{"id":11106,"date":"2024-02-20T11:31:25","date_gmt":"2024-02-20T11:31:25","guid":{"rendered":"https:\/\/tenjin.com\/?p=11106"},"modified":"2026-04-14T10:16:01","modified_gmt":"2026-04-14T10:16:01","slug":"ad-revenue-attribution","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/ad-revenue-attribution\/","title":{"rendered":"Tenjin\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306b\u65b0\u30bf\u30a4\u30d7\u306e\u5e83\u544a\u53ce\u76ca\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3 - Tenjin\u306e\u5e83\u544a\u53ce\u76ca\u5316\u30b9\u30a4\u30fc\u30c8\u306b\u8ffd\u52a0"},"content":{"rendered":"<p>Tenjin\u306e <a href=\"https:\/\/tenjin.com\/ja\/ad-monetization-suite\/\">\u5e83\u544a\u53ce\u76ca\u5316\u30b9\u30a4\u30fc\u30c8<\/a> \u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u767a\u8868\u3067\u304d\u308b\u3053\u3068\u3092\u5b09\u3057\u304f\u601d\u3044\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p><br>\u6700\u65b0\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3067\u306f\u3001Tenjin\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u5e83\u544a\u53ce\u76ca\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u5f37\u5316\u3055\u308c\u3001 <a href=\"https:\/\/docs.tenjin.com\/docs\/jp\/user-acquisition\">\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u30ec\u30dd\u30fc\u30c8<\/a>\u306b\u304a\u3044\u3066\u3001Tenjin SDK\u7d4c\u7531\u3067\u5e83\u544a\u30e1\u30c7\u30a3\u30a8\u30fc\u30b7\u30e7\u30f3\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u304b\u3089\u53d6\u5f97\u3057\u305f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30ec\u30d9\u30eb\u306e\u30c7\u30fc\u30bf\u304c\u63d0\u4f9b\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u65b0\u3057\u3044\u5e83\u544a\u30e1\u30c7\u30a3\u30a8\u30fc\u30b7\u30e7\u30f3\u30e1\u30c8\u30ea\u30af\u30b9\u306e\u30bb\u30c3\u30c8\u306b\u3088\u308a\u3001\u5e83\u544a\u4e3b\u69d8\u306f\u6b63\u78ba\u304b\u3064\u81ea\u4fe1\u3092\u6301\u3063\u3066\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"637\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/What-is-ad-revenue-attribution-for-mobile-apps.png?resize=1024%2C637&#038;ssl=1\" alt=\"\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u5e83\u544a\u53ce\u76ca\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff1f\" class=\"wp-image-11126\" style=\"width:840px;height:auto\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/What-is-ad-revenue-attribution-for-mobile-apps.png?resize=1024%2C637&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/What-is-ad-revenue-attribution-for-mobile-apps.png?resize=300%2C187&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/What-is-ad-revenue-attribution-for-mobile-apps.png?resize=768%2C478&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/What-is-ad-revenue-attribution-for-mobile-apps.png?resize=1536%2C955&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/What-is-ad-revenue-attribution-for-mobile-apps.png?resize=2048%2C1273&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/What-is-ad-revenue-attribution-for-mobile-apps.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u5e83\u544a\u53ce\u76ca\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u7372\u5f97\u3057\u305f\u5e83\u544a\u53ce\u76ca\u3092\u7570\u306a\u308b <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/jp\/ad-network?highlight=undefined\">\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af<\/a>\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u500b\u3005\u306e\u5e83\u544a\u306b\u914d\u5206\u3057\u3001\u6700\u3082\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u5e83\u544a\u30bd\u30fc\u30b9\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u306a\u305c\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u306f\u5e83\u544a\u53ce\u76ca\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u5fc5\u8981\u306a\u306e\u3067\u3057\u3087\u3046\u304b\uff1f&nbsp;<\/h2>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