{"id":213,"count":0,"description":"","link":"https:\/\/tenjin.com\/ja\/glossary\/cohort-analysis\/","name":"Cohort Analysis","slug":"cohort-analysis","taxonomy":"glossaries","parent":0,"meta":{"status":["1","1"],"order":["0","0"],"glossary_term_description":["<div style=\"border: 1px solid #e5e5e5;padding: 16px;border-radius: 8px;background: #fafafa\">\r\n\r\n<b>Definition:<\/b>\r\n\r\n<span style=\"font-weight: 400\">Cohort analysis is a method of grouping users, also called a cohort, who share a common characteristic or experience within a defined time frame, then analyzing their behavior over time. This approach helps uncover patterns in retention, engagement, revenue, and churn that might be obscured when looking at aggregated data.<\/span><b> <\/b>\r\n\r\n<\/div>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n&nbsp;\r\n<h3><\/h3>\r\n<h3><b>What Is Cohort Analysis?<\/b><\/h3>\r\n<span style=\"font-weight: 400\">Cohort analysis segments users into groups called cohorts, based on shared attributes such as acquisition date, country, channel, campaign, or creative. By tracking these cohorts over time, you can compare how different cohorts perform and identify factors that drive better outcomes.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Common cohort groupings include:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Acquisition date (cohorts by install date)<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Country (geographic cohorts)<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Channel (ad network or UA channel)<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Campaign (specific UA campaign)<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Creative (the ad creative that influenced the install)<\/span><\/li>\r\n<\/ul>\r\n<h3><b>How Cohort Analysis Works<\/b><\/h3>\r\n<ol>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Define the cohort criteria (e.g., users who installed on a specific date)<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Track key metrics for each cohort over time (e.g., retention, ARPU, LTV)<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Compare cohorts to identify patterns and drivers of performance<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Use insights to optimize campaigns, onboarding, or product features<\/span><\/li>\r\n<\/ol>\r\n<span style=\"font-weight: 400\">Tenjin can attribute metrics by cohort and visualize how cohorts evolve, helping you understand long-term value and the impact of changes in campaigns or product experiences.<\/span>\r\n<h3><b>Types of Cohorts<\/b><\/h3>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Acquisition date cohorts: grouping users by their install date<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Geographic cohorts: grouping by country or region<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Channel cohorts: grouping by the UA channel or ad network<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Campaign cohorts: grouping by the specific campaign<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Creative cohorts: grouping by the ad creative<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Product\/feature cohorts: grouping by when a feature or update was released<\/span><\/li>\r\n<\/ul>\r\n<h3><b>Why Cohort Analysis Matters<\/b><\/h3>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Retention insights: See how long users stay after onboarding and how this varies by cohort<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Monetization signals: Compare LTV and ARPU across cohorts<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Campaign optimization: Identify which campaigns or creatives are driving higher quality users<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Product feedback: Detect how changes impact user behavior across cohorts<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Data-driven decisions: Move beyond aggregate metrics to understand root drivers of performance<\/span><\/li>\r\n<\/ul>\r\n<h3><b>Key Cohort Metrics to Track<\/b><\/h3>\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td><b>Metric<\/b><\/td>\r\n<td><b>What It Tells You<\/b><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"font-weight: 400\">Retention by cohort<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">How well cohorts stick over time<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"font-weight: 400\">Cohort LTV<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Long-term value by cohort<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"font-weight: 400\">ARPU by cohort<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Average revenue per user by cohort<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"font-weight: 400\">ARPU progression<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">How revenue per user evolves across time in a cohort<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"font-weight: 400\">Churn rate by cohort<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">When and which cohorts churn<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"font-weight: 400\">Revenue per install<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Immediate monetization signal after install<\/span><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<span style=\"font-weight: 400\">These metrics let you compare cohorts on a like-for-like basis and spot where product or marketing changes are having the most impact. You can preview a complete list of Tenjin\u2019s <\/span><a