{"id":8703,"date":"2018-07-13T11:21:00","date_gmt":"2018-07-13T11:21:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8703"},"modified":"2026-04-14T08:22:47","modified_gmt":"2026-04-14T08:22:47","slug":"3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/","title":{"rendered":"3 formas en que los enlaces profundos diferidos pueden impulsar el crecimiento y la participaci\u00f3n de los vendedores de aplicaciones m\u00f3viles"},"content":{"rendered":"

El 11 de julio de 2018 se cumple el d\u00e9cimo aniversario desde que la tecnolog\u00eda de enlaces profundos para m\u00f3viles se puso a disposici\u00f3n de los desarrolladores por primera vez con el lanzamiento de iOS 2.0.<\/p>\n\n\n\n

Desde entonces, se ha convertido en un tema bastante pol\u00e9mico. Los detractores del mundo de el mundo acad\u00e9mico<\/a> y sector<\/a> han se\u00f1alado las preocupaciones en materia de seguridad y una supuesta falta de aplicaciones pr\u00e1cticas como factores que disuaden la inversi\u00f3n. Por otro lado, la mayor\u00eda de los profesionales del marketing de aplicaciones de compras y m\u00fasica que tienen \u00e9xito recurren ahora a los enlaces profundos, junto con creatividades publicitarias din\u00e1micas, para minimizar la fricci\u00f3n en el embudo de conversi\u00f3n e impulsar las conversiones. Las cifras de tr\u00e1fico muestran que el uso de enlaces profundos entre los profesionales del marketing de aplicaciones de compras, m\u00fasica y estilo de vida puede ser hasta 60 veces superior al de otras categor\u00edas de aplicaciones, como viajes, videojuegos y alimentaci\u00f3n y bebidas. Los profesionales del marketing del segundo grupo est\u00e1n dejando escapar algunas oportunidades valiosas.<\/p>\n\n\n\n

Como media general compromiso<\/a> y retenci\u00f3n<\/a> Dado que las cifras siguen descendiendo, es hora de que los especialistas en marketing de crecimiento m\u00f3vil de todos los sectores analicen detenidamente los enlaces profundos y reeval\u00faen el papel que desempe\u00f1an en las estrategias de crecimiento actuales. Se ha demostrado que las campa\u00f1as de adquisici\u00f3n de usuarios (UA) que aprovechan los enlaces profundos pueden generar segmentos de usuarios con m\u00e9tricas de crecimiento el doble<\/a> en comparaci\u00f3n con los adquiridos sin ellas. En muchos casos, la clave de su \u00e9xito ha sido enlaces profundos diferidos<\/a>, que pueden dirigir a los usuarios hacia flujos de incorporaci\u00f3n contextualmente relevantes, incluso si inicialmente no tienen instalada la aplicaci\u00f3n. Al enviar datos a la aplicaci\u00f3n para que se utilicen tras la instalaci\u00f3n, los enlaces profundos diferidos pueden mejorar los embudos de adquisici\u00f3n de usuarios y crear experiencias para los nuevos usuarios que sienten las bases para una mayor retenci\u00f3n de la base de usuarios. A continuaci\u00f3n se presentan algunas formas en las que los especialistas en marketing de crecimiento m\u00f3vil de todos los sectores pueden empezar a utilizar los enlaces profundos diferidos para impulsar el crecimiento y fomentar la participaci\u00f3n.<\/p>\n\n\n\n

