{"id":266,"count":0,"description":"","link":"https:\/\/tenjin.com\/ja\/glossary\/subscription-cancellation\/","name":"Subscription Cancellation","slug":"subscription-cancellation","taxonomy":"glossaries","parent":0,"meta":{"status":["1"],"order":["0"],"glossary_term_description":["<div style=\"border: 1px solid #e5e5e5;padding: 16px;border-radius: 8px;background: #fafafa\">\r\n\r\n<b>Definition:<\/b>\r\n<span style=\"font-weight: 400\">\r\nCancellations occur when a subscriber turns off future renewal of a subscription. In most cases, the subscriber retains access until the end of the current paid or trial period, after which the subscription expires unless it is reactivated.<\/span>\r\n\r\n<\/div>\r\n&nbsp;\r\n<h2><span style=\"font-weight: 400\">What is a Cancellation?<\/span><\/h2>\r\n<span style=\"font-weight: 400\">A subscription cancellation indicates that a subscriber does not currently intend for the subscription to renew at the next billing date. <\/span><span style=\"font-weight: 400\">Remember, a cancellation does not always mean that the subscription immediately becomes inactive.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Suppose a user purchases a monthly subscription on August 1 and cancels on August 12. <\/span><span style=\"font-weight: 400\">The subscriber has already paid for the current billing period, so they may continue accessing the service until August 31.<\/span>\r\n\r\n<span style=\"font-weight: 400\">In this scenario:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">August 1: Subscription begins<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">August 12: Subscription cancellation<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">August 31: Subscription expiration<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">Keeping these lifecycle events separate makes subscription reporting more accurate.<\/span>\r\n<h2><span style=\"font-weight: 400\">Subscription Cancellation vs. Expiration<\/span><\/h2>\r\n<span style=\"font-weight: 400\">Cancellation and expiration represent different stages. <\/span><b>Cancellation<\/b><span style=\"font-weight: 400\"> means future renewal has been turned off. <\/span><b>Expiration<\/b><span style=\"font-weight: 400\"> means the subscription period has ended and access is no longer active. <\/span><span style=\"font-weight: 400\">A subscriber can therefore be both cancelled and active at the same time.<\/span>\r\n\r\n<span style=\"font-weight: 400\">For marketers, cancellation provides an earlier signal of potential churn, while expiration confirms that the subscription has actually ended.<\/span>\r\n<h2><span style=\"font-weight: 400\">Subscription Cancellation vs. Subscription Churn<\/span><\/h2>\r\n<span style=\"font-weight: 400\">Subscription cancellation is an event: the subscriber turns off future renewal.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Subscription churn is a broader measurement concept that describes subscribers or recurring revenue that are lost over time.<\/span>\r\n\r\n<span style=\"font-weight: 400\">A cancellation may eventually contribute to churn, but the two terms should not always be treated as interchangeable. A cancelled subscription can remain active until its expiration date, and some subscribers reactivate before access ends.<\/span>\r\n\r\n<span style=\"font-weight: 400\">This distinction matters for subscription measurement because cancellation intent can appear before the actual loss of access or recurring revenue.<\/span>\r\n<h2><span style=\"font-weight: 400\">Why Should Marketers Measure Subscription Cancellation?<\/span><\/h2>\r\n<span style=\"font-weight: 400\">High initial subscription conversion does not always produce strong long-term revenue. <\/span><span style=\"font-weight: 400\">Take these two campaigns:<\/span>\r\n\r\n<b>Campaign A<\/b>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">500 new subscriptions<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">250 cancel before their first renewal<\/span><\/li>\r\n<\/ul>\r\n<b>Campaign B<\/b>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">350 new subscriptions<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">80 cancel before their first renewal<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">Campaign A generates more initial subscriptions, but Campaign B has a much healthier subscriber base.<\/span>\r\n\r\n<span style=\"font-weight: 400\">If the marketer optimizes solely for new subscriptions, Campaign A may appear stronger. Adding cancellation and renewal data changes the picture.<\/span>\r\n\r\n<span style=\"font-weight: 400\">This is why subscription acquisition should not be optimized using trial starts or first payments alone. The quality of a campaign becomes clearer as its subscriber cohort has time to renew, cancel, and generate revenue.