{"id":8822,"date":"2016-10-18T12:37:00","date_gmt":"2016-10-18T12:37:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8822"},"modified":"2026-04-14T08:01:28","modified_gmt":"2026-04-14T08:01:28","slug":"7-tips-for-optimizing-mobile-app-install-campaigns-from-setup-to-analysis","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/7-tips-for-optimizing-mobile-app-install-campaigns-from-setup-to-analysis\/","title":{"rendered":"7 consejos para optimizar las campa\u00f1as de instalaci\u00f3n de aplicaciones m\u00f3viles, desde la configuraci\u00f3n hasta el an\u00e1lisis"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Las campa\u00f1as de instalaci\u00f3n de aplicaciones m\u00f3viles son como m\u00e1quinas ajustadas al mil\u00edmetro: cada parte debe optimizarse para evitar una explosi\u00f3n (en tu presupuesto publicitario, claro est\u00e1). Desde la elaboraci\u00f3n de los creativos hasta la interpretaci\u00f3n de los datos anal\u00edticos para obtener informaci\u00f3n \u00fatil, tienes que hacerlo todo bien para tener \u00e9xito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hemos elaborado una lista con siete consejos, desde el inicio de una campa\u00f1a hasta el \u00faltimo detalle, que pueden resultar \u00fatiles para que los profesionales del marketing se aseguren de que todo funcione sin problemas.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimiza constantemente tus creatividades<\/strong><br>El texto de los anuncios es ideal para las pruebas A\/B. Las palabras son m\u00e1s baratas y m\u00e1s f\u00e1ciles de cambiar que cualquier otra parte de un anuncio. Crea un vocabulario a partir de lo que te funciona: los especialistas en marketing de productos, por ejemplo, transmiten urgencia con palabras como \u201cahora\u201d, \u201cdate prisa\u201d y \u201cr\u00e1pido\u201d. Tenjin\u2019s\u00a0<a href=\"https:\/\/blog.tenjin.io\/take-advantage-of-google-adwords\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.87.1695118029670&amp;__hsfp=2360007836\">an\u00e1lisis de palabras clave<\/a>\u00a0Esta funci\u00f3n es ideal para realizar un seguimiento de los clics, las instalaciones y el ROI de palabras concretas. Los creativos se benefician de estas mismas pruebas, as\u00ed como del uso de herramientas como\u00a0<a href=\"https:\/\/sensortower.com\/solutions\/ad-intelligence\">Sensor Tower<\/a>, lo que puede ayudarte a mantenerte al d\u00eda sobre las creatividades de tus competidores.<\/li>\n\n\n\n<li><strong>Identificar los segmentos que generan conversiones<\/strong><br>Herramientas como Facebook Audience Insights y Google Analytics te ayudan a crear anuncios basados en los h\u00e1bitos y preferencias de tu p\u00fablico objetivo. Por ejemplo, la plataforma nupcial Bridestory&nbsp;<a href=\"https:\/\/fbcdn-dragon-a.akamaihd.net\/hphotos-ak-xft1\/t39.2365-6\/12995586_1034174629991378_829414156_n.pdf\">eligi\u00f3 Instagram<\/a>&nbsp;como plataforma publicitaria tras conocer las preferencias de su p\u00fablico en cuanto a contenido visual, con creatividades basadas en el conocimiento de los gustos de su p\u00fablico objetivo. Gracias a un estudio demogr\u00e1fico, la empresa pudo&nbsp;<a href=\"http:\/\/www.appvirality.com\/blog\/instagram-ads-finale-cheaper-cpi-solution-app-marketers\/\">reducir el IPC en 50%<\/a>&nbsp;en comparaci\u00f3n con otros canales.<\/li>\n\n\n\n<li><strong>Elige redes publicitarias que ofrezcan un equilibrio entre conversiones y CPI<\/strong><br>Los buenos especialistas en marketing de instalaciones de aplicaciones no se obsesionan \u00fanicamente con las altas tasas de conversi\u00f3n: las instalaciones no sirven de nada si los usuarios abandonan la aplicaci\u00f3n inmediatamente. Los especialistas en marketing deben analizar los datos de los usuarios para determinar qu\u00e9 redes publicitarias atraen a usuarios que realizan actividades tras la instalaci\u00f3n, como realizar compras dentro de la aplicaci\u00f3n o interactuar con los anuncios, y sopesar este nivel de interacci\u00f3n frente al CPI.<\/li>\n\n\n\n<li><strong>S\u00e9 muy riguroso con el IPC y el LTV<\/strong><br>Dejar que tu CPI supere el valor de por vida de los usuarios es como tirar el dinero. A menos que seas el Joker, deber\u00edas asegurarte de calcular el LTV de forma conservadora \u2014un tema que&nbsp;<a href=\"https:\/\/blog.tenjin.io\/ltv-101\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.87.1695118029670&amp;__hsfp=2360007836\">tratado recientemente<\/a>. Dado que el LTV puede resultar dif\u00edcil de estimar con precisi\u00f3n, la mayor\u00eda de los profesionales del marketing lo calculan para un periodo de tiempo durante el cual el usuario ha tenido la aplicaci\u00f3n con certeza, como por ejemplo 30 d\u00edas o 180 d\u00edas.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/Screen%20Shot%202016-09-17%20at%2012.17.48%20AM.