C\u00f3mo generar tr\u00e1fico de anuncios de pago en redes sociales mediante promociones dentro de la aplicaci\u00f3n<\/strong>
En combinaci\u00f3n con campa\u00f1as publicitarias dirigidas en redes sociales, los enlaces profundos diferidos pueden utilizarse junto con promociones dentro de la aplicaci\u00f3n para crear flujos de incorporaci\u00f3n intuitivos que cumplan las promesas realizadas en los creativos de la campa\u00f1a. Una aplicaci\u00f3n de viajes que ofrezca paquetes vacacionales con descuento para parejas podr\u00eda lanzar una campa\u00f1a en Facebook como esta.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Mediante el uso de enlaces profundos diferidos, que Facebook lo admite de forma nativa<\/a>, la aplicaci\u00f3n podr\u00eda entonces dirigir a los usuarios directamente a esa promoci\u00f3n dentro de la aplicaci\u00f3n durante su primera sesi\u00f3n. Los profesionales del marketing de Tenjin pueden realizar un seguimiento de los ingresos generados por los enlaces profundos, junto con el resto de datos de la campa\u00f1a y del ROI, a\u00f1adiendo su URL de enlace profundo de Tenjin a las campa\u00f1as a trav\u00e9s del Gestor de anuncios de Facebook. Esta es una de las aplicaciones m\u00e1s habituales del uso de los enlaces profundos, pero solo es una peque\u00f1a muestra de todo lo que se puede hacer.<\/p>\n\n\n\n

Campa\u00f1as de marketing de influencers<\/strong>
El poder de la influencia cultural se ha convertido en un elemento fundamental de muchas estrategias de marketing de aplicaciones. La industria de los videojuegos, en particular \u2014donde las figuras populares del streaming generan niveles de interacci\u00f3n sin precedentes con su p\u00fablico\u2014, ha llegado a depender de los influencers para impulsar las descargas y fomentar la interacci\u00f3n. Gracias a los enlaces profundos diferidos, las campa\u00f1as de marketing de influencers pueden ser exponencialmente m\u00e1s eficaces al vincularse con las mec\u00e1nicas sociales del juego.<\/p>\n\n\n\n

Una editorial de juegos de estrategia o RPG que quiera impulsar las instalaciones mediante colaboraciones con streamers de Twitch podr\u00eda crear y proporcionar enlaces profundos diferidos \u00fanicos que, al utilizarlos para instalar la aplicaci\u00f3n, a\u00f1adan autom\u00e1ticamente a los usuarios al gremio o clan del streamer correspondiente dentro del juego. Al combinar la mec\u00e1nica del juego con la participaci\u00f3n de la comunidad, los editores de juegos para m\u00f3viles pueden minimizar las dificultades de incorporaci\u00f3n, impulsar la activaci\u00f3n y aumentar la retenci\u00f3n. Tambi\u00e9n es una forma eficaz para que los profesionales del marketing se aseguren de obtener un retorno de la inversi\u00f3n en lo que a menudo puede ser un canal de mayor riesgo, dado que las campa\u00f1as con influencers no ofrecen los mismos ciclos de retroalimentaci\u00f3n \u00fatiles que los canales program\u00e1ticos.<\/p>\n\n\n\n

Marketing de contenidos propios<\/strong>
Mantener un calendario regular de publicaci\u00f3n de contenidos se ha convertido en algo imprescindible para cualquier tipo de marca, y las aplicaciones m\u00f3viles no son una excepci\u00f3n. Aunque muchas marcas de comercio y estilo de vida con presencia en la web llevan a\u00f1os utilizando estructuras de enlaces internos para convertir el tr\u00e1fico de contenido en conversiones, una nueva ola de marcas B2C o bien se han dise\u00f1ado desde cero para dispositivos m\u00f3viles (Uber) o bien est\u00e1n viendo c\u00f3mo una parte enorme de sus ingresos se desplaza hacia los canales m\u00f3viles. Starbucks, que ahora registra m\u00e1s de 30% de ingresos a trav\u00e9s de su aplicaci\u00f3n m\u00f3vil<\/a>, es un ejemplo de esto \u00faltimo.<\/p>\n\n\n\n

