{"id":228,"count":0,"description":"","link":"https:\/\/tenjin.com\/ja\/glossary\/ad-revenue-attribution\/","name":"Ad Revenue Attribution","slug":"ad-revenue-attribution","taxonomy":"glossaries","parent":0,"meta":{"status":["1","1"],"order":["0","0"],"glossary_term_description":["
\r\n\r\nDefinition:<\/b>\r\n\r\nAd revenue attribution is the methodology that allows marketers to allocate and measure ad revenue generated by users back to their original acquisition source.<\/span>\r\n\r\n<\/div>\r\n

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What is Ad Revenue Attribution?<\/h2>\r\nWhen a user installs your app and starts generating ad revenue through in-app advertising (IAA)<\/a>, ad revenue attribution<\/a> is how you trace that revenue back to its source. Which campaign brought that user in? Which channel? Or, which creative?<\/span>\r\n\r\nWithout this connection, you're only seeing half the picture. You know what you spent on acquisition, but you don't know what those users are actually generating. Ad revenue attribution closes that gap, giving you a complete view of ROI<\/a> that accounts for both costs and returns.<\/span>\r\n\r\nThis is especially important for apps that monetize primarily through in-app advertising, where ad revenue - not in-app purchases - is the primary measure of user value.<\/span>\r\n\r\n\r\n\r\n\r\n

What is Ad Revenue LTV?<\/strong><\/h2>\r\nAd Revenue LTV is the total advertising revenue generated by a cohort of users from the moment they install your app through a defined period of activity. It accounts for:<\/span>\r\n