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimiza las p\u00e1ginas de tu tienda<\/strong><br>En las fichas de aplicaciones con un rendimiento aceptable,&nbsp;<a href=\"https:\/\/www.chartboost.com\/blog\/2016\/04\/mobile-game-devs-guide-app-store-optimization\/\">sobre el 60%<\/a>&nbsp;de los usuarios deciden instalar la aplicaci\u00f3n nada m\u00e1s verla. Si se trata de un caso aislado, no es grave; pero si ocurre con frecuencia, supone una gran ventaja competitiva. Pi\u00e9nsalo de esta manera: si un usuario al que le gust\u00f3 tu anuncio lo suficiente como para hacer clic en \u00e9l abandona la ficha de tu tienda, est\u00e1s perdiendo tanto (o m\u00e1s) dinero como si nunca hubiera hecho clic. Para mejorar esto, puedes probar&nbsp;<a href=\"https:\/\/support.google.com\/googleplay\/android-developer\/answer\/6227309?hl=en\">Experimentos de Google<\/a>, o utilizar herramientas de pago como&nbsp;<a href=\"https:\/\/www.storemaven.com\/\">StoreMaven<\/a>&nbsp;o&nbsp;<a href=\"https:\/\/splitmetrics.com\/\">Splitmetrics<\/a>&nbsp;para optimizar elementos clave como tu icono y la primera captura de pantalla.<\/li>\n\n\n\n<li><strong>No te centres \u00fanicamente en las atribuciones de un solo clic<\/strong><br>Los consumidores de hoy en d\u00eda pueden pasar de las redes sociales a la p\u00e1gina web y a la tienda de aplicaciones en su b\u00fasqueda de m\u00e1s informaci\u00f3n, antes de descargar una aplicaci\u00f3n o realizar una compra. Tu presupuesto no deber\u00eda destinarse \u00fanicamente al primer o al \u00faltimo punto de contacto.&nbsp;<a href=\"https:\/\/segment.com\/academy\/collecting-data\/an-introduction-to-multi-touch-attribution\/\">Atribuci\u00f3n multit\u00e1ctil<\/a>&nbsp;determina el valor de cada red, lo que ayuda a los profesionales del marketing a decidir c\u00f3mo distribuir el presupuesto futuro.<\/li>\n\n\n\n<li><strong>Prueba los anuncios interactivos<\/strong><br>Por \u00faltimo, un vistazo al futuro: los \u201canuncios rich media\u201d son un formato que incluye v\u00eddeo, audio u otros elementos que animan a los espectadores a interactuar con el contenido. Aunque algunos profesionales del marketing llevan a\u00f1os hablando del rich media, la tecnolog\u00eda m\u00f3vil est\u00e1 aumentando las posibilidades de que este formato tenga \u00e9xito. Por ejemplo, la marca de ropa Macy\u2019s inform\u00f3 de un&nbsp;<a href=\"http:\/\/www.inmobi.com\/advertise\/case-studies\/macys\/\">Aumento de 134%<\/a>&nbsp;en la intenci\u00f3n de compra, al permitir a los consumidores explorar productos y localizar tiendas directamente desde el anuncio. Tambi\u00e9n hemos observado que Machine Zone, l\u00edder del sector de los videojuegos, utiliza estos anuncios para \u00abMobile Strike\u00bb. Como siempre, merece la pena probar nuevas redes y formatos innovadores: nunca se sabe cu\u00e1ndo se puede dar con una mina de oro.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/Screen%20Shot%202016-09-17%20at%2012.33.40%20AM.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En cada fase de tu campa\u00f1a, necesitar\u00e1s herramientas de atribuci\u00f3n, seguimiento y pruebas A\/B para saber qu\u00e9 funciona y qu\u00e9 no. Con Tenjin, podr\u00e1s consultar el ROI, el LTV y el CPI sin esfuerzo, independientemente del n\u00famero de redes publicitarias o canales que utilices. Para obtener m\u00e1s informaci\u00f3n, ponte en contacto con&nbsp;<a href=\"mailto:info@tenjin.io\">info@tenjin.io<\/a>&nbsp;Para m\u00e1s informaci\u00f3n.<\/p>","protected":false},"excerpt":{"rendered":"<p>Mobile app install campaigns are like carefully tuned machines: every part needs optimization to prevent an explosion (in your ad budget, of course). From compiling the creatives to interpreting analytics into actionable insights, you\u2019ve got to get it all right to succeed. We put together a list of seven tips, from the start of a&#8230;<\/p>","protected":false},"author":7,"featured_media":8798,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,91],"tags":[],"class_list":["post-8822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-metrics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>App Install Campaign Tips | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn seven practical tips to optimize mobile app install campaigns, from campaign setup and targeting to measurement and performance analysis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/7-tips-for-optimizing-mobile-app-install-campaigns-from-setup-to-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"App Install Campaign Tips | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn seven practical tips to optimize mobile app install campaigns, from campaign setup and targeting to measurement and performance analysis.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/es\/blog\/7-tips-for-optimizing-mobile-app-install-campaigns-from-setup-to-analysis\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-18T12:37:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:01:28+00:00\" \/>\n<meta property=\"og:image\" 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