{"id":8755,"date":"2017-07-13T12:04:00","date_gmt":"2017-07-13T12:04:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8755"},"modified":"2026-04-14T08:12:12","modified_gmt":"2026-04-14T08:12:12","slug":"how-non-gaming-apps-are-improving-retention","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/how-non-gaming-apps-are-improving-retention\/","title":{"rendered":"C\u00f3mo las aplicaciones no relacionadas con el juego mejoran la retenci\u00f3n"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Para los desarrolladores de aplicaciones m\u00f3viles, la retenci\u00f3n es un reto. Una media de tan solo&nbsp;<a href=\"https:\/\/www.appcues.com\/blog\/app-retention-is-hard-heres-how-to-improve-it\">7,51 TP6T de usuarios de m\u00f3viles permanecen activos<\/a>&nbsp;30 d\u00edas despu\u00e9s de descargar una aplicaci\u00f3n. Y aunque los desarrolladores de videojuegos para m\u00f3viles han dedicado innumerables horas a intentar descifrar el secreto de la retenci\u00f3n, pueden aprender muchas lecciones observando a sus hom\u00f3logos de otros sectores distintos al de los videojuegos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, analizamos cuatro formas en las que las aplicaciones que no son de videojuegos est\u00e1n utilizando estrategias innovadoras para impulsar la retenci\u00f3n de usuarios y conseguir que estos permanezcan m\u00e1s tiempo en ellas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Utilizar notificaciones relevantes \u2014y no solo notificaciones push\u2014<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando los usuarios activan las notificaciones de Duolingo, una aplicaci\u00f3n para aprender idiomas, no solo reciben mensajes gen\u00e9ricos del tipo \u201c\u00a1Queremos que vuelvas!\u201d, que dif\u00edcilmente funcionar\u00edan, dado que...&nbsp;<a href=\"https:\/\/www.sitepoint.com\/6-tips-creating-language-learning-app\/\">altas tasas de abandono<\/a>&nbsp;de cursos de idiomas. Las notificaciones de Duolingo mejoran las tasas de retenci\u00f3n gracias a&nbsp;<a href=\"https:\/\/www.verywell.com\/what-is-a-schedule-of-reinforcement-2794864\">programas de refuerzo<\/a>, que oscilan entre intervalos variables y fijos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las notificaciones push se utilizan con mayor frecuencia para los refuerzos a intervalos variables, con incentivos para que el usuario vuelva a participar en actividades como charlar con un personaje. Por su parte, Duolingo recurre al correo electr\u00f3nico para enviar un recordatorio diario, que se env\u00eda 24 horas despu\u00e9s de tu \u00faltima lecci\u00f3n para record\u00e1rtelo. El horario se basa en la psicolog\u00eda de&nbsp;<a href=\"https:\/\/www.verywell.com\/differences-between-extrinsic-and-intrinsic-motivation-2795384\">motivaci\u00f3n intr\u00ednseca<\/a>&nbsp;\u2014 una sensaci\u00f3n de progreso y logro \u2014 y la creaci\u00f3n de h\u00e1bitos para que los usuarios sigan utilizando la aplicaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El poder de las notificaciones push se conoce desde hace tiempo, ya que aumentan las tasas de retenci\u00f3n en un&nbsp;<a href=\"https:\/\/www.appcues.com\/blog\/app-retention-is-hard-heres-how-to-improve-it\">hasta 20%<\/a>. Pero, dado que todo el mundo recurre a alg\u00fan tipo de estrategia b\u00e1sica, merece la pena ir m\u00e1s all\u00e1 de las estrategias m\u00e1s elementales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Atrae a nuevos usuarios con un proceso de incorporaci\u00f3n intuitivo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tile, un dispositivo Bluetooth que ayuda a encontrar objetos extraviados, ha aumentado las tasas de activaci\u00f3n de la aplicaci\u00f3n&nbsp;<a href=\"https:\/\/www.ramotion.com\/onboarding-a-la-carte\/?utm_campaign=What-are-the-best-examples-of-poor-Apple-user-interface-design&amp;utm_medium=special&amp;utm_source=quora\">de 29% a m\u00e1s de 60%<\/a>&nbsp;simplificando la interfaz y a\u00f1adiendo un sencillo v\u00eddeo tutorial. Por su parte, la aplicaci\u00f3n de v\u00eddeos musicales Vevo descubri\u00f3 que la mayor\u00eda de los usuarios se saltaban el tutorial, por lo que decidieron prescindir de \u00e9l por completo,&nbsp;<a href=\"https:\/\/apptimize.com\/blog\/2015\/10\/vevos-app-defies-user-onboarding-best-practices-heres-why\/\">Aumento de los inicios de sesi\u00f3n en 10%<\/a>&nbsp;y mantener el mismo n\u00famero de usuarios incluso despu\u00e9s del s\u00e9ptimo d\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La experiencia de