{"id":8845,"date":"2016-05-16T12:49:00","date_gmt":"2016-05-16T12:49:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8845"},"modified":"2023-09-20T06:30:21","modified_gmt":"2023-09-20T06:30:21","slug":"time-to-profitability-is-a-key-metric-for-a-growing-app","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/time-to-profitability-is-a-key-metric-for-a-growing-app\/","title":{"rendered":"El tiempo hasta la rentabilidad es una m\u00e9trica clave para una aplicaci\u00f3n en crecimiento"},"content":{"rendered":"<p><strong>Es habitual que los desarrolladores de aplicaciones adquieran usuarios para sus aplicaciones pagando a terceros (como redes publicitarias). Pagar por usuarios es una inversi\u00f3n. Para medir el \u00e9xito de una inversi\u00f3n, un desarrollador de aplicaciones necesita controlar la rapidez con la que puede recuperar el dinero invertido.<\/strong><\/p>\n\n\n\n<p>El tiempo hasta la rentabilidad (TTP), tambi\u00e9n conocido como \"tiempo hasta el punto de equilibrio\", es la m\u00e9trica precisa que indica cu\u00e1nto tiempo se tarda en recuperar el dinero invertido. Cuanto antes se recupere el dinero invertido, m\u00e1s r\u00e1pido crecer\u00e1 el negocio de la aplicaci\u00f3n.<\/p>\n\n\n\n<p>Calcular el TTP es sencillo. Si adquieres un usuario por $5 y el usuario adquirido gasta $1 cada d\u00eda, tardar\u00eda exactamente 5 d\u00edas en alcanzar el umbral de rentabilidad. El TTP es de 5 d\u00edas.<\/p>\n\n\n\n<p>Si pensamos en campa\u00f1as, es el mismo concepto, s\u00f3lo que con la adquisici\u00f3n de grupos de usuarios a la vez. Si gastas $100 en una campa\u00f1a para adquirir 100 usuarios y el usuario medio gasta $1 al d\u00eda, el TTP ser\u00eda de 1 d\u00eda.<\/p>\n\n\n\n<p>Dado que Tenjin mide el gasto de campa\u00f1a (el dinero invertido) y el LTV* total del usuario cohorte (el dinero recuperado), es muy f\u00e1cil calcular el TTP para cada campa\u00f1a\/red publicitaria en la que invierte un desarrollador de aplicaciones. A continuaci\u00f3n puedes ver una curva t\u00edpica de LTV por fuente:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2016\/May\/ltv.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p>Se puede ver que despu\u00e9s de 461 d\u00edas desde la fecha de instalaci\u00f3n, el usuario medio adquirido de Chartboost genera alrededor de $1.06 en ingresos para mi aplicaci\u00f3n. Si superponemos esta curva LTV con el coste inicial de las campa\u00f1as para cada una de las redes publicitarias, obtendr\u00edamos un gr\u00e1fico parecido a este:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2016\/May\/roi.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p>Mi secci\u00f3n resaltada muestra que 447 d\u00edas despu\u00e9s de la instalaci\u00f3n mi ROI en Chartboost es de +44.98%. Genial, pero \u00bfc\u00f3mo me dice algo esta curva sobre el TTP? TTP es simplemente cuando tu ROI pasa de negativo a positivo. De hecho,&nbsp;<strong>TTP es el momento preciso en que ROI es igual a 0%.<\/strong><\/p>\n\n\n\n<p>Al ampliar las curvas, se puede ver que mi gasto en Chartboost tarda unos 2-3 d\u00edas en recuperarse. Mi TTP est\u00e1 entre 2-3 d\u00edas.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2016\/May\/breakeven.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p>La importancia de calcular el TTP radica en saber con qu\u00e9 rapidez puedes reasignar capital para seguir haciendo crecer tu negocio. Si realizas dos campa\u00f1as: una con un TTP de 5 d\u00edas y otra con un TTP de 1 d\u00eda, es mucho m\u00e1s eficaz seguir comprando usuarios de la campa\u00f1a con un TTP de 1 d\u00eda para poder desplegar el capital devuelto m\u00e1s r\u00e1pidamente.<\/p>\n\n\n\n<p><small>*El LTV total incluye los ingresos por publicidad y las compras dentro de la aplicaci\u00f3n.<\/small><\/p>","protected":false},"excerpt":{"rendered":"<p>It\u2019s common for app developers to acquire users for their apps by paying 3rd parties (like ad networks). Paying for users is an investment. To measure the success of an investment, an app developer needs to monitor how quickly they can recoup the invested dollars. Time to profitability (TTP), a.k.a \u201ctime to break even\u201d, is&#8230;<\/p>","protected":false},"author":8,"featured_media":8792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Time to profitability is a key metric for a growing app - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/time-to-profitability-is-a-key-metric-for-a-growing-app\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Time to profitability is a key metric for a growing app - Tenjin\" \/>\n<meta property=\"og:description\" content=\"It\u2019s common for app developers to acquire users for their apps by paying 3rd parties (like ad networks). 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