{"id":8777,"date":"2017-03-15T12:15:00","date_gmt":"2017-03-15T12:15:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8777"},"modified":"2026-04-14T08:06:08","modified_gmt":"2026-04-14T08:06:08","slug":"growth-analytics-vs-product-analytics-whats-the-difference","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/growth-analytics-vs-product-analytics-whats-the-difference\/","title":{"rendered":"An\u00e1lisis del crecimiento frente a an\u00e1lisis del producto: \u00bfCu\u00e1l es la diferencia?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A menudo nos preguntan en qu\u00e9 se diferencia Tenjin de empresas de an\u00e1lisis como Mixpanel, Amplitude, deltaDNA y otras. La respuesta breve es que la mejor forma de describir esas otras soluciones de an\u00e1lisis es como herramientas centradas en el producto, mientras que Tenjin se puede clasificar mejor como una herramienta centrada en el crecimiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfEn qu\u00e9 se diferencia el an\u00e1lisis de producto del an\u00e1lisis de crecimiento? Las herramientas de an\u00e1lisis centradas en el producto est\u00e1n dise\u00f1adas para ayudarte a mejorar tu aplicaci\u00f3n de forma iterativa, comprendiendo c\u00f3mo interact\u00faan los usuarios con ella, mientras que las soluciones de an\u00e1lisis centradas en el crecimiento, como Tenjin, est\u00e1n dise\u00f1adas para ayudarte a hacer crecer tu aplicaci\u00f3n de forma rentable, identificando y dirigi\u00e9ndote a los usuarios de alto valor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfC\u00f3mo se puede utilizar una herramienta de an\u00e1lisis centrada en el producto? Estas herramientas resultan \u00fatiles para responder a preguntas como \u201c\u00bfQu\u00e9 funciones son las que m\u00e1s gustan a mis usuarios?\u201d, \u201c\u00bfCu\u00e1ntos de mis usuarios completan el tutorial?\u201d o \u201c\u00bfQu\u00e9 prueba A\/B ha conseguido que m\u00e1s usuarios realicen una compra dentro de la aplicaci\u00f3n?\u201d. B\u00e1sicamente, estas herramientas son \u00fatiles para ayudarte a comprender el recorrido de tus usuarios una vez que est\u00e1n dentro de tu aplicaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin, por su parte, te ayuda a comprender el recorrido del usuario empezando un paso antes en su ciclo de vida: durante la fase de captaci\u00f3n. Como sabemos qu\u00e9 campa\u00f1a publicitaria y qu\u00e9 fuente de publicaci\u00f3n llevaron a cada nuevo usuario a descargar tu aplicaci\u00f3n, nuestros an\u00e1lisis se utilizan para responder a preguntas como \u201c\u00bfQu\u00e9 fuentes publicitarias atrajeron a mis usuarios de mayor valor?\u201d, \u201c\u00bfQu\u00e9 campa\u00f1as generaron los usuarios con mayor retenci\u00f3n?\u201d y \u201c\u00bfQu\u00e9 fuentes publicitarias aportaron el mayor n\u00famero de compradores?\u201d.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed pues, la cuesti\u00f3n ahora es qu\u00e9 eventos deben monitorizar los desarrolladores con herramientas de an\u00e1lisis centradas en el producto y cu\u00e1les deben monitorizar con nosotros. El an\u00e1lisis de productos es ideal para aspectos como el an\u00e1lisis de embudos de conversi\u00f3n y las pruebas A\/B, pero Tenjin resulta m\u00e1s adecuado para calcular el ROI de las campa\u00f1as.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Analicemos esto, en primer lugar, desde la perspectiva del ciclo de vida t\u00edpico de un videojuego independiente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En las primeras fases del desarrollo de un juego, los desarrolladores suelen centrarse en la retenci\u00f3n. Intentan perfeccionar su juego para que la experiencia de usuario mejore cada vez m\u00e1s con cada actualizaci\u00f3n. Una forma de medir este progreso es analizar las cifras de retenci\u00f3n semanal por cohortes y comprobar si mejoran.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed es como se presentan las cifras semanales de las cohortes de retenci\u00f3n en el panel de control de retenci\u00f3n de Tenjin, con datos de algunas de las aplicaciones internas que utilizamos:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/0457b21954372567afc66061d89cbe2d3e7aacf0_1_690x412.