/ja\/in-app-advertising-iaa\" target=\"_self\">\u30a2\u30d7\u30ea\u5185\u5e83\u544a(IAA)<\/a>\u306e\u307f\u3067\u53ce\u76ca\u5316\u3059\u308b\u30a2\u30d7\u30ea\u3067\u3042\u308c\u3001IAA\u3068<a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/ja\/\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1(IAP)\" target=\"_self\">\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1(IAP)<\/a>\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30a2\u30d7\u30ea\u3067\u3042\u308c\u3001\u5e83\u544a\u53ce\u76ca\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3059\u3079\u3066\u306e\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u529f\u306b\u304a\u3044\u3066\u6975\u3081\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>IAP\u306e\u5834\u5408\u3001\u5e83\u544a\u53ce\u76ca\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30d7\u30ed\u30bb\u30b9\u306f\u5e38\u306b\u975e\u5e38\u306b\u7c21\u5358\u3067\u3059\u3002\u3044\u3063\u305f\u3093\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u304cTenjin\u306e\u3088\u3046\u306a <a href=\"https:\/\/docs.tenjin.com\/docs\/mmp\">MMP<\/a> 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class=\"wp-block-heading\">\u5e83\u544a\u53ce\u76ca\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u7a2e\u985e\u3068\u306f\uff1f&nbsp;<\/h2>\n\n\n\n<p>\u5e83\u544a\u53ce\u76ca\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u4e07\u80fd\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5e83\u544a\u4e3b\u306f\u901a\u5e38\u3001\u4f7f\u7528\u3057\u305f\u3044\u5e83\u544a\u53ce\u76ca\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u30bf\u30a4\u30d7\u306b\u3064\u3044\u3066\u597d\u307f\u3092\u6301\u3063\u3066\u304a\u308a\u3001\u305d\u308c\u305e\u308c\u306b\u9577\u6240\u3068\u77ed\u6240\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6b63\u3057\u3044\u5e83\u544a\u53ce\u76ca\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u30bf\u30a4\u30d7\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u306f\u3001\u5bb6\u306e\u57fa\u790e\u3092\u56fa\u3081\u308b\u3053\u3068\u306b\u4f3c\u3066\u3044\u307e\u3059\u3002\u30a2\u30d7\u30ea\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u4f7f\u7528\u3055\u308c\u308b\u30bd\u30fc\u30b9\u306b\u95a2\u4fc2\u306a\u304f\u3001\u3059\u3079\u3066\u306f\u9078\u629e\u3057\u305f\u5e83\u544a\u53ce\u76ca\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u624b\u6cd5\u306b\u57fa\u3065\u3044\u3066\u69cb\u7bc9\u3055\u308c\u305f\u30e1\u30c8\u30ea\u30af\u30b9\u3092\u4f7f\u7528\u3057\u3066\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u7570\u306a\u308b\u65b9\u6cd5\u3067\u53ce\u96c6\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3092\u6bd4\u8f03\u3059\u308b\u30aa\u30d7\u30b7\u30e7\u30f3\u304c\u3042\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u4e3b\u306f\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5e83\u544a\u53ce\u76ca\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u7a2e\u985e\u306b\u3064\u3044\u3066\u8a9e\u308b\u969b\u3001\u8003\u616e\u3059\u3079\u304d\u69d8\u3005\u306a\u8996\u70b9\u304c\u3054\u3056\u3044\u307e\u3059\u3002\u4ee5\u4e0b\u306b\u305d\u306e\u3044\u304f\u3064\u304b\u3092\u7d39\u4ecb\u3044\u305f\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;1. \u96c6\u7d04\u30d9\u30fc\u30b9\u307e\u305f\u306f\u30bb\u30c3\u30b7\u30e7\u30f3\u30d9\u30fc\u30b9\u306e\u5e83\u544a\u53ce\u76caLTV<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Aggregate-based-or-Session-based-Ad-Revenue-LTV.png?resize=1024%2C536&#038;ssl=1\" alt=\"\" class=\"wp-image-11128\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Aggregate-based-or-Session-based-Ad-Revenue-LTV.png?resize=1024%2C536&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Aggregate-based-or-Session-based-Ad-Revenue-LTV.