{"id":18671,"date":"2026-09-21T18:27:56","date_gmt":"2026-09-21T18:27:56","guid":{"rendered":"https:\/\/tenjin.com\/?post_type=docs&#038;p=18671"},"modified":"2026-09-21T18:28:01","modified_gmt":"2026-09-21T18:28:01","password":"","slug":"how-to-setup-re-engagement-measurement","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/ja\/docs\/how-to-setup-re-engagement-measurement\/","title":{"rendered":"How to setup Re-engagement Measurement"},"content":{"rendered":"<h2 class=\"wp-block-heading\">1. Turn on re-engagement for the app<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the app&#8217;s Attribution settings, turn on Re-engagement and set the Inactivity threshold.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The inactivity threshold is how long a user must be inactive before a return can be re-attributed: default 7 days, configurable 1\u201330, counted in full UTC calendar days.<\/li>\n\n\n\n<li>A shorter threshold re-attributes more returning users, and sooner. A longer threshold re-attributes fewer, and moves less credit off your acquisition campaigns.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"318\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-3-1024x318.png\" alt=\"\" class=\"wp-image-18672\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-3-1024x318.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-3-300x93.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-3-18x6.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-3-767x238.png 767w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-3-360x112.png 360w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-3.png 1115w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">2. Turn on re-engagement for each channel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Re-engagement toggle appears in a channel&#8217;s settings once that channel is enabled for re-engagement on Tenjin&#8217;s side.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you don&#8217;t see it, the channel is still being enabled; contact Tenjin Customer Support.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Either way works; the app switch from step 1 must be on for both.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Channel toggle: in the channel&#8217;s settings for the app, turn on Re-engagement. Every campaign on that channel becomes eligible. Self-attributing networks (Google, Meta, TikTok) support this method only.<\/li>\n\n\n\n<li>Per campaign: add retargeting=true to the campaign&#8217;s tracking link and keep the channel toggle off. Use this when only some campaigns on a channel are retargeting. Non-SAN channels only.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"414\" height=\"156\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-4.png\" alt=\"\" class=\"wp-image-18673\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-4.png 414w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-4-300x113.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-4-18x7.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-4-360x136.png 360w\" sizes=\"(max-width: 414px) 100vw, 414px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3. Callback to the channel<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Self-attributing networks: nothing to change; make sure the install callback is on.<\/li>\n\n\n\n<li>Other channels: a separate re-engagement callback needs to be turned on in addition to the install callback, so the channel can tell a returning user from a new one.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>1. Turn on re-engagement for the app In the app&#8217;s Attribution settings, turn on Re-engagement and set the Inactivity threshold. 2. Turn on re-engagement for each channel The Re-engagement toggle appears in a channel&#8217;s settings once that channel is enabled for re-engagement on Tenjin&#8217;s side. Either way works; the app switch from step 1 must&#8230;<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[279],"glossaries":[],"doc_tag":[],"class_list":["post-18671","docs","type-docs","status-publish","hentry","doc_category-re-engagement-attribution"],"acf":[],"year_month":"2026-09","word_count":222,"total_views":"3","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"anurag","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/ja\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"Re-engagement Attribution","term_url":"https:\/\/tenjin.com\/ja\/docs\/category\/re-engagement-attribution\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to setup Re-engagement Measurement | Tenjin<\/title>\n<meta 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