incorporaci\u00f3n es fundamental, ya que las aplicaciones suelen tener una \u00fanica oportunidad para causar una buena impresi\u00f3n: m\u00e1s de&nbsp;<a href=\"https:\/\/www.appboy.com\/blog\/app-customer-retention-spring-2016-report\/\">El 75% de los usuarios no vuelve<\/a>&nbsp;tras el primer d\u00eda de uso de una aplicaci\u00f3n. Y como&nbsp;<a href=\"https:\/\/www.smashingmagazine.com\/2016\/06\/complete-roadmap-building-delightful-onboarding-experience-mobile-app-users\/\">94%: las primeras impresiones dependen del dise\u00f1o<\/a>, los desarrolladores deben asegurarse de que la primera experiencia del usuario con la aplicaci\u00f3n sea fluida e intuitiva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Crea desencadenantes para eventos importantes dentro de la aplicaci\u00f3n<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wish es una aplicaci\u00f3n de comercio minorista que super\u00f3 a Facebook, Instagram e incluso a Amazon durante la temporada navide\u00f1a. Y lo que es m\u00e1s importante, hasta un 85% de su base de usuarios est\u00e1 compuesta por clientes habituales. La aplicaci\u00f3n, valorada en $3 mil millones, atribuye su \u00e9xito a&nbsp;<a href=\"https:\/\/www.recode.net\/2015\/12\/28\/11621724\/meet-wish-the-3-billion-app-that-could-be-the-next-walmart\">seguir el ejemplo<\/a>&nbsp;a partir de la actividad de los usuarios dentro de la aplicaci\u00f3n: remarketing en redes sociales mostrando a los usuarios productos que han consultado pero no han comprado, ofreciendo descuentos si se completa la compra en el plazo de una hora o un d\u00eda despu\u00e9s de haber abandonado el carrito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los desarrolladores de videojuegos para m\u00f3viles tienen un&nbsp;<a href=\"https:\/\/blog.tenjin.io\/beyond-the-install-8-in-app-events-for-measuring-performance\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.53.1695118029670&amp;__hsfp=2360007836\">lista extensa<\/a>&nbsp;de eventos dentro de la aplicaci\u00f3n que hay que supervisar, pero, afortunadamente para los desarrolladores de aplicaciones que no son de videojuegos, estos eventos suelen ser menos numerosos, lo que facilita su seguimiento mediante plataformas como la de Tenjin&nbsp;<a href=\"https:\/\/blog.tenjin.io\/explore-user-behavior-with-tenjins-custom-events-dashboard\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.53.1695118029670&amp;__hsfp=2360007836\">Panel de control de eventos personalizados<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impresiona con un servicio de atenci\u00f3n al cliente dentro de la aplicaci\u00f3n ultrarr\u00e1pido<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Usuarios&nbsp;<a href=\"https:\/\/www.shopify.com\/enterprise\/94678726-the-need-for-speed-why-customer-service-needs-to-be-faster-than-ever\">espera respuestas r\u00e1pidas<\/a>&nbsp;del servicio de atenci\u00f3n al cliente, en parte gracias a las docenas de canales pr\u00e1cticos a trav\u00e9s de los cuales las marcas pueden llegar a los clientes. Y no hay ning\u00fan canal m\u00e1s r\u00e1pido para los dispositivos m\u00f3viles que la asistencia dentro de la propia aplicaci\u00f3n, tal y como descubri\u00f3 Dineout, una aplicaci\u00f3n de reservas de restaurantes que redujo los tiempos de respuesta de 30 minutos a 2,5 minutos tras integrar la asistencia dentro de la aplicaci\u00f3n. Los clientes valoraron poder expresar f\u00e1cilmente sus necesidades, lo que aument\u00f3 la satisfacci\u00f3n del cliente en un 40%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El servicio nativo tambi\u00e9n aumenta las posibilidades de que el usuario siga interactuando con la aplicaci\u00f3n tras haber chateado con el servicio de atenci\u00f3n al cliente. Las aplicaciones que permiten una comunicaci\u00f3n \u00e1gil entre la marca y el usuario obtienen grandes beneficios: m\u00e1s de&nbsp;<a href=\"https:\/\/blog.helpshift.com\/the-9-keys-to-taming-promiscuous-app-users-and-increasing-user-retention\/\">70% de usuarios vuelven<\/a>&nbsp;para las empresas, si se atienden r\u00e1pidamente sus reclamaciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cualquier estrategia de optimizaci\u00f3n requiere un cierto grado de pruebas A\/B para dar con la soluci\u00f3n ideal para cada aplicaci\u00f3n. Los desarrolladores pueden realizar f\u00e1cilmente un seguimiento y supervisar la actividad de los usuarios y las tasas de retenci\u00f3n mediante el panel de control de Tenjin.