{"version":"1.0","provider_name":"Tenjin","provider_url":"https:\/\/tenjin.com\/ja","author_name":"Sunny Cha","author_url":"https:\/\/tenjin.com\/ja\/blog\/author\/sunnycharoman\/","title":"How Non-Gaming Apps Are Improving Retention | Tenjin","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"QzMC5DxSCC\"><a href=\"https:\/\/tenjin.com\/ja\/blog\/how-non-gaming-apps-are-improving-retention\/\">\u30b2\u30fc\u30e0\u4ee5\u5916\u306e\u30a2\u30d7\u30ea\u304c\u3044\u304b\u306b\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3092\u5411\u4e0a\u3055\u305b\u3066\u3044\u308b\u304b<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/tenjin.com\/ja\/blog\/how-non-gaming-apps-are-improving-retention\/embed\/#?secret=QzMC5DxSCC\" width=\"600\" height=\"338\" title=\"&#8220;How Non-Gaming Apps Are Improving Retention&#8221; &#8212; Tenjin\" data-secret=\"QzMC5DxSCC\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/tenjin.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>","thumbnail_url":"https:\/\/tenjin.com\/wp-content\/uploads\/2017\/07\/How-Non-Gaming-Apps-Are-Improving-Retention-1.jpeg","thumbnail_width":1000,"thumbnail_height":667,"description":"For mobile app developers, retention is hard. An average of just&nbsp;7.5% of mobile users stay active&nbsp;30 days after downloading an app. And while mobile game developers have spent countless hours trying to crack the retention code, there are plenty of lessons they can learn by looking at their non-gaming peers. Below, we examine four ways..."}