El gigante del caf\u00e9 con sede en Seattle tambi\u00e9n cuenta con un presencia activa en los blogs corporativos<\/a>, publicando art\u00edculos destacados de forma peri\u00f3dica sobre productos de temporada. Mediante el uso de enlaces profundos diferidos, Starbucks podr\u00eda empezar f\u00e1cilmente a utilizar estos y otros contenidos propios para poner en marcha experiencias de incorporaci\u00f3n personalizadas para su producto m\u00f3vil, lo que, en \u00faltima instancia, se traducir\u00eda en una oportunidad de conversi\u00f3n para el producto que impuls\u00f3 a los lectores a actuar en primer lugar. Este tipo de actividad integrada en el embudo de conversi\u00f3n proporciona a los especialistas en marketing de contenidos otra m\u00e9trica de rendimiento que pueden utilizar para orientar sus esfuerzos, al tiempo que realizan contribuciones significativas y cuantificables a los resultados de la marca.<\/p>\n\n\n\n

Dado que el panorama de las aplicaciones m\u00f3viles es cada vez m\u00e1s competitivo, los profesionales del marketing deben aprovechar todas las herramientas a su alcance para impulsar el crecimiento y fomentar la participaci\u00f3n. Los enlaces profundos diferidos, aunque quiz\u00e1 no sean la soluci\u00f3n m\u00e1s novedosa, representan una oportunidad para que los equipos de crecimiento de cualquier tama\u00f1o mejoren el flujo del embudo de conversi\u00f3n y influyan positivamente en los indicadores clave de rendimiento de su base de usuarios.<\/p>\n\n\n\n

Si quieres saber m\u00e1s sobre c\u00f3mo Tenjin puede ayudar a tu equipo a sacar partido de los enlaces profundos diferidos como parte de la estrategia de crecimiento de tu aplicaci\u00f3n, no dudes en ponerte en contacto con nosotros en sales@tenjin.io.<\/p>","protected":false},"excerpt":{"rendered":"