<\/span>\r\n<h2><span style=\"font-weight: 400\">How Can an MMP Measure Subscription Cancellation by Campaign?<\/span><\/h2>\r\n<span style=\"font-weight: 400\">An MMP can connect subscription cancellation events with the acquisition source that originally brought the subscriber into the app.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Cancellation rates can then be compared by:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ad network<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Campaign<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Creative<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Country<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Platform<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Subscription product<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Acquisition cohort<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">For example, one creative might strongly promote a free trial and generate thousands of conversions. If those subscribers cancel before the first renewal at twice the average rate, the creative may be attracting low-intent users.<\/span>\r\n\r\n<span style=\"font-weight: 400\">This is an important distinction between optimizing for conversion and optimizing for subscriber value.<\/span>\r\n<h2><span style=\"font-weight: 400\">Voluntary vs. Involuntary Churn<\/span><\/h2>\r\n<span style=\"font-weight: 400\">Not every lost subscription results from a deliberate cancellation.<\/span>\r\n\r\n<b>Voluntary churn<\/b><span style=\"font-weight: 400\"> occurs when a subscriber actively chooses to stop renewing. <strong>I<\/strong><\/span><b>nvoluntary churn<\/b><span style=\"font-weight: 400\"> can happen when a payment fails and cannot be recovered.<\/span>\r\n\r\n<span style=\"font-weight: 400\">These situations should be distinguished because the underlying causes are different. <\/span><span style=\"font-weight: 400\">A high voluntary cancellation rate might suggest problems with pricing, onboarding, or perceived value. <\/span><span style=\"font-weight: 400\">Involuntary churn may be more closely related to payment recovery and billing processes.<\/span>\r\n<h2><span style=\"font-weight: 400\">How Does Cancellation Affect Subscriber LTV?<\/span><\/h2>\r\n<span style=\"font-weight: 400\">Earlier cancellations generally reduce the number of renewal payments a subscriber can generate.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Suppose a $10 monthly subscriber cancels after one month. Their subscription revenue is $10. <\/span><span style=\"font-weight: 400\">Another subscriber stays for eight months and generates $80. <\/span><span style=\"font-weight: 400\">Both originally counted as one new subscription, but their lifetime value is very different.<\/span>\r\n\r\n<span style=\"font-weight: 400\">This is why cancellation data combined with renewal revenue and subscriber LTV can explain lot about user behavior.\u00a0<\/span>\r\n<h2><span style=\"font-weight: 400\">Best Practices for Measuring Subscription Cancellation<\/span><\/h2>\r\n<b>Track cancellation and expiration separately.<\/b>\r\n\r\n<b>Analyze cancellation by acquisition cohort.<\/b>\r\n\r\n<b>Compare cancellation rates across campaigns.<\/b>\r\n\r\n<b>Monitor the timing of cancellation.<\/b><span style=\"font-weight: 400\">\r\nCancelling during a trial can indicate something different from cancelling after a year.<\/span>\r\n\r\n<b>Track reactivations where possible.<\/b><span style=\"font-weight: 400\">\r\nSome users reverse their cancellation before expiration.<\/span>\r\n\r\n<hr \/>\r\n\r\n<h2><strong>Related Terms<\/strong><\/h2>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/churn-rate\/\"><span style=\"font-weight: 400\">Churn Rate<\/span><\/a><\/li>\r\n \t<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/tenjin.com\/glossary\/lifetime-value-ltv\/\">Lifetime Value<\/a><\/span><\/li>\r\n \t<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/tenjin.com\/glossary\/recurring-revenue\/\">Recurring Revenue<\/a><\/span><\/li>\r\n \t<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/tenjin.com\/glossary\/predictive-ltv-pltv\/\">Predictive LTV<\/a><\/span><\/li>\r\n \t<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/tenjin.com\/glossary\/all-subscriptions-revenue\">All Subscriptions Revenue<\/a><\/span><\/li>\r\n \t<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/tenjin.com\/glossary\/recurring-revenue\">Recurring Revenue<\/a><\/span><\/li>\r\n \t<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/tenjin.com\/glossary\/new-subscription-revenue\">New Subscription Revenue<\/a><\/span><\/li>\r\n \t<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/tenjin.com\/glossary\/renewals\">Renewals<\/a><\/span><\/li>\r\n \t<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/tenjin.com\/subscriber-ltv\">Subscriber Lifetime Value<\/a><\/span><\/li>\r\n \t<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/tenjin.com\/glossary\/subscrtiber-revenue-attribution\">Subscription Revenue Attribution\u00a0<\/a><\/span><\/li>\r\n<\/ul>\r\n\r\n<hr \/>\r\n\r\n<h2><span style=\"font-weight: 400\">Frequently Asked Questions<\/span><\/h2>\r\n<h4><span style=\"font-weight: 400\">What is subscription cancellation?