{"id":11733,"date":"2024-07-29T08:43:28","date_gmt":"2024-07-29T08:43:28","guid":{"rendered":"https:\/\/tenjin.com\/?p=11733"},"modified":"2026-04-14T10:47:06","modified_gmt":"2026-04-14T10:47:06","slug":"retention-for-mobile-games-101","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/retention-for-mobile-games-101\/","title":{"rendered":"\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306e\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3: 101"},"content":{"rendered":"<p><strong>\u3042\u306a\u305f\u306e\u30b2\u30fc\u30e0\u306f\u30011\u65e5\u76ee\u304b\u30893\u65e5\u76ee\u307e\u3067\u306e\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u306f\u826f\u304f\u3066\u3082\u3001\u9577\u671f\u7684\u306a\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u306b\u82e6\u52b4\u3057\u3066\u3044\u307e\u305b\u3093\u304b\uff1f\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u696d\u754c\u306710\u5e74\u4ee5\u4e0a\u306e\u7d4c\u9a13\u3092\u6301\u3064Michal Tomcany\u304c\u3001\u3059\u3050\u306b\u5b9f\u8df5\u3067\u304d\u308b\u30b7\u30f3\u30d7\u30eb\u3067\u52b9\u679c\u7684\u306a\u89e3\u6c7a\u7b56\u3092\u63d0\u6848\u3057\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306e\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3: 101\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/pIl1m_HDTb4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u57fa\u672c\u30d7\u30ec\u30a4\u7121\u6599\u306e\u30b2\u30fc\u30e0\u3067\u306f\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u304c\u9577\u671f\u7684\u306a\u6210\u529f\u306e\u305f\u3081\u306e\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002\u30d7\u30ec\u30a4\u30e4\u30fc\u3092\u98fd\u304d\u3055\u305b\u305a\u3001\u6700\u7d42\u7684\u306b\u304a\u91d1\u3092\u4f7f\u308f\u305b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>Michal\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u30b2\u30fc\u30e0\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\uff08UA\uff09\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306f\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u306b\u91cd\u70b9\u3092\u7f6e\u304f\u304c\u3001\u30c1\u30e3\u30fc\u30f3\u3092\u898b\u843d\u3068\u3057\u304c\u3061\u3060\u3068\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3068\u306f\u3001\u30b2\u30fc\u30e0\u3092\u30d7\u30ec\u30a4\u3057\u7d9a\u3051\u308b\u30d7\u30ec\u30a4\u30e4\u30fc\u3092\u6307\u3057\u3001\u30c1\u30e3\u30fc\u30f3\u3068\u306f\u3001\u30b2\u30fc\u30e0\u304b\u3089\u96e2\u308c\u308b\u30d7\u30ec\u30a4\u30e4\u30fc\u3092\u6307\u3057\u307e\u3059\u3002\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u306e\u5206\u6790\u306b\u591a\u304f\u306e\u6642\u9593\u3092\u8cbb\u3084\u3057\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3092\u5411\u4e0a\u3055\u305b\u305f\u308a\u3001\u9ad8\u3044\u30ec\u30d9\u30eb\u306b\u7dad\u6301\u3059\u308b\u65b9\u6cd5\u3092\u898b\u3064\u3051\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002 <strong>\u3057\u304b\u3057\u3001\u30c1\u30e3\u30fc\u30f3\u3092\u7406\u89e3\u3057\u5bfe\u51e6\u3059\u308b\u3053\u3068\u306f\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u306e\u3068\u540c\u3058\u304f\u3089\u3044\u91cd\u8981\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc1iRId_TsXsRwGG350LM2xxBvX6D9t-B1uImU1STJMWBjx9Th3ztKAZjWaGDZFKYoJ3y9d8pcrAiz8ysBcabMrRIx8eKjBmMYbAn8OeWFDxW7Yg1bhV_uYfPzdyCiNWg9aCV9kDB2A4ZVvmETOcfrM2ZrQ?key=DE6GGO7ZcXHyXBsVXTpLyA\" alt=\"What is the difference between churn and retention\"\/><\/figure>\n\n\n\n<p>Michal\u306f\u3001\u30d7\u30ec\u30a4\u30e4\u30fc\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30d7\u30ec\u30a4\u30e4\u30fc\u3092\u30b2\u30fc\u30e0\u306b\u3068\u3069\u307e\u3089\u305b\u308b\u3053\u3068\uff08\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\uff09\u3068\u3001\u30d7\u30ec\u30a4\u30e4\u30fc\u3092\u30b2\u30fc\u30e0\u304b\u3089\u9060\u3056\u3051\u308b\u3053\u3068\uff08\u30c1\u30e3\u30fc\u30f3\uff09\u306e\u4e21\u65b9\u306e\u5074\u9762\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u306f\u3001\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3001\u5831\u916c\u3001\u30b2\u30fc\u30e0\u30d7\u30ec\u30a4\u3001\u9032\u884c\u3068\u3044\u3063\u305f\u3082\u306e\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u3089\u306b\u306f\u3001\u30d7\u30ec\u30a4\u30e4\u30fc\u304c\u306a\u305c\u7559\u307e\u308b\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u6a5f\u80fd\u3084\u65b9\u6cd5\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3061\u3083\uff5e\u3093\u306b\u3064\u3044\u3066\u306f\u3001\u6469\u64e6\u70b9\u3001\u8a8d\u77e5\u8ca0\u8377\u3001\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u30b5\u30a4\u30ba\u3001\u8907\u96d1\u3055\u3001\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u975e\u5fdc\u7b54\u6027\uff08ANR\uff09\u306a\u3069\u306e\u8981\u56e0\u3092\u8003\u616e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3092\u5411\u4e0a\u3055\u305b\u3088\u3046\u3068\u3059\u308b\u5834\u5408\u3001\u30d7\u30ec\u30fc\u30e4\u30fc\u3092\u98fd\u304d\u3055\u305b\u306a\u3044\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u8981\u7d20\u3068\u3001\u30d7\u30ec\u30fc\u30e4\u30fc\u3092\u96e2\u8131\u3055\u305b\u308b\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u8981\u7d20\u306e\u4e21\u65b9\u306b\u5bfe\u51e6\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcZrRLduJRx-fB2mHH9obY_5dxHDiKsD1yLDiYmdx_SgYia1jFRne4FeKSnFJ2AiT7kdD8j2JafQHweVw6jKEyzK1yAmk6c8mxmPx0aRn2TQ6ZscLf6JOMEoFaN1x0xxRVPISo3txJys5x_846ot8Yr-YBy?key=DE6GGO7ZcXHyXBsVXTpLyA\" alt=\"Retention vs Churn\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u6226\u7565<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p>The absence of the red dots on the plane, in the image above, demonstrates that we don\u2019t have data on what happened to these users. The absence of this illustrates that the plane either crashed or never returned &#8211; but we don\u2019t know exactly what happened.