{"id":10986,"date":"2024-01-25T13:12:17","date_gmt":"2024-01-25T13:12:17","guid":{"rendered":"https:\/\/tenjin.com\/?p=10986"},"modified":"2026-04-14T10:15:28","modified_gmt":"2026-04-14T10:15:28","slug":"from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/","title":{"rendered":"2024\u5e74\u3001\u30cf\u30a4\u30d1\u30fc\u304b\u3089\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u3078 - \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3001\u56fd\u5225\u306e\u5e83\u544a\u8cbb\u3068CPI\u30e9\u30f3\u30ad\u30f3\u30b0"},"content":{"rendered":"

\u5f85\u671b\u306e\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u304c\u767b\u5834\u3057\u307e\u3057\u305f\uff01\u300c2024\u5e74\u30cf\u30a4\u30d1\u30fc\u304b\u3089\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u3078\u300d\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u696d\u754c\u306e\u9032\u5316\u3059\u308b\u30c8\u30ec\u30f3\u30c9\u3092\u8a73\u7d30\u306b\u5206\u6790\u3057\u3066\u3044\u307e\u3059\u3002\u672c\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u4e3b\u306b\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u3068\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30ab\u30b8\u30e5\u30a2\u30eb\u306e\u30b8\u30e3\u30f3\u30eb\u3068\u3001\u4e21\u30b8\u30e3\u30f3\u30eb\/\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u52d5\u5411\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u30cf\u30a4\u30d1\u30fc\u30b2\u30fc\u30e0\u304b\u3089\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30b2\u30fc\u30e0\u3078\u306e\u79fb\u884c\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u696d\u754c\u306b\u304a\u3051\u308b\u91cd\u8981\u306a\u9032\u5c55\u3067\u3042\u308a\u3001\u958b\u767a\u8005\u306f\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306e\u30b7\u30f3\u30d7\u30eb\u3055\u3068\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u306b\u3001\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306b\u5178\u578b\u7684\u306a\u3088\u308a\u9b45\u529b\u7684\u306a\u30b2\u30fc\u30e0\u30e1\u30ab\u30cb\u30af\u30b9\u3092\u878d\u5408\u3055\u305b\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u9032\u5316\u306e\u91cd\u8981\u306a\u5074\u9762\u306f\u3001\u30de\u30cd\u30bf\u30a4\u30ba\u6226\u7565\u3067\u3059\u3002\u5f93\u6765\u3001\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306f\u3001\u4e3b\u306b \u4e3b\u306b\u30a2\u30d7\u30ea\u5185\u5e83\u544a\uff08IAA\uff09<\/a> \u3092\u53ce\u76ca\u6e90\u3068\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30e2\u30c7\u30eb\u306f\u3001 \u30a2\u30d7\u30ea\u5185\u8ab2\u91d1 <\/a>(<\/a>IAP)<\/a> \u3068IAA\u3092\u7d71\u5408\u3057\u3001\u3088\u308a\u591a\u69d8\u3067\u6f5c\u5728\u7684\u306b\u6709\u5229\u306a\u53ce\u76ca\u6e90\u3092\u751f\u307f\u51fa\u3059\u3068\u3044\u3046\u70b9\u3067\u30e6\u30cb\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n

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<\/p>\nWe started 2023 with the apocalyptic sentence: \u201cHyper-casual is dead\u201d. But that was only part of the story. Hyper-casual isn\u2019t dead. It has undergone two significant changes. Firstly, it has persevered in its original form in emerging countries like Vietnam. Secondly, it\u2019s adapting its business model to capitalize on IAP revenue, giving rise to a new trend known as Hybrid-Casual. Hybrid-Casual represents an evolution of Hyper-Casual. Not a rupture.

In a competitive market like mobile games, it\u2019s almost a miracle to come up with new forms of revenue. In 2024, we\u2019ll see non-hypercasual studios trying to develop Hybrid-Casual games, such as \u201cMatch Factory!\u201d by Peak, and Hyper-Casual studios consolidating their Hybrid-Casual business strategy, discovering the best sub-genres to pursue, like SayGames and Supercent with Idle Arcade and Voodoo with Puzzle. This year will be the year of the Hybrid-Casual.<\/cite><\/blockquote>\n\n\n\n

\u2013 Carlos Pereira \u2013 - \u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u30ea\u30b5\u30fc\u30c1\u30e3\u30fc\u517c\u30d3\u30b8\u30cd\u30b9\u30a2\u30ca\u30ea\u30b9\u30c8<\/strong><\/p>\n\n\n\n

\u4ee5\u4e0b\u306f\u3001\u3053\u306e\u5831\u544a\u66f8\u304b\u3089\u5f97\u3089\u308c\u305f\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u4e00\u90e8\u3067\u3059\uff1a<\/p>\n\n\n\n

    \n
  1. iOS\u306e\u5e73\u5747CPI<\/a>\u304c\u904e\u53bb\u6700\u9ad8\u3092\u8a18\u9332\u3059\u308b\u4e00\u65b9\u3067\u3001Android\u306e\u5e83\u544a\u8cbb\u30b7\u30a7\u30a2\u306f\u4e0a\u6607\u3092\u7d9a\u3051\u3066\u3044\u308b\u3002<\/li>\n\n\n\n
  2. \u65e5\u672c\u306f\u9ad8\u3044CPI\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001iOS\u306e\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u5e02\u5834\u3067\u3042\u308b\u3053\u3068\u306b\u5909\u308f\u308a\u306f\u306a\u3044\u3002<\/li>\n\n\n\n
  3. \u7c73\u56fd\u306fAndroid\u3001iOS\u3068\u3082\u306b \u5e83\u544a\u8cbb<\/a> \u5e83\u544a\u8cbb\u30b7\u30a7\u30a2\u3067\u512a\u4f4d\u3092\u7dad\u6301<\/li>\n\n\n\n
  4. Applovin\u3001Mintegral\u3001Google Ads\u304c\u69d8\u3005\u306a\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u30e9\u30f3\u30ad\u30f3\u30b0<\/a> \u30671\u4f4d\u3092\u4e89\u3063\u3066\u3044\u308b\u3002<\/li>\n<\/ol>\n\n\n\n
    \n
    \u4eca\u3059\u3050\u30ec\u30dd\u30fc\u30c8\u3092\u5165\u624b<\/a><\/div>\n<\/div>\n\n\n\n
    <\/div>","protected":false},"excerpt":{"rendered":"

    Our much-awaited industry report is here! “From Hyper to Hybrid in 2024,” provides an in-depth analysis of the evolving trends in the mobile gaming industry. The report primarily focuses on the hyper-casual and hybrid-casual genres, and the user acquisition trends for both genres \/ business models. The shift from hyper to hybrid represents a significant…<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10986","post","type-post","status-publish","format-standard","hentry","category-reports"],"acf":[],"yoast_head":"\nFrom Hyper to Hybrid in 2024 - Ad Spend & CPI by Platform, Ad Network & Country Rankings | Tenjin<\/title>\n<meta name=\"description\" content=\"Find the best ad networks and countries for hyper and hybrid casual games by ad spend & CPI by platform\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ja\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Hyper to Hybrid in 2024 - 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