What Is Attribution?<\/h2>\r\nAttribution is the process of identifying and assigning credit to the various marketing touch points that contributed to a desired customer action or event. This includes installs, specific channels, purchases, a sign-up, or conversion.\r\n\r\nIt is used by third-party marketing platforms and mobile measurement partners like Tenjin to distinguish between ad-driven and organic installs and also have an unbiased, normalized data from multiple sources.\r\n
Why Is Attribution Important?<\/h2>\r\nAttribution helps marketers understand which channels, campaigns, or interactions influenced a customer's decision along their journey and conversion funnel.\r\n\r\nAttribution tells you which sources your users are coming from and how they're using your services\/products.\r\n\r\nAttribution data also allows you to understand whether you are meeting your growth goal (ROI) and helps you strategize on how your mobile ad marketing budget can be spent by comparing campaign performance.\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
What Is Deterministic Attribution?<\/h2>\r\n
This method is used when advertising identifiers such as GAID for Android and IDFA for iOS are available.\r\n\r\n<\/p>\r\n\r\n
What Is Probabilistic Attribution?<\/h2>\r\n\r\n\r\n\r\n\r\nThis method is used when advertising identifiers are not available and MMPs rely on alternative signals such as IP addresses.\r\n\r\n\r\n\r\n\r\n