&nbsp;<\/p>\n\n\n\n<p>The planes that returned would have red dots in these areas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u5206\u6790&nbsp;<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXel7rhwnB7vILyn6LSc6yKhPVGBdUGv2DHv5gJUl31W-TnIuC20jFLh_D9C67VC515fmGgYh1GE7kPQhyeWyMm2Q2BPljwOhi0EhckroO43uhDUWO0F2qESr2biPbFAsInOob417Pj4SsI9YW0FGRF1Ymdh?key=DE6GGO7ZcXHyXBsVXTpLyA\" alt=\"Analyzing Retenion - funnel analysis\"\/><\/figure>\n\n\n\n<p>\u30b2\u30fc\u30de\u30fc\u306e\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3092\u7406\u89e3\u3059\u308b\u4e0a\u3067\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u306e\u4e00\u3064\u306f\u3001\u901a\u5e38\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3067\u3059\u3002\u3057\u304b\u3057\u3001Michal\u6c0f\u306f\u3001\u4e0a\u306e\u3088\u3046\u306a\u5358\u7d14\u3059\u304e\u308b\u30d5\u30a1\u30cd\u30eb\u306b\u983c\u3089\u306a\u3044\u3088\u3046\u6ce8\u610f\u3057\u3066\u3044\u307e\u3059\u3002 <strong>\u305d\u306e\u4ee3\u308f\u308a\u306b\u3001\u5f7c\u306f\u3001\u306a\u305c\u30b2\u30fc\u30de\u30fc\u304c\u96e2\u8131\u3057\u305f\u306e\u304b\u3001\u306a\u305c\u30b2\u30fc\u30de\u30fc\u304c\u7dad\u6301\u3055\u308c\u305f\u306e\u304b\u3092\u6df1\u304f\u6398\u308a\u4e0b\u3052\u308b\u3001\u3088\u308a\u304d\u3081\u7d30\u304b\u3044\u5206\u6790\u3092\u63d0\u5531\u3057\u3066\u3044\u307e\u3059\u3002<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdZfUSO-NYwGhXR4F6XoRL0qsIi6HyQro-GljiJ8gYPNVTerPgveUHk14LX5rB3Akz0FtzNl9BrkhxLEqOw2Kq64Oz-TkhH7LYAEpdC9lwRTNviWzfkExUsJtwO4CNl6JCCwyslZ5PGjka7H6u4vrCsrJKd?key=DE6GGO7ZcXHyXBsVXTpLyA\" alt=\"Analyzing Retenion - granular analysis\"\/><\/figure>\n\n\n\n<p>\u30d7\u30ec\u30a4\u30e4\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u3001\u30d7\u30ec\u30a4\u30e4\u30fc\u304c\u30b2\u30fc\u30e0\u5185\u3067\u3067\u304d\u308b\u3053\u3068\u3059\u3079\u3066\u3092\u51dd\u7e2e\u3057\u305f\u4e00\u9023\u306e\u5177\u4f53\u7684\u306a\u30a4\u30d9\u30f3\u30c8\u306b\u5206\u89e3\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u30a4\u30d9\u30f3\u30c8\u306b\u8cbb\u3084\u3057\u305f\u6642\u9593\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30d7\u30ec\u30a4\u30e4\u30fc\u304c\u3069\u3053\u3067\u6469\u64e6\u306b\u906d\u9047\u3057\u305f\u308a\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u5931\u3063\u305f\u308a\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u305d\u3057\u3066\u305d\u306e\u7406\u7531\u3092\u7406\u89e3\u3057\u3088\u3046\u3068\u3059\u308b\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 <strong>Michal\u306b\u3088\u308c\u3070\u3001\u591a\u304f\u306e\u4eba\u306f\u975e\u5e38\u306b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3042\u308b\u6642\u9593\u3092\u8003\u616e\u3057\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u3002Michal\u306f\u3001\u30d7\u30ec\u30a4\u30e4\u30fc\u304c\u3069\u308c\u3060\u3051\u65e9\u304f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6d88\u8cbb\u3057\u3001\u3069\u308c\u3060\u3051\u65e9\u304f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9032\u3081\u3066\u3044\u308b\u304b\u3092\u77e5\u308a\u305f\u304c\u3063\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe0juPvcXB25iJDLoUcdqXZWt9kpHeEx-3J5R_ADkuE30D4bDrTMoWVU03I_PYovb1YzN3MFyEX9g2RBvN1afcfXmZp4tnfkQWNorbpVulD9i-NYZBeYYKX48G6ALaX_PJXUYp-Reme2_PjWybP7I5qlsL_?key=DE6GGO7ZcXHyXBsVXTpLyA\" alt=\"Analyzing Retenion \"\/><\/figure>\n\n\n\n<p>\u4e0a\u306e\u753b\u50cf\u3067\u3001Michal\u306f\u30d7\u30ec\u30a4\u30e4\u30fc\u304c\u30b2\u30fc\u30e0\u306e\u69d8\u3005\u306a\u30ec\u30d9\u30eb\uff084-6\uff09\u306b\u8cbb\u3084\u3059\u6642\u9593\u3092\u30d7\u30ed\u30c3\u30c8\u3057\u3066\u3044\u308b\u3002\u30b2\u30fc\u30e0\u30c7\u30b6\u30a4\u30ca\u30fc\u306f\u3001\u30d7\u30ec\u30a4\u30e4\u30fc\u304c\u5404\u30ec\u30d9\u30eb\u309260\u5206\u4ee5\u5185\u306b\u7d42\u3048\u308b\u3053\u3068\u3092\u610f\u56f3\u3057\u3066\u304a\u308a\u3001\u8d64\u3044\u7dda\u3067\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30b0\u30e9\u30d5\u306b\u3088\u308b\u3068\u3001\u307b\u3068\u3093\u3069\u306e\u30d7\u30ec\u30fc\u30e4\u30fc\u306f\u30ec\u30d9\u30eb4\u30685\u309260\u5206\u306e\u5236\u9650\u6642\u9593\u5185\u306b\u7d42\u3048\u3066\u3044\u308b\u304c\u3001\u30ec\u30d9\u30eb6\u306b\u306f\u591a\u304f\u306e\u30d7\u30ec\u30fc\u30e4\u30fc\u304c2\u6642\u9593\u8fd1\u304f\u304b\u304b\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3053\u3068\u306f\u3001\u30ec\u30d9\u30eb6\u304c\u305d\u308c\u4ee5\u524d\u306e\u30ec\u30d9\u30eb\u3088\u308a\u3082\u304b\u306a\u308a\u8907\u96d1\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u5506\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u3053\u306e\u5206\u6790\u306f\u3001\u30b2\u30fc\u30e0\u306e\u3069\u306e\u90e8\u5206\u3067\u4f55\u304c\u8d77\u3053\u3063\u3066\u3044\u308b\u304b\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u524d\u306e\u30d5\u30a1\u30cd\u30eb\u30b0\u30e9\u30d5\u3067\u306f\u300194%\u306e\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u304c\u3042\u308b\u3053\u3068\u306f\u308f\u304b\u308a\u307e\u3059\u304c\u3001\u305d\u308c\u304c\u5f53\u65e5\u306a\u306e\u304b\u7fcc\u65e5\u306a\u306e\u304b\u306a\u3069\u306f\u308f\u304b\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u6469\u64e6\u70b9\u3068\u30d6\u30e9\u30c3\u30af\u30db\u30fc\u30eb\u3078\u306e\u5bfe\u5fdc<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfJvUW7BeNjgF7NnSHybV5KiPECbt6-bu--L2Ht6xoCTOAPTrHEtdu_HkPbi5tt1QS0m9yNbvyx9NPEmYeURMRP3TXe3BVOSAUx5Rf2Qr_cqHuK_54dwBeXddM8oa6lio7TKp4Ectnm26oFfhATTmOseNnm?key=DE6GGO7ZcXHyXBsVXTpLyA\" alt=\"Addressing black holes to increase retention\"\/><\/figure>\n\n\n\n<p>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u306e\u3082\u3046\u4e00\u3064\u306e\u91cd\u8981\u306a\u5074\u9762\u306f\u3001\u30d7\u30ec\u30a4\u30e4\u30fc\u4f53\u9a13\u306b\u304a\u3051\u308b\u6469\u64e6\u70b9\u3084\u300c\u30d6\u30e9\u30c3\u30af\u30db\u30fc\u30eb\u300d\u3092\u7279\u5b9a\u3057\u3001\u7de9\u548c\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u554f\u984c\u3092\u767a\u898b\u3059\u308b\u305f\u3081\u306eMichal\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u3001\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8\u3084\u30bf\u30a4\u30e0\u30b9\u30bf\u30f3\u30d7\u306e\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u3066\u30d7\u30ec\u30a4\u30e4\u30fc\u306e\u8996\u70b9\u306b\u6df1\u304f\u5165\u308a\u8fbc\u307f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u4f53\u9a13\u3092\u304d\u3081\u7d30\u304b\u3044\u30ec\u30d9\u30eb\u3067\u7406\u89e3\u3057\u307e\u3059\u3002\u30d7\u30ec\u30a4\u30e4\u30fc\u306e\u884c\u52d5\u3084\u