{"id":227,"count":0,"description":"","link":"https:\/\/tenjin.com\/ja\/glossary\/conversion\/","name":"Conversion","slug":"conversion","taxonomy":"glossaries","parent":0,"meta":{"status":["1","1"],"order":["0","0"],"glossary_term_description":["\r\n

What is a conversion?<\/h2>\r\n\r\n\r\n\r\n\r\nA conversion<\/a> refers to an event where a user installs or engages with an app after interacting with an advertisement. This interaction can be a click (click-through) or a view (view-through), and the user must perform a qualifying event (usually an install or re-open) within a defined attribution window for it to count as a conversion.\r\n\r\n\r\n\r\n\r\n\r\nIn the context of mobile marketing, conversions are a fundamental metric used to evaluate the performance of user acquisition (UA) campaigns. They are used to tie spend on ad channels (like Meta, Google Ads, TikTok, etc.) directly to user installs and in-app events, such as purchases or registrations.\r\n\r\n\r\n\r\n\r\n\r\nTenjin attributes conversions based on attribution data collected from ad networks or MMP integrations. Each conversion is linked to a specific campaign, ad network, and creative (when available), which enables marketers to measure ROAS<\/a>, LTV<\/a>, and other KPIs at granular levels.\r\n\r\n\r\n\r\n\r\n\r\nNote that conversions are different from organic installs. Only users who are attributed to an ad campaign are considered conversions, while users who discover and install the app on their own are labeled as organic.\r\n\r\n"]},"acf":[],"yoast_head":"\nConversion | Tenjin<\/title>\n<meta name=\"description\" content=\"Understand what counts as a conversion, how it ties to your campaign goals, and track every key action from install to in-app events in Tenjin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ja\/glossary\/conversion\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conversion | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Understand what counts as a conversion, how it ties to your campaign goals, and track every key action from install to in-app events in Tenjin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ja\/glossary\/conversion\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\/\/tenjin.com\/glossary\/conversion\/\",\"url\":\"https:\/\/tenjin.com\/glossary\/conversion\/\",\"name\":\"Conversion | Tenjin\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/#website\"},\"description\":\"Understand what counts as a conversion, how it ties to your campaign goals, and track every key action from install to in-app events in Tenjin.\",\"breadcrumb\":{\"@id\":\"https:\/\/tenjin.com\/glossary\/conversion\/#breadcrumb\"},\"inLanguage\":\"ja\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tenjin.com\/glossary\/conversion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tenjin.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Conversion\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tenjin.com\/#website\",\"url\":\"https:\/\/tenjin.com\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"alternateName\":\"Tenjin - 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This interaction can be a click (click-through) or a view (view-through), and the user must perform a qualifying event (usually an install or re-open) within a defined attribution window for it to count as a conversion.\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nIn the context of mobile marketing, conversions are a fundamental metric used to evaluate the performance of user acquisition (UA) campaigns. They are used to tie spend on ad channels (like Meta, Google Ads, TikTok, etc.) directly to user installs and in-app events, such as purchases or registrations.\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nTenjin attributes conversions based on attribution data collected from ad networks or MMP integrations. Each conversion is linked to a specific campaign, ad network, and creative (when available), which enables marketers to measure <a href=\"https:\/\/docs.tenjin.com\/docs\/return-on-ad-spend-roas\">ROAS<\/a>, <a href=\"https:\/\/docs.tenjin.com\/docs\/lifetime-value-ltv\">LTV<\/a>, and other KPIs at granular levels.\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nNote that conversions are different from organic installs. Only users who are attributed to an ad campaign are considered conversions, while users who discover and install the app on their own are labeled as organic.\r\n\r\n<!-- \/wp:paragraph -->","_links":{"self":[{"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/glossaries\/227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/glossaries"}],"about":[{"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/taxonomies\/glossaries"}],"wp:post_type":[{"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/docs?glossaries=227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}