July 11th, 2018 marks the 10 year anniversary since mobile deep linking technology was first made available to developers with the release of iOS 2.0. Since then, it\u2019s become something of a divisive topic. Detractors from the worlds of academia and industry have cited security concerns and an alleged lack of practical applications as deterrents to investment. On the…<\/p>","protected":false},"author":7,"featured_media":8704,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"acf":[],"yoast_head":"\nDeferred Deep Links for App Growth | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deferred Deep Links for App Growth | Tenjin\" \/>\n<meta property=\"og:description\" content=\"July 11th, 2018 marks the 10 year anniversary since mobile deep linking technology was first made available to developers with the release of iOS 2.0. Since then, it\u2019s become something of a divisive topic. Detractors from the worlds of academia and industry have cited security concerns and an alleged lack of practical applications as deterrents to investment. On the...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/es\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-13T11:21:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:22:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/3-Ways-Deferred-Deep-Links-Can-Drive-Growth-And-Engagement-For-Mobile-App-Marketers.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"683\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sunny Cha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sunny Cha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\\\/\"},\"author\":{\"name\":\"Sunny Cha\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/f5e66ef1e16354fac8102e0aa356bc52\"},\"headline\":\"3 Ways Deferred Deep Links Can Drive Growth And Engagement For Mobile App Marketers\",\"datePublished\":\"2018-07-13T11:21:00+00:00\",\"dateModified\":\"2026-04-14T08:22:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\\\/\"},\"wordCount\":880,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/3-Ways-Deferred-Deep-Links-Can-Drive-Growth-And-Engagement-For-Mobile-App-Marketers.jpeg\",\"articleSection\":[\"Best practices\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\\\/\",\"name\":\"Deferred Deep Links for App Growth | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/3-Ways-Deferred-Deep-Links-Can-Drive-Growth-And-Engagement-For-Mobile-App-Marketers.jpeg\",\"datePublished\":\"2018-07-13T11:21:00+00:00\",\"dateModified\":\"2026-04-14T08:22:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/blog\\\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/3-Ways-Deferred-Deep-Links-Can-Drive-Growth-And-Engagement-For-Mobile-App-Marketers.jpeg\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/3-Ways-Deferred-Deep-Links-Can-Drive-Growth-And-Engagement-For-Mobile-App-Marketers.jpeg\",\"width\":683,\"height\":512,\"caption\":\"Digital chain. Blockchain technology concept.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Ways Deferred Deep Links Can Drive Growth And Engagement For Mobile App Marketers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tenjin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/TenjinMMP\",\"https:\\\/\\\/www.youtube.com\\\/@TenjinMMP\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/f5e66ef1e16354fac8102e0aa356bc52\",\"name\":\"Sunny Cha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"caption\":\"Sunny Cha\"},\"url\":\"https:\\\/\\\/tenjin.com\\\/es\\\/blog\\\/author\\\/sunnycharoman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Enlaces profundos diferidos para el crecimiento de las aplicaciones | Tenjin","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/es\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/","og_locale":"es_ES","og_type":"article","og_title":"Deferred Deep Links for App Growth | Tenjin","og_description":"July 11th, 2018 marks the 10 year anniversary since mobile deep linking technology was first made available to developers with the release of iOS 2.0. Since then, it\u2019s become something of a divisive topic. Detractors from the worlds of academia and industry have cited security concerns and an alleged lack of practical applications as deterrents to investment. On the...","og_url":"https:\/\/tenjin.com\/es\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/","og_site_name":"Tenjin","article_published_time":"2018-07-13T11:21:00+00:00","article_modified_time":"2026-04-14T08:22:47+00:00","og_image":[{"width":683,"height":512,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/3-Ways-Deferred-Deep-Links-Can-Drive-Growth-And-Engagement-For-Mobile-App-Marketers.jpeg","type":"image\/jpeg"}],"author":"Sunny Cha","twitter_card":"summary_large_image","twitter_creator":"@TenjinMMP","twitter_site":"@TenjinMMP","twitter_misc":{"Escrito por":"Sunny Cha","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/"},"author":{"name":"Sunny Cha","@id":"https:\/\/tenjin.com\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52"},"headline":"3 Ways Deferred Deep Links Can Drive Growth And Engagement For Mobile App Marketers","datePublished":"2018-07-13T11:21:00+00:00","dateModified":"2026-04-14T08:22:47+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/"},"wordCount":880,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"image":{"@id":"https:\/\/tenjin.com\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/3-Ways-Deferred-Deep-Links-Can-Drive-Growth-And-Engagement-For-Mobile-App-Marketers.jpeg","articleSection":["Best practices"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/","url":"https:\/\/tenjin.com\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/","name":"Enlaces profundos diferidos para el crecimiento de las aplicaciones | Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/3-Ways-Deferred-Deep-Links-Can-Drive-Growth-And-Engagement-For-Mobile-App-Marketers.jpeg","datePublished":"2018-07-13T11:21:00+00:00","dateModified":"2026-04-14T08:22:47+00:00","breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/tenjin.com\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/3-Ways-Deferred-Deep-Links-Can-Drive-Growth-And-Engagement-For-Mobile-App-Marketers.jpeg","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/3-Ways-Deferred-Deep-Links-Can-Drive-Growth-And-Engagement-For-Mobile-App-Marketers.jpeg","width":683,"height":512,"caption":"Digital chain. Blockchain technology concept."},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"3 Ways Deferred Deep Links Can Drive Growth And Engagement For Mobile App Marketers"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"Tenjin","description":"Crecimiento Hecho Simple","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"Tenjin","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52","name":"Sunny Cha","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","caption":"Sunny Cha"},"url":"https:\/\/tenjin.com\/es\/blog\/author\/sunnycharoman\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/posts\/8703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/comments?post=8703"}],"version-history":[{"count":1,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/posts\/8703\/revisions"}],"predecessor-version":[{"id":17285,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/posts\/8703\/revisions\/17285"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/media\/8704"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/media?parent=8703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/categories?post=8703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/tags?post=8703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}