false},"author":7,"featured_media":8692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"acf":[],"yoast_head":"\n3 Lessons All Game Developers Should Learn From The Success Of The Hyper Casual Genre | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Lessons All Game Developers Should Learn From The Success Of The Hyper Casual Genre | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Mobile hyper-casual games are having a moment. On a platform historically dominated by puzzle, social casino, and build-and-battle titles, hyper-casual games are changing the status quo. They\u2019ve managed to combine simplicity, approachability, and creative business practices to produce unique, profitable gameplay experiences that have seen them dominating the app store charts, at many times occupying...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/es\/blog\/3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-23T11:12:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:24:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/3-Lessons-All-Game-Developers-Should-Learn-From-The-Success-Of-The-Hyper-Casual-Genre.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"788\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta 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