{"id":18671,"date":"2026-09-21T18:27:56","date_gmt":"2026-09-21T18:27:56","guid":{"rendered":"https:\/\/tenjin.com\/?post_type=docs&#038;p=18671"},"modified":"2026-10-09T04:46:32","modified_gmt":"2026-10-09T04:46:32","password":"","slug":"how-to-setup-re-engagement-measurement","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/ja\/docs\/how-to-setup-re-engagement-measurement\/","title":{"rendered":"\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304a\u3088\u3073\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u8a08\u6e2c\u3092\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"<div style=\"border: 1px solid #e5e5e5; padding: 16px; border-radius: 8px; background: #fafafa;\">\n\n<h2><b>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u30ea\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3<\/b><\/h2>\n<span style=\"font-weight: 400;\"><p class=\"translation-block\"><strong>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/strong>\u3068\u306f\u3001\u65e2\u5b58\u307e\u305f\u306f\u904e\u53bb\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u30a2\u30d7\u30ea\u306b\u547c\u3073\u623b\u3059\u305f\u3081\u306b\u5b9f\u65bd\u3059\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u3053\u3068\u3067\u3059\u3002<\/p><p><\/p><p class=\"translation-block\"><strong>\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3<\/strong>\u3068\u306f\u3001\u3053\u308c\u3089\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3088\u3063\u3066\u4fc3\u3055\u308c\u305f\u5bfe\u8c61\u30e6\u30fc\u30b6\u30fc\u306e\u5fa9\u5e30\u3092\u3001Tenjin\u304c\u8a08\u6e2c\u3057\u3001\u305d\u306e\u6210\u679c\u3092\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u5272\u308a\u5f53\u3066\u308b\u4ed5\u7d44\u307f\u306e\u3053\u3068\u3067\u3059\u3002<\/p><p><\/p><p>\nSome mobile measurement platforms use the term reattribution for comparable returning-user crediting flows. In Tenjin, for qualifying reactivations and reinstalls we use <strong>\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3<\/strong> as a measure.  <\/p><p><\/p><p class=\"translation-block\">\u3053\u308c\u3089\u306e\u7528\u8a9e\u306b\u95a2\u3059\u308b\u8a73\u7d30\u306a\u8aac\u660e\u306b\u3064\u3044\u3066\u306f\u3001\u7528\u8a9e\u96c6\u306e<a href=\"https:\/\/tenjin.com\/ja\/glossary\/re-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">Re-engagement (\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8)<\/a>\u306e\u9805\u76ee\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p><\/span><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u59cb\u3081\u308b\u524d\u306b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u304a\u3051\u308b\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6e2c\u5b9a\u3059\u308b\u306b\u306f\u3001Tenjin\u306f\u307e\u305a\u5bfe\u8c61\u3068\u306a\u308b\u6709\u6599\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7279\u5b9a\u3057\u3001\u7d9a\u3044\u3066\u30a2\u30d7\u30ea\u3078\u306e\u6761\u4ef6\u3092\u6e80\u305f\u3059\u5fa9\u5e30\u3092\u7279\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8981\u4ef6\u3092\u6e80\u305f\u3059\u30ea\u30bf\u30fc\u30f3\u306f\u3001\u4ee5\u4e0b\u306e\u3044\u305a\u308c\u304b\u3068\u306a\u308a\u307e\u3059<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>\u30ea\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3(\u518d\u8d77\u52d5): <\/strong>\u30e6\u30fc\u30b6\u30fc\u304c\u30a2\u30d7\u30ea\u3092\u30a2\u30f3\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u305b\u305a\u306b\u4fdd\u6301\u3057\u3001\u5bfe\u8c61\u3068\u306a\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u63a5\u89e6\u3057\u305f\u5f8c\u3001\u518d\u3073\u30a2\u30d7\u30ea\u3092\u8d77\u52d5\u3059\u308b\u3053\u3068\u3002<\/li>\n\n\n\n<li class=\"translation-block\"><strong>\u518d\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb: <\/strong>\u30e6\u30fc\u30b6\u30fc\u304c\u30a2\u30d7\u30ea\u3092\u524a\u9664\u3057\u305f\u5f8c\u3001\u5bfe\u8c61\u3068\u306a\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7d4c\u7531\u3067\u518d\u3073\u30a2\u30d7\u30ea\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u3001\u8d77\u52d5\u3059\u308b\u3053\u3068\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin measures eligible returns through <strong>\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3<\/strong>. The qualifying return must also meet your configured inactivity threshold, attribution window, and channel eligibility rules.