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Aggregate-based-or-Session-based-Ad-Revenue-LTV.png?resize=768%2C402&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Aggregate-based-or-Session-based-Ad-Revenue-LTV.png?resize=1536%2C804&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Aggregate-based-or-Session-based-Ad-Revenue-LTV.png?resize=2048%2C1072&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Aggregate-based-or-Session-based-Ad-Revenue-LTV.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u96c6\u7d04\u30d9\u30fc\u30b9\u306e\u5e83\u544a\u53ce\u76caLTV\u306f\u3001Tenjin\u306b\u3088\u3063\u3066\u6700\u521d\u306b\u5c0e\u5165\u3055\u308c\u307e\u3057\u305f\u3002\u3053\u306e\u30bf\u30a4\u30d7\u306e\u5e83\u544a\u53ce\u76ca\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001Voodoo\u306e\u3088\u3046\u306a\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30c7\u30d9\u30ed\u30c3\u30d1\u30fc\u306e\u6700\u521d\u306e\u30b3\u30db\u30fc\u30c8\u304c\u3001\u4f55\u5e74\u3082\u524d\u306b\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306e\u4e16\u754c\u3092\u652f\u914d\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3059\u308b\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3057\u305f\u3002\u73fe\u5728\u3067\u3082\u3001\u30e2\u30d0\u30a4\u30eb\u696d\u754c\u3092\u30ea\u30fc\u30c9\u3059\u308b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u3088\u3063\u3066\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u8a73\u7d30\u306f\u4ee5\u4e0b\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/tenjin.com\/ja\/blog\/how-to-scale-your-indie-studio-to-a-major-publisher-a-kooapps-case-study\/\">\u30af\u30a2\u30d7\u30b9<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/tenjin.com\/ja\/blog\/how-mexicos-top-mobile-publisher-boosted-their-portfolio-ltv-by-35-a-hyperbeard-case-study\/\">\u30cf\u30a4\u30d1\u30fc\u30d9\u30a2\u30fc\u30c9&nbsp;<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>\u96c6\u7d04\u30d9\u30fc\u30b9\u306e\u5e83\u544a\u53ce\u76ca\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3057\u307e\u3059\u304b\uff1f<\/strong>&nbsp;<\/p>\n\n\n\n<p>\u7c21\u5358\u306b\u8a00\u3046\u3068\u3001Tenjin\u306f\u5e83\u544a\u30de\u30cd\u30bf\u30a4\u30ba\u30d1\u30fc\u30c8\u30ca\u30fc\u304b\u3089\u96c6\u7d04\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u7372\u5f97\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\uff08\u56fd\u306a\u3069\uff09\u3067\u767a\u751f\u3057\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3067\u6309\u5206\u3057\u307e\u3059\u3002Tenjin\u306f\u3053\u306e\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u3066\u3001Tenjin\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u5e83\u544a\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306eLTV\u3084ROAS\u306a\u3069\u306e\u6307\u6a19\u3092\u8a08\u7b97\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u65b9\u6cd5\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30d5\u30a1\u30fc\u30b9\u30c8\u306e\u6642\u4ee3\u3088\u308a\u305a\u3063\u3068\u524d\u304b\u3089\u5b58\u5728\u3057\u3066\u3044\u305f\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u305d\u308c\u304c\u59cb\u307e\u3063\u3066\u4ee5\u6765\u3001\u307e\u3059\u307e\u3059\u4eba\u6c17\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u7c92\u5ea6\u30ec\u30d9\u30eb\u3067\u306f\u306a\u304f\u3001\u96c6\u8a08\u30ec\u30d9\u30eb\u3067\u6a5f\u80fd\u3059\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<p><em>\u8ab0\u3067\u3082 <\/em><a href=\"https:\/\/dashboard.tenjin.com\/signup\"><em>\u7121\u6599\u3067\u767b\u9332<\/em><\/a><em> \u3067\u304d\u3001Tenjin ROI\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u4e0a\u3067\u304a\u8a66\u3057\u3044\u305f\u3060\u304f\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u5e83\u544a\u53ce\u76ca\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Custom-events-based-ad-revenue-attribution-.png?resize=1024%2C536&#038;ssl=1\" alt=\"\u30ab\u30b9\u30bf\u30e0\u30fb\u30a4\u30d9\u30f3\u30c8\u30fb\u30d9\u30fc\u30b9\u306e\u5e83\u544a\u53ce\u76ca\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3 \" class=\"wp-image-11130\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Custom-events-based-ad-revenue-attribution-.png?resize=1024%2C536&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Custom-events-based-ad-revenue-attribution-.