{"id":11702,"date":"2024-07-01T16:50:25","date_gmt":"2024-07-01T16:50:25","guid":{"rendered":"https:\/\/tenjin.com\/?p=11702"},"modified":"2024-07-01T16:54:12","modified_gmt":"2024-07-01T16:54:12","slug":"adattributionkit-vs-skadnetwork-whats-the-difference","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/adattributionkit-vs-skadnetwork-whats-the-difference\/","title":{"rendered":"AdAttributionKit vs. SKAdNetwork\uff1a \u305d\u306e\u9055\u3044\u306f\uff1f"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"AdAttributionKit vs. SKAdNetwork\uff1a\u305d\u306e\u9055\u3044\u306f\uff1f\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/3oCNzVrvltk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">AdAttributionKit\u3068\u306f\uff1f<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdQval7_yRHjXAUBYVI-j-r_gn1jM4BLjCyyAYYlsiyl3ileT_346KnCE6mCtswZ1fqU0GMunZaJH0h94c5F5JcLSvw92ji_zU7RCmjoDIoYIhB7lFzqwuACR_tjx4E3s4B1TQGiJwTurLZhBZD--1ak9g?key=F2d1IOkZOP10YViUyEMmVg\" alt=\"\"\/><\/figure>\n\n\n\n<p>AdAttributionKit\u306f\u3001\u30a2\u30c3\u30d7\u30eb\u304c <a href=\"https:\/\/developer.apple.com\/wwdc24\/\">WWDC 2024<\/a>\u3067\u767a\u8868\u3057\u305f\u65b0\u3057\u3044\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u57fa\u672c\u7684\u306b\u306f\u65e2\u5b58\u306eSKAdNetwork\u3092\u3055\u3089\u306b\u9032\u5316\u3055\u305b\u305f\u3082\u306e\u3067\u3001\u3044\u304f\u3064\u304b\u306e\u6a5f\u80fd\u5f37\u5316\u3084\u8ffd\u52a0\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>AdAttributionKit\u304c\u4f55\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u8a73\u3057\u304f\u898b\u3066\u307f\u307e\u3057\u3087\u3046\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">iOS\u3067\u306e\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXd5aeunRFjeWu9p7rrTVthb0Yok0dJO1oFsj7HXooUcdkGcrGrPCOC0toZJ9srdvtIL9JWarZXx7OvRk6Pc5eykmOhVbtxKIHzIFuJ6C7GIcxqytIGEUp9A7r-jFGB7vbbTEEp1VGheFkxmgtg6x_GTffE?key=F2d1IOkZOP10YViUyEMmVg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u3053\u308c\u306fWWDC 2023\u3067\u30a2\u30c3\u30d7\u30eb\u304c <a href=\"https:\/\/tenjin.com\/ja\/blog\/two-biggest-changes-for-ios-advertisers-in-2023-skadnetwork-5-and-privacy-manifest\/\">SKAdNetwork 5<\/a> \u306b\u3064\u3044\u3066\u8ff0\u3079\u305f\u3082\u306e\u3067\u3059\uff1a<\/p>\n\n\n\n<p>\"SKAdNetwork 5\u3067\u306f\u3001\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6e2c\u5b9a\u306b\u5bfe\u5fdc\u3057\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u30a2\u30d7\u30ea\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u5f8c\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a08\u6e2c\u306b\u52a0\u3048\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5e83\u544a\u3092\u30bf\u30c3\u30d7\u3057\u3066\u30a2\u30d7\u30ea\u3092\u958b\u3044\u305f\u5f8c\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3082\u8a08\u6e2c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\" (<a href=\"https:\/\/developer.apple.com\/videos\/play\/wwdc2023\/102\/?time=3114\">\u30bd\u30fc\u30b9<\/a>)<\/p>\n\n\n\n<p>SKAdNetwork 5\u306f\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u304c\u3001\u30a2\u30c3\u30d7\u30eb\u306fAdAttributionKit\u3067\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6a5f\u80fd\u3092\u7d04\u675f\u3057\u307e\u3057\u305f\u3002\u3055\u3089\u306bApple\u306f\u3001AdAttributionKit\u3067\u3001 <a href=\"https:\/\/developer.apple.com\/ios\/universal-links\/\">\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30ea\u30f3\u30af<\/a>\uff08\u5b9f\u8cea\u7684\u306biOS\u306e <a