{"id":222,"count":0,"description":"","link":"https:\/\/tenjin.com\/ja\/glossary\/self-attributing-networks-sans\/","name":"Self-Attributing Network (SAN)","slug":"self-attributing-networks-sans","taxonomy":"glossaries","parent":0,"meta":{"status":["1","1"],"order":["0","0"],"glossary_term_description":["
\r\n\r\nDefinition:<\/b>\r\n\r\nA self-attributing network (SAN) is an ad network that tracks and reports its own performance metrics including installs and in-app events, without relying on third-party attribution providers. SANs display ads within their own ecosystem and directly measure the conversions those ads generate.<\/span>\r\n\r\n<\/div>\r\n\r\n

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What is a Self-Attributing Network (SAN)?<\/b><\/h2>\r\nA self-attributing network (SAN) is an ad network that tracks and reports its own performance metrics, such as installs and in-app events, without relying on third-party attribution providers.<\/span>\r\n\r\nWhat makes a SAN unique is that it controls both sides of the equation: it places mobile ads within its own ecosystem and directly measures the conversions resulting from those ads. In other words, a SAN both shows the ad and claims the credit.<\/span>\r\n\r\nThis consolidates two roles that are usually separated displaying advertisements and attributing user actions like app installs and in-app events back to those ads into a single platform.<\/span>\r\n\r\nIn simple terms, a SAN does its own homework and reports its own grade.<\/span>\r\n\r\nBecause SANs operate in closed ecosystems with massive amounts of first-party data, they can attribute conversions with a high degree of accuracy on their own platforms. This is both their strength and the reason advertisers still rely on a mobile measurement partner (MMP)<\/a> to keep them honest across the full marketing mix.<\/span>\r\n\r\nExample:<\/b> A user sees an ad for a mobile game on Facebook, clicks it, and installs the app. Facebook as a self-attributing network matches that install back to the ad it served using its own data, and reports the conversion directly to the advertiser. No third-party click URL is involved in that attribution.<\/span>\r\n

Types of Self-Attributing Networks<\/b><\/h2>\r\nSANs are generally categorized by the platforms they operate on social media networks, search engines, and other large digital ecosystems. In mobile advertising, the major platforms that operate as self-attributing networks are:<\/span>\r\n