{"id":8715,"date":"2018-03-08T11:28:00","date_gmt":"2018-03-08T11:28:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8715"},"modified":"2026-04-14T08:21:26","modified_gmt":"2026-04-14T08:21:26","slug":"the-2017-tenjin-ad-monetization-report","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/the-2017-tenjin-ad-monetization-report\/","title":{"rendered":"El informe de monetizaci\u00f3n publicitaria de Tenjin de 2017"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>A medida que avanza la innovaci\u00f3n en el \u00e1mbito m\u00f3vil, la publicidad en aplicaciones sigue siendo un pilar fundamental de la monetizaci\u00f3n. Existen numerosas opciones disponibles para los editores que desean implementar soluciones b\u00e1sicas, pero para aprovechar al m\u00e1ximo el potencial de ingresos publicitarios, los responsables de monetizaci\u00f3n deben mantenerse al d\u00eda de las tendencias del mercado. En el mundo de la monetizaci\u00f3n de la publicidad m\u00f3vil, que evoluciona r\u00e1pidamente, esto es m\u00e1s f\u00e1cil de decir que de hacer.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En los \u00faltimos a\u00f1os, hemos visto c\u00f3mo los editores de juegos y aplicaciones casuales han pasado a depender de la inserci\u00f3n de anuncios para compensar la menor retenci\u00f3n y conversi\u00f3n. Muchos editores de juegos \u00abmidcore\u00bb dependen ahora de los anuncios con recompensas para impulsar sus econom\u00edas dentro de la aplicaci\u00f3n. Incluso algunos editores de juegos \u00abhardcore\u00bb, que en un principio se abstuvieron por completo de incluir anuncios, est\u00e1n empezando a experimentar con ellos para sus segmentos de usuarios con buena retenci\u00f3n pero sin conversi\u00f3n. Cada enfoque tiene sus propias ventajas y retos, y decidir qu\u00e9 estrategia es la adecuada para tu negocio requiere una comprensi\u00f3n s\u00f3lida de los matices y sutilezas inherentes a cada una de ellas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Teniendo esto en cuenta, hemos analizado m\u00e1s de&nbsp;<strong>$300 000 000 en ingresos publicitarios generados por m\u00e1s de 1 400 aplicaciones<\/strong>&nbsp;para ofrecer una visi\u00f3n detallada de la monetizaci\u00f3n de la publicidad m\u00f3vil actual. Tras un an\u00e1lisis riguroso, hemos sintetizado nuestras conclusiones en seis ideas clave de alto nivel que cualquier responsable de monetizaci\u00f3n m\u00f3vil puede utilizar para optimizar eficazmente su cartera de cara a los pr\u00f3ximos a\u00f1os.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>\u00bfQu\u00e9 redes generan m\u00e1s ingresos publicitarios para los editores?<\/u><\/strong><br>A los editores no les faltan opciones a la hora de monetizar a los usuarios mediante la publicidad en aplicaciones. Todas las principales redes han seguido innovando en sus productos este a\u00f1o, explorando nuevos formatos como el rich media y apostando a\u00fan m\u00e1s fuerte por pr\u00e1cticas de segmentaci\u00f3n eficaces. Tras su acuerdo de adquisici\u00f3n, que acab\u00f3 convirti\u00e9ndose en una ronda de financiaci\u00f3n, con Orient Hontai Capital, AppLovin sigue siendo la primera opci\u00f3n para los editores m\u00f3viles, generando 18,98% de nuestros ingresos publicitarios registrados. Les siguen Google, Unity Ads, Tapjoy y Adcolony, todas ellas con cuotas de mercado similares en la monetizaci\u00f3n publicitaria.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AppLovin \u2013 18,98%<\/li>\n\n\n\n<li>Google \u2013 18,79%<\/li>\n\n\n\n<li>Unity Ads 11.99%<\/li>\n\n\n\n<li>Tapjoy \u2013 11.48%<\/li>\n\n\n\n<li>AdColony \u2013 10.51%<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin-marketing.s3.amazonaws.com\/top-10partners-by-ad-revenue2.