{"id":8833,"date":"2016-08-09T12:43:00","date_gmt":"2016-08-09T12:43:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8833"},"modified":"2023-09-20T06:29:03","modified_gmt":"2023-09-20T06:29:03","slug":"idfa-sends-all-zeros-on-ios-10-devices","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/idfa-sends-all-zeros-on-ios-10-devices\/","title":{"rendered":"IDFA env\u00eda todos los ceros en dispositivos iOS 10"},"content":{"rendered":"<p>Hace unos meses, Apple anunci\u00f3 que iOS 10 enviar\u00e1 todos los ceros para su<code data-no-translation=\"\" data-no-auto-translation=\"\">advertisingIdentifer<\/code>cuando el usuario del dispositivo establece su indicador de limitaci\u00f3n de seguimiento de anuncios en<code data-no-translation=\"\" data-no-auto-translation=\"\">ON<\/code>.<\/p>\n\n\n\n<p>Seg\u00fan los registros agregados de Tenjin, esto representa ~15% de dispositivos en los que el IDFA no ser\u00e1 \u00fanico para un dispositivo espec\u00edfico.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2016\/Aug\/Screen%2BShot%2B2016-08-08%2Bat%2B9.10.21%2BAM.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p>Como se\u00f1al\u00e9 en mi&nbsp;<a href=\"https:\/\/blog.tenjin.io\/how-tenjins-cookie-technology-will-change-tracking-on-mobile-ads\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.90.1695118029670&amp;__hsfp=2360007836\">\u00faltimo post sobre galletas<\/a>El IDFA es una de las principales formas que tienen los anunciantes de realizar un seguimiento preciso de las instalaciones. Dado que ~15% de los dispositivos dejar\u00e1n de ser \u00fanicos, ya no se podr\u00e1 hacer un seguimiento preciso de estos dispositivos.<\/p>\n\n\n\n<p>La soluci\u00f3n de Tenjin no se ve afectada cuando los usuarios y las redes publicitarias permiten el uso de cookies para el seguimiento.<\/p>\n\n\n\n<p>Aqu\u00ed es donde las cookies adquieren relevancia. Mediante el uso de enlaces URL con cookies habilitadas, los anunciantes pueden seguir pasando datos de atribuci\u00f3n. La soluci\u00f3n de Tenjin no se ver\u00e1 afectada por la configuraci\u00f3n IDFA de iOS 10 cuando tanto los usuarios como las redes publicitarias permitan las cookies para el seguimiento.<\/p>\n\n\n\n<p>Muchos a\u00f1os de uso en la web han demostrado que las cookies son una tecnolog\u00eda sencilla y fiable para que los profesionales del marketing realicen un seguimiento y comprendan el gasto publicitario, al tiempo que protegen la privacidad del usuario. Creemos que las cookies son una soluci\u00f3n s\u00f3lida para el futuro de la publicidad m\u00f3vil.<\/p>\n\n\n\n<p><strong>Actualizaci\u00f3n: 6 de septiembre de 2016<\/strong><br>- Hemos eliminado la funcionalidad de leer cookies a trav\u00e9s de un SafariViewController de la \u00faltima versi\u00f3n de nuestro SDK para iOS de acuerdo con&nbsp;<a href=\"https:\/\/developer.apple.com\/app-store\/review\/guidelines\/#data-collection-and-storage\">Directrices del App Store de Apple<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>A few months ago, Apple announced that iOS 10 will send all zeros for itsadvertisingIdentiferfield when the device\u2019s user sets their limit ad tracking flag toON. According to Tenjin\u2019s aggregate records, this represents ~15% of devices where IDFA will not be unique for a specific device. As I noted in my&nbsp;last post about cookies, the&#8230;<\/p>","protected":false},"author":8,"featured_media":8799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IDFA Sends All Zeros on iOS 10 Devices - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/idfa-sends-all-zeros-on-ios-10-devices\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IDFA Sends All Zeros on iOS 10 Devices - Tenjin\" \/>\n<meta property=\"og:description\" content=\"A few months ago, Apple announced that iOS 10 will send all zeros for itsadvertisingIdentiferfield when the device\u2019s user sets their limit ad tracking flag toON. According to Tenjin\u2019s aggregate records, this represents ~15% of devices where IDFA will not be unique for a specific device. As I noted in my&nbsp;last post about cookies, the...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/es\/blog\/idfa-sends-all-zeros-on-ios-10-devices\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-09T12:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-20T06:29:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/61921952-1512092818773.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"666\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Farm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Farm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/ja\/blog\/idfa-sends-all-zeros-on-ios-10-devices\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/ja\/blog\/idfa-sends-all-zeros-on-ios-10-devices\/\"},\"author\":{\"name\":\"Chris Farm\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/2a08b3eb1707d172ac3d5f44e45f0b58\"},\"headline\":\"IDFA Sends All Zeros on iOS 10 Devices\",\"datePublished\":\"2016-08-09T12:43:00+00:00\",\"dateModified\":\"2023-09-20T06:29:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/ja\/blog\/idfa-sends-all-zeros-on-ios-10-devices\/\"},\"wordCount\":223,\"image\":{\"@id\":\"https:\/\/tenjin.com\/ja\/blog\/idfa-sends-all-zeros-on-ios-10-devices\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/61921952-1512092818773.jpeg\",\"articleSection\":[\"Mobile Marketing Trends\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/ja\/blog\/idfa-sends-all-zeros-on-ios-10-devices\/\",\"url\":\"https:\/\/tenjin.com\/ja\/blog\/idfa-sends-all-zeros-on-ios-10-devices\/\",\"name\":\"IDFA Sends All Zeros on iOS 10 Devices - 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