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Tenjin\u304c\u30ea\u30d4\u30fc\u30c8\u30e6\u30fc\u30b6\u30fc\u3092\u3069\u306e\u3088\u3046\u306b\u30ab\u30a6\u30f3\u30c8\u3059\u308b\u304b\u3001\u3042\u308b\u3044\u306f\u30ea\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u3084\u518d\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3092\u3069\u306e\u3088\u3046\u306b\u30ec\u30dd\u30fc\u30c8\u3059\u308b\u304b\u306b\u3064\u3044\u3066\u306e\u8a73\u7d30\u306f\u3001<a href=\"https:\/\/tenjin.com\/ja\/docs\/re-engagement-attribution\/\" target=\"_blank\">Re-engagement Attribution(\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3)<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002Tenjin\u306b\u304a\u3051\u308b\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u95a2\u9023\u7528\u8a9e\u306e\u308f\u304b\u308a\u3084\u3059\u3044\u89e3\u8aac\u306b\u3064\u3044\u3066\u306f\u3001\u7528\u8a9e\u96c6\u306e <a href=\"https:\/\/tenjin.com\/ja\/glossary\/re-engagement\/\" target=\"_blank\">Re-engagement(\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8)<\/a> \u306e\u9805\u76ee\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. \u30a2\u30d7\u30ea\u306e\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6709\u52b9\u306b\u3059\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a2\u30d7\u30ea\u306eAttribution\u8a2d\u5b9a\u3067\u3001Re-engagement\u3092\u6709\u52b9\u306b\u3057\u3001\u975e\u30a2\u30af\u30c6\u30a3\u30d6\u306e\u3057\u304d\u3044\u5024\u3092\u8a2d\u5b9a\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u975e\u30a2\u30af\u30c6\u30a3\u30d6\u306e\u95be\u5024\u3068\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08\u30ea\u30bf\u30fc\u30f3\uff09\u3092\u518d\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3055\u305b\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u975e\u30a2\u30af\u30c6\u30a3\u30d6\u671f\u9593\u306e\u3053\u3068\u3067\u3059\u3002\u30c7\u30d5\u30a9\u30eb\u30c8\u306f7\u65e5\u9593\u3067\u30011\u301c30\u65e5\u306e\u7bc4\u56f2\u3067\u8a2d\u5b9a\u53ef\u80fd\u3067\u3042\u308a\u3001UTC(\u5354\u5b9a\u4e16\u754c\u6642)\u306e\u66a6\u65e5\u3067\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u3057\u304d\u3044\u5024\u3092\u77ed\u304f\u3059\u308b\u3068\u3001\u3088\u308a\u591a\u304f\u306e\u30ea\u30d4\u30fc\u30bf\u30fc\u304c\u3088\u308a\u65e9\u304f\u518d\u5272\u308a\u5f53\u3066\u3055\u308c\u307e\u3059\u3002\u3057\u304d\u3044\u5024\u3092\u9577\u304f\u3059\u308b\u3068\u3001\u518d\u5272\u308a\u5f53\u3066\u3055\u308c\u308b\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u6570\u306f\u6e1b\u308a\u3001\u7372\u5f97\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u5931\u308f\u308c\u308b\u8ca2\u732e\u5ea6\u3082\u5c11\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"318\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-3-1024x318.png\" alt=\"\" class=\"wp-image-18672\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-3-1024x318.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-3-300x93.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-3-18x6.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-3-767x238.png 767w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-3-360x112.png 360w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-3.png 1115w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">2. \u5404\u30c1\u30e3\u30cd\u30eb\u3067\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6709\u52b9\u306b\u3059\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Re-engagement toggle appears in the channel&#8217;s settings once that channel has been enabled for re-engagement from Tenjin&#8217;s side. If you don&#8217;t see the toggle appear, it means the channel is being enabled. You can also contact <a href=\"mailto:support-jp@tenjin.com\">Tenjin Customer Support<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u3069\u3061\u3089\u306e\u65b9\u6cd5\u3067\u3082\u6a5f\u80fd\u3057\u307e\u3059\u304c\u3001\u3044\u305a\u308c\u306e\u5834\u5408\u3082<strong>\u30b9\u30c6\u30c3\u30d71<\/strong>\u306e\u30a2\u30d7\u30ea\u306e\u30b9\u30a4\u30c3\u30c1\u3092\u30aa\u30f3\u306b\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>\u30c1\u30e3\u30cd\u30eb\u306e\u5207\u308a\u66ff\u3048: <\/strong>\u30a2\u30d7\u30ea\u306e\u30c1\u30e3\u30cd\u30eb\u8a2d\u5b9a\u3067Re-engagement\u3092\u6709\u52b9\u306b\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u305d\u306e\u30c1\u30e3\u30cd\u30eb\u4e0a\u306e\u3059\u3079\u3066\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u5bfe\u8c61\u3068\u306a\u308a\u307e\u3059\u3002\u30bb\u30eb\u30d5\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u30cd\u30c3\u30c8\u30ef\u30fc\u30af(Google\u3001Meta\u3001TikTok)\u306f\u3001\u3053\u306e\u65b9\u6cd5\u306e\u307f\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\"><strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5358\u4f4d: <\/strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30ea\u30f3\u30af\u306b<code data-no-translation=\"\" data-no-auto-translation=\"\">&amp;retargeting=true<\/code>\u3092\u8ffd\u52a0\u3057\u3001\u30c1\u30e3\u30cd\u30eb\u306e\u30c8\u30b0\u30eb\u3092\u30aa\u30d5\u306e\u307e\u307e\u306b\u3057\u307e\u3059\u3002\u30c1\u30e3\u30cd\u30eb\u5185\u306e\u7279\u5b9a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u307f\u3067\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u5834\u5408\u306b\u4f7f\u7528\u3057\u3066\u304f\u3060\u3055\u3044\u3002SAN\u4ee5\u5916\u306e\u30c1\u30e3\u30cd\u30eb\u306e\u307f\u304c\u5bfe\u8c61\u3067\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"414\" height=\"156\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-4.png\" alt=\"\" class=\"wp-image-18673\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-4.png 414w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-4-300x113.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-4-18x7.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-4-360x136.png 360w\" sizes=\"(max-width: 414px) 100vw, 414px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3. \u30c1\u30e3\u30cd\u30eb\u3078\u306e\u30b3\u30fc\u30eb\u30d0\u30c3\u30af<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Self-attributing Networks: nothing to change; make sure the install callback is on.<\/li>\n\n\n\n<li>Other Channels: a separate re-engagement callback needs to be turned on in addition to the install callback, so the channel can tell a returning user from a new one.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7528\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30ea\u30f3\u30af\u3092\u4f5c\u6210\u3059\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u4e0b\u306e\u624b\u9806\u306b\u5f93\u3063\u3066\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7528\u30ea\u30f3\u30af\u3092\u4f5c\u6210\u30fb\u8a2d\u5b9a\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u308c\u3089\u306e\u30ea\u30f3\u30af\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001Tenjin\u306f\u3001\u5fa9\u5e30\u3057\u305f\u5bfe\u8c61\u30e6\u30fc\u30b6\u30fc\u3092\u3001\u305d\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u547c\u3073\u623b\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u95a2\u9023\u4ed8\u3051\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>","protected":false},"excerpt":{"rendered":"<p>Retargeting, Re-engagement, and Reattribution Retargeting is the campaign you run to bring existing or former users back to your app. Re-engagement Attribution is how Tenjin measures and credits eligible returns driven by those campaigns. Some mobile measurement platforms use the term reattribution for comparable returning-user crediting flows. In Tenjin, for qualifying reactivations and reinstalls we&#8230;<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[279],"glossaries":[],"doc_tag":[],"class_list":["post-18671","docs","type-docs","status-publish","hentry","doc_category-re-engagement-attribution"],"acf":[],"year_month":"2026-10","word_count":470,"total_views":"87","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"anurag","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/ja\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"Re-engagement Attribution","term_url":"https:\/\/tenjin.com\/ja\/docs\/category\/re-engagement-attribution\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile App Retargeting: Set Up Re-engagement Measurement | 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