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>\u00bfLas impresiones de qu\u00e9 pa\u00eds generan m\u00e1s ingresos publicitarios para los editores?<\/u><\/strong><br>Dado que la gran mayor\u00eda del gasto dentro de las aplicaciones procede de Estados Unidos, no es de extra\u00f1ar que las impresiones publicitarias mostradas a los usuarios estadounidenses generen la mayor parte de los ingresos de los editores. Con la impresionante cifra de 60,93%, las impresiones de Estados Unidos representan m\u00e1s que las de los nueve pa\u00edses siguientes juntos. El Reino Unido, Canad\u00e1 y Jap\u00f3n representan porcentajes significativos de los ingresos totales registrados. En general, los editores pueden planificar con total seguridad dar prioridad a Estados Unidos por encima de cualquier otro pa\u00eds a la hora de dise\u00f1ar sus iniciativas de monetizaci\u00f3n publicitaria.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Estados Unidos 60,93%<\/li>\n\n\n\n<li>Gran Breta\u00f1a 8,661 TP6T<\/li>\n\n\n\n<li>China 6.24%<\/li>\n\n\n\n<li>Jap\u00f3n 5,84%<\/li>\n\n\n\n<li>Canad\u00e1 4,95%<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin-marketing.s3.amazonaws.com\/top-10countries-by-ad-revenue2.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>\u00bfQu\u00e9 redes generan los eCPM m\u00e1s altos para los editores?<\/u><\/strong><br>Una tasa de relleno s\u00f3lida es fundamental para prever y ampliar cualquier iniciativa de monetizaci\u00f3n publicitaria, pero los profesionales con experiencia te dir\u00e1n que est\u00e1 lejos de ser la \u00fanica variable relevante. El eCPM medio de una red en todas las zonas geogr\u00e1ficas es igual de importante, especialmente para los editores con audiencias globales. Nuestros datos revelan que Tapjoy, ironSource, Vungle y AdColony son claros l\u00edderes en cuanto al eCPM medio. Sin embargo, cabe se\u00f1alar que este informe agrupa datos de m\u00faltiples formatos, incluidos los \u00aboffer walls\u00bb y los acuerdos directos, lo que da lugar a eCPM m\u00e1s elevados en redes como Tapjoy que los ofrecen.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tapjoy $13.62<\/li>\n\n\n\n<li>ironSource-Editor $6.76<\/li>\n\n\n\n<li>Vungle $6.01<\/li>\n\n\n\n<li>AdColony $5.94<\/li>\n\n\n\n<li>AppLovin $4.13<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin-marketing.s3.amazonaws.com\/top-platform-ecpms2.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>\u00bfQu\u00e9 usuarios de la plataforma generan los eCPM m\u00e1s altos?<\/u><\/strong><br>Los editores con experiencia saben que no todos los usuarios son iguales. Los datos de comportamiento agregados de los usuarios de Android y iOS sugieren dos perfiles distintos, cada uno de los cuales requiere un enfoque espec\u00edfico. Aunque la cuota de mercado global se inclina ampliamente a favor de Android, los usuarios de iOS gastan hasta 2,5 veces m\u00e1s en compras dentro de la aplicaci\u00f3n. Como resultado, los editores pueden generar eCPM un 20% m\u00e1s altos con las impresiones publicitarias en iOS que en Android.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>iOS $2,33<\/li>\n\n\n\n<li>Android $1,88<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin-marketing.s3.amazonaws.com\/platform-iosVandroid.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>\u00bfLas impresiones de qu\u00e9 pa\u00eds generan los eCPM m\u00e1s altos para los editores de aplicaciones?