{"id":175,"count":0,"description":"","link":"https:\/\/tenjin.com\/ja\/glossary\/lifetime-value-ltv\/","name":"Lifetime Value (LTV)","slug":"lifetime-value-ltv","taxonomy":"glossaries","parent":0,"meta":{"status":["1","1"],"order":["0","0"],"glossary_term_description":["<!-- wp:paragraph -->\r\n\r\nLifetime value or LTV is the revenue generated by a user either during their entire lifetime, or within a defined time span. It is a key cohort metric that provides insight into app performance. LTV also helps advertisers make informed decisions about an app's user acquisition strategy, and the health of their campaigns.\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":13100,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-full\"><img class=\"wp-image-13100\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/image504.png\" alt=\"image.png\" \/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\">Which LTV metric variations are provided by Tenjin?<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nBy default Tenjin provides the following variations of the LTV metric:\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 class=\"wp-block-heading\">N-Day IAP LTV (N-Day In-App Purchase Lifetime Value)<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\"N-Day\" refers to a specific period of time after a user was acquired. N-Day IAP LTV is relevant for publishers that monetize their app via <a href=\"\/v1\/docs\/in-app-purchases-iap\">in-app purchases (IAP)<\/a> or subscriptions. It is the cumulative IAP revenue N-days after install.\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 class=\"wp-block-heading\">N-Day IAP LTV \/ User (N-Day In-App Purchase Lifetime Value \/ User)<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nThis is the average N-Day IAP LTV per user in the cohort. Here is how it is calculated:\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n<em>&gt; IAP Revenue \/ Number of users on 0 day<\/em>\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 class=\"wp-block-heading\">N-Day Ad LTV (Ad network) (N-Day Ad Revenue Lifetime Value)<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nFor publishers that monetize their app via <a href=\"\/v1\/docs\/in-app-advertising-iaa\">in-app advertising (IAA)<\/a>, the go-to metric is going to be N-Day Ad Revenue Lifetime Value. This is the cumulative ad revenue N-days after install. The formula for this is:\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n<em>&gt; N-Day Estimated Ad Revenue<\/em>\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 class=\"wp-block-heading\">N-Day Ad LTV \/ User (Ad Network) (N-Day Ad Revenue Lifetime Value \/ User)<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nThis is the average ad revenue LTV estimated by Tenjin per user in the cohort. The formula for this is the following:\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n<em>&gt; N-Day Ad Revenue \/ Number of users on 0-Day<\/em>\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 class=\"wp-block-heading\">N-Day All LTV (Ad Network + IAP) (N-Day Total Lifetime Value)<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nFinally, this metric is useful for publishers that use hybrid monetization. It is the cumulative total revenue (IAP + ad revenue) N days after install. The formula looks like the following:\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n<em>&gt; N-Day Ad Revenue + N-Day IAP Revenue<\/em>\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 class=\"wp-block-heading\">N-Day All LTV \/ User (Ad Network + IAP) (N-Day Total Lifetime Value \/ User<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nThis is the cumulative total revenue (IAP + ad revenue) N days after install divided by total users on 0-day. The formula looks like the following:\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n<em>&gt; (N-Day IAP Revenue + N-Day Ad Revenue) \/ Number of Users on 0-Day<\/em>\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\">Which LTV cohort metrics does Tenjin provide?<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nTenjin provides the following cohorts of the LTV metric in the dashboard and <a href=\"https:\/\/docs.tenjin.com\/docs\/automationapis#reporting-metrics-api\">reporting API<\/a> for all LTV metrics:\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\r\n \t<li>0-Day<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>1-Day<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>2-Day<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>3-Day<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>4-Day<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>5-Day<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>6-Day<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>7-Day<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>14-Day<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>30-Day<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>60-Day<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>90-Day<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>120-Day<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>150-Day<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>180-Day<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>365-Day<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nFor example, one of the most important LTV cohorts is the 8-Day IAP LTV.\r\n\r\nDo you need a custom cohort metric? We're here to help. We can help you build custom cohort metrics with Tenjin's <a href=\"https:\/\/docs.tenjin.com\/docs\/datavault-introduction\">DataVault<\/a> using our advanced use cases. Reach out to us directly at support@tenjin.com to learn more.\r\n\r\n<!-- \/wp:paragraph -->"]},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lifetime Value (LTV) | Tenjin Glossary<\/title>\n<meta name=\"description\" content=\"Learn what Lifetime Value (LTV) is, how it estimates total revenue per user. Guide UA budget decisions &amp; identify profitable acquisition channels in Tenjin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ja\/glossary\/lifetime-value-ltv\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lifetime Value (LTV) | Tenjin Glossary\" \/>\n<meta property=\"og:description\" content=\"Learn what Lifetime Value (LTV) is, how it estimates total revenue per user. Guide UA budget decisions &amp; identify profitable acquisition channels in Tenjin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ja\/glossary\/lifetime-value-ltv\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\/\/tenjin.com\/glossary\/lifetime-value-ltv\/\",\"url\":\"https:\/\/tenjin.com\/glossary\/lifetime-value-ltv\/\",\"name\":\"Lifetime Value (LTV) | Tenjin Glossary\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/#website\"},\"description\":\"Learn what Lifetime Value (LTV) is, how it estimates total revenue per user. 