href=\"https:\/\/docs.tenjin.com\/docs\/ja\/deep-linking\">\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af<\/a>\u306b\u76f8\u5f53\uff09\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3001\u5e83\u544a\u4e3b\u3092\u9a5a\u304b\u305b\u3066\u3044\u307e\u3059\u3002\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30ea\u30f3\u30af\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u30a2\u30d7\u30ea\u5185\u306e\u7279\u5b9a\u306e\u5834\u6240\u306b\u8a98\u5c0e\u3057\u3001\u3088\u308a\u30b7\u30fc\u30e0\u30ec\u30b9\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u8907\u6570\u306eApp Store\u3092\u30b5\u30dd\u30fc\u30c8<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdzuLzxqae6uxf1QU1GIbZFK47psnjsLimL1_GWSwTWlM2EryOqpDPxmazhrvPU6F3K10ANiCpMx_qsxRGnNMaIq08EpPag6WuekBhTo4zOg2uocUYe5lvQJ_3honfzHMZZMDMHwcT4whPLEjd6QPVBV2E?key=F2d1IOkZOP10YViUyEMmVg\" alt=\"\"\/><\/figure>\n\n\n\n<p>SKAdNetwork 5\u306e\u4ee3\u308f\u308a\u306bAdAttributionKit\u304c\u5c0e\u5165\u3055\u308c\u305f\u7406\u7531\u306e\u4e00\u3064\u3068\u3057\u3066\u3001<a href=\"https:\/\/developer.apple.com\/support\/dma-and-apps-in-the-eu\/#ios-app-euprimary\"> EU\u3067iOS\u306b\u8907\u6570\u306eApp Store\uff08\u307e\u305f\u306fMarketplaces\uff09<\/a>\u304c\u5c0e\u5165\u3055\u308c\u305f\u3053\u3068\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002SKAdNetwork\u306fApple\u306e\u30cd\u30a4\u30c6\u30a3\u30d6App Store\u306e\u307f\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u307e\u3057\u305f\u3002AdAttributionKit\u306f\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306eApp Store\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u3088\u308a\u53b3\u3057\u3044\u5e83\u544a\u691c\u8a3c<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcbXc_2altvaD1klAfCAp1W_MBg8fJNeAPTQBS29dGVdP2weKch7yYOH75Y0pC2uyWXAeq8WSjOdq7jOSJ-1VMXExAPSODGwfdCwqYDh6qPrj8YxTdyNwfxA4cqdCArMkyg7NgIvtPNEbTchGd4vo-xVPU?key=F2d1IOkZOP10YViUyEMmVg\" alt=\"\"\/><\/figure>\n\n\n\n<p>AdAttributionKit\u306f\u307e\u305f\u3001\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u30a2\u30d7\u30ea\u306b\u5bfe\u3057\u3066\u3001\u3088\u308a\u53b3\u3057\u3044\u5e83\u544a\u691c\u8a3c\u8981\u4ef6\u3092\u5c0e\u5165\u3057\u3066\u3044\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u3059\u3079\u3066\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306f\u3001JSON\u30a6\u30a7\u30d6\u7f72\u540d\uff08JWS\uff09\u3067\u7f72\u540d\u3055\u308c\u3001\u5b89\u5168\u306a\u30c7\u30fc\u30bf\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u3092\u4fdd\u8a3c\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u5e83\u544a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306f\u3001\u5e83\u544a\u304c2\u79d2\u4ee5\u4e0a\u8868\u793a\u3055\u308c\u305f\u5834\u5408\u306e\u307f\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u4e00\u5ea6\u306b\u8868\u793a\u3067\u304d\u308b\u5e83\u544a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306f1\u3064\u306e\u307f<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u63aa\u7f6e\u306f\u3001\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30c7\u30fc\u30bf\u306e\u5b8c\u5168\u6027\u3092\u78ba\u4fdd\u3057\u3001\u5e83\u544a\u4e3b\u306b\u3088\u308a\u6b63\u78ba\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u63d0\u4f9b\u3057\u3001\u6f5c\u5728\u7684\u306a\u4e0d\u6b63\u884c\u70ba\u3092\u6e1b\u5c11\u3055\u305b\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30c7\u30d9\u30ed\u30c3\u30d1\u30fc\u30e2\u30fc\u30c9\u306b\u3088\u308b\u5bb9\u6613\u306a\u30c6\u30b9\u30c8<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXd1xRLbOcE8TcVktc52IEhZQuHxoKQMKN1A8lzgMKzDpKvfAuPlYbVN9zswp2VxZqGo9Pwz7GFxwV4RZ_b5Ps4LDtbaCGdiBxLnlGsJoyspX7c_LQHoa1Ss7UHpsXmKxnQ85-MirbSUgex0f6tfbJKZU-Uk?key=F2d1IOkZOP10YViUyEMmVg\" alt=\"\"\/><\/figure>\n\n\n\n<p>AdAttributionKit\u306e\u3082\u3046\u4e00\u3064\u306e\u826f\u3044\u9762\u306f\u3001\u65b0\u3057\u3044 \"\u30c7\u30d9\u30ed\u30c3\u30d1\u30fc\u30e2\u30fc\u30c9 \"\u3067\u3059\u3002\u3053\u306e\u65b0\u3057\u3044\u30c6\u30b9\u30c8\u30e2\u30fc\u30c9\u306b\u3088\u3063\u3066\u3001AdAttributionKit\u3068\u306e\u7d71\u5408\u30c6\u30b9\u30c8\u304c\u3088\u308a\u30b7\u30f3\u30d7\u30eb\u306b\u306a\u308b\u306f\u305a\u3067\u3059\u3002\u30c7\u30d9\u30ed\u30c3\u30d1\u30fc\u30e2\u30fc\u30c9\u306b\u306f\u4ee5\u4e0b\u304c\u542b\u307e\u308c\u307e\u3059\uff1a<\/p>\n\n\n\n<p>- \u30dd\u30b9\u30c8\u30d0\u30c3\u30af\u306e\u6642\u9593\u30e9\u30f3\u30c0\u30e0\u5316\u306a\u3057<\/p>\n\n\n\n<p>- \u3088\u308a\u77ed\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a6\u30a3\u30f3\u30c9\u30a6<\/p>\n\n\n\n<p>- \u8fc5\u901f\u306a\u30dd\u30b9\u30c8\u30d0\u30c3\u30af\u9001\u4fe1<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AdAttributionKit\u306f\u3044\u3064\u516c\u958b\u3055\u308c\u307e\u3059\u304b\uff1f<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXejTebmQOTvHaf4XLiKJpk66prNHIczm-XEWwGAP7r6Aoc2toq4PFW9kAq1KBHV1A1ibgNzryAjhglZ1p0te9KOp2K299UlMuM78JsgAsxuADOB4LqssF2pulmxBfpb_GS-JTTlnUrZzJtsq05g_SjMWxGD?key=F2d1IOkZOP10YViUyEMmVg\" alt=\"\"\/><\/figure>\n\n\n\n<p>AdAttributionKit\u306e\u30b3\u30a2\u6a5f\u80fd\u306f\u3059\u3067\u306biOS 17.4\u3067\u5229\u7528\u53ef\u80fd\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30b5\u30dd\u30fc\u30c8\u3068\u958b\u767a\u8005\u30e2\u30fc\u30c9\u306e\u8a73\u7d30\u3092\u78ba\u8a8d\u3059\u308b\u306b\u306f\u30012024\u5e749\u6708\u306b\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u308biOS 18\u307e\u3067\u5f85\u305f\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002&nbsp;<\/p>\n\n\n\n<p>AdAttributionKit\u306e\u5c0e\u5165\u306f\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u826f\u3044\u30cb\u30e5\u30fc\u30b9\u3060\u304c\u3001\u60aa\u3044\u30cb\u30e5\u30fc\u30b9\u306f <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/ad-network\">\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af<\/a> \u304c\u3053\u308c\u3092\u63a1\u7528\u3059\u308b\u306e\u306b\u6642\u9593\u304c\u304b\u304b\u308b\u3053\u3068\u3067\u3059\u3002\u6211\u3005\u306fSKAdNetwork 4\u3067\u3059\u3067\u306b\u4f3c\u305f\u3088\u3046\u306a\u30b7\u30ca\u30ea\u30aa\u3092\u898b\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AdAttributionKit\u306b\u95a2\u3059\u308b\u305d\u306e\u4ed6\u306e\u8cea\u554f\u306f\uff1f<\/h3>\n\n\n\n<p>AdAttributionKitAdAttributionKit\u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001\u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001 <a href=\"https:\/\/developer.apple.com\/documentation\/AdAttributionKit\">Apple\u306e\u516c\u5f0f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8<\/a> \u3084 <a href=\"https:\/\/developer.apple.com\/documentation\/AdAttributionKit\">\u7d39\u4ecb\u30d3\u30c7\u30aa<\/a> \u307e\u305f\u306f support@tenjin.com \u307e\u3067\u3054\u9023\u7d61\u304f\u3060\u3055\u3044\u3002.<\/p>\n\n\n\n<p>AdAttributionKit\u3092\u9023\u643a\u3057\u3001\u30d1\u30ef\u30d5\u30eb\u3067\u4f7f\u3044\u3084\u3059\u3044\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306f\u3001Tenjin\u306b\u304a\u4efb\u305b\u304f\u3060\u3055\u3044\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>What is AdAttributionKit? AdAttributionKit is a new attribution framework introduced by Apple at WWDC 2024. It is essentially a more advanced version of the existing SKAdNetwork, offering several enhancements and additional capabilities.&nbsp; Let&#8217;s take a closer look at what AdAttributionKit brings to the table: Re-engagement on iOS This is what Apple said about SKAdNetwork 5&#8230;<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-11702","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AdAttributionKit vs. SKAdNetwork: What&#039;s the Difference? - Tenjin<\/title>\n<meta name=\"description\" content=\"In this 3-minute video, we cover everything you need to know about 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