{"id":11883,"date":"2024-11-06T10:24:23","date_gmt":"2024-11-06T10:24:23","guid":{"rendered":"https:\/\/tenjin.com\/?p=11883"},"modified":"2025-02-19T09:57:39","modified_gmt":"2025-02-19T09:57:39","slug":"how-to-set-up-and-optimize-roas-campaigns-in-unity-ads","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/","title":{"rendered":"Unity Ads\u3067ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8a2d\u5b9a\u3057\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Unity Ads\u3067ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8a2d\u5b9a\u3057\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/1cFdxW1hH04?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"translation-block\">\u3053\u306e\u6295\u7a3f\u3067\u306f\u3001Unity Ads\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u304c\u3001Unity Ads\u306eROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3064\u3044\u3066\u3001Tenjin\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304b\u3089\u5bc4\u305b\u3089\u308c\u305f\u4e3b\u306a\u8cea\u554f\u306b\u304a\u7b54\u3048\u3057\u307e\u3059\u3002\u69d8\u3005\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30bf\u30a4\u30d7\u3001\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u6226\u7565\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u5b9f\u8a3c\u6e08\u307f\u306e\u6700\u9069\u5316\u30c6\u30af\u30cb\u30c3\u30af\u3092\u30ab\u30d0\u30fc\u3057\u307e\u3059\u3002Unity Ads\u3092\u521d\u3081\u3066\u3054\u5229\u7528\u306b\u306a\u308b\u65b9\u306b\u3082\u3001\u4f7f\u3044\u6163\u308c\u305f\u65b9\u306b\u3082\u3001<a href=\"https:\/\/docs.tenjin.com\/docs\/ad-mediation-revenue-metrics-callbacks?_gl=1*1mz75p1*_gcl_au*NjE1NDg4NTcuMTcyNTk0ODIxMQ..\" target=\"_self\">ROAS\u5e83\u544a \u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/a>\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u8cb4\u91cd\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u6226\u7565\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Unity ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u6a19\u3092\u7406\u89e3\u3059\u308b<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/ghostwhite-antelope-160361.hostingersite.com\/wp-content\/uploads\/2024\/12\/11-11.png\" alt=\"Unity Ads ROAS \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u6a19\" class=\"wp-image-11978\" srcset=\"\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-srcset=\"\" \/><\/figure>\n\n\n\n<p>Unity Ads\u306eROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u7740\u624b\u3059\u308b\u524d\u306b\u3001\u76ee\u6a19\u3068\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u9069\u5207\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30bf\u30a4\u30d7\u3092\u9078\u629e\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3060\u3051\u3067\u306a\u304f\u3001\u6700\u9069\u5316\u306e\u52aa\u529b\u306e\u6307\u91dd\u306b\u3082\u306a\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u4e00\u822c\u7684\u306a\u76ee\u6a19\u3068\u3057\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u8003\u3048\u3089\u308c\u307e\u3059\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ghostwhite-antelope-160361.hostingersite.com\/wp-content\/uploads\/2024\/12\/12-12.png\" alt=\"Unity Ads ROAS \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u6a19-2\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30bd\u30d5\u30c8\u30ed\u30fc\u30f3\u30c1\u30c6\u30b9\u30c8\uff1a \u3042\u306a\u305f\u306e\u76ee\u6a19\u306f\u30bd\u30d5\u30c8\u30ed\u30fc\u30f3\u30c1\u3067\u3059\u304b\uff1f\u65b0\u3057\u3044\u30b2\u30fc\u30e0\u3092\u958b\u767a\u3057\u305f\u3070\u304b\u308a\u3067\u3001\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u3092\u4f5c\u6210\u3057\u3001\u30b2\u30fc\u30e0\u30d7\u30ec\u30a4\u306e\u3055\u307e\u3056\u307e\u306a\u30c8\u30ea\u30ac\u30fc\u306b\u5bfe\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u53cd\u5fdc\u3092\u78ba\u8a8d\u3057\u305f\u3044\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<br><\/li>\n\n\n\n<li>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30c6\u30b9\u30c8\uff1a Unity