{"id":8848,"date":"2015-12-15T12:53:00","date_gmt":"2015-12-15T12:53:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8848"},"modified":"2026-04-14T07:18:07","modified_gmt":"2026-04-14T07:18:07","slug":"why-data-vault-can-have-a-huge-impact-for-companies-doing-mobile-marketing","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/why-data-vault-can-have-a-huge-impact-for-companies-doing-mobile-marketing\/","title":{"rendered":"Tenjin DataVault: una infraestructura de marketing como servicio."},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Tenjin se enorgullece de presentar DataVault, un almac\u00e9n de datos SQL profesional, totalmente gestionado y de acceso directo, dise\u00f1ado para satisfacer todas tus necesidades de marketing. Se trata de un gran paso hacia la democratizaci\u00f3n de la infraestructura empresarial de las aplicaciones m\u00f3viles.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.tenjin.io\/why-were-building-tenjin\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.99.1695118029670&amp;__hsfp=2360007836\">Los desarrolladores de aplicaciones suelen crear una infraestructura empresarial cuando su aplicaci\u00f3n m\u00f3vil empieza a dar buenos resultados.<\/a>&nbsp;Esto resulta una distracci\u00f3n. Tenjin puede delegar esta labor de infraestructura a DataVault, lo que permite a los desarrolladores centrarse en mejorar su aplicaci\u00f3n sin poner en riesgo la toma de decisiones empresariales por falta de comprensi\u00f3n de los usuarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los socios comerciales de an\u00e1lisis, atribuci\u00f3n y redes publicitarias de terceros definen sus esquemas de salida de forma diferente, lo que obliga al desarrollador a combinar por su cuenta tipos de datos valiosos. Debido a ello, los desarrolladores de aplicaciones y los profesionales del marketing corren el riesgo de cometer errores de c\u00e1lculo cada vez que intentan combinar los datos manualmente en Excel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfAlguna vez has vinculado miles de campa\u00f1as entre un socio de an\u00e1lisis, un socio de atribuci\u00f3n y un socio de red publicitaria en un&nbsp;<mark>nombre_de_la_campa\u00f1a<\/mark>&nbsp;\u00bfEn Excel? \u00bfAlguna vez has tenido que ejecutar consultas SQL con usuarios agrupados por cohortes para unir datos internos adicionales en Excel?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con tantas campa\u00f1as, \u00a1puedes estar seguro de que habr\u00e1 discrepancias! Es una locura, \u00bfverdad?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El sistema y la infraestructura de Tenjin vinculan tus caracter\u00edsticas de marketing y a nivel de usuario con una precisi\u00f3n de 100%, enviando los datos unificados esenciales a tu propio DataVault. Se trata de una base de datos SQL (Redshift) que organiza todos los datos externos e internos, independientemente de si utilizas alguno de&nbsp;<a href=\"https:\/\/blog.tenjin.io\/full-stack-marketing-2\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.99.1695118029670&amp;__hsfp=2360007836\">Servicios de software de marketing que ofrece Tenjin<\/a>&nbsp;o externos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfQu\u00e9 significa esto para los usuarios de Tenjin DataVault?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Tu valiosa informaci\u00f3n de marketing est\u00e1 limpia, es precisa, est\u00e1 organizada y se encuentra en un solo lugar, sin necesidad de mantenimiento alguno! Dado que los datos est\u00e1n limpios y son precisos, resulta f\u00e1cil realizar consultas ad hoc independientemente de su procedencia (por ejemplo, Chartboost, Facebook, Tenjin Attribution, Adjust, etc.), sabiendo que todo se compara en igualdad de condiciones. Los datos procedentes de m\u00faltiples fuentes aparecen ahora como si fueran de una sola fuente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n hemos visto c\u00f3mo nuestros clientes actuales van mucho m\u00e1s all\u00e1. Crea modelos predictivos en Python o R con esta herramienta. Crea vistas. Agrega valoraciones y clasificaciones. Utiliza tu herramienta de BI favorita. Si puede conectarse a una base de datos, puede conectarse a Tenjin DataVault.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Realiza cualquier an\u00e1lisis personalizado en tu proceso de BI o de ciencia de datos. No dudes en copiar los datos o procesarlos mediante ETL para incorporarlos a tus propios sistemas de datos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El tiempo de puesta en marcha y mantenimiento es nulo, ya que Tenjin se encarga de gestionar \u00edntegramente el Data Vault por ti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tus datos est\u00e1n totalmente aislados en tu propia base de datos y esquema. Si es necesario, vuelve a generar una nueva contrase\u00f1a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTe gustar\u00eda empezar? \u00a1Ponte en contacto con nosotros y estaremos encantados de ayudarte!<\/p>","protected":false},"excerpt":{"rendered":"<p>Tenjin is proud to announce DataVault, a professional, fully managed, direct access SQL Data Warehouse for all your marketing needs. It\u2019s a big step to democratizing mobile app business infrastructure. App developers commonly build business infrastructure once their mobile app shows promise.&nbsp;This is distracting. Tenjin can offload this infrastructure work with DataVault, allowing developers to&#8230;<\/p>","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8848","post","type-post","status-publish","format-standard","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DataVault Infrastructure | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/why-data-vault-can-have-a-huge-impact-for-companies-doing-mobile-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DataVault Infrastructure | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Tenjin is proud to announce DataVault, a professional, fully managed, direct access SQL Data Warehouse for all your marketing needs. It\u2019s a big step to democratizing mobile app business infrastructure. App developers commonly build business infrastructure once their mobile app shows promise.&nbsp;This is distracting. 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