{"id":8733,"date":"2017-11-15T11:51:00","date_gmt":"2017-11-15T11:51:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8733"},"modified":"2026-06-30T15:26:52","modified_gmt":"2026-06-30T15:26:52","slug":"mobile-fingerprint-attribution-is-a-thing-of-the-past","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/mobile-fingerprint-attribution-is-a-thing-of-the-past\/","title":{"rendered":"Mejor seguimiento de los usuarios de m\u00f3viles"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u00a1Tenjin se enorgullece de presentar su nueva tecnolog\u00eda de atribuci\u00f3n de cookies basada en la web m\u00f3vil!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Actualmente, los profesionales del marketing de iOS dependen de una tecnolog\u00eda de \u00abhuella digital\u00bb m\u00f3vil poco precisa para atribuir la instalaci\u00f3n de una aplicaci\u00f3n por parte de un usuario a un anuncio en el que ha hecho clic. A grandes rasgos, la \u00abhuella digital\u00bb recoge numerosos atributos del dispositivo de un usuario cuando este hace clic en un anuncio y se le redirige a trav\u00e9s de un navegador. Los atributos recopilados en el momento del clic se comparan lo m\u00e1s fielmente posible con los atributos recopilados en el momento de la instalaci\u00f3n de la aplicaci\u00f3n. Si los atributos coinciden, se da por hecho que el usuario que hizo clic en el anuncio es el mismo que instal\u00f3 la aplicaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Todo esto parece muy bien, pero, como puedes imaginar, muchos de estos atributos cambian con el tiempo o son similares entre muchos dispositivos activos al mismo tiempo, lo que da lugar a atribuciones inexactas y a una disminuci\u00f3n de la precisi\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing Land public\u00f3 un&nbsp;<a href=\"http:\/\/marketingland.com\/cookies-crumble-mobile-first-world-154114\">art\u00edculo<\/a>&nbsp;sobre c\u00f3mo las cookies han dejado de funcionar en los dispositivos m\u00f3viles y c\u00f3mo el sector ha abordado, hasta ahora, el seguimiento impreciso en estos dispositivos (iOS).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tenjin te permite vivir ahora en un mundo nuevo (m\u00e1s preciso).<\/strong>&nbsp;El equipo de Tenjin ha desarrollado recientemente una soluci\u00f3n propia que utiliza cookies m\u00f3viles para rastrear el origen de las instalaciones de iOS sin perjudicar la experiencia del usuario desde el clic hasta la instalaci\u00f3n ni afectar al rendimiento. Dado que las cookies ofrecen una medici\u00f3n m\u00e1s precisa y fiable, constituyen una soluci\u00f3n m\u00e1s adecuada para el an\u00e1lisis de atribuci\u00f3n en dispositivos m\u00f3viles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este es un paso m\u00e1s hacia el desarrollo de una tecnolog\u00eda que permita una atribuci\u00f3n real basada en los usuarios, tanto en la web como en los dispositivos m\u00f3viles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta tecnolog\u00eda se incluye en la \u00faltima versi\u00f3n del SDK iOS de Tenjin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Actualizaci\u00f3n: 6 de septiembre de 2016<\/strong><br>- Hemos eliminado la funcionalidad de leer cookies a trav\u00e9s de un SafariViewController de la \u00faltima versi\u00f3n de nuestro SDK para iOS de acuerdo con&nbsp;<a href=\"https:\/\/developer.apple.com\/app-store\/review\/guidelines\/#data-collection-and-storage\">Directrices del App Store de Apple<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Tenjin is proud to announce its new mobile web-based cookie attribution technology! Currently iOS marketers depend on inaccurate mobile fingerprinting technology to attribute a user\u2019s install to a clicked ad. At a high level, fingerprinting captures many attributes about a user\u2019s device when an ad is clicked and directed through a browser. The attributes collected&#8230;<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-8733","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Better Ways to Track Mobile Users | Tenjin<\/title>\n<meta name=\"description\" content=\"Tenjin introduces cookie-based mobile attribution for iOS, offering an accurate alternative to fingerprinting for tracking user installs from ad clicks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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