&nbsp;<a href=\"mailto:info@tenjin.io\">Contacta con nosotros<\/a>&nbsp;si tienes dudas sobre c\u00f3mo configurar tu propio panel de control personalizado.<\/p>","protected":false},"excerpt":{"rendered":"<p>For mobile app developers, retention is hard. An average of just&nbsp;7.5% of mobile users stay active&nbsp;30 days after downloading an app. And while mobile game developers have spent countless hours trying to crack the retention code, there are plenty of lessons they can learn by looking at their non-gaming peers. Below, we examine four ways&#8230;<\/p>","protected":false},"author":7,"featured_media":8757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-8755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Non-Gaming App Retention | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/how-non-gaming-apps-are-improving-retention\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Non-Gaming App Retention | Tenjin\" \/>\n<meta property=\"og:description\" content=\"For mobile app developers, retention is hard. An average of just&nbsp;7.5% of mobile users stay active&nbsp;30 days after downloading an app. And while mobile game developers have spent countless hours trying to crack the retention code, there are plenty of lessons they can learn by looking at their non-gaming peers. Below, we examine four ways...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/es\/blog\/how-non-gaming-apps-are-improving-retention\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-13T12:04:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:12:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2017\/07\/How-Non-Gaming-Apps-Are-Improving-Retention-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sunny Cha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sunny Cha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-non-gaming-apps-are-improving-retention\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-non-gaming-apps-are-improving-retention\\\/\"},\"author\":{\"name\":\"Sunny Cha\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/f5e66ef1e16354fac8102e0aa356bc52\"},\"headline\":\"How Non-Gaming Apps Are Improving Retention\",\"datePublished\":\"2017-07-13T12:04:00+00:00\",\"dateModified\":\"2026-04-14T08:12:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-non-gaming-apps-are-improving-retention\\\/\"},\"wordCount\":672,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-non-gaming-apps-are-improving-retention\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/How-Non-Gaming-Apps-Are-Improving-Retention-1.jpeg\",\"articleSection\":[\"Best practices\",\"Mobile Marketing Trends\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-non-gaming-apps-are-improving-retention\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-non-gaming-apps-are-improving-retention\\\/\",\"name\":\"Non-Gaming App Retention | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-non-gaming-apps-are-improving-retention\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-non-gaming-apps-are-improving-retention\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/How-Non-Gaming-Apps-Are-Improving-Retention-1.jpeg\",\"datePublished\":\"2017-07-13T12:04:00+00:00\",\"dateModified\":\"2026-04-14T08:12:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-non-gaming-apps-are-improving-retention\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-non-gaming-apps-are-improving-retention\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-non-gaming-apps-are-improving-retention\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/How-Non-Gaming-Apps-Are-Improving-Retention-1.jpeg\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/How-Non-Gaming-Apps-Are-Improving-Retention-1.jpeg\",\"width\":1000,\"height\":667,\"caption\":\"The model stands against the wall and keeps the phone, I connected.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-non-gaming-apps-are-improving-retention\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Non-Gaming Apps Are Improving Retention\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tenjin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/TenjinMMP\",\"https:\\\/\\\/www.youtube.com\\\/@TenjinMMP\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/f5e66ef1e16354fac8102e0aa356bc52\",\"name\":\"Sunny Cha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"caption\":\"Sunny Cha\"},\"url\":\"https:\\\/\\\/tenjin.com\\\/es\\\/blog\\\/author\\\/sunnycharoman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Retenci\u00f3n de aplicaciones no relacionadas con los videojuegos | Tenjin","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/es\/blog\/how-non-gaming-apps-are-improving-retention\/","og_locale":"es_ES","og_type":"article","og_title":"Non-Gaming App Retention | Tenjin","og_description":"For mobile app developers, retention is hard. An average of just&nbsp;7.5% of mobile users stay active&nbsp;30 days after downloading an app. And while mobile game developers have spent countless hours trying to crack the retention code, there are plenty of lessons they can learn by looking at their non-gaming peers. Below, we examine four ways...","og_url":"https:\/\/tenjin.com\/es\/blog\/how-non-gaming-apps-are-improving-retention\/","og_site_name":"Tenjin","article_published_time":"2017-07-13T12:04:00+00:00","article_modified_time":"2026-04-14T08:12:12+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2017\/07\/How-Non-Gaming-Apps-Are-Improving-Retention-1.jpeg","type":"image\/jpeg"}],"author":"Sunny Cha","twitter_card":"summary_large_image","twitter_creator":"@TenjinMMP","twitter_site":"@TenjinMMP","twitter_misc":{"Escrito por":"Sunny Cha","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/how-non-gaming-apps-are-improving-retention\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/how-non-gaming-apps-are-improving-retention\/"},"author":{"name":"Sunny Cha","@id":"https:\/\/tenjin.com\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52"},"headline":"How Non-Gaming Apps Are Improving Retention","datePublished":"2017-07-13T12:04:00+00:00","dateModified":"2026-04-14T08:12:12+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/how-non-gaming-apps-are-improving-retention\/"},"wordCount":672,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"image":{"@id":"https:\/\/tenjin.com\/blog\/how-non-gaming-apps-are-improving-retention\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2017\/07\/How-Non-Gaming-Apps-Are-Improving-Retention-1.jpeg","articleSection":["Best practices","Mobile Marketing Trends"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/how-non-gaming-apps-are-improving-retention\/","url":"https:\/\/tenjin.com\/blog\/how-non-gaming-apps-are-improving-retention\/","name":"Retenci\u00f3n de aplicaciones no relacionadas con los videojuegos | Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/blog\/how-non-gaming-apps-are-improving-retention\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/blog\/how-non-gaming-apps-are-improving-retention\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2017\/07\/How-Non-Gaming-Apps-Are-Improving-Retention-1.jpeg","datePublished":"2017-07-13T12:04:00+00:00","dateModified":"2026-04-14T08:12:12+00:00","breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/how-non-gaming-apps-are-improving-retention\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/how-non-gaming-apps-are-improving-retention\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/tenjin.com\/blog\/how-non-gaming-apps-are-improving-retention\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2017\/07\/How-Non-Gaming-Apps-Are-Improving-Retention-1.jpeg","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2017\/07\/How-Non-Gaming-Apps-Are-Improving-Retention-1.jpeg","width":1000,"height":667,"caption":"The model stands against the wall and keeps the phone, I connected."},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/how-non-gaming-apps-are-improving-retention\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"How Non-Gaming Apps Are Improving Retention"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"Tenjin","description":"Crecimiento Hecho Simple","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"Tenjin","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52","name":"Sunny Cha","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","caption":"Sunny Cha"},"url":"https:\/\/tenjin.com\/es\/blog\/author\/sunnycharoman\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/posts\/8755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/comments?post=8755"}],"version-history":[{"count":1,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/posts\/8755\/revisions"}],"predecessor-version":[{"id":17272,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/posts\/8755\/revisions\/17272"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/media\/8757"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/media?parent=8755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/categories?post=8755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/tags?post=8755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}