{"id":10749,"date":"2024-01-16T14:50:37","date_gmt":"2024-01-16T14:50:37","guid":{"rendered":"https:\/\/tenjin.com\/?p=10749"},"modified":"2026-04-14T10:14:08","modified_gmt":"2026-04-14T10:14:08","slug":"from-hyper-to-hybrid-2024","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/from-hyper-to-hybrid-2024\/","title":{"rendered":"2024\u5e74\u30cf\u30a4\u30d1\u30fc\u304b\u3089\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u3078"},"content":{"rendered":"

\u30a4\u30f3\u30c8\u30ed<\/h2>\n\n\n\n

\u672c\u30ec\u30dd\u30fc\u30c8\u300c2024\u5e74\u30cf\u30a4\u30d1\u30fc\u304b\u3089\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u3078\u300d\u3067\u306f\u3001\u9032\u5316\u3059\u308b\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u696d\u754c\u306b\u3064\u3044\u3066\u8abf\u67fb\u3057\u3001\u7279\u306b\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u958b\u767a\u8005\u304c\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30ab\u30b8\u30e5\u30a2\u30eb\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63a1\u7528\u3059\u308b\u305f\u3081\u306e\u6311\u6226\u7684\u306a\u9053\u306e\u308a\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u307e\u3059\u3002\u30cf\u30a4\u30d1\u30fc\u30b2\u30fc\u30e0\u304b\u3089\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30b2\u30fc\u30e0\u3078\u306e\u79fb\u884c\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u696d\u754c\u306b\u304a\u3051\u308b\u91cd\u8981\u306a\u9032\u5c55\u3067\u3042\u308a\u3001\u958b\u767a\u8005\u306f\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306e\u30b7\u30f3\u30d7\u30eb\u3055\u3068\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u306b\u3001\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306b\u5178\u578b\u7684\u306a\u3088\u308a\u9b45\u529b\u7684\u306a\u30b2\u30fc\u30e0\u30e1\u30ab\u30cb\u30af\u30b9\u3092\u878d\u5408\u3055\u305b\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u9032\u5316\u306e\u91cd\u8981\u306a\u5074\u9762\u306f\u3001\u30de\u30cd\u30bf\u30a4\u30ba\u6226\u7565\u3067\u3059\u3002\u5f93\u6765\u3001\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306f\u3001 \u4e3b\u306b\u30a2\u30d7\u30ea\u5185\u5e83\u544a\uff08IAA\uff09<\/a> \u3092\u53ce\u76ca\u6e90\u3068\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30e2\u30c7\u30eb\u306f\u3001 \u30a2\u30d7\u30ea\u5185\u8ab2\u91d1(IAP)<\/a> \u3068IAA\u3092\u7d71\u5408\u3057\u3001\u3088\u308a\u591a\u69d8\u3067\u6f5c\u5728\u7684\u306b\u6709\u5229\u306a\u53ce\u76ca\u6e90\u3092\u751f\u307f\u51fa\u3059\u3068\u3044\u3046\u70b9\u3067\u30e6\u30cb\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n

\u5f53\u793e\u306e\u5206\u6790\u306f\u3001\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u3068\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306e\u4e21\u65b9\u304b\u3089\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u5e83\u544a\u8cbb\u5225\u306b\u4e3b\u8981\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001\u56fd\u3001\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u7db2\u7f85\u3057\u3001\u305d\u308c\u305e\u308c\u306e \u5e73\u5747\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5358\u4fa1\uff08CPI)<\/a> \u3092\u6bd4\u8f03\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u6ce8\uff1a\u3053\u306e\u30ec\u30dd\u30fc\u30c8\u306f\u5b9a\u671f\u7684\u306b\u66f4\u65b0\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\u6700\u7d42\u66f4\u65b0\u65e5\uff1a2024\u5e744\u670823\u65e5<\/strong><\/p>\n\n\n\n

- \u4e0a\u4f4d\u56fd\u306e\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306eCPI\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u304c\u30ec\u30dd\u30fc\u30c8\u4e0b\u90e8\u306b\u8ffd\u52a0\u3055\u308c\u307e\u3057\u305f\u3002<\/em><\/strong><\/p>\n\n\n\n

\u6982\u8981<\/h2>\n\n\n\n
<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u6bd4\u8f03<\/h2>\n\n\n\n

Android\u3068iOS\u306e\u6bd4\u8f03<\/h3>\n\n\n\n
<\/div>\n\n\n\n
\n
\n
2023\u5e74\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5225\u5e83\u544a\u8cbb\u30b7\u30a7\u30a2<\/h6>\n\n\n\n
<\/div>\n\n\n\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
2023\u5e74\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5225\u5e73\u5747CPI<\/h6>\n\n\n\n
<\/div>\n\n\n\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

