{"id":8947,"date":"2023-09-19T07:48:07","date_gmt":"2023-09-19T07:48:07","guid":{"rendered":"https:\/\/tenjin.com\/?p=8947"},"modified":"2026-04-14T10:07:49","modified_gmt":"2026-04-14T10:07:49","slug":"new-initiatives-for-indies","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/new-initiatives-for-indies\/","title":{"rendered":"Firmeza con las empresas independientes: Presentaci\u00f3n de tres nuevas iniciativas"},"content":{"rendered":"<p>Hoy nos enorgullece presentar una serie de iniciativas dise\u00f1adas espec\u00edficamente para prestar un apoyo crucial a los desarrolladores de juegos independientes en estos tiempos dif\u00edciles para el sector de los juegos para m\u00f3viles.<\/p>\n\n\n\n<p class=\"translation-block\">Al igual que muchos de nuestros colegas del sector, nos sorprendieron los recientes ajustes realizados en la reci\u00e9n anunciada <a href=\"https:\/\/blog.unity.com\/news\/plan-pricing-and-packaging-updates\" target=\"_self\">pol\u00edtica de precios de Unity<\/a>. La respuesta de la comunidad de jugadores ha sido abrumadoramente negativa. En solidaridad con nuestros estimados socios, un n\u00famero significativo de los cuales ya se han unido para expresar sus preocupaciones a trav\u00e9s de una <a href=\"https:\/\/azurgames.com\/blog\/collective-letter-from-game-development-companies-turning-off-all-ironsource-and-unity-ads-monetization-until-new-conditions-are-reviewed\/\" target=\"_self\">carta colectiva<\/a>, afirmamos nuestro firme compromiso de apoyarles en estos tiempos dif\u00edciles.<\/p>\n\n\n\n<p>Lamentablemente, estos cambios, al igual que los anteriores, afectar\u00e1n de forma desproporcionada a los desarrolladores independientes. Con unos m\u00e1rgenes de beneficio ya de por s\u00ed muy estrechos, estas alteraciones est\u00e1n a punto de poner a cientos de peque\u00f1os estudios de videojuegos al borde de la ruina financiera.<\/p>\n\n\n\n<p>Creemos firmemente que en tiempos de desaf\u00edos para toda la industria, tenemos la obligaci\u00f3n de tomar medidas proactivas para apoyar a aquellos que hacen que el mundo de los videojuegos sea vibrante e innovador, y no hay duda de que los desarrolladores independientes juegan un papel importante en esto. Tanto si la decisi\u00f3n de Unity sigue en vigor como si sufre modificaciones, nos negamos a quedarnos de brazos cruzados.<\/p>\n\n\n\n<p>En lugar de eso, nos comprometemos a marcar una diferencia significativa en la vida de los desarrolladores independientes. Somos conscientes de las dificultades a las que se enfrentan muchos de ellos. Por eso, en un esfuerzo por aliviar su carga, presentamos tres iniciativas dise\u00f1adas para ayudar a los desarrolladores independientes a superar estos retos:<\/p>\n\n\n\n<p>1)<strong>&nbsp;Aumentar los m\u00e1rgenes de beneficio de las empresas independientes<\/strong>:<\/p>\n\n\n\n<p>En nuestro compromiso por igualar las condiciones de los desarrolladores independientes, presentamos un paquete \"Todo incluido\" dise\u00f1ado exclusivamente para ellos. El paquete ofrece un importante n\u00famero de atribuciones a los precios m\u00e1s competitivos del mercado, con todos los complementos esenciales incluidos. Sin cargos ocultos, con precios claros y transparentes. Creemos que reduciendo los costes en an\u00e1lisis de marketing, podemos ayudar a las empresas independientes a aumentar sus m\u00e1rgenes de beneficio. Para obtener m\u00e1s informaci\u00f3n sobre esta oferta exclusiva, env\u00ede un correo electr\u00f3nico a info@tenjin.com indicando en el asunto \"All Inclusive offer for indies\".<\/p>\n\n\n\n<p class=\"translation-block\">2) <strong>Crear una<\/strong> <strong>Comunidad Unida<\/strong>:<\/p>\n\n\n\n<p>Uno de los aspectos positivos de estos tiempos dif\u00edciles ha sido el frente unido que ha demostrado la comunidad de jugadores ante los nuevos retos. Hemos sido testigos de este mismo esp\u00edritu en nuestra comunidad cerrada de Discord para desarrolladores de aplicaciones llamada \"ROI 101\". La comunidad se cre\u00f3 inicialmente para apoyar a los desarrolladores que se embarcaban en su viaje hacia la autopublicaci\u00f3n. Pero despu\u00e9s de ver c\u00f3mo los miembros se han reunido para discutir sus angustias tras el anuncio de Unity, hemos decidido abrir nuestras puertas a la comunidad en general y dar la bienvenida a m\u00e1s desarrolladores en este espacio de colaboraci\u00f3n. Si quieres unirte a esta comunidad de desarrolladores independientes con ideas afines, escr\u00edbenos a&nbsp;<a href=\"mailto:roman@tenjin.com\">roman@tenjin.com<\/a>.<\/p>\n\n\n\n<p class=\"translation-block\">3) <strong>Asegurar<\/strong> <strong>Compatibilidad y Flexibilidad<\/strong>:<\/p>\n\n\n\n<p>Aunque el futuro sigue siendo incierto, queremos asegurar a los desarrolladores que estamos aqu\u00ed para apoyar sus decisiones. Entendemos que los desarrolladores pueden explorar diferentes motores de juego en el futuro. Por eso estamos dando prioridad a la compatibilidad del SDK de Tenjin con los motores de juego m\u00e1s populares para facilitar una transici\u00f3n fluida. Independientemente del motor que elijas, nuestro objetivo es que tu viaje sea lo m\u00e1s fluido posible.<\/p>\n\n\n\n<p>En Tenjin, no solo nos dedicamos a los negocios, sino tambi\u00e9n a la comunidad, la creatividad y la colaboraci\u00f3n. Juntos podemos superar estos retos y salir de ellos m\u00e1s fuertes, resistentes y unidos que nunca.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hoy, nos enorgullece presentar una serie de iniciativas dise\u00f1adas espec\u00edficamente para ofrecer un apoyo crucial a los desarrolladores de juegos independientes en estos tiempos dif\u00edciles de la industria de los juegos para m\u00f3viles. Al igual que muchos de nuestros colegas del sector, nos sorprendieron los recientes ajustes realizados en la reci\u00e9n anunciada pol\u00edtica de precios de Unity. La...<\/p>","protected":false},"author":8,"featured_media":8948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Standing Strong with Indies: Introducing Three New Initiatives | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/new-initiatives-for-indies\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Standing Strong with Indies: Introducing Three New Initiatives | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Today, we are proud to introduce a series of initiatives that are specifically designed to provide crucial support to indie game developers during these trying times in the mobile gaming industry. Like many of our peers in the industry, we were taken aback by the recent adjustments made in the freshly announced&nbsp;Unity\u2019s pricing policy. 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