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, estos usuarios no surgen de la nada. Por lo general, en esta fase, el desarrollador independiente compra instalaciones en pa\u00edses como Filipinas (con su bajo CPI), Australia o Canad\u00e1. Es posible que est\u00e9s gastando unos doscientos d\u00f3lares para conseguir unos mil usuarios (de prueba) a la semana, m\u00e1s o menos. En esta fase, empezar a analizar algunos de tus datos de crecimiento empieza a resultar valioso. Echemos otro vistazo a nuestro panel de retenci\u00f3n, pero ahora con el detalle suficiente para analizar campa\u00f1as espec\u00edficas.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/0cac54e884df67ebdb8670d733f8b8f03f7b7ff5_1_690x482.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Desde esta perspectiva, hay un primer tipo de informaci\u00f3n que puedes obtener al analizar tus datos de crecimiento. Puedes empezar a identificar qu\u00e9 campa\u00f1as y canales funcionan mejor y, de este modo, reducir al m\u00ednimo tus presupuestos para pruebas. Por ejemplo, al observar el gr\u00e1fico anterior, podr\u00edas llegar a la conclusi\u00f3n de que \u201cesas campa\u00f1as de Chartboost tienen buenos resultados el segundo d\u00eda, con una alta retenci\u00f3n de usuarios en comparaci\u00f3n con la mayor\u00eda de las dem\u00e1s campa\u00f1as y canales\u201d.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Normalmente, en este punto, empiezas a interesarte no solo por impulsar las instalaciones de la aplicaci\u00f3n y la retenci\u00f3n, sino tambi\u00e9n por lo que hace un usuario valioso en tu juego o aplicaci\u00f3n. Por ejemplo, algunos de los eventos que podr\u00edas querer rastrear en esta etapa incluyen cosas como \u201cHa completado el tutorial\u201d, \u201cHa alcanzado el nivel 5\u201d o \u201cHa comprado una espada espec\u00edfica IPA\u201d.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes encontrar ese tipo de informaci\u00f3n en otra vista del panel de control de Tenjin, la vista de eventos personalizados:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/af3a78227b6e62482b05035c4c4e4c51d4f96118_1_666x499.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">No encontrar\u00e1s este tipo de datos en tus herramientas centradas en el producto, pero s\u00ed puedes encontrarlos en Tenjin. As\u00ed que, para responder a la pregunta sobre qu\u00e9 eventos se deben rastrear con Tenjin en esta fase del desarrollo de un juego: te recomendamos que rastrees cualquier cosa que aporte valor a tu juego, ya sea la finalizaci\u00f3n de un nivel concreto, una mec\u00e1nica viral determinada o esa espada tan chula que los jugadores pueden comprar en el nivel 7.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta entrada trataba sobre qu\u00e9 tipo de eventos deber\u00edas plantearte monitorizar en Tenjin durante el lanzamiento preliminar de tu juego, antes de la monetizaci\u00f3n. En una entrada posterior abordaremos qu\u00e9 hacer una vez que empieces a trabajar en la monetizaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTe hemos dicho ya que Tenjin es gratuito para los desarrolladores independientes en esta fase (siempre que no superes los 12 millones de eventos al mes)? Para empezar, visita&nbsp;<a href=\"https:\/\/www.tenjin.io\/sign_up?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.58.1695118029670&amp;__hsfp=2360007836\">https:\/\/www.tenjin.io\/sign_up<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>We often get asked how Tenjin compares to analytics companies such as Mixpanel, Amplitude, deltaDNA, and others. The short answer is that the best way to describe those other analytics solutions is as product-centric tools, while Tenjin can best be categorized as a growth-centric tool. What do we mean by product vs. growth analytics? Product-centric&#8230;<\/p>","protected":false},"author":7,"featured_media":8779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Growth vs Product Analytics | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/growth-analytics-vs-product-analytics-whats-the-difference\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Growth vs Product Analytics | Tenjin\" \/>\n<meta property=\"og:description\" content=\"We often get asked how Tenjin compares to analytics companies such as Mixpanel, Amplitude, deltaDNA, and others. 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