<\/span><\/h4>\r\n<span style=\"font-weight: 400\">Subscription cancellation means that future automatic renewal of a subscription has been turned off.<\/span>\r\n<h4><span style=\"font-weight: 400\">Does a subscription end immediately after cancellation?<\/span><\/h4>\r\n<span style=\"font-weight: 400\">Usually not. The subscriber commonly retains access until the end of the current billing or trial period.<\/span>\r\n<h4><span style=\"font-weight: 400\">What is the difference between cancellation and expiration?<\/span><\/h4>\r\n<span style=\"font-weight: 400\">Cancellation stops a future renewal. Expiration occurs when the subscription period actually ends.<\/span>\r\n<h4><span style=\"font-weight: 400\">Is subscription cancellation the same as churn?<\/span><\/h4>\r\n<span style=\"font-weight: 400\">No. Cancellation is a lifecycle event, while subscription churn is a broader measure of subscribers or recurring revenue lost over time.<\/span>\r\n<h4><span style=\"font-weight: 400\">Why should marketers track cancellations by acquisition source?<\/span><\/h4>\r\n<span style=\"font-weight: 400\">It helps identify campaigns that generate initial subscribers but weak long-term retention or revenue.<\/span>\r\n\r\n&nbsp;"]},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Subscription Cancellation | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tenjin.com\/glossary\/subscription-cancellation\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Subscription Cancellation | Tenjin\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tenjin.com\/glossary\/subscription-cancellation\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/glossary\\\/subscription-cancellation\\\/\",\"url\":\"https:\\\/\\\/www.tenjin.com\\\/glossary\\\/subscription-cancellation\",\"name\":\"Subscription Cancellation | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.tenjin.com\\\/glossary\\\/subscription-cancellation#breadcrumb\"},\"inLanguage\":\"ja\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.tenjin.com\\\/glossary\\\/subscription-cancellation#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Subscription Cancellation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - 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In most cases, the subscriber retains access until the end of the current paid or trial period, after which the subscription expires unless it is reactivated.<\/span>\r\n\r\n<\/div>\r\n&nbsp;\r\n<h2><span style=\"font-weight: 400\">What is a Cancellation?<\/span><\/h2>\r\n<span style=\"font-weight: 400\">A subscription cancellation indicates that a subscriber does not currently intend for the subscription to renew at the next billing date. <\/span><span style=\"font-weight: 400\">Remember, a cancellation does not always mean that the subscription immediately becomes inactive.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Suppose a user purchases a monthly subscription on August 1 and cancels on August 12. <\/span><span style=\"font-weight: 400\">The subscriber has already paid for the current billing period, so they may continue accessing the service until August 31.<\/span>\r\n\r\n<span style=\"font-weight: 400\">In this scenario:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">August 1: Subscription begins<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">August 12: Subscription cancellation<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">August 31: Subscription expiration<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">Keeping these lifecycle events separate makes subscription reporting more accurate.<\/span>\r\n<h2><span style=\"font-weight: 400\">Subscription Cancellation vs. Expiration<\/span><\/h2>\r\n<span style=\"font-weight: 400\">Cancellation and expiration represent different stages. <\/span><b>Cancellation<\/b><span style=\"font-weight: 400\"> means future renewal has been turned off. <\/span><b>Expiration<\/b><span style=\"font-weight: 400\"> means the subscription period has ended and access is no longer active. <\/span><span style=\"font-weight: 400\">A subscriber can therefore be both cancelled and active at the same time.