{"id":18662,"date":"2026-09-21T18:19:48","date_gmt":"2026-09-21T18:19:48","guid":{"rendered":"https:\/\/tenjin.com\/?post_type=docs&#038;p=18662"},"modified":"2026-09-24T14:20:42","modified_gmt":"2026-09-24T14:20:42","password":"","slug":"re-engagement-attribution","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/ja\/docs\/re-engagement-attribution\/","title":{"rendered":"\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Tenjin now supports Re-engagement Attribution. Re-engagement attribution measures your retargeting campaigns. When a lapsed user comes back to your app after engaging with one of your paid ads, Tenjin credits that campaign for the return.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ed5\u7d44\u307f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u518d\u8a2a\u30e6\u30fc\u30b6\u30fc\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f\u3001\u305d\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u547c\u3073\u623b\u3057\u305f\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A return qualifies when the user was inactive longer than your inactivity threshold (default 7 days) and engaged with a paid ad within your attribution window, on a channel where re-engagement is enabled.<\/li>\n\n\n\n<li>2\u7a2e\u985e\u306e\u5fa9\u5e30\u306e\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002\n<ul class=\"wp-block-list\">\n<li>\u518d\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u30a2\u30d7\u30ea\u3092\u524a\u9664\u3057\u3001\u305d\u306e\u5f8c\u518d\u3073\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u305f\u3002<\/li>\n\n\n\n<li>\u30ea\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\uff08\u518d\u958b\uff09\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u30a2\u30d7\u30ea\u3092\u524a\u9664\u305b\u305a\u306b\u623b\u3063\u3066\u304d\u305f\u3053\u3068<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u305d\u306e\u6210\u679c\u306f\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3055\u308c\u3001\u300c\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u5bfe\u8c61\u306e\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u3068\u3057\u3066\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u307e\u3059\u3002\n<ul class=\"wp-block-list\">\n<li>\u518d\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3082Tracked Reinstall\u3068\u3057\u3066\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u305d\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u30b3\u30db\u30fc\u30c8\u6307\u6a19\uff08\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3001\u53ce\u76ca\u3001ROAS\uff09\u306f\u3001\u5fa9\u5e30\u3057\u305f\u65e5\u304b\u3089\u518d\u3073\u8a08\u6e2c\u304c\u958b\u59cb\u3055\u308c\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Tenjin sends the channel a re-engagement callback.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"364\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-1024x364.png\" alt=\"\" class=\"wp-image-18663\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-1024x364.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-300x107.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-766x272.png 766w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-1536x546.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-360x128.png 360w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-18x6.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-warning-bg-background-color has-background wp-block-paragraph\">iOS reinstalls need user opt-in (presence of IDFA). Without it a reinstall can&#8217;t be recognized as the same device and is counted as a new install. iOS reactivations are not affected and work the same as on Android.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30b5\u30dd\u30fc\u30c8\u5bfe\u8c61\u30c1\u30e3\u30cd\u30eb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u3001\u5229\u7528\u53ef\u80fd\u306a\u30c1\u30e3\u30cd\u30eb\u304c\u9806\u6b21\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u4e88\u5b9a\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u3064\u3044\u3066\u306f\u3001Tenjin\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u307e\u3067\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30ec\u30dd\u30fc\u30c8\u30e1\u30c8\u30ea\u30af\u30b9<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tracked Re-engagements<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u6709\u6599\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u8d77\u56e0\u3059\u308b\u5fa9\u5e30\uff08\u30e6\u30fc\u30b6\u30fc\u306b\u3088\u308b\u518d\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u304a\u3088\u3073\u30ea\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\uff08\u30a2\u30d7\u30ea\u306e\u518d\u958b\uff09\uff09\u3002<\/li>\n\n\n\n<li>\u8981\u4ef6\u3092\u6e80\u305f\u3055\u306a\u3044\u30ea\u30bf\u30fc\u30f3\u3084\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30ea\u30bf\u30fc\u30f3\u306f\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u307e\u305b\u3093\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Tracked Reinstalls<\/strong>\n<ul class=\"wp-block-list\">\n<li>Reinstalls that result in a new attribution: credited to a paid campaign, or organic when the user&#8217;s previous attribution can&#8217;t be restored.<\/li>\n\n\n\n<li>When a reinstall doesn&#8217;t qualify for re-engagement (the user wasn&#8217;t inactive long enough, or no eligible paid ad engagement is found), the user&#8217;s previous attribution is resumed by default. Such a reinstall is not counted.<\/li>\n\n\n\n<li>\u6709\u6599\u3067\u306e\u518d\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3082\u3001 Tracked Re-engagement\u3068\u3057\u3066\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u9867\u5ba2\u7372\u5f97\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3078\u306e\u5f71\u97ff<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The original acquisition campaign keeps its install and everything the user did before the return. From the return onward, the user&#8217;s sessions and revenue count under the retargeting campaign instead, so the acquisition campaign&#8217;s LTV and ROAS stop growing for that user.<\/li>\n\n\n\n<li>Cohort metrics for the retargeting campaign (retention, revenue, ROAS) count from the day of the return, not from the original install.<\/li>\n\n\n\n<li>\u975e\u30a2\u30af\u30c6\u30a3\u30d6\u3068\u307f\u306a\u3059\u671f\u9593\u306e\u95be\u5024\u3092\u9577\u304f\u3059\u308b\u3068\u3001\u518d\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3055\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u6570\u3084\u5272\u308a\u5f53\u3066\u3089\u308c\u308b\u8ca2\u732e\u5ea6\uff08\u30af\u30ec\u30b8\u30c3\u30c8\uff09\u306e\u79fb\u52d5\u91cf\u306f\u6e1b\u5c11\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-1.png\" alt=\"\" class=\"wp-image-18664\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-1.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-1-300x125.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-1-18x8.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-1-767x320.png 767w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-1-360x150.png 360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Tenjin now supports Re-engagement Attribution. Re-engagement attribution measures your retargeting campaigns. When a lapsed user comes back to your app after engaging with one of your paid ads, Tenjin credits that campaign for the return. How it works Credit for a returning user moves to the retargeting campaign that brought them back. iOS reinstalls need&#8230;<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[279],"glossaries":[],"doc_tag":[],"class_list":["post-18662","docs","type-docs","status-publish","hentry","doc_category-re-engagement-attribution"],"acf":[],"year_month":"2026-10","word_count":392,"total_views":"77","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"anurag","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/ja\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"Re-engagement Attribution","term_url":"https:\/\/tenjin.com\/ja\/docs\/category\/re-engagement-attribution\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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