href=\"https:\/\/tenjin.com\/docs\/dashboard-metrics-list\/#list\"><span style=\"font-weight: 400\">cohort metrics here<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span>\r\n<h3><b>How Tenjin Supports Cohort Analysis<\/b><\/h3>\r\n<span style=\"font-weight: 400\">Tenjin enables cohort-based measurement across networks and channels. With Tenjin, you can:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Segment metrics by acquisition date, country, channel, campaign, and creative<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">View retention, LTV, ARPU, and churn trends by cohort<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Compare performance across cohorts side by side with no blind spots<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Export cohort data via DataVault or Raw Data Exporter for deeper analytics<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tie cohort insights to pLTV models for smarter forecasting<\/span><\/li>\r\n<\/ul>\r\n\r\n<hr \/>\r\n\r\n<h2><b>Related Terms<\/b><\/h2>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/retention-rate-rr\/\">Retention Rate<\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/lifetime-value-ltv\/\"><span style=\"font-weight: 400\">Lifetime Value (LTV)<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/average-revenue-per-user-arpu\/\"><span style=\"font-weight: 400\">Average Revenue per User (ARPU)<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/churn-rate\/\"><span style=\"font-weight: 400\">Churn Rate<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/datavault\/\"><span style=\"font-weight: 400\">DataVault<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/mobile-measurement-partner-mmp\/\"><span style=\"font-weight: 400\">Mobile Measurement Partner (MMP)<\/span><\/a><\/li>\r\n<\/ul>\r\n\r\n<hr \/>\r\n\r\n<h2><b>Frequently Asked Questions<\/b><\/h2>\r\n<h4><span style=\"font-weight: 400\">What is a cohort in cohort analysis?<\/span><\/h4>\r\n<span style=\"font-weight: 400\">A cohort is a group of users who share a common characteristic or experience within a defined period, such as the same install date or the same country.<\/span>\r\n<h4><span style=\"font-weight: 400\">Why use cohort analysis?<\/span><\/h4>\r\n<span style=\"font-weight: 400\">Cohort analysis reveals how different groups perform over time, highlighting retention, monetization, and churn patterns that inform campaigns and product decisions.<\/span>\r\n<h4><span style=\"font-weight: 400\">How does Tenjin support cohort analysis?<\/span><\/h4>\r\n<span style=\"font-weight: 400\">Tenjin provides cohort-based metrics by acquisition date, country, channel, campaign, and creative, with visualization and export options to analyze retention, LTV, and churn.<\/span>\r\n\r\n&nbsp;\r\n\r\n<!-- \/wp:paragraph -->"]},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cohort Analysis: Mobile Cohort Insights | Tenjin Glossary<\/title>\n<meta name=\"description\" content=\"What is cohort analysis? 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This approach helps uncover patterns in retention, engagement, revenue, and churn that might be obscured when looking at aggregated data.<\/span><b> <\/b>\r\n\r\n<\/div>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n&nbsp;\r\n<h3><\/h3>\r\n<h3><b>What Is Cohort Analysis?<\/b><\/h3>\r\n<span style=\"font-weight: 400\">Cohort analysis segments users into groups called cohorts, based on shared attributes such as acquisition date, country, channel, campaign, or creative. By tracking these cohorts over time, you can compare how different cohorts perform and identify factors that drive better outcomes.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Common cohort groupings include:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Acquisition date (cohorts by install date)<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Country (geographic cohorts)<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Channel (ad network or UA channel)<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Campaign (specific UA campaign)<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Creative (the ad creative that influenced the install)<\/span><\/li>\r\n<\/ul>\r\n<h3><b>How Cohort Analysis Works<\/b><\/h3>\r\n<ol>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Define the cohort criteria (e.g., users who installed on a specific date)<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Track key metrics for each cohort over time (e.g., retention, ARPU, LTV)<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Compare cohorts to identify patterns and drivers of performance<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Use insights to optimize campaigns, onboarding, or product features<\/span><\/li>\r\n<\/ol>\r\n<span style=\"font-weight: 400\">Tenjin can attribute metrics by cohort and visualize how cohorts evolve, helping you understand long-term value and the impact of changes in campaigns or product experiences.