<\/span>\r\n\r\n<span style=\"font-weight: 400\">For marketers, cancellation provides an earlier signal of potential churn, while expiration confirms that the subscription has actually ended.<\/span>\r\n<h2><span style=\"font-weight: 400\">Subscription Cancellation vs. Subscription Churn<\/span><\/h2>\r\n<span style=\"font-weight: 400\">Subscription cancellation is an event: the subscriber turns off future renewal.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Subscription churn is a broader measurement concept that describes subscribers or recurring revenue that are lost over time.<\/span>\r\n\r\n<span style=\"font-weight: 400\">A cancellation may eventually contribute to churn, but the two terms should not always be treated as interchangeable. A cancelled subscription can remain active until its expiration date, and some subscribers reactivate before access ends.<\/span>\r\n\r\n<span style=\"font-weight: 400\">This distinction matters for subscription measurement because cancellation intent can appear before the actual loss of access or recurring revenue.<\/span>\r\n<h2><span style=\"font-weight: 400\">Why Should Marketers Measure Subscription Cancellation?<\/span><\/h2>\r\n<span style=\"font-weight: 400\">High initial subscription conversion does not always produce strong long-term revenue. <\/span><span style=\"font-weight: 400\">Take these two campaigns:<\/span>\r\n\r\n<b>Campaign A<\/b>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">500 new subscriptions<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">250 cancel before their first renewal<\/span><\/li>\r\n<\/ul>\r\n<b>Campaign B<\/b>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">350 new subscriptions<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">80 cancel before their first renewal<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">Campaign A generates more initial subscriptions, but Campaign B has a much healthier subscriber base.<\/span>\r\n\r\n<span style=\"font-weight: 400\">If the marketer optimizes solely for new subscriptions, Campaign A may appear stronger. Adding cancellation and renewal data changes the picture.<\/span>\r\n\r\n<span style=\"font-weight: 400\">This is why subscription acquisition should not be optimized using trial starts or first payments alone. The quality of a campaign becomes clearer as its subscriber cohort has time to renew, cancel, and generate revenue.<\/span>\r\n<h2><span style=\"font-weight: 400\">How Can an MMP Measure Subscription Cancellation by Campaign?<\/span><\/h2>\r\n<span style=\"font-weight: 400\">An MMP can connect subscription cancellation events with the acquisition source that originally brought the subscriber into the app.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Cancellation rates can then be compared by:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ad network<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Campaign<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Creative<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Country<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Platform<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Subscription product<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Acquisition cohort<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">For example, one creative might strongly promote a free trial and generate thousands of conversions. If those subscribers cancel before the first renewal at twice the average rate, the creative may be attracting low-intent users.<\/span>\r\n\r\n<span style=\"font-weight: 400\">This is an important distinction between optimizing for conversion and optimizing for subscriber value.<\/span>\r\n<h2><span style=\"font-weight: 400\">Voluntary vs. Involuntary Churn<\/span><\/h2>\r\n<span style=\"font-weight: 400\">Not every lost subscription results from a deliberate cancellation.<\/span>\r\n\r\n<b>Voluntary churn<\/b><span style=\"font-weight: 400\"> occurs when a subscriber actively chooses to stop renewing. <strong>I<\/strong><\/span><b>nvoluntary churn<\/b><span style=\"font-weight: 400\"> can happen when a payment fails and cannot be recovered.<\/span>\r\n\r\n<span style=\"font-weight: 400\">These situations should be distinguished because the underlying causes are different. <\/span><span style=\"font-weight: 400\">A high voluntary cancellation rate might suggest problems with pricing, onboarding, or perceived value. <\/span><span style=\"font-weight: 400\">Involuntary churn may be more closely related to payment recovery and billing processes.