{"id":8898,"date":"2022-09-09T03:33:00","date_gmt":"2022-09-09T03:33:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8898"},"modified":"2026-04-14T09:42:24","modified_gmt":"2026-04-14T09:42:24","slug":"how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/","title":{"rendered":"Callbacks de ingresos por anuncios y campa\u00f1as ROAS aumentaron el ARPDAU de YOMI Studio en un 60% \u2013 Estudio de caso"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>En este estudio de caso, te mostramos el viaje de YOMI Studio mientras entran en una fase de hipercrecimiento sin precedentes tras incorporar los Callbacks de ingresos por anuncios y campa\u00f1as ROAS de Tenjin. Aqu\u00ed un resumen de lo que lograron:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ahorro de 60 horas al mes de tiempo del cofundador<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>60 % Aumento ARPDAU<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>2 veces m\u00e1s instalaciones<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>9% mayor tasa de retenci\u00f3n el s\u00e9ptimo d\u00eda<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Acerca de YOMI Studio<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/yomi.studio\/\">Estudio YOMI<\/a>&nbsp;es un peque\u00f1o estudio (10 personas en la actualidad), con sede en Ho Chi Minh, Vietnam, que se centra plenamente en la creaci\u00f3n de juegos casuales para m\u00f3viles. El estudio YOMI combina tecnolog\u00eda, arte y trabajo duro para desarrollar juegos bonitos, entretenidos y significativos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">El desaf\u00edo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El cofundador de YOMI Studio es la \u00fanica persona que trabaja en la captaci\u00f3n de usuarios. Tambi\u00e9n se encarga del desarrollo de productos y de las finanzas. Es incre\u00edblemente dif\u00edcil supervisar todo al mismo tiempo y ejecutar campa\u00f1as de UA. En el pasado, supervisaba cada campa\u00f1a manualmente en un panel de BI y ajustaba las ofertas en funci\u00f3n del ROAS notificado. Como quer\u00eda optimizar en m\u00faltiples niveles, por ejemplo, campa\u00f1a, pa\u00eds, fuente, esto se convirti\u00f3 r\u00e1pidamente en algo imposible para una sola persona.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/okySR9dlgmCL02D8b51Q20FdoFnE-Qy4hc3d5G6b9scCtOdSYjb4d2rNdh4QTQUocQwpQekbGtTKjxOpgDkN149ZSUeO2hTtGSvvUB5WW4INQsC9Mu1XTSfkD5uGSw5-2KryWpXYO7B8HGeJ6Ub_hJ_yo2tWKjs6WhVxl2h3oAivtrjOXiz1mrwSdQ\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">La soluci\u00f3n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">YOMI Studio comenz\u00f3 a pasar los ingresos de la mediaci\u00f3n publicitaria a las redes publicitarias a trav\u00e9s de Tenjin. Los datos de ingresos por nivel de impresiones (ILRD) se utilizan en las campa\u00f1as ROAS para detectar autom\u00e1ticamente a los usuarios de alto valor y pujar por ellos en consecuencia, sin la participaci\u00f3n del cofundador.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Combinaci\u00f3n Tenjin&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/callback-setup?highlight=ad%20revenue%20callback\">Devoluci\u00f3n de ingresos publicitarios<\/a>&nbsp;y ROAS han supuesto una gran diferencia para YOMI Studio, tanto en t\u00e9rminos de ahorro de tiempo como de rendimiento de las campa\u00f1as. De media, YOMI Studio calcula que ahora ahorra entre 40 y 60 horas al mes en la optimizaci\u00f3n de campa\u00f1as.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Resultados de campa\u00f1as publicitarias de muestra<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Instalar volumen<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El duod\u00e9cimo d\u00eda despu\u00e9s del lanzamiento de las campa\u00f1as ROAS, el volumen de instalaciones empez\u00f3 a aumentar dr\u00e1sticamente.  En comparaci\u00f3n con las campa\u00f1as ordinarias con las mismas propiedades de segmentaci\u00f3n, las campa\u00f1as ROAS adquirieron el doble de usuarios a los 30 d\u00edas de su lanzamiento.<img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/mQjqXrKC9gkOsPGuvqN8vYwVrlDmEbDCYyeBjarHw1OJKwrLHHj-b6zp1QQaiuV7lNNa87DUYlHvneaOO_3UoZPymK_ok2MXOQ1_NULr7VA8ulpHEEFUmTlJxnVR-_TYwQI4b7C6I-gNEVWhpIkS4iXX6XwuJ6cP7TNP3d3-ZTYAjprCrH_MF2OS7Q\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Light Nguyen explic\u00f3 que pueden ampliar las campa\u00f1as a voluntad porque, cuando una campa\u00f1a empieza a dar resultados, puede aumentar el presupuesto con confianza.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ARPDAU<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El ARPDAU de las campa\u00f1as ROAS es 60% superior al de las campa\u00f1as CPI.&nbsp;<img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/k7yalvlLM_bndkwyZKllByhLi_w9JuBJvEnYMjwxxknt75eiL0I3DizW29niCxuVDy5Vp7ZFK41tfqUcLbDrlhV1o4L6kAA3gxA-TjRgAneApy8UGwog-ekhAtjJvN8kNWN6jqoAp7JrFvVV0Vwx0xnqHnsEHGh80znJUymtf9fGRznGSyH-ed50qQ\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">D\u00eda 7 Retenci\u00f3n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Las campa\u00f1as ROAS tuvieron de media 9% m\u00e1s de retenci\u00f3n en comparaci\u00f3n con las campa\u00f1as CPI&nbsp;<img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/Ch8eeoDkxIBde-2g02TCupLvXvUpPSnSTBq7H1NKYMb8U0R_Kp5mSRWjSSlVe5NbgGWAiGk5TUEMpCk7Qfkbj_L5tZ6mx-PA3VruxnsyIeD9q4_b-hS35OzlPy40qgFPHO-QBLNzdGsRID7xyJRZNrIe7CpEWFTUCC4qIfUmvStsmvfcT8Zbh3Z6ug\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfLe interesa empezar a utilizar las campa\u00f1as de Ad Revenue Callbacks y ROAS de Tenjin?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">P\u00f3ngase en contacto con nosotros en&nbsp;<a href=\"mailto:support@tenjin.com\">support@tenjin.com<\/a>&nbsp;para obtener m\u00e1s detalles.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/YOMI%20Studio.pdf\" style=\"background-color:#6bb4e1\">Descargar estudio de caso<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In this case study, we take you through the journey of YOMI Studio as they enter an unprecedented phase of hyper-growth after incorporating Tenjin\u2019s Ad Revenue Callbacks and ROAS Campaigns. Here is a summary of what they achieved: About YOMI Studio YOMI studio&nbsp;is a small studio (10 people at the moment), based in Ho Chi&#8230;<\/p>","protected":false},"author":5,"featured_media":8905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yomi Studio Case Study | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yomi Studio Case Study | Tenjin\" \/>\n<meta property=\"og:description\" content=\"In this case study, we take you through the journey of YOMI Studio as they enter an unprecedented phase of hyper-growth after incorporating Tenjin\u2019s Ad Revenue Callbacks and ROAS Campaigns. Here is a summary of what they achieved: About YOMI Studio YOMI studio&nbsp;is a small studio (10 people at the moment), based in Ho Chi...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/es\/blog\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-09T03:33:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T09:42:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2022\/09\/Ad-Revenue-Callbacks-and-ROAS-campaigns-increased-YOMI@2x-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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