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Custom-events-based-ad-revenue-attribution-.png?resize=768%2C402&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Custom-events-based-ad-revenue-attribution-.png?resize=1536%2C804&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Custom-events-based-ad-revenue-attribution-.png?resize=2048%2C1072&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Custom-events-based-ad-revenue-attribution-.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u3053\u306e\u65b9\u6cd5\u306f\u3001\u5e83\u544a\u3092\u5a92\u4ecb\u3068\u3057\u305f\u53ce\u76ca\u30e1\u30ab\u30cb\u30ba\u30e0\uff08\u8a73\u7d30\u306f\u5f8c\u8ff0\uff09\u304c\u5c0e\u5165\u3055\u308c\u308b\u307e\u3067\u3001\u5927\u624b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u9593\u3067\u306f\u3054\u304f\u4e00\u822c\u7684\u306a\u3082\u306e\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<p><strong>\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u5e83\u544a\u53ce\u76ca\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3059\u308b\u306e\u304b\uff1f<\/strong>&nbsp;<\/p>\n\n\n\n<p>\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u3001\u63a8\u5b9a\u53ce\u76ca\u3092\u5bfe\u5fdc\u3059\u308b\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\uff08\u30ea\u30ef\u30fc\u30c9\u30d3\u30c7\u30aa\u3001\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\u306a\u3069\uff09\u306b\u624b\u4f5c\u696d\u3067\u30de\u30c3\u30d4\u30f3\u30b0\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u30b3\u30db\u30fc\u30c8\u5185\u306e\u30c8\u30ea\u30ac\u30fc\u30a4\u30d9\u30f3\u30c8\u306e\u6570\u306b\u57fa\u3065\u3044\u3066LTV\u3084ROAS\u306a\u3069\u306e\u6307\u6a19\u3092\u8a08\u7b97\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u8a2d\u5b9a\u306f\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3068\u30de\u30c3\u30d4\u30f3\u30b0\u306e\u56fd\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u5834\u5408\u3082\u3054\u3056\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u975e\u5e38\u306b\u8907\u96d1\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u63a8\u5b9a\u6570\u5024\u306e\u7cbe\u5ea6\u306f\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u4f4e\u4e0b\u3059\u308b\u50be\u5411\u304c\u3042\u308b\u305f\u3081\u3001\u7dad\u6301\u3059\u308b\u306e\u304c\u6700\u3082\u56f0\u96e3\u306a\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30bf\u30a4\u30d7\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5341\u5206\u306a\u30ea\u30bd\u30fc\u30b9\u3092\u6301\u3061\u3001\u30e6\u30fc\u30b6\u30fc\u3084\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30ec\u30d9\u30eb\u3067\u306e\u5e83\u544a\u53ce\u76ca\u30c7\u30fc\u30bf\u306e\u53d7\u3051\u6e21\u3057\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u5e83\u544a\u30e1\u30c7\u30a3\u30a8\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3044\u306a\u3044\u5927\u898f\u6a21\u306a\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u3068\u3063\u3066\u306f\u3001\u3053\u306e\u65b9\u6cd5\u304c\u307e\u3060\u6709\u52b9\u306a\u5834\u5408\u3082\u3054\u3056\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u5e83\u544a\u53ce\u76ca\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001Tenjin\u306e\u88fd\u54c1<a href=\"https:\/\/growthfullstack.com\/\" target=\"_self\"><em>GrowthFullstack<\/em><\/a><em><\/em>\u3092\u901a\u3058\u3066\u5229\u7528\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u5e83\u544a\u30e1\u30c7\u30a3\u30a8\u30fc\u30b7\u30e7\u30f3\u53ce\u76ca\uff0f\u30e6\u30fc\u30b6\u30fc\u30ec\u30d9\u30eb\u307e\u305f\u306f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30ec\u30d9\u30eb\u306e\u53ce\u76ca\u30c7\u30fc\u30bf&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Ad-Mediation-Revenue-User-Level-or-Impression-Level-Revenue-Data-.png?resize=1024%2C536&#038;ssl=1\" alt=\"\u5e83\u544a\u4ef2\u4ecb\u53ce\u5165\uff0f\u30e6\u30fc\u30b6\u30fc\u30ec\u30d9\u30eb\u307e\u305f\u306f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30ec\u30d9\u30eb\u306e\u53ce\u5165\u30c7\u30fc\u30bf\u00a0\" class=\"wp-image-11132\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Ad-Mediation-Revenue-User-Level-or-Impression-Level-Revenue-Data-.png?resize=1024%2C536&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Ad-Mediation-Revenue-User-Level-or-Impression-Level-Revenue-Data-.