{"id":8842,"date":"2016-05-23T12:47:00","date_gmt":"2016-05-23T12:47:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8842"},"modified":"2026-04-14T07:54:54","modified_gmt":"2026-04-14T07:54:54","slug":"how-optimizing-time-to-profitability-ttp-accelerates-growth","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/how-optimizing-time-to-profitability-ttp-accelerates-growth\/","title":{"rendered":"C\u00f3mo la optimizaci\u00f3n del tiempo hasta la rentabilidad (TTP) acelera el crecimiento"},"content":{"rendered":"<p class=\"wp-block-paragraph\">En mi&nbsp;<a href=\"https:\/\/blog.tenjin.io\/time-to-profitability-is-a-key-metric-for-a-growing-app\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.97.1695118029670&amp;__hsfp=2360007836\">\u00faltima publicaci\u00f3n<\/a>&nbsp;He hablado de la importancia del tiempo hasta la rentabilidad (TTP). En esta entrada utilizo dos escenarios distintos que ilustran c\u00f3mo el TTP afecta al crecimiento total de usuarios de tu aplicaci\u00f3n a lo largo de un periodo de tiempo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Supongamos que tienes un presupuesto inicial de $1.000, con un coste medio por usuario (CPI) fijado en $1,00 y una tasa de abandono de usuarios del 0% (para simplificar). En el escenario A tenemos un TTP de 1 d\u00eda y en el escenario B, un TTP de 2 d\u00edas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suponiendo que ambos escenarios parten del mismo presupuesto inicial ($1000), el mismo IPC ($1) y la misma tasa de abandono de usuarios (0%), veamos c\u00f3mo var\u00eda el n\u00famero de usuarios captados seg\u00fan el escenario a lo largo de 30 d\u00edas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el escenario A, la aplicaci\u00f3n recupera la inversi\u00f3n el d\u00eda 1, lo que permite al desarrollador reinvertir ese dinero recuperado el d\u00eda 2. Como resultado, conseguir\u00e1s 1000 usuarios ($1000 \/ $1 CPI = 1000 usuarios) el primer d\u00eda, y el segundo d\u00eda conseguir\u00e1s otros 1000 usuarios, lo que suma un total de 2000 usuarios al final del segundo d\u00eda. Esto se mantendr\u00e1 durante 30 d\u00edas, con lo que se conseguir\u00e1n, en total, 30 000 usuarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el escenario B, la aplicaci\u00f3n recupera la inversi\u00f3n el segundo d\u00eda. El desarrollador solo puede captar 1 000 nuevos usuarios cada dos d\u00edas. Por lo tanto, al cabo de 30 d\u00edas, la aplicaci\u00f3n solo cuenta con un total de 15 000 usuarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n se muestra un gr\u00e1fico que ilustra esta diferencia entre el TTP de 1 d\u00eda y el TTP de 2 d\u00edas.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2016\/May\/differenceTTP.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Al cabo de 30 d\u00edas, una campa\u00f1a de aplicaciones con un TTP de 1 d\u00eda es capaz de captar el doble de usuarios que una campa\u00f1a de aplicaciones con un TTP de 2 d\u00edas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moraleja de la historia: \u00a1CONOCE TU PLAZO DE RENTABILIDAD! Puede influir de forma dr\u00e1stica en el n\u00famero de usuarios que puedes captar en un periodo de tiempo determinado.<\/p>","protected":false},"excerpt":{"rendered":"<p>In my&nbsp;last post&nbsp;I talked about the importance of time to profitability (TTP). In this post I use two discrete scenarios that illustrate how TTP affects total user growth in your app over a period of time. Let\u2019s say that you have a starting budget of $1,000 with the average CPI for acquiring a user set&#8230;<\/p>","protected":false},"author":8,"featured_media":8801,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-8842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TTP Accelerates Growth | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/how-optimizing-time-to-profitability-ttp-accelerates-growth\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TTP Accelerates Growth | Tenjin\" \/>\n<meta property=\"og:description\" content=\"In my&nbsp;last post&nbsp;I talked about the importance of time to profitability (TTP). 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