\u30a2\u30f3\u30c9\u30ed\u30a4\u30c9\u306e\u5e83\u544a\u8cbb\u30b7\u30a7\u30a2\u306f\u4e0a\u6607\u50be\u5411\u306b\u3042\u308b\u304c\u3001Android\u306e\u5e73\u5747CPI\u306f2022\u5e74\u7b2c4\u56db\u534a\u671f\uff080.2\u30c9\u30eb\uff09\u3068\u6bd4\u3079\u3066\u6e1b\u5c11\u3057\u3066\u3044\u308b\u3002\u4e00\u65b9\u3001iOS\u306eCPI\u306f\u904e\u53bb\u6700\u9ad8\u3092\u8a18\u9332\u3057\u3066\u3044\u308b\u3002 <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

\u56fd\u5225\u30e9\u30f3\u30ad\u30f3\u30b0<\/h2>\n\n\n\n

2023\u5e74\u306e\u5e83\u544a\u8cbb\u4e0a\u4f4d10\u30ab\u56fd<\/h3>\n\n\n\n

Android<\/h6>\n\n\n\n
<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Android\u3068iOS\u306e\u4e21\u65b9\u3067\u3001\u7c73\u56fd\u3092\u629c\u3044\u3066\u30c8\u30c3\u30d7\u306b\u306a\u308b\u56fd\u304c\u3059\u3050\u306b\u73fe\u308c\u308b\u3053\u3068\u306f\u306a\u3055\u305d\u3046\u3067\u3059\u3002\u3055\u3089\u306b\u3001Android\u306e\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3082\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30ab\u30b8\u30e5\u30a2\u30eb\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3082\u3001\u30d6\u30e9\u30b8\u30eb\u3084\u30a4\u30f3\u30c9\u3068\u3044\u3063\u305fCPI\u306e\u4f4e\u3044\u56fd\u3067\u306e\u51fa\u8cbb\u3092\u597d\u3093\u3067\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

<\/div>\n\n\n\n
iOS<\/h6>\n\n\n\n
<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

2022\u5e74\u7b2c4\u56db\u534a\u671f\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u3068\u6bd4\u8f03\u3059\u308b\u3068\u3001\u4e2d\u56fd\u306f3\u3064\u9806\u4f4d\u3092\u4e0a\u3052\u3001\u30d6\u30e9\u30b8\u30eb\u306fiOS\u5e83\u544a\u8cbb\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u521d\u3081\u3066\u30e9\u30f3\u30af\u30a4\u30f3\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

2023\u5e74\u306e\u5e83\u544a\u8cbb\u4e0a\u4f4d10\u30ab\u56fd\u306e\u5e73\u5747CPI<\/h3>\n\n\n\n

Android<\/h6>\n\n\n\n
<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

\u6211\u3005\u306e\u30c7\u30fc\u30bf\u3067\u306f\u3001Android\u306e\u5e83\u544a\u4e3b\u306f2\u3064\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u9078\u629e\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u78ba\u8a8d\u3055\u308c\u3066\u3044\u307e\u3059\uff1a <\/p>\n\n\n\n

    \n
  1. \u30d6\u30e9\u30b8\u30eb\u3001\u30e1\u30ad\u30b7\u30b3\u3001\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u3001\u30a4\u30f3\u30c9\u306a\u3069\u3001\u6d88\u8cbb\u8005\u7269\u4fa1\u6307\u6570\u304c\u4f4e\u3044\u56fd\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3002 <\/li>\n\n\n\n
  2. \u3042\u308b\u3044\u306f\u3001\u7c73\u56fd\u3001\u65e5\u672c\u3001\u30ab\u30ca\u30c0\u3001\u82f1\u56fd\u3001\u97d3\u56fd\u3001\u30c9\u30a4\u30c4\u306a\u3069\u306e\u5148\u9032\u56fd\u306b\u96c6\u4e2d\u3059\u308b\u3002<\/li>\n<\/ol>\n\n\n\n
    <\/div>\n\n\n\n
    iOS<\/h6>\n\n\n\n
    <\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    iOS\u306eCPI\u304c\u6700\u3082\u9ad8\u3044\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u65e5\u672c\u306f\u4e0a\u8a18\u306eiOS\u306b\u304a\u3051\u308b\u300c2023\u5e74\u306e\u5e83\u544a\u8cbb\u4e0a\u4f4d10\u30ab\u56fd\u300d\u30672\u4f4d\u3092\u30ad\u30fc\u30d7\u3057\u3066\u3044\u308b\u3002\u3053\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u306f\u3001\u5e83\u544a\u4e3b\u304c\u4f9d\u7136\u3068\u3057\u3066\u65e5\u672c\u3067\u306e\u5927\u898f\u6a21\u306a\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306b\u71b1\u5fc3\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