30b2\u30fc\u30e0\u5185\u306e\u3055\u307e\u3056\u307e\u306a\u6d3b\u52d5\u306b\u8cbb\u3084\u3055\u308c\u305f\u6642\u9593\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30b2\u30fc\u30e0\u306b\u5bfe\u3059\u308b\u30d7\u30ec\u30a4\u30e4\u30fc\u306e\u30e1\u30f3\u30bf\u30eb\u30e2\u30c7\u30eb\u304c\u30c7\u30b6\u30a4\u30ca\u30fc\u306e\u610f\u56f3\u3068\u4e56\u96e2\u3057\u3066\u3044\u308b\u90e8\u5206\u3092\u7a81\u304d\u6b62\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdE2kM1uJPQJGDPaDihwGnGNQSGPsNTocTSZBoK9pkHbkgs85hWRTAFWQJIPV0joqMCAZhZ2Lmqm6ltj-IfEmOsG1WgIAX5Ofdm5nkjokoRIfOXVVkfiQjQpFdTV8WVZZHyLFpclI9I2Akw-FkLeGsjPG0?key=DE6GGO7ZcXHyXBsVXTpLyA\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30d6\u30e9\u30c3\u30af\u30db\u30fc\u30eb\u306b\u5bfe\u51e6\u3059\u308b\u3053\u3068\u3067\u3001\u30d7\u30ec\u30fc\u30e4\u30fc\u4f53\u9a13\u3092\u5408\u7406\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002Michal\u306f\u3001\u3053\u308c\u3092\u8cea\u7684\u5206\u6790\u3068\u91cf\u7684\u5206\u6790\u306e\u5b8c\u74a7\u306a\u878d\u5408\u3068\u547c\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30b2\u30fc\u30e0\u30d7\u30ec\u30a4\u306e\u30eb\u30fc\u30d7\u3092\u30c7\u30b6\u30a4\u30f3\u3059\u308b<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdMN6Xlg0fAPdZzfYBBAFmNQ7H4uR-lSB1om2Q1p1v4nBBtCibmYqbWh4AjXpj1PjVks1pJgS8oILEri21uKtg-emMhZDLQG3l3JZdiVRYZr2COiQh3fXSP1Zc8jTqpazynrhiwETfAFD87sEIK4Glf-w?key=DE6GGO7ZcXHyXBsVXTpLyA\" alt=\"Retenion - mental model schema\"\/><\/figure>\n\n\n\n<p>\u30d7\u30ec\u30a4\u30e4\u30fc\u306e\u9577\u671f\u7684\u306a\u7dad\u6301\u306e\u6838\u5fc3\u306f\u3001\u307e\u3068\u307e\u308a\u306e\u3042\u308b\u30b2\u30fc\u30e0\u30d7\u30ec\u30a4\u306e\u30eb\u30fc\u30d7\u3092\u30c7\u30b6\u30a4\u30f3\u3059\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002Michal\u306f\u3001\u91cd\u8981\u306a\u306e\u306f\u30d7\u30ec\u30a4\u30e4\u30fc\u306e\u30b2\u30fc\u30e0\u306b\u5bfe\u3059\u308b\u30e1\u30f3\u30bf\u30eb\u30e2\u30c7\u30eb\u3068\u30c7\u30b6\u30a4\u30ca\u30fc\u306e\u610f\u56f3\u3092\u78ba\u5b9f\u306b\u4e00\u81f4\u3055\u305b\u308b\u3053\u3068\u3060\u3068\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u30d7\u30ec\u30a4\u30e4\u30fc\u306e\u884c\u52d5\u304c\u30b2\u30fc\u30e0\u304b\u3089\u306e\u610f\u5473\u306e\u3042\u308b\u53cd\u5fdc\u306b\u5fdc\u3048\u3089\u308c\u308b\u3088\u3046\u306a\u660e\u78ba\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30eb\u30fc\u30d7\u3092\u4f5c\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3042\u308a\u3001\u305d\u308c\u306b\u3088\u3063\u3066\u30d7\u30ec\u30a4\u30e4\u30fc\u306f\u30b2\u30fc\u30e0\u3092\u901a\u3057\u3066\u7406\u89e3\u3092\u6df1\u3081\u3001\u9032\u6b69\u3092\u9042\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u305d\u306e\u30a2\u30a4\u30c7\u30a2\u306f\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3059\uff1a<\/p>\n\n\n\n<p>\u30d7\u30ec\u30a4\u30e4\u30fc\u306f\u3042\u306a\u305f\u306e\u30b2\u30fc\u30e0\u3092\u59cb\u3081\u308b\u3068\u304d\u3001\u305d\u306e\u30b2\u30fc\u30e0\u304c\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3042\u308b\u304b\u3001\u4e00\u5b9a\u306e\u671f\u5