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Ad-Mediation-Revenue-User-Level-or-Impression-Level-Revenue-Data-.png?resize=768%2C402&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Ad-Mediation-Revenue-User-Level-or-Impression-Level-Revenue-Data-.png?resize=1536%2C804&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Ad-Mediation-Revenue-User-Level-or-Impression-Level-Revenue-Data-.png?resize=2048%2C1072&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/02\/Ad-Mediation-Revenue-User-Level-or-Impression-Level-Revenue-Data-.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u5e83\u544a\u4e3b\u306f\u3001\u305d\u306e\u7cbe\u5ea6\u3068\u305d\u308c\u306b\u4ed8\u968f\u3059\u308b\u591a\u6570\u306e\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u306b\u3088\u308a\u3001\u3053\u306e\u30bf\u30a4\u30d7\u306e\u5e83\u544a\u53ce\u76ca\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u5e83\u544a\u30e1\u30c7\u30a3\u30a8\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308b\u53ce\u76ca\uff0f\u30e6\u30fc\u30b6\u30fc\u30ec\u30d9\u30eb\u307e\u305f\u306f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30ec\u30d9\u30eb\u306e\u53ce\u76ca\u30c7\u30fc\u30bf\u306f\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3057\u307e\u3059\u304b\uff1f<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"translation-block\">\u3053\u306e\u65b9\u6cd5\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30ec\u30d9\u30eb\u306e\u53ce\u76ca\u30c7\u30fc\u30bf\uff08ULRD\uff09\u307e\u305f\u306f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30ec\u30d9\u30eb\u306e\u53ce\u76ca\u30c7\u30fc\u30bf\uff08ILRD\uff09\u304c\u5e83\u544a\u4ef2\u4ecb\u304b\u3089\u62bd\u51fa\u3055\u308c\u3001\u5929\u795e\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30c7\u30fc\u30bf\u3068\u7d50\u5408\u3055\u308c\u3001\u5929\u795e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u5e83\u544a\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306e<a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/jp\/return-on-ad-spend-roas\" target=\"_self\">ROAS<\/a> \u3068<a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/jp\/lifetime-value-ltv\" target=\"_self\">LTV<\/a>\u304c\u8a08\u7b97\u3055\u308c\u307e\u3059\u3002\u30c7\u30fc\u30bf\u306e\u7c92\u5ea6\u304c\u9ad8\u3044\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306e\u305f\u3081\u306e\u5e83\u544a\u53ce\u76ca\u30e1\u30c8\u30ea\u30af\u30b9\u306e\u7cbe\u5ea6\u304c\u6700\u5927\u9650\u306b\u4fdd\u8a3c\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5e83\u544a\u30e1\u30c7\u30a3\u30a8\u30fc\u30b7\u30e7\u30f3\u53ce\u76ca\u306e\u6700\u3082\u4e00\u822c\u7684\u306a\u8ffd\u52a0\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u306f\u3001\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306eROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u53ef\u80fd\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4ed5\u7d44\u307f\u306f\u3053\u3046\u3067\u3059\uff1a\u5e83\u544a\u53ce\u76ca\u306f\u30e1\u30c7\u30a3\u30a8\u30fc\u30b7\u30e7\u30f3\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u304b\u3089\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306b\u9001\u3089\u308c\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u81ea\u52d5\u6700\u9069\u5316\u3092\u53ef\u80fd\u306b\u3059\u308b\u3002<\/p>\n\n\n\n<p 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