{"id":15501,"date":"2026-02-20T07:06:13","date_gmt":"2026-02-20T07:06:13","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-03-19T05:05:38","modified_gmt":"2026-03-19T05:05:38","password":"","slug":"predicted-lifetime-value-pltv","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/ja\/docs\/predicted-lifetime-value-pltv\/","title":{"rendered":"\u4e88\u6e2c\u751f\u6daf\u53ce\u76ca(pLTV)"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Tenjin\u306e\u4e88\u6e2cLTV\u3092\u6d3b\u7528\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6700\u9069\u5316<\/h2>\n\n\n\n<p>Tenjin\u306eN\u65e5\u9593\u5168pLTV(\u5e83\u544a\u30e1\u30c7\u30a3\u30a8\u30fc\u30b7\u30e7\u30f3 + IAP)\u6307\u6a19\u3067\u306f\u3001\u6a5f\u68b0\u5b66\u7fd2\u306b\u3088\u308b\u30e6\u30fc\u30b6\u30fc\u7dcf\u53ce\u76ca\u4e88\u6e2c\u3092\u7528\u3044\u3066\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u65e9\u671f\u306b\u8a55\u4fa1\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30b3\u30db\u30fc\u30c8\u30c7\u30fc\u30bf\u3092\u5f85\u3064\u3053\u3068\u306a\u304f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u898f\u6a21\u62e1\u5927\u3001\u7dad\u6301\u3001\u307e\u305f\u306f\u4e00\u6642\u505c\u6b62\u306b\u3064\u3044\u3066\u3001\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>IAP LTV\u3068\u5e83\u544a\u30e1\u30c7\u30a3\u30a8\u30fc\u30b7\u30e7\u30f3LTV(ILRD)\u3092\u5358\u4e00\u306e\u4e88\u6e2c\u6307\u6a19\u306b\u7d71\u5408\u3057\u3001\u5e73\u5747\u7cbe\u5ea6\u7d0490%\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u5bfe\u5fdc\u30b3\u30db\u30fc\u30c8\u30b5\u30a4\u30ba\uff1a1\u65e5\u304b\u308930\u65e5\u307e\u3067\u306e\u4efb\u610f\u306e\u65e5\u6570\uff08\u4f8b\uff1a1\u65e5\u30012\u65e5\u30013\u65e5\u3001\u202630\u65e5\uff09\u3002<\/li>\n\n\n\n<li>\u4e88\u6e2c\u306f\u30010\u65e5\u6307\u6a19\u3001\u6210\u719f\u30b3\u30db\u30fc\u30c8\u30c7\u30fc\u30bf\u3001\u304a\u3088\u3073\u5c65\u6b74\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li>Tenjin\u306e\u6709\u6599\u30d7\u30e9\u30f3\u3092\u3054\u5229\u7528\u306e\u3059\u3079\u3066\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u3054\u5229\u7528\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image660.png?ssl=1\" alt=\"\u753b\u50cf.png\" class=\"wp-image-13100\"\/><\/figure>\n\n\n\n<p>\u8a2d\u5b9a\u65b9\u6cd5\u3068\u52b9\u679c\u7684\u306a\u4f7f\u7528\u65b9\u6cd5\u3092\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tenjin\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u30671\u65e5pLTV(\u5e83\u544a\u30e1\u30c7\u30a3\u30a8\u30fc\u30b7\u30e7\u30f3+IAP)\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n\n\n\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e1\u65e5pLTV(\u5e83\u544a\u30e1\u30c7\u30a3\u30a8\u30fc\u30b7\u30e7\u30f3 + IAP)\u3092\u78ba\u8a8d\u3059\u308b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u624b\u9806\u3092\u5b9f\u884c\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tenjin\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u300cAnalyze\u300d\u30bb\u30af\u30b7\u30e7\u30f3\u306b\u3042\u308b\u300cUser Acquisition\u300d\u30da\u30fc\u30b8\u306b\u79fb\u52d5\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u53f3\u4e0a\u306e\u300cEdit