{"id":8743,"date":"2017-09-19T11:57:00","date_gmt":"2017-09-19T11:57:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8743"},"modified":"2023-09-20T06:21:33","modified_gmt":"2023-09-20T06:21:33","slug":"how-subscriptions-are-driving-app-revenue-retention","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/how-subscriptions-are-driving-app-revenue-retention\/","title":{"rendered":"C\u00f3mo las suscripciones impulsan los ingresos y la retenci\u00f3n en las aplicaciones"},"content":{"rendered":"<p><strong>Las suscripciones son algo m\u00e1s que un nicho: servicios como Spotify y Headspace demuestran que los usuarios est\u00e1n dispuestos a desembolsar dinero por contenidos que utilizan regularmente.<\/strong><\/p>\n\n\n\n<p>El director de marketing de App Annie, Al Campa, predice que la monetizaci\u00f3n por suscripci\u00f3n&nbsp;<a href=\"http:\/\/www.gamesindustry.biz\/articles\/2016-11-22-app-annie-subscriptions-model-will-bleed-into-mobile-gaming\">ser\u00e1 el futuro de los juegos<\/a>. Las aplicaciones que no son de juegos ya est\u00e1n teniendo \u00e9xito con las suscripciones: este mes Tinder&nbsp;<a href=\"https:\/\/techcrunch.com\/2017\/09\/01\/tinder-hits-top-grossing-app-in-the-app-store-on-heels-of-tinder-gold-launch\/\">alcanz\u00f3 el puesto #1 de mayor recaudaci\u00f3n<\/a>&nbsp;en las listas de iOS. A medida que m\u00e1s desarrolladores adoptan este modelo, merece la pena analizar por qu\u00e9 las suscripciones son inevitables tanto para los desarrolladores como para los usuarios.<\/p>\n\n\n\n<p><strong>Aliviar la tensi\u00f3n del dise\u00f1o<\/strong><\/p>\n\n\n\n<p>En lugar de necesitar una oleada tras otra de nuevos usuarios, las suscripciones incentivan a los desarrolladores a centrarse en la creaci\u00f3n y retenci\u00f3n de contenidos. Los clientes obtienen realmente el valor de su dinero en lugar de verse limitados por las compras dentro de la aplicaci\u00f3n o arrepentirse de haber pagado precios m\u00e1s altos por aplicaciones que no est\u00e1n a la altura de sus expectativas.<\/p>\n\n\n\n<p>Las tiendas de aplicaciones tambi\u00e9n se est\u00e1n inclinando por las suscripciones, que se adaptan al cambio en el mercado, que se aleja de los nuevos usuarios y se acerca a la plena penetraci\u00f3n de los smartphones en la mayor\u00eda de los pa\u00edses. Apple recompensa a las aplicaciones por suscripci\u00f3n con un reparto de ingresos del 85\/15, frente al 70\/30 habitual, por cada usuario que permanezca suscrito m\u00e1s de un a\u00f1o, mientras que Google se adelanta a su mayor rival ofreciendo lo mismo sin la larga espera de un a\u00f1o.<\/p>\n\n\n\n<p><strong>Mayor compromiso de los usuarios<\/strong><\/p>\n\n\n\n<p>Los usuarios de m\u00f3viles son muy quisquillosos a la hora de gastar: menos del 5% realizan compras dentro de la aplicaci\u00f3n. Pero los desarrolladores saben desde hace tiempo que los usuarios que gastan, tambi\u00e9n retienen durante mucho m\u00e1s tiempo.<\/p>\n\n\n\n<p>Las suscripciones aumentan tanto la proporci\u00f3n de usuarios que gastan como esta curva de retenci\u00f3n. Algunos&nbsp;<a href=\"http:\/\/services.google.com\/fh\/files\/misc\/subscription_apps_on_google_play.pdf\">62% de los abonados utilizan sus aplicaciones varias veces al d\u00eda, frente a s\u00f3lo 48% de los usuarios gratuitos.<\/a>. Las empresas SaaS -pioneras del modelo de suscripci\u00f3n-.<a href=\"http:\/\/www.priceintelligently.com\/blog\/mobile-apps-can-learn-from-saas-pricing-models\">ver una tasa de retenci\u00f3n mensual de casi 100%<\/a>en claro contraste con el 5% de los m\u00f3viles.<\/p>\n\n\n\n<p><strong>No es un remanso de ingresos<\/strong><\/p>\n\n\n\n<p>Hist\u00f3ricamente, las suscripciones permit\u00edan a los desarrolladores&nbsp;<a href=\"https:\/\/www.slashdata.co\/blog\/2013\/04\/which-apps-make-more-money\">m\u00e1s<\/a>&nbsp;que las aplicaciones freemium o de pago, pero el modelo de negocio nunca se desarroll\u00f3 en las dos grandes plataformas m\u00f3viles. Pero ahora que han llegado las suscripciones, parecen funcionar en el m\u00f3vil, como lo han hecho en todas las plataformas anteriores. Las aplicaciones basadas en contenidos van a la cabeza: por ejemplo, los abonados al servicio de streaming de Pandora&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/greatspeculations\/2015\/09\/04\/why-the-subscription-business-is-important-for-pandora-and-where-is-it-going\/#8e31255542b4\">ya cuenta para 20%<\/a>&nbsp;de ingresos.<\/p>\n\n\n\n<p>Pero tambi\u00e9n hay oportunidades en otros verticales, cualquier modelo de negocio de aplicaciones que haya tenido \u00e9xito con el freemium sin duda tambi\u00e9n tiene potencial para un modelo de suscripci\u00f3n.