{"id":194,"count":0,"description":"","link":"https:\/\/tenjin.com\/ja\/glossary\/clicks-tracked-reported\/","name":"Clicks (Tracked + Reported)","slug":"clicks-tracked-reported","taxonomy":"glossaries","parent":0,"meta":{"status":["1","1"],"order":["0","0"],"glossary_term_description":["
\r\n\r\nDefinition:\u00a0<\/b>\r\n\r\nClicks (Reported) are the number of times your ad was clicked on as recorded and reported by the ad network directly.<\/span>\r\n\r\nDefinition:\u00a0<\/b>\r\n\r\nClicks (Tracked) are the number of times your ad was clicked on as recorded by Tenjin, typically via a click tracking URL placed within your ad setup. Some networks, such as Google and Snap, do not require tracking links and are measured differently.<\/span>\r\n\r\n<\/div>\r\n

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What is a Click?<\/strong><\/h2>\r\nA <\/span>click<\/b> is recorded any time a user taps or clicks on an advertisement, whether that ad appears in an app, on a website, or within a mobile placement. It is one of the most fundamental signals in digital advertising, and one of the most widely used indicators of how well an ad is performing.<\/span>\r\n\r\nBut not all clicks are measured the same way. Understanding the difference between how clicks are <\/span>tracked<\/b> and how they are <\/span>reported<\/b> is essential for anyone who wants to read their campaign data accurately.<\/span>\r\n

What is a Click in Mobile Marketing?<\/strong><\/h2>\r\nWhen a user sees an ad and taps on it, that interaction is counted as a click. In most cases, the click redirects the user to a destination such as a product page, an app store listing, a landing page,\u00a0 where they can take further action. That further action, whether it is a purchase, a sign-up, or an install, is what most campaigns are ultimately optimizing for.<\/span>\r\n\r\nClicks sit between impressions and conversions in the funnel. They tell you that an ad was compelling enough to prompt an action, even if that action did not always lead to the outcome you wanted.<\/span>\r\n

Why Clicks Matter<\/strong><\/h2>\r\nClicks are used in a few important ways across campaign measurement and optimization.<\/span>\r\n

Measuring Ad Effectiveness<\/strong><\/h4>\r\nClick-through rate (CTR) is the percentage of impressions that result in a click. This is one of the most commonly used indicators of creative and targeting performance. A high CTR suggests your ad is resonating with the audience it is reaching. A low CTR is a signal to investigate: is the creative underperforming, or is the audience wrong?<\/span>\r\n

Connecting Spend to Outcomes\u00a0<\/span><\/h4>\r\nClicks are a key link in the attribution chain. They help connect ad exposure to downstream events like installs, sign-ups, or purchases making it possible to measure which campaigns and channels are actually driving results.<\/span>\r\n

Informing Pricing Models\u00a0<\/span><\/h4>\r\nSome ad networks charge on a cost-per-click (CPC) basis, meaning every click has a direct cost. In these models, click quality (how often clicks lead to meaningful conversions) matters just as much as click volume.<\/span>\r\n

Tracked Clicks vs Reported Clicks<\/span><\/h2>\r\nThis is where click data gets more nuanced. In Tenjin, you will encounter two distinct click metrics:<\/span>\r\n\r\nReported clicks<\/b> come from the ad network itself. When a user clicks your ad, the network logs it and includes that count in the data it sends back to you. This number reflects what the network saw on its end.<\/span>\r\n\r\nTracked clicks<\/b> are recorded by Tenjin when a user triggers a click tracking URL generated within the platform. This gives you an independent measurement of click activity, but one that is not solely dependent on what the ad network reports.<\/span>\r\n\r\nFor some networks, tracked clicks require a Tenjin-generated tracking link to be placed within your ad setup. Others including Google do not require tracking links and handle click measurement differently.<\/span>\r\n

Why the Two Numbers Sometimes Differ<\/strong><\/h2>\r\nIt is normal for reported clicks and tracked clicks to show different numbers. A few reasons this happens:<\/span>\r\n

Timing Differences<\/strong><\/h4>\r\nClicks may be logged at slightly different moments by the network and by Tenjin's tracking system.<\/span>\r\n

Bot and Invalid Traffic Filtering<\/strong><\/h4>\r\nTenjin may filter out certain clicks that an ad network counts, or vice versa.<\/span>\r\n

Network-Specific Measurement Methods<\/strong><\/h4>\r\nSome networks use view-through or engagement signals that affect how clicks are counted on their end.<\/span>\r\n

Tracking Link Placement<\/strong><\/h4>\r\nIf a tracking URL is not correctly implemented, tracked clicks will undercount relative to reported clicks.<\/span>\r\n\r\nUnderstanding which metric you are looking at\u00a0 and why the two might differ helps you interpret your data more accurately and avoid drawing the wrong conclusions from discrepancies.<\/span>\r\n

Clicks in the Context of Attribution<\/strong><\/h2>\r\nClicks are not just a performance indicator, they are also a core input for mobile attribution. Click-based attribution works by matching a recorded click to a downstream install or conversion event, using the timing and device signals available at the point of click.<\/span>\r\n\r\nAs privacy frameworks like ATT and SKAdNetwork have reshaped how user-level data flows, the role of the click in attribution has evolved. Deterministic matching, where a single click is tied directly to a single install, is no longer always possible for opted-out users. Probabilistic methods and aggregated models have become increasingly important complements.<\/span>\r\n\r\nTenjin tracks and reconciles both reported and tracked click data, giving you a clear and complete view of click activity across your campaigns\u00a0 and connecting that data to the attribution and performance metrics that inform your growth decisions.<\/span>\r\n\r\n
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Related Terms<\/b><\/h2>\r\n