{"id":213,"count":0,"description":"","link":"https:\/\/tenjin.com\/ja\/glossary\/cohort-analysis\/","name":"Cohort Analysis","slug":"cohort-analysis","taxonomy":"glossaries","parent":0,"meta":{"status":["1","1"],"order":["0","0"],"glossary_term_description":["<!-- wp:paragraph -->\r\n\r\nA cohort analysis in mobile marketing refers to the process of analyzing and understanding the behavior of a cohort. It helps you separate all your user groups and detect the trends of each cohort.\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\">What is a cohort?<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nA cohort is a group of users with a common attribute. This can usually be any characteristic, but the most common cohorts that user-acquisition (UA) managers would check are the following:\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\r\n \t<li>A group of users who install your app on a specific date (acquisition date)<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>A group of users from the same country (country)<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>A group of users who are from the same ad network (channel)<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>A group of users who come from the same campaign (campaign)<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>A group of users who installed your app after watching the same creative (creative)<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\">What can I learn from my cohort analysis?<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nWith a cohort analysis, users can usually find out:\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\r\n \t<li>Which campaign is bringing you the most or the least valuable users (<a href=\"\/v1\/docs\/return-on-ad-spend-roas\">ROAS<\/a>, <a href=\"\/v1\/docs\/return-on-investment-roi\">ROI<\/a>, LTV, etc)<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>How long your uses stay in your app (<a href=\"\/v1\/docs\/retention-rate-rr\">Retention rate<\/a>)<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>When your users stop using your app (<a href=\"\/v1\/docs\/churn-rate\">churn rate<\/a>)<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>How new implementations affect cohorts differently<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nOnce you've gathered insights on the above points, you can take action to optimize your campaign performance or improve your app by adding or getting rid of some features.\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\">What cohort metrics can I find at Tenjin?<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nAt Tenjin, you can find various cohort metrics. Please check <a href=\"https:\/\/docs.tenjin.com\/docs\/dashboard-analytics#list\">here<\/a> for more information.\r\n\r\n<!-- \/wp:paragraph -->"]},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cohort Analysis | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how cohort analysis groups users by shared traits, track their behavior over time, and use the insights to optimize retention and LTV in Tenjin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ja\/glossary\/cohort-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cohort Analysis | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn how cohort analysis groups users by shared traits, track their behavior over time, and use the insights to optimize retention and LTV in Tenjin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ja\/glossary\/cohort-analysis\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\/\/tenjin.com\/glossary\/cohort-analysis\/\",\"url\":\"https:\/\/tenjin.com\/glossary\/cohort-analysis\/\",\"name\":\"Cohort Analysis | Tenjin\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/#website\"},\"description\":\"Learn how cohort analysis groups users by shared traits, track their behavior over time, and use the insights to optimize retention and LTV in Tenjin.\",\"breadcrumb\":{\"@id\":\"https:\/\/tenjin.com\/glossary\/cohort-analysis\/#breadcrumb\"},\"inLanguage\":\"ja\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tenjin.com\/glossary\/cohort-analysis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tenjin.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cohort Analysis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tenjin.com\/#website\",\"url\":\"https:\/\/tenjin.com\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"alternateName\":\"Tenjin - 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It helps you separate all your user groups and detect the trends of each cohort.\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\">What is a cohort?<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nA cohort is a group of users with a common attribute. This can usually be any characteristic, but the most common cohorts that user-acquisition (UA) managers would check are the following:\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\r\n \t<li>A group of users who install your app on a specific date (acquisition date)<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>A group of users from the same country (country)<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>A group of users who are from the same ad network (channel)<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>A group of users who come from the same campaign (campaign)<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>A group of users who installed your app after watching the same creative (creative)<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\">What can I learn from my cohort analysis?<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nWith a cohort analysis, users can usually find out:\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\r\n \t<li>Which campaign is bringing you the most or the least valuable users (<a href=\"\/v1\/docs\/return-on-ad-spend-roas\">ROAS<\/a>, <a href=\"\/v1\/docs\/return-on-investment-roi\">ROI<\/a>, LTV, etc)<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>How long your uses stay in your app (<a href=\"\/v1\/docs\/retention-rate-rr\">Retention rate<\/a>)<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>When your users stop using your app (<a href=\"\/v1\/docs\/churn-rate\">churn rate<\/a>)<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li>How new implementations affect cohorts differently<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nOnce you've gathered insights on the above points, you can take action to optimize your campaign performance or improve your app by adding or getting rid of some features.\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\">What cohort metrics can I find at Tenjin?<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nAt Tenjin, you can find various cohort metrics. Please check <a href=\"https:\/\/docs.tenjin.com\/docs\/dashboard-analytics#list\">here<\/a> for more information.\r\n\r\n<!-- \/wp:paragraph -->","_links":{"self":[{"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/glossaries\/213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/glossaries"}],"about":[{"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/taxonomies\/glossaries"}],"wp:post_type":[{"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/docs?glossaries=213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}