Metrics\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u4ee5\u4e0b\u306e\u5217\u3092\u30c6\u30fc\u30d6\u30eb\u306b\u8ffd\u52a0\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spend<\/li>\n\n\n\n<li>1-Day All LTV (Ad Mediation + IAP)<\/li>\n\n\n\n<li>1-Day pLTV (Ad Mediation + IAP)<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e\u8a2d\u5b9a\u306b\u3088\u308a\u30011 \u65e5\u9593\u306e\u30b3\u30db\u30fc\u30c8\u306e\u5404\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b9f\u969b\u306e\u53ce\u76ca\u3068\u4e88\u6e2c\u53ce\u76ca\u306e\u4e21\u65b9\u304c\u63d0\u4f9b\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c7\u30fc\u30bf\u306e\u898b\u65b9<\/h3>\n\n\n\n<p>\u4e0a\u8a18\u306e\u6307\u6a19\u3092\u8ffd\u52a0\u3057\u305f\u5f8c\u306e\u30c6\u30fc\u30d6\u30eb\u306e\u4f8b\u3092\u4ee5\u4e0b\u306b\u793a\u3057\u307e\u3059\u3002\u3053\u306e\u4f8b\u3067\u306f\u3001\u30a2\u30d7\u30ea\u306e 1 \u65e5\u306e\u30c7\u30fc\u30bf\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5225\u306b\u5206\u985e\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image638.png?ssl=1\" alt=\"\u753b\u50cf.png\" class=\"wp-image-13101\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spend: \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u8cbb\u7528\u5408\u8a08\u3002<\/li>\n\n\n\n<li>1-Day All LTV (Ad Mediation + IAP): \u5e83\u544a\u30e1\u30c7\u30a3\u30a8\u30fc\u30b7\u30e7\u30f3\u53ce\u76ca\u3068IAP\u53ce\u76ca\u3092\u5408\u308f\u305b\u305f\u3001\u5b9f\u969b\u306e1\u65e5\u76ee\u306e\u7dcf\u53ce\u76ca\u3002<\/li>\n\n\n\n<li>1-Day pLTV (Ad Mediation + IAP): \u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u304b\u30891\u65e5\u5f8c\u306e\u30b3\u30db\u30fc\u30c8\u5168\u4f53\u306e\u4e88\u6e2c\u7dcf\u53ce\u76ca\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u7d50\u679c\u306e\u89e3\u91c8<\/h3>\n\n\n\n<p>\u3053\u306e\u4f8b\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u70b9\u306b\u6c17\u4ed8\u304f\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30ad\u30e3\u30f3\u30da\u30fc\u30f31\u306e\u652f\u51fa\u984d\u306f1,810.20\u30c9\u30eb\u3067\u3057\u305f\u3002\u5b9f\u969b\u306e1\u65e5\u9593\u306eLTV(\u5e83\u544a\u30e1\u30c7\u30a3\u30a8\u30fc\u30b7\u30e7\u30f3 + IAP)\u306f\u7d041,270\u30c9\u30eb\u3001\u4e88\u6e2cLTV\u306f\u7d041,307\u30c9\u30eb\u3067\u3057\u305f\u3002<\/li>\n\n\n\n<li>\u4e88\u6e2cROAS\u306f\u7d0472%(\u4e88\u6e2cLTV \/ \u652f\u51fa)\u3068\u306a\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u30e6\u30fc\u30b6\u30fc\u304c\u307e\u3060\u6700\u521d\u306e24\u6642\u9593\u3057\u304b\u7d4c\u3063\u3066\u3044\u306a\u3044\u305f\u3081\u3001\u3053\u308c\u306f\u975e\u5e38\u306b\u5f37\u529b\u306a\u521d\u671f\u30b7\u30b0\u30ca\u30eb\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u305d\u306e\u5f8c\u306e\u30b3\u30db\u30fc\u30c8(\u4f8b\uff1a3\u65e5\u76ee\u307e\u305f\u306f7\u65e5\u76ee)\u3067\u7d99\u7d9a\u3057\u3001\u3055\u3089\u306b\u53ce\u76ca\u5316\u3059\u308c\u3070\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306bROAS\u304c100%\u3092\u8d85\u3048\u308b\u304b\u3001\u640d\u76ca\u5206\u5c90\u70b9\u306b\u9054\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u898f\u6a21\u3092\u30c6\u30b9\u30c8\u3059\u308b\u305f\u3081\u306b\u3001\u73fe\u5728\u306e\u652f\u51fa\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u540c\u69d8\u306b\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f33\u306e\u652f\u51fa\u306f436.08\u30c9\u30eb\u3067\u30011\u65e5\u306e\u7dcfLTV(\u5e83\u544a\u30e1\u30c7\u30a3\u30a8\u30fc\u30b7\u30e7\u30f3 + IAP)\u306e\u5b9f\u7e3e\u306f356.49\u30c9\u30eb\u3001\u4e88\u6e2cLTV\u306f366.28\u30c9\u30eb\u3067\u3057\u305f\u3002<\/li>\n\n\n\n<li>\u4e88\u6e2cROAS\u306f\u7d0484%\u3068\u306a\u308a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f31\u3088\u308a\u3082\u826f\u597d\u3067\u3059\u3002<\/li>\n\n\n\n<li>\u3053\u308c\u3082\u65e9\u671f\u306e\u597d\u6750\u6599\u3067\u3059\u3002\u30b3\u30db\u30fc\u30c8\u306f\u521d\u65e5\u304b\u3089\u65e2\u306b\u640d\u76ca\u5206\u5c90\u70b9\u306b\u8fd1\u3065\u3044\u3066\u304a\u308a\u3001\u4eca\u5f8c\u306e\u30b3\u30db\u30fc\u30c8\u3067\u306f\u53ce\u76ca\u5316\u304c\u898b\u8fbc\u307e\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u4e88\u7b97\u3092\u614e\u91cd\u306b\u5897\u984d\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6210\u719f\u3057\u3066\u53ce\u76ca\u6027\u304c\u9ad8\u307e\u3063\u305f\u5f8c\u671f\u306e\u30b3\u30db\u30fc\u30c8\u3067\u4e88\u7b97\u898f\u6a21\u3092\u30c6\u30b9\u30c8\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3b\u8981\u306a\u7d50\u8ad6<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e88\u6e2cLTV\u6307\u6a19\u3092\u3001\u3069\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u62e1\u5927\u3059\u3079\u304d\u304b\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306e\u65e9\u671f\u6307\u6a19\u3068\u3057\u3066\u6d3b\u7528\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/li>\n\n\n\n<li>ROAS\u76ee\u6a19\u306b\u3082\u3088\u308a\u307e\u3059\u304c\u3001\u521d\u65e5\u306e\u4e88\u6e2cROAS\u304c\u76ee\u6a19\u5024\u3092\u4e0a\u56de\u3063\u3066\u3044\u308b\u5834\u5408\u3001\u901a\u5e38\u306f\u62e1\u5927\u306e\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u307e\u3060\u6210\u719f\u3057\u3066\u3044\u306a\u3044\u305f\u3081\u3001\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306bROAS\u304c\u5411\u4e0a\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u4e88\u6e2cROAS\u304cROAS\u76ee\u6a19\u5024\u3092\u4e0b\u56de\u3063\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u652f\u51fa\u3092\u6e1b\u3089\u3059\u304b\u3001\u65b0\u3057\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u30c6\u30b9\u30c8\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/li>\n\n\n\n<li>\u53ce\u76ca\u6027\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u9ad8\u3044\u4e88\u6e2c\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u793a\u3057\u3066\u3044\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u4e88\u7b97\u3092\u96c6\u4e2d\u3055\u305b\u307e\u3057\u3087\u3046\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u3088\u304f\u3042\u308b\u8cea\u554f<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">\u300c1\u65e5\u9593\u5168LTV(\u5e83\u544a\u30e1\u30c7\u30a3\u30a8\u30fc\u30b7\u30e7\u30f3\uff0bIAP)\u300d\u3068\u300c1\u65e5\u9593pLTV(\u5e83\u544a\u30e1\u30c7\u30a3\u30a8\u30fc\u30b7\u30e7\u30f3\uff0bIAP)\u300d\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p>1\u65e5\u9593\u5168LTV(\u5e83\u544a\u30e1\u30c7\u30a3\u30a8\u30fc\u30b7\u30e7\u30f3 + IAP)\u306f\u30011\u65e5\u76ee\u306b\u7372\u5f97\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u3088\u3063\u3066\u751f\u6210\u3055\u308c\u305f\u5b9f\u969b\u306e\u53ce\u76ca(\u5e83\u544a\u30e1\u30c7\u30a3\u30a8\u30fc\u30b7\u30e7\u30f3 + IAP)\u3092\u793a\u3057\u307e\u3059\u30021\u65e5\u9593pLTV(\u5e83\u544a\u30e1\u30c7\u30a3\u30a8\u30fc\u30b7\u30e7\u30f3 + IAP)\u306f\u30010\u65e5\u76ee\u306e\u6307\u6a19\u3068\u904e\u53bb\u306e\u30b3\u30db\u30fc\u30c8\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u30b3\u30db\u30fc\u30c8\u306e\u7dcf\u53ce\u76ca\u3092\u4e88\u6e2c\u3059\u308b\u6a5f\u68b0\u5b66\u7fd2\u4e88\u6e2c\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e88\u6e2cLTV \u3092\u3059\u3079\u3066\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3067\u4f7f\u7528\u3067\u304d\u307e\u3059\u304b?<\/h3>\n\n\n\n<p>Yes. Predicted LTV is available for all campaigns and ad networks in Tenjin, as long as both Ad Mediation and IAP data is integrated properly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e88\u6e2c LTV \u30e1\u30c8\u30ea\u30c3\u30af\u306e\u7cbe\u5ea6\u306f\u3069\u306e\u7a0b\u5ea6\u3067\u3059\u304b?<\/h3>\n\n\n\n<p>\u4e88\u6e2cLTV\u6307\u6a19\u306e\u5e73\u5747\u7cbe\u5ea6\u306f\u7d0490%\u3067\u3059\u3002\u6700\u9069\u5316\u306b\u5411\u3051\u305f\u5f37\u529b\u306a\u521d\u671f\u30b7\u30b0\u30ca\u30eb\u3092\u63d0\u4f9b\u3059\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u306f\u4ed6\u306eKPI\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u4f7f\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e88\u6e2cLTV\u304c\u5b9f\u969b\u306e\u5024\u3068\u4e00\u81f4\u3057\u306a\u3044\u306e\u306f\u306a\u305c\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p>\u5f53\u793e\u306e\u4e88\u6e2c\u30e2\u30c7\u30eb\u306f\u6700\u592778\u306e\u5165\u529b\u4fe1\u53f7\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002\u591a\u6570\u306e\u5909\u6570\uff08\u304a\u3088\u3073\u305d\u308c\u3089\u306e\u76f8\u4e92\u4f5c\u7528\uff09\u304b\u3089\u5b66\u7fd2\u3059\u308b\u305f\u3081\u3001\u5b8c\u5168\u306a\u4e00\u81f4\u306f\u671f\u5f85\u3067\u304d\u307e\u305b\u3093\u3002\u5165\u529b\u306e\u308f\u305a\u304b\u306a\u305a\u308c\u3084\u9045\u5ef6\u304c\u7cbe\u5ea6\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u5b9f\u969b\u306eLTV\u3082\u9045\u5ef6\u30a4\u30d9\u30f3\u30c8\u3084\u30c7\u30fc\u30bf\u4fee\u6b63\u306b\u3088\u308a\u6642\u9593\u3068\u3068\u3082\u306b\u5909\u52d5\u3057\u307e\u3059\u3002\u30e2\u30c7\u30eb\u306f\u5b9a\u671f\u7684\u306b\u518d\u5b66\u7fd2\u30fb\u518d\u8abf\u6574\u3055\u308c\u308b\u305f\u3081\u3001\u4e0d\u4e00\u81f4\u306f\u6642\u9593\u3068\u3068\u3082\u306b\u7e2e\u5c0f\u3059\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tenjin\u306b\u304a\u3051\u308bpLTV\u306e\u7b97\u51fa\u65b9\u6cd5<\/strong>?