<\/u><\/strong><br>Saber qu\u00e9 nivel de eCPM cabe esperar de las impresiones en una zona geogr\u00e1fica concreta puede suponer una gran ventaja a la hora de prever los ingresos de tu cartera de aplicaciones. Nuestros datos indican que los eCPM medios en todos los formatos son m\u00e1s altos en Australia y en EE. UU., seguidos de cerca por Jap\u00f3n y el Reino Unido. A los editores de juegos casuales, o a cualquier otro desarrollador de t\u00edtulos que dependa en gran medida de los ingresos por publicidad en la aplicaci\u00f3n, les convendr\u00eda realizar un lanzamiento preliminar de sus t\u00edtulos en Australia antes de lanzarlos oficialmente en EE. UU.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Australia $3,20<\/li>\n\n\n\n<li>Estados Unidos $3.17<\/li>\n\n\n\n<li>Jap\u00f3n $2,82<\/li>\n\n\n\n<li>Gran Breta\u00f1a $2,40<\/li>\n\n\n\n<li>Canad\u00e1 $2.31<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin-marketing.s3.amazonaws.com\/top-country-ecpms.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>\u00bfQu\u00e9 g\u00e9neros de aplicaciones generan los eCPM m\u00e1s altos para los editores?<\/u><\/strong><br>Alinear los intereses de la audiencia con el contenido publicitario es la mejor forma de garantizar un eCPM elevado, pero tambi\u00e9n resulta \u00fatil saber qu\u00e9 g\u00e9neros generan mayores ingresos por impresi\u00f3n. Los g\u00e9neros que suelen asociarse con comportamientos de alto gasto son los que generan m\u00e1s ingresos para los editores. Las aplicaciones de casino encabezan la lista, seguidas de cerca por las aplicaciones de libros y referencia y los juegos de rol. Ten en cuenta estas cifras la pr\u00f3xima vez que negocies un acuerdo directo o navegues por una plataforma de intercambio.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Casino $5.47<\/li>\n\n\n\n<li>Libros y obras de referencia $4.92<\/li>\n\n\n\n<li>Juego de rol $4.19<\/li>\n\n\n\n<li>Juegos (General) $2,33<\/li>\n\n\n\n<li>Casual $2.19<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin-marketing.s3.amazonaws.com\/top-genre-ecpms.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En Tenjin, colaboramos estrechamente con los responsables de monetizaci\u00f3n publicitaria de editores de todos los tama\u00f1os. Esto nos ha permitido comprender a fondo la importancia de contar con informaci\u00f3n \u00fatil y basada en datos a la hora de aprovechar al m\u00e1ximo el potencial de una cartera de aplicaciones. Las tendencias relacionadas con la ubicaci\u00f3n geogr\u00e1fica, el g\u00e9nero, la plataforma y la red desempe\u00f1an un papel fundamental en el desarrollo de una estrategia eficaz. Esperamos que estos datos os ayuden a definir vuestra estrategia de monetizaci\u00f3n publicitaria de cara al futuro, lo que os permitir\u00e1 a vosotros y a vuestro equipo ir un paso por delante de la competencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para obtener m\u00e1s informaci\u00f3n sobre c\u00f3mo la infraestructura de datos de crecimiento de Tenjin puede ayudarte a maximizar los ingresos publicitarios, ponte en contacto con nosotros en&nbsp;<a href=\"mailto:sales@tenjin.io\">sales@tenjin.io<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>As mobile innovation drives ahead, in-app advertising remains a staple of monetization. There are plenty of options available for publishers looking to implement basic solutions, but in order to realize the maximum potential ad revenue, monetization managers need to keep up with market trends. In the rapidly evolving world of mobile ad monetization, this is&#8230;<\/p>","protected":false},"author":7,"featured_media":8716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2017 Ad Monetization Report | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore Tenjin&#039;s 2017 ad monetization report with insights into eCPMs, ad revenue trends, and mobile app monetization performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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