{"id":8897,"date":"2022-09-27T03:33:00","date_gmt":"2022-09-27T03:33:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8897"},"modified":"2026-04-14T09:42:36","modified_gmt":"2026-04-14T09:42:36","slug":"the-hyper-casual-benchmark-report-for-q3-2022-ad-spend-cpi-retention","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/the-hyper-casual-benchmark-report-for-q3-2022-ad-spend-cpi-retention\/","title":{"rendered":"Ya est\u00e1 aqu\u00ed el Informe de Referencia Hiper-Casual para el tercer trimestre de 2022. Obtenga datos sobre gasto publicitario, IPC y retenci\u00f3n."},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-5.png?resize=1024%2C307&#038;ssl=1\" alt=\"De h\u00edper a h\u00edbrido en 2024 - Gasto publicitario e IPC por plataforma, red publicitaria y clasificaci\u00f3n por pa\u00edses\" class=\"wp-image-11066\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-5.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-5.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-5.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-5.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-5.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Hemos publicado nuestro \"Hyper-Casual Benchmark Report\" para el tercer trimestre de 2022. En este informe, obtendr\u00e1 informaci\u00f3n exclusiva sobre el gasto publicitario y el IPC a nivel de pa\u00eds y de plataforma. Adem\u00e1s, nos hemos asociado con&nbsp;<\/strong><a href=\"https:\/\/gameanalytics.com\/\"><strong>GameAnalytics<\/strong><\/a><strong>&nbsp;para ofrecerle una referencia de retenci\u00f3n de D\u00eda 1 y D\u00eda 7.<\/strong><\/p>\n\n\n\n<p>Aqu\u00ed tiene una lista completa de lo que encontrar\u00e1 en el informe:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Principales pa\u00edses por inversi\u00f3n publicitaria e IPC<\/li>\n\n\n\n<li>Principales redes publicitarias por inversi\u00f3n publicitaria e IPC<\/li>\n\n\n\n<li>Retenci\u00f3n en el d\u00eda 1 y en el d\u00eda 7 de los 2% de juegos m\u00e1s populares por plataforma (por GameAnalytics)<\/li>\n<\/ul>\n\n\n\n<p>He aqu\u00ed un extracto del informe...<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"IPC e \u00edndices de retenci\u00f3n para hipermercados en el tercer trimestre de 2022\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/BNocvxDffsY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Los datos de Tenjin del tercer trimestre de 2022 muestran que Brasil es el pa\u00eds m\u00e1s at\u00edpico del informe, con un IPC muy bajo (0,06 en Android y 0,14 en iOS) en relaci\u00f3n con la inversi\u00f3n publicitaria (#3 en Android y #10 en iOS).<\/p>\n\n\n\n<p>Descargue el informe a continuaci\u00f3n y conozca la historia completa.<\/p>\n\n\n\n<p><strong>Pero el viaje no acaba ah\u00ed...<\/strong><\/p>\n\n\n\n<p>Pronto tendremos un par de complementos para este informe.  Con el complemento recibir\u00e1 los datos de las 5 principales redes publicitarias por IPC en cada mercado.<\/p>\n\n\n\n<p>Si ya se ha suscrito a este informe, no tiene que hacer nada. Se lo enviaremos directamente a su bandeja de entrada.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/resources.tenjin.com\/2022-benchmark\" style=\"background-color:#6bb4e1\">Descargar el informe<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We have released our \u201cHyper-Casual Benchmark Report\u201d for Q3 2022. In this report, you\u2019ll gain exclusive insights on ad spend and CPI on a country and platform level. Additionally, we have partnered with&nbsp;GameAnalytics&nbsp;to bring you a Day 1 and Day 7 retention benchmark. Here is a full list of what you will find in the&#8230;<\/p>","protected":false},"author":5,"featured_media":8900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Hyper-Casual Benchmark Report for Q3 2022 is here! 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