{"id":8910,"date":"2022-08-16T03:59:00","date_gmt":"2022-08-16T03:59:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8910"},"modified":"2026-04-14T09:00:32","modified_gmt":"2026-04-14T09:00:32","slug":"best-ad-monetization-networks-q2-2022","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/best-ad-monetization-networks-q2-2022\/","title":{"rendered":"Las mejores redes y pa\u00edses de monetizaci\u00f3n de anuncios para desarrolladores de juegos para m\u00f3viles en el segundo trimestre de 2022"},"content":{"rendered":"
\"De<\/a><\/figure>\n\n\n\n

La monetizaci\u00f3n de la publicidad en los m\u00f3viles ha atra\u00eddo recientemente la atenci\u00f3n de todo el mundo. Incluso antes del tri\u00e1ngulo amoroso AppLovin-Unity-ironSource, el mercado se caracterizaba por m\u00faltiples asociaciones, fusiones y adquisiciones.<\/strong><\/p>\n\n\n\n

En los \u00faltimos a\u00f1os, Tenjin se ha convertido en sin\u00f3nimo del \u00e9xito de las empresas impulsadas por los ingresos publicitarios: Voodoo, Juegos Rub\u00ed<\/a>, LuckyKat<\/a>,  Kooapps<\/a>Kwalee, SayGames son algunos ejemplos notables. Creemos que eso significa que estamos bastante bien cualificados para informar sobre el panorama de la monetizaci\u00f3n de la publicidad, as\u00ed que aqu\u00ed est\u00e1 nuestra visi\u00f3n general del mercado en el segundo trimestre de 2022.<\/p>\n\n\n\n

Nuestros datos muestran que los ingresos publicitarios totales de las aplicaciones Android superaron a los de las aplicaciones iOS en ocho puntos porcentuales en el segundo trimestre. Tambi\u00e9n revelamos los 10 principales canales de monetizaci\u00f3n y pa\u00edses. El informe completo est\u00e1 disponible al final del post.<\/strong><\/p>\n\n\n\n

Ingresos publicitarios por plataforma<\/h3>\n\n\n\n

La distribuci\u00f3n de los ingresos publicitarios en el segundo trimestre de 2022 fue la siguiente:<\/p>\n\n\n\n

Si echamos un vistazo al datos a partir de 2020<\/a>Esto supone un cambio de 14 puntos porcentuales hacia Android en solo dos a\u00f1os:<\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Uno de los factores que probablemente han contribuido al descenso de los ingresos publicitarios en iOS es la introducci\u00f3n de Transparencia del seguimiento de aplicaciones<\/a> (ATT). La mayor\u00eda de los usuarios optan por no utilizar ATT, lo que reduce el eCPM y, por tanto, los ingresos publicitarios totales.<\/p>\n\n\n\n

Ingresos publicitarios por socio de monetizaci\u00f3n<\/h3>\n\n\n\n

AppLovin reina en lo m\u00e1s alto del ranking de ingresos por publicidad tanto en iOS como en Google. Hace s\u00f3lo dos a\u00f1os, el gigante de la monetizaci\u00f3n ocupaba el puesto n\u00famero cuatro en la misma tabla. Google Admob se hizo con el segundo puesto tanto en iOS como en Android. Descarga el informe para ver el resto de la clasificaci\u00f3n.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ingresos publicitarios por pa\u00eds<\/h3>\n\n\n\n

No es nada nuevo: EE.UU. es el principal generador de ingresos para las aplicaciones que utilizan la monetizaci\u00f3n por publicidad. Jap\u00f3n es el segundo, igual que hace dos a\u00f1os. El pa\u00eds que m\u00e1s se ha movido en los dos \u00faltimos a\u00f1os es el Reino Unido en iOS, que ha pasado del cuarto al tercer puesto. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Una peque\u00f1a pista para los desarrolladores independientes: si quieren encontrar jugosos frutos maduros para la monetizaci\u00f3n publicitaria, echen un vistazo a los dos \u00faltimos pa\u00edses de la clasificaci\u00f3n.<\/em><\/p>\n\n\n\n

\u00bfQu\u00e9 le espera al sector de la monetizaci\u00f3n publicitaria?<\/h3>\n\n\n\n

Lo que lo hace todo a\u00fan m\u00e1s interesante es que no estoy seguro de que haya habido nunca un trimestre m\u00e1s animado en monetizaci\u00f3n publicitaria que el 3T 2022. Esto convierte a este informe del 2.\u00ba trimestre en un \"ranking de potencia\" de referencia antes de que se produzcan cambios s\u00edsmicos.<\/p>\n\n\n\n

Veamos algunas de las cosas que podr\u00edan afectar a la clasificaci\u00f3n actual:<\/p>\n\n\n\n

De un modo u otro, habr\u00e1 muchos cambios de los que hablar y comparar con el segundo trimestre la pr\u00f3xima vez que publiquemos nuestro informe sobre ingresos publicitarios.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n
Obtenga el informe<\/a><\/div>\n<\/div>\n\n\n\n

Acerca de Tenjin<\/strong><\/p>\n\n\n\n

Tenjin ofrece medici\u00f3n publicitaria gratuita para desarrolladores de juegos y aplicaciones para m\u00f3viles. Como MMP<\/a>Ayudamos a las peque\u00f1as y medianas empresas a dar un golpe sobre la mesa con informaci\u00f3n de marketing que les permite competir con los grandes editores.<\/p>","protected":false},"excerpt":{"rendered":"

Ad monetization on mobile has attracted mainstream global attention recently. Even before the AppLovin-Unity-ironSource love triangle, the market was characterized by multiple partnerships, mergers and acquisitions. Over the past few years, Tenjin has become synonymous with the success of ad revenue-driven companies: Voodoo, Ruby Games, LuckyKat,  Kooapps, Kwalee, SayGames are a few notable examples. We think that…<\/p>","protected":false},"author":5,"featured_media":8911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"\nBest ad monetization networks and countries for mobile game developers in Q2 2022 | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/best-ad-monetization-networks-q2-2022\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best ad monetization networks and countries for mobile game developers in Q2 2022 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Ad monetization on mobile has attracted mainstream global attention recently. Even before the AppLovin-Unity-ironSource love triangle, the market was characterized by multiple partnerships, mergers and acquisitions. Over the past few years, Tenjin has become synonymous with the success of ad revenue-driven companies: Voodoo, Ruby Games, LuckyKat,  Kooapps, Kwalee, SayGames are a few notable examples. 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