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It is a key cohort metric that provides insight into app performance. LTV also helps advertisers make informed decisions about an app's user acquisition strategy, and the health of their campaigns.\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":13100,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-full\"><img class=\"wp-image-13100\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/image504.png\" alt=\"image.png\" \/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\">Which LTV metric variations are provided by Tenjin?<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nBy default Tenjin provides the following variations of the LTV metric:\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 class=\"wp-block-heading\">N-Day IAP LTV (N-Day In-App Purchase Lifetime Value)<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\"N-Day\" refers to a specific period of time after a user was acquired. N-Day IAP LTV is relevant for publishers that monetize their app via <a href=\"\/v1\/docs\/in-app-purchases-iap\">in-app purchases (IAP)<\/a> or subscriptions. It is the cumulative IAP revenue N-days after install.\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 class=\"wp-block-heading\">N-Day IAP LTV \/ User (N-Day In-App Purchase Lifetime Value \/ User)<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nThis is the average N-Day IAP LTV per user in the cohort. Here is how it is calculated:\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n<em>&gt; IAP Revenue \/ Number of users on 0 day<\/em>\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 class=\"wp-block-heading\">N-Day Ad LTV (Ad network) (N-Day Ad Revenue Lifetime Value)<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nFor publishers that monetize their app via <a href=\"\/v1\/docs\/in-app-advertising-iaa\">in-app advertising (IAA)<\/a>, the go-to metric is going to be N-Day Ad Revenue Lifetime Value. This is the cumulative ad revenue N-days after install. The formula for this is:\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n<em>&gt; N-Day Estimated Ad Revenue<\/em>\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 class=\"wp-block-heading\">N-Day Ad LTV \/ User (Ad Network) (N-Day Ad Revenue Lifetime Value \/ User)<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nThis is the average ad revenue LTV estimated by Tenjin per user in the cohort. The formula for this is the following:\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n<em>&gt; N-Day Ad Revenue \/ Number of users on 0-Day<\/em>\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 class=\"wp-block-heading\">N-Day All LTV (Ad Network + IAP) (N-Day Total Lifetime Value)<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nFinally, this metric is useful for publishers that use hybrid monetization. It is the cumulative total revenue (IAP + ad revenue) N days after install. The formula looks like the following:\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n<em>&gt; N-Day Ad Revenue + N-Day IAP Revenue<\/em>\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 class=\"wp-block-heading\">N-Day All LTV \/ User (Ad Network + IAP) (N-Day Total Lifetime Value \/ User<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nThis is the cumulative total revenue (IAP + ad revenue) N days after install divided by total users on 0-day. The formula looks like the following:\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n<em>&gt; (N-Day IAP Revenue + N-Day Ad Revenue) \/ Number of Users on 0-Day<\/em>\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\">Which LTV cohort metrics does Tenjin provide?<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nTenjin provides the following cohorts of the LTV metric in the dashboard and <a href=\"https:\/\/docs.tenjin.com\/docs\/automationapis#reporting-metrics-api\">reporting API<\/a> for all LTV metrics:\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\r\n \t<li>0-Day<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>1-Day<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>2-Day<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>3-Day<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>4-Day<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>5-Day<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>6-Day<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>7-Day<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>14-Day<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>30-Day<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>60-Day<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>90-Day<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>120-Day<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>150-Day<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>180-Day<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>365-Day<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nFor example, one of the most important LTV cohorts is the 8-Day IAP LTV.\r\n\r\nDo you need a custom cohort metric? We're here to help. We can help you build custom cohort metrics with Tenjin's <a href=\"https:\/\/docs.tenjin.com\/docs\/datavault-introduction\">DataVault<\/a> using our advanced use cases. Reach out to us directly at support@tenjin.com to learn more.\r\n\r\n<!-- \/wp:paragraph -->","_links":{"self":[{"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/glossaries\/175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/glossaries"}],"about":[{"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/taxonomies\/glossaries"}],"wp:post_type":[{"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/docs?glossaries=175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}