<\/span>\r\n<h2><span style=\"font-weight: 400\">How Does Cancellation Affect Subscriber LTV?<\/span><\/h2>\r\n<span style=\"font-weight: 400\">Earlier cancellations generally reduce the number of renewal payments a subscriber can generate.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Suppose a $10 monthly subscriber cancels after one month. Their subscription revenue is $10. <\/span><span style=\"font-weight: 400\">Another subscriber stays for eight months and generates $80. <\/span><span style=\"font-weight: 400\">Both originally counted as one new subscription, but their lifetime value is very different.<\/span>\r\n\r\n<span style=\"font-weight: 400\">This is why cancellation data combined with renewal revenue and subscriber LTV can explain lot about user behavior.\u00a0<\/span>\r\n<h2><span style=\"font-weight: 400\">Best Practices for Measuring Subscription Cancellation<\/span><\/h2>\r\n<b>Track cancellation and expiration separately.<\/b>\r\n\r\n<b>Analyze cancellation by acquisition cohort.<\/b>\r\n\r\n<b>Compare cancellation rates across campaigns.<\/b>\r\n\r\n<b>Monitor the timing of cancellation.<\/b><span style=\"font-weight: 400\">\r\nCancelling during a trial can indicate something different from cancelling after a year.<\/span>\r\n\r\n<b>Track reactivations where possible.<\/b><span style=\"font-weight: 400\">\r\nSome users reverse their cancellation before expiration.<\/span>\r\n\r\n<hr \/>\r\n\r\n<h2><strong>Related Terms<\/strong><\/h2>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/churn-rate\/\"><span style=\"font-weight: 400\">Churn Rate<\/span><\/a><\/li>\r\n \t<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/tenjin.com\/glossary\/lifetime-value-ltv\/\">Lifetime Value<\/a><\/span><\/li>\r\n \t<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/tenjin.com\/glossary\/recurring-revenue\/\">Recurring Revenue<\/a><\/span><\/li>\r\n \t<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/tenjin.com\/glossary\/predictive-ltv-pltv\/\">Predictive LTV<\/a><\/span><\/li>\r\n \t<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/tenjin.com\/glossary\/all-subscriptions-revenue\">All Subscriptions Revenue<\/a><\/span><\/li>\r\n \t<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/tenjin.com\/glossary\/recurring-revenue\">Recurring Revenue<\/a><\/span><\/li>\r\n \t<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/tenjin.com\/glossary\/new-subscription-revenue\">New Subscription Revenue<\/a><\/span><\/li>\r\n \t<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/tenjin.com\/glossary\/renewals\">Renewals<\/a><\/span><\/li>\r\n \t<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/tenjin.com\/subscriber-ltv\">Subscriber Lifetime Value<\/a><\/span><\/li>\r\n \t<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/tenjin.com\/glossary\/subscrtiber-revenue-attribution\">Subscription Revenue Attribution\u00a0<\/a><\/span><\/li>\r\n<\/ul>\r\n\r\n<hr \/>\r\n\r\n<h2><span style=\"font-weight: 400\">Frequently Asked Questions<\/span><\/h2>\r\n<h4><span style=\"font-weight: 400\">What is subscription cancellation?<\/span><\/h4>\r\n<span style=\"font-weight: 400\">Subscription cancellation means that future automatic renewal of a subscription has been turned off.<\/span>\r\n<h4><span style=\"font-weight: 400\">Does a subscription end immediately after cancellation?<\/span><\/h4>\r\n<span style=\"font-weight: 400\">Usually not. The subscriber commonly retains access until the end of the current billing or trial period.<\/span>\r\n<h4><span style=\"font-weight: 400\">What is the difference between cancellation and expiration?<\/span><\/h4>\r\n<span style=\"font-weight: 400\">Cancellation stops a future renewal. Expiration occurs when the subscription period actually ends.<\/span>\r\n<h4><span style=\"font-weight: 400\">Is subscription cancellation the same as churn?<\/span><\/h4>\r\n<span style=\"font-weight: 400\">No. Cancellation is a lifecycle event, while subscription churn is a broader measure of subscribers or recurring revenue lost over time.<\/span>\r\n<h4><span style=\"font-weight: 400\">Why should marketers track cancellations by acquisition source?<\/span><\/h4>\r\n<span style=\"font-weight: 400\">It helps identify campaigns that generate initial subscribers but weak long-term retention or revenue.<\/span>\r\n\r\n&nbsp;","_links":{"self":[{"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/glossaries\/266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/glossaries"}],"about":[{"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/taxonomies\/glossaries"}],"wp:post_type":[{"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/docs?glossaries=266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}