<\/h3>\n\n\n\n<p>\u5f53\u793e\u306epLTV\u30e2\u30c7\u30eb\u306f\u3001\u8907\u6570\u306e\u53ce\u76ca\u5316\u30c1\u30e3\u30cd\u30eb\u306b\u304a\u3051\u308b\u521d\u671f\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u8a55\u4fa1\u3057\u3001\u9577\u671f\u7684\u306a\u53ce\u76ca\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u3092\u4e88\u6e2c\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u4ee5\u4e0b\u306e\u4e3b\u8981\u306a\u30b7\u30b0\u30ca\u30eb\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u5b9f\u73fe\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e83\u544a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570<\/li>\n\n\n\n<li>\u30bb\u30c3\u30b7\u30e7\u30f3\u6df1\u5ea6<\/li>\n\n\n\n<li>\u521d\u56de\u8cfc\u5165\u306e\u5146\u5019<\/li>\n\n\n\n<li>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30d1\u30bf\u30fc\u30f3<\/li>\n\n\n\n<li>\u65e9\u671f\u7d99\u7d9a\u7387\u6307\u6a19<\/li>\n<\/ul>\n\n\n\n<p>\u5f53\u793e\u306e\u30cb\u30e5\u30fc\u30e9\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306f\u3053\u308c\u3089\u306e\u30b7\u30b0\u30ca\u30eb\u3092\u540c\u6642\u306b\u51e6\u7406\u3057\u3001\u5c06\u6765\u306e\u53ce\u76ca\u53ef\u80fd\u6027\u3092\u793a\u3059\u8907\u96d1\u306a\u30d1\u30bf\u30fc\u30f3\u3092\u8b58\u5225\u3057\u307e\u3059\u3002IAA\u3068IAP\u306e\u4e21\u65b9\u306b\u304a\u3051\u308b\u6570\u767e\u4e07\u306e\u30e6\u30fc\u30b6\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3067\u5b66\u7fd2\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u30e2\u30c7\u30eb\u306f\u521d\u671f\u884c\u52d5\u3068\u9ad8\u3044\u751f\u6daf\u4fa1\u5024\u306e\u76f8\u95a2\u95a2\u4fc2\u3092\u5b66\u7fd2\u3057\u3001\u521d\u65e5\u304b\u3089\u6b63\u78ba\u306a\u4e88\u6e2c\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002\u6570\u304b\u6708\u3067\u306f\u306a\u304f\u6570\u6642\u9593\u3067\u5b9f\u7528\u7684\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">Tenjin\u306epLTV\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u306f\u3001<a href=\"https:\/\/tenjin.com\/ja\/blog\/what-is-ltv-prediction\/\" target=\"_self\">\u30d6\u30ed\u30b0\u8a18\u4e8b<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>","protected":false},"excerpt":{"rendered":"<p>Using Tenjin&#8217;s Predicted Lifetime Value (pLTV) to Optimize Campaigns The N-Day All pLTV (Ad Mediation + IAP) metric in Tenjin allows you to evaluate campaign performance early, using our machine-learning forecasts of total user revenue. This helps you make informed decisions about scaling, maintaining, or pausing campaigns without waiting for cohort data. The best part&#8230;<\/p>","protected":false},"author":25,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[160],"glossaries":[],"doc_tag":[],"class_list":["post-15501","docs","type-docs","status-publish","hentry","doc_category-revenue-measurement"],"acf":[],"year_month":"2026-04","word_count":856,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"mariusz.bijok","author_nicename":"mariusz-bijok","author_url":"https:\/\/tenjin.com\/ja\/blog\/author\/mariusz-bijok\/"},"doc_category_info":[{"term_name":"Revenue Measurement","term_url":"https:\/\/tenjin.com\/ja\/docs\/category\/revenue-measurement\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use Predicted LTV (pLTV) to Optimize Campaigns<\/title>\n<meta name=\"description\" content=\"Our pLTV 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