<\/p>\n\n\n\n<p>Los desarrolladores que deseen probar el modelo de monetizaci\u00f3n basado en suscripciones pueden medir los ingresos procedentes de las suscripciones a trav\u00e9s del panel de control de Tenjin. Si quieres probar el panel de control, puedes registrarte gratis o enviarnos un correo electr\u00f3nico a sales@tenjin.io para obtener ayuda sobre la configuraci\u00f3n.<\/p>","protected":false},"excerpt":{"rendered":"<p>Subscriptions are more than a niche: services like Spotify and Headspace prove that users are willing to shell out money for content they regularly use. App Annie\u2019s chief marketing officer, Al Campa, predicts that subscription-based monetization&nbsp;will be the future of games. Non-gaming apps are already seeing success with subscriptions: this month Tinder&nbsp;reached the #1 top&#8230;<\/p>","protected":false},"author":7,"featured_media":8744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-8743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Subscriptions Are Driving App Revenue &amp; Retention - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/how-subscriptions-are-driving-app-revenue-retention\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Subscriptions Are Driving App Revenue &amp; Retention - Tenjin\" \/>\n<meta property=\"og:description\" content=\"Subscriptions are more than a niche: services like Spotify and Headspace prove that users are willing to shell out money for content they regularly use. App Annie\u2019s chief marketing officer, Al Campa, predicts that subscription-based monetization&nbsp;will be the future of games. Non-gaming apps are already seeing success with subscriptions: this month Tinder&nbsp;reached the #1 top...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/es\/blog\/how-subscriptions-are-driving-app-revenue-retention\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-19T11:57:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-20T06:21:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/636178458-1512089825302.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"666\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sunny Cha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sunny Cha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/how-subscriptions-are-driving-app-revenue-retention\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-subscriptions-are-driving-app-revenue-retention\/\"},\"author\":{\"name\":\"Sunny Cha\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52\"},\"headline\":\"How Subscriptions Are Driving App Revenue &amp; Retention\",\"datePublished\":\"2017-09-19T11:57:00+00:00\",\"dateModified\":\"2023-09-20T06:21:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-subscriptions-are-driving-app-revenue-retention\/\"},\"wordCount\":437,\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-subscriptions-are-driving-app-revenue-retention\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/636178458-1512089825302.jpeg\",\"articleSection\":[\"Best practices\",\"Mobile Marketing Trends\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/blog\/how-subscriptions-are-driving-app-revenue-retention\/\",\"url\":\"https:\/\/tenjin.com\/blog\/how-subscriptions-are-driving-app-revenue-retention\/\",\"name\":\"How Subscriptions Are Driving App Revenue &amp; Retention - Tenjin\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/ru\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-subscriptions-are-driving-app-revenue-retention\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-subscriptions-are-driving-app-revenue-retention\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/636178458-1512089825302.jpeg\",\"datePublished\":\"2017-09-19T11:57:00+00:00\",\"dateModified\":\"2023-09-20T06:21:33+00:00\",\"author\":{\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52\"},\"breadcrumb\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-subscriptions-are-driving-app-revenue-retention\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tenjin.com\/blog\/how-subscriptions-are-driving-app-revenue-retention\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/tenjin.com\/blog\/how-subscriptions-are-driving-app-revenue-retention\/#primaryimage\",\"url\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/636178458-1512089825302.jpeg\",\"contentUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/636178458-1512089825302.jpeg\",\"width\":1000,\"height\":666,\"caption\":\"Man use smart phone and holding credit card with shopping online. 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