{"id":184,"count":0,"description":"","link":"https:\/\/tenjin.com\/ja\/glossary\/bid-management\/","name":"Bid Management \/ Bid Optimization","slug":"bid-management","taxonomy":"glossaries","parent":0,"meta":{"status":["1","1"],"order":["0","0"],"glossary_term_description":["\r\n

What is the definition of bid management?<\/h2>\r\n\r\n\r\n\r\n\r\nEvery business wants to get the best return on their advertising investments. This is why bid management, the process of optimizing bids for ad campaigns, is so important.\r\n\r\n\r\n\r\n\r\n\r\nBid management, also known as bid optimization, is the process of setting and managing bids for online advertising campaigns. Bid management helps businesses get the most out of their ad budget by ensuring that their bids are competitive and targeted to the right audience.\r\n\r\n\r\n\r\n\r\n\r\nWhen it comes to bid management, it's important to understand that there is no one-size-fits-all approach. Different campaigns have different goals and objectives, so it's important to create a customized bid strategy for each campaign.\r\n\r\n\r\n\r\n\r\n\r\nAdditionally, automation of bid management (or bid automation) has become possible with multiple tools such as Bishake, Bidalgo, Algolift etc. With these tools, you can define rules to manage campaigns at scale across channels. Rules can be set up on a campaign, country, and site ID (sub source) level.\r\n\r\n\r\n\r\n\r\n\r\nThese are examples of rules you can define.\r\n\r\n\r\n\r\n\r\n