    \"\"<\/a><\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    \u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u30e9\u30f3\u30ad\u30f3\u30b0<\/h2>\n\n\n\n

    2023\u5e74\u306e\u5e83\u544a\u8cbb\u4e0a\u4f4d5\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af<\/h3>\n\n\n\n

    Android<\/h6>\n\n\n\n
    <\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    Google\u5e83\u544a\u304cAppLovin\u3092\u629c\u304d\u30012023\u5e74\u306eAndroid\u306b\u304a\u3051\u308b\u5e83\u544a\u8cbb\u30e9\u30f3\u30ad\u30f3\u30b0\u3067\u9996\u4f4d\u306b\u7acb\u3061\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

    <\/div>\n\n\n\n
    iOS<\/h6>\n\n\n\n
    <\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    AppLovin\u306f\u30012023\u5e74\u306eiOS\u306b\u304a\u3051\u308b\u5e83\u544a\u8cbb\u3067\u30c8\u30c3\u30d7\u306e\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068\u3057\u3066\u306e\u5730\u4f4d\u3092\u7dad\u6301\u3057\u3001\u6628\u5e74\u306e\u30c8\u30c3\u30d7\u306e\u5ea7\u3068\u540c\u3058\u3067\u3059\u3002<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    2023\u5e74\u306b\u304a\u3051\u308b\u5e83\u544a\u8cbb\u4e0a\u4f4d5\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u5e73\u5747CPI<\/h2>\n\n\n\n

    Android<\/h6>\n\n\n\n
    <\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    Google\u5e83\u544a\u3068Mintegral\u306f\u3001Android\u306e\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u3068\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306e\u4e21\u65b9\u306b\u304a\u3044\u3066\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u30c8\u30c3\u30d7\u30c1\u30e7\u30a4\u30b9\u3068\u306a\u3063\u3066\u3044\u308b\u3002Mintegral\u306f\u6628\u5e74\u304b\u3089\u3053\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u7dad\u6301\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

    <\/div>\n\n\n\n
    iOS<\/h6>\n\n\n\n
    <\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n
    <\/div>\n\n\n\n

    iOS\u306e\u4e0a\u4f4d5\u3064\u306e\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306eCPI\u306f\u3001Mintegral\u304c\u969b\u7acb\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u9664\u3044\u3066\u3001\u307b\u307c\u540c\u7a0b\u5ea6\u3067\u3059\u3002\u8208\u5473\u6df1\u3044\u3053\u3068\u306b\u3001Mintegral\u306f2020\u5e74\u306eCPI\u3082$0.15\u3067\u9996\u4f4d\u306b\u7acb\u3061\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

    \"\"<\/a><\/figure>\n\n\n\n

    \u4e3b\u8981\u56fd\u3067\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3054\u3068\u306e\u5e73\u5747CPI\u304c\u6700\u3082\u4f4e\u3044 <\/h2>\n\n\n\n

    Android<\/strong><\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    iOS<\/strong><\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    \u624b\u6cd5<\/h2>\n\n\n\n

    \u672c\u30ec\u30dd\u30fc\u30c8\u306f\u30012023\u5e741\u67081\u65e5\uff5e2023\u5e7412\u670831\u65e5\u306e\u671f\u9593\u306bTenjin\u304c\u53ce\u96c6\u3057\u305f\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u304a\u3088\u3073\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306e\u533f\u540d\u5316\u30c7\u30fc\u30bf\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u56fd\u5225\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u306f\u3001\u5e83\u544a\u8cbb\u304c100\u4e07\u30c9\u30eb\u306e\u57fa\u6e96\u3092\u8d85\u3048\u305f\u56fd\u306e\u307f\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>","protected":false},"excerpt":{"rendered":"

    Introduction In this ‘From Hyper to Hybrid in 2024’ report, we investigate the evolving mobile gaming industry, with a special focus on the challenging journey of hyper-casual game developers as they strive to adopt a hybrid-casual approach. This shift represents a significant development in the mobile gaming industry, as developers blend the simplicity and accessibility…<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10749","post","type-post","status-publish","format-standard","hentry","category-reports"],"acf":[],"yoast_head":"\nFrom Hyper to Hybrid in 2024 | Tenjin<\/title>\n<meta name=\"description\" content=\"Find the best ad networks, countries, by CPI and Ad Spend on both iOS and Android for both hyper and hybrid casual games\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Hyper to Hybrid in 2024 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Find the 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