f85\u3084\u30e1\u30f3\u30bf\u30eb\u30e2\u30c7\u30eb\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u30b2\u30fc\u30e0\u5185\u3067\u884c\u52d5\u3092\u8d77\u3053\u3059\u3068\u3001\u30d7\u30ec\u30a4\u30e4\u30fc\u306f\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53d7\u3051\u53d6\u308a\u307e\u3059\u3002\u3053\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u304c\u660e\u78ba\u3067\u7406\u89e3\u3057\u3084\u3059\u3044\u3082\u306e\u3067\u3042\u308c\u3070\u3001\u30d7\u30ec\u30a4\u30e4\u30fc\u306f\u81ea\u5206\u306e\u30e1\u30f3\u30bf\u30eb\u30e2\u30c7\u30eb\u3092\u30b2\u30fc\u30e0\u30c7\u30b6\u30a4\u30ca\u30fc\u306e\u610f\u56f3\u306b\u5408\u3046\u3088\u3046\u306b\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30b2\u30fc\u30e0\u306b\u5bfe\u3059\u308b\u7406\u89e3\u304c\u6df1\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>Michal\u306b\u3088\u308c\u3070\u3001\u30d7\u30ec\u30a4\u30e4\u30fc\u304c\u81ea\u5206\u306e\u30e1\u30f3\u30bf\u30eb\u30e2\u30c7\u30eb\u3092\u52b9\u679c\u7684\u306b\u8abf\u6574\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u304c\u5341\u5206\u306b\u660e\u78ba\u3067\u3042\u308b\u3053\u3068\u304c\u6975\u3081\u3066\u91cd\u8981\u3060\u3068\u3044\u3046\u3002\u3053\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u30eb\u30fc\u30d7\u304c\u3046\u307e\u304f\u6a5f\u80fd\u3059\u308b\u3088\u3046\u306b\u3059\u308b\u306e\u306f\u3001\u30b2\u30fc\u30e0\u30c7\u30b6\u30a4\u30ca\u30fc\u306e\u8cac\u4efb\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeVI-yvQo5Vlip9AS2Nb1sGdmZuoF36DPg3dF-RiTdyjxpreG82ioRcoQh3DFblBJWcUEXN6w06OMd2rFxHZX5Dkvo8cZQbbfFAqWzWfJHXZ_OwRU5f6jgI5GSVD0veqedsUFvF9ze9MFXmxcMM26DINrv3?key=DE6GGO7ZcXHyXBsVXTpLyA\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong><em>\u3053\u306e\u30c8\u30d4\u30c3\u30af\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u4e0a\u306e\u30d3\u30c7\u30aa\u5168\u7de8\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/em><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Is your game performing well with day 1 to day 3 retention but struggling with long-term retention? With over a decade of experience in the mobile gaming industry, Michal Tomcany offers some simple, yet effective solutions you can start implementing immediately. In free-to-play games, retention is a key metric for long-term success. It&#8217;s important to&#8230;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-11733","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retention for Mobile Games 101 | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ja\/blog\/retention-for-mobile-games-101\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retention for Mobile Games 101 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Is your game performing well with day 1 to day 3 retention but struggling with long-term retention? With over a decade of experience in the mobile gaming industry, Michal Tomcany offers some simple, yet effective solutions you can start implementing immediately. In free-to-play games, retention is a key metric for long-term success. 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