<\/span>\r\n<h3><b>Types of Cohorts<\/b><\/h3>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Acquisition date cohorts: grouping users by their install date<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Geographic cohorts: grouping by country or region<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Channel cohorts: grouping by the UA channel or ad network<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Campaign cohorts: grouping by the specific campaign<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Creative cohorts: grouping by the ad creative<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Product\/feature cohorts: grouping by when a feature or update was released<\/span><\/li>\r\n<\/ul>\r\n<h3><b>Why Cohort Analysis Matters<\/b><\/h3>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Retention insights: See how long users stay after onboarding and how this varies by cohort<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Monetization signals: Compare LTV and ARPU across cohorts<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Campaign optimization: Identify which campaigns or creatives are driving higher quality users<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Product feedback: Detect how changes impact user behavior across cohorts<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Data-driven decisions: Move beyond aggregate metrics to understand root drivers of performance<\/span><\/li>\r\n<\/ul>\r\n<h3><b>Key Cohort Metrics to Track<\/b><\/h3>\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td><b>Metric<\/b><\/td>\r\n<td><b>What It Tells You<\/b><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"font-weight: 400\">Retention by cohort<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">How well cohorts stick over time<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"font-weight: 400\">Cohort LTV<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Long-term value by cohort<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"font-weight: 400\">ARPU by cohort<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Average revenue per user by cohort<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"font-weight: 400\">ARPU progression<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">How revenue per user evolves across time in a cohort<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"font-weight: 400\">Churn rate by cohort<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">When and which cohorts churn<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"font-weight: 400\">Revenue per install<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Immediate monetization signal after install<\/span><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<span style=\"font-weight: 400\">These metrics let you compare cohorts on a like-for-like basis and spot where product or marketing changes are having the most impact. You can preview a complete list of Tenjin\u2019s <\/span><a href=\"https:\/\/tenjin.com\/docs\/dashboard-metrics-list\/#list\"><span style=\"font-weight: 400\">cohort metrics here<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span>\r\n<h3><b>How Tenjin Supports Cohort Analysis<\/b><\/h3>\r\n<span style=\"font-weight: 400\">Tenjin enables cohort-based measurement across networks and channels. With Tenjin, you can:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Segment metrics by acquisition date, country, channel, campaign, and creative<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">View retention, LTV, ARPU, and churn trends by cohort<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Compare performance across cohorts side by side with no blind spots<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Export cohort data via DataVault or Raw Data Exporter for deeper analytics<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tie cohort insights to pLTV models for smarter forecasting<\/span><\/li>\r\n<\/ul>\r\n\r\n<hr \/>\r\n\r\n<h2><b>Related Terms<\/b><\/h2>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/retention-rate-rr\/\">Retention Rate<\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/lifetime-value-ltv\/\"><span style=\"font-weight: 400\">Lifetime Value (LTV)<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/average-revenue-per-user-arpu\/\"><span style=\"font-weight: 400\">Average Revenue per User (ARPU)<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/churn-rate\/\"><span style=\"font-weight: 400\">Churn Rate<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/datavault\/\"><span style=\"font-weight: 400\">DataVault<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/mobile-measurement-partner-mmp\/\"><span style=\"font-weight: 400\">Mobile Measurement Partner (MMP)<\/span><\/a><\/li>\r\n<\/ul>\r\n\r\n<hr \/>\r\n\r\n<h2><b>Frequently Asked Questions<\/b><\/h2>\r\n<h4><span style=\"font-weight: 400\">What is a cohort in cohort analysis?<\/span><\/h4>\r\n<span style=\"font-weight: 400\">A cohort is a group of users who share a common characteristic or experience within a defined period, such as the same install date or the same country.<\/span>\r\n<h4><span style=\"font-weight: 400\">Why use cohort analysis?<\/span><\/h4>\r\n<span style=\"font-weight: 400\">Cohort analysis reveals how different groups perform over time, highlighting retention, monetization, and churn patterns that inform campaigns and product decisions.<\/span>\r\n<h4><span style=\"font-weight: 400\">How does Tenjin support cohort analysis?<\/span><\/h4>\r\n<span style=\"font-weight: 400\">Tenjin provides cohort-based metrics by acquisition date, country, channel, campaign, and creative, with visualization and export options to analyze retention, LTV, and churn.<\/span>\r\n\r\n&nbsp;\r\n\r\n<!-- \/wp:paragraph -->","_links":{"self":[{"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/glossaries\/213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/glossaries"}],"about":[{"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/taxonomies\/glossaries"}],"wp:post_type":[{"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/docs?glossaries=213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}