{"id":283,"count":0,"description":"","link":"https:\/\/tenjin.com\/ja\/glossary\/deferred-deep-linking\/","name":"\u30c7\u30a3\u30d5\u30a1\u30fc\u30c9\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af","slug":"deferred-deep-linking","taxonomy":"glossaries","parent":0,"meta":{"status":["1"],"order":["0"],"glossary_term_description":["
\r\n\r\nDefinition:<\/b>\r\n\r\nDeferred deep linking sends a user to a specific screen inside an app after they install it, instead of the app\u2019s home screen.<\/span>\r\n\r\nThe difference between a deferred deep link and a regular deep link only works if the app is already on the device. A deferred deep link works by holding the destination while the user goes through the App Store or Google Play, then passes it to the app on first open.<\/span>\r\n\r\n \r\n\r\n<\/div>\r\n \r\n

What is Deferred Deep Linking?<\/b><\/h2>\r\nA new user who clicks or taps on an ad isn\u2019t able to land on a page or item within an app they don\u2019t already have installed. They need to install and download the app first, but when that happens, the install resets the click context. As a result, when the user opens the app, they will see the same home screen as everyone else instead of the intended destination.\u00a0<\/span>\r\n\r\nDeferred deep linking is able to maintain the context. It remembers where the user wants to go and navigates them to the right destination once they\u2019ve downloaded the app and it opens. That means the first thing a user will see through a deferred deep link is the matching advertisement, link, or offer that drove the install.\u00a0<\/span>\r\n

How Does Deferred Deep Linking Work?\u00a0<\/b><\/h2>\r\n
    \r\n \t
  1. A user taps a link that includes an in-app destination or landing page within the app, such as an ad or an offer that is good only for a limited amount of time.\u00a0<\/span><\/li>\r\n \t
  2. The app is not yet installed so the user goes to the App Store or Google Play.\u00a0<\/span><\/li>\r\n \t
  3. The link\u2019s destination and context is saved within the click.\u00a0<\/span><\/li>\r\n \t
  4. A user installs, downloads, and opens the app.\u00a0<\/span><\/li>\r\n \t
  5. The <\/span>SDK<\/b><\/a> in the app is able to retrieve the saved destination and the app navigates the user to the matching screen offer, or flow.\u00a0<\/span><\/li>\r\n<\/ol>\r\nFor example, a player taps on a TikTok ad for a strategy game\u2019s weekly pass. Once they install the game and open it, they land on the weekly pass screen with a special offer showing, instead of a generic tutorial or onboarding session.\u00a0<\/span>\r\n

    Deferred Deep Link vs Deep Linking<\/b><\/h2>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
    <\/td>\r\nDeep Linking<\/b>\r\n\r\n <\/td>\r\nDeferred Deep Linking<\/b>\r\n\r\n <\/td>\r\n<\/tr>\r\n
    App Installed<\/b><\/td>\r\n\r\n

    Yes\u00a0<\/span><\/p>\r\n <\/td>\r\n

    		No or the user deleted in<\/span><\/td>\r\n<\/tr>\r\n
    What the link does<\/b><\/td>\r\n\r\n

    Opens the app at the destination<\/span><\/p>\r\n <\/td>\r\n

    		Sends the user to the App Store or Google Play, then delivers the destination on the first open\u00a0<\/span><\/td>\r\n<\/tr>\r\n
    Who it is for<\/b><\/td>\r\n\r\n

    Existing Users<\/span><\/p>\r\n <\/td>\r\n

    		New users and lapsed users who reinstall<\/span><\/td>\r\n<\/tr>\r\n
    Typical campaigns<\/b><\/td>\r\n\r\n

    Retarding, push, email, LiveOps events<\/span><\/p>\r\n <\/td>\r\n

    		UA, influencer and partner campaigns, reinstall retargeting<\/span><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n \r\n\r\nEach linking method reduces the steps between click and destination content. The main difference is whether the app is already installed on the device or not. Most campaigns need both, because UA managers rarely know in advance if a user already has the app downloaded or not.\u00a0<\/span>\r\n\r\nYou can learn more about these differences in the <\/span>deep link<\/span><\/strong><\/a> glossary entry.\u00a0<\/span>\r\n

    When Do You Use Deferred Deep Linking?\u00a0<\/b><\/h2>\r\nYou should use deferred deep linking any time the destination is important after an install. Some common examples include:\u00a0<\/span>\r\n