Ads\u306f\u3053\u306e\u30b9\u30c6\u30c3\u30d7\u306e\u305f\u3081\u306e\u5305\u62ec\u7684\u306a\u30c4\u30fc\u30eb\u30bb\u30c3\u30c8\u3092\u63d0\u4f9b\u3057\u3001\u3069\u306e\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3001\u52d5\u753b\u3001\u307e\u305f\u306f\u518d\u751f\u53ef\u80fd\u306a\u30a2\u30bb\u30c3\u30c8\u304c\u6700\u3082\u52b9\u679c\u7684\u304b\u3092\u5224\u65ad\u3057\u3001\u5168\u4f53\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6539\u5584\u3057\u307e\u3059\u3002<br><\/li>\n\n\n\n<li>\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\uff1a \u30a2\u30d7\u30ea\u3084\u30b2\u30fc\u30e0\u306e\u7279\u5b9a\u306e\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u7372\u5f97\u3057\u307e\u3059\u3002<br><br>\u914d\u4fe1\u6307\u6a19\u3092\u5206\u6790\u3057\u307e\u3059\uff1a \u73fe\u5728\u4f7f\u7528\u3057\u3066\u3044\u308b\u52d5\u753b\u304c\u3001\u8996\u8074\u8005\u306b\u3069\u308c\u3060\u3051\u30a2\u30d7\u30ea\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u3066\u3044\u308b\u304b\u306a\u3069\u3001\u914d\u4fe1\u30e1\u30c8\u30ea\u30af\u30b9\u306e\u5206\u6790\u3092\u6c42\u3081\u3089\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<br><br>\u76ee\u6a19KPI\u5185\u3067\u652f\u51fa\u3059\u308b\uff1a \u5e83\u544a\u4e3b\u304c\u8a2d\u5b9a\u3057\u305f\u76ee\u6a19KPI\u5185\u3067\u53ef\u80fd\u306a\u9650\u308a\u30b9\u30da\u30f3\u30c9\u3057\u3001\u898f\u6a21\u306b\u5fdc\u3058\u305f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u7dad\u6301\u3059\u308b\u3068\u3044\u3046\u30a2\u30d7\u30ed\u30fc\u30c1\u3082\u3042\u308a\u307e\u3059\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u76ee\u6a19\u3092\u660e\u78ba\u306b\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u3067\u3001\u9069\u5207\u306aUnity Ads\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30bf\u30a4\u30d7\u3068\u6700\u9069\u5316\u6226\u7565\u3092\u9078\u629e\u3057\u3001\u671b\u307e\u3057\u3044\u6210\u679c\u3092\u9054\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Unity Ads ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30bf\u30a4\u30d7\u306e\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3<\/strong><\/h2>\n\n\n\n<p>Unity Ads\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30bf\u30a4\u30d7\u306f\u591a\u69d8\u3067\u3001\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u76ee\u7684\u306b\u5bfe\u5fdc\u3059\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ghostwhite-antelope-160361.hostingersite.com\/wp-content\/uploads\/2024\/12\/13-13.png\" alt=\"\u30e6\u30cb\u30c6\u30a3\u5e83\u544a ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3 \u6700\u9069\u5316\u30b7\u30b0\u30ca\u30eb\"\/><\/figure>\n\n\n\n<p>\u30c4\u30fc\u30eb\u306e\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u3092\u30b9\u30b1\u30fc\u30eb\u30c4\u30fc\u30eb\u3068\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30c4\u30fc\u30eb\u306b\u5206\u3051\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30b9\u30b1\u30fc\u30eb\u30c4\u30fc\u30eb<\/strong><\/h3>\n\n\n\n<p class=\"translation-block\">\u5165\u672d\u306b\u3088\u308b\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff1a \u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u56fa\u5b9a\u306e <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/ja\/cost-per-install-cpi?\" target=\"_self\">\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5358\u4fa1\uff08CPI\uff09<\/a>\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u8a2d\u5b9a\u3057\u3001\u5e0c\u671b\u306eCPI\u4ee5\u4e0b\u306e\u30e6\u30fc\u30b6\u7372\u5f97\u306b\u6700\u9069\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u81ea\u52d5\u5165\u672d\u306b\u3088\u308b\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff1a \u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u52d5\u7684\u5165\u672d\u3092\u5229\u7528\u3057\u3066\u3001\u8a2d\u5b9a\u3057\u305f\u6700\u5927\u5165\u672d\u984d\u306b\u5411\u3051\u3066\u6700\u9069\u5316\u3057\u30011\u65e5\u306e\u4e88\u7b97\u5185\u3067\u3067\u304d\u308b\u3060\u3051\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u307e\u3059\u3002\u901a\u5e38\u3001\u30bd\u30d5\u30c8\u30ed\u30fc\u30f3\u30c1\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30c6\u30b9\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff1a \u52d5\u753b\u3084\u30d7\u30ec\u30a4\u30a2\u30d6\u30eb\u30a2\u30bb\u30c3\u30c8\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092A\/B\u30c6\u30b9\u30c8\u3059\u308b\u3053\u3068\u3067\u3001\u6700\u9069\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6c7a\u5b9a\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u5168\u4f53\u3092\u6539\u5584\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30c4\u30fc\u30eb<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ROAS\u6700\u9069\u5316\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff1a \u3053\u308c\u3089\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/ja\/return-on-ad-spend-roas\">\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROAS\uff09<\/a>\u306b\u6700\u9069\u5316\u3055\u308c\u3066\u304a\u308a\u3001\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3059\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3057\u305f\u308a\u3001\u30a2\u30d7\u30ea\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u5e38\u306b\u5b9f\u969b\u306e\u76ee\u6a19\u306b\u5408\u308f\u305b\u3001\u8a3c\u660e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br><\/li>\n\n\n\n<li>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u6700\u9069\u5316\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff1a \u3053\u308c\u3089\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u9577\u671f\u306b\u308f\u305f\u3063\u3066\u30a2\u30d7\u30ea\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u3059\u308b\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002<br><\/li>\n\n\n\n<li>\u30a4\u30d9\u30f3\u30c8\u6700\u9069\u5316\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff1a \u30a2\u30d7\u30ea\u5185\u8cfc\u5165\u3084\u7279\u5b9a\u306e\u30ec\u30d9\u30eb\u5230\u9054\u306a\u3069\u3001\u7279\u5b9a\u306e\u30a2\u30d7\u30ea\u5185\u30a4\u30d9\u30f3\u30c8\u3092\u5b9f\u884c\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u30a2\u30d7\u30ea\u306e\u53ce\u76ca\u5316\u30e2\u30c7\u30eb\u3084\u8a2d\u5b9a\u3057\u305f\u5177\u4f53\u7684\u306a\u76ee\u6a19\u306b\u5fdc\u3058\u3066\u3001\u9069\u5207\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30bf\u30a4\u30d7\u3092\u9078\u629e\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u6d3b\u52d5\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Unity Ads ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6700\u9069\u5316\u30b7\u30b0\u30ca\u30eb<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ghostwhite-antelope-160361.hostingersite.com\/wp-content\/uploads\/2024\/12\/14-14.png\" alt=\"Unity Ads ROAS \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6700\u9069\u5316\"\/><\/figure>\n\n\n\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u65b9\u6cd5\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u91cd\u8981\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u5b9f\u969b\u306b\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3057\u3066\u3044\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u306e\u304c\u96e3\u3057\u3044\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002Unity\u306f\u3001\uff08\u4e0b\u306e\u753b\u50cf\u306e\u3088\u3046\u306a\uff09\u4e00\u9023\u306e\u6307\u6a19\u3092\u4f7f\u7528\u3057\u3066\u3001\u4f55\u304c\u73fe\u5728\u306e\u72b6\u6cc1\u306b\u30de\u30c3\u30c1\u3057\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3079\u304d\u3060\u3068\u30a2\u30c9\u30d0\u30a4\u30b9\u3057\u3066\u3044\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ghostwhite-antelope-160361.hostingersite.com\/wp-content\/uploads\/2024\/12\/15-15.png\" alt=\"Unity\u5e83\u544a ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3 \u6700\u9069\u5316\u306e\u30b7\u30b0\u30ca\u30eb\u3068\u6307\u6a19\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306eUnity Ads\u306e\u30c4\u30fc\u30eb\u3068\u30ec\u30dd\u30fc\u30c8<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ghostwhite-antelope-160361.hostingersite.com\/wp-content\/uploads\/2024\/12\/16-16.png\" alt=\"Unity Ads ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30c4\u30fc\u30eb\u3068\u30ec\u30dd\u30fc\u30c8\"\/><\/figure>\n\n\n\n<p>\u4e0a\u8a18\u306e\u8cc7\u6599\u3067\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6700\u9069\u5316\u306e\u30b7\u30b0\u30ca\u30eb\u3068\u6307\u6a19\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u30a4\u30f3\u30b5\u30a4\u30c8\u30ab\u30fc\u30c9\u3084\u4e88\u7b97\u30a2\u30e9\u30fc\u30c8\u4ee5\u5916\u306b\u3082\u3001\u4ee5\u4e0b\u306e\u30c4\u30fc\u30eb\u3067\u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\uff1a&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ghostwhite-antelope-160361.hostingersite.com\/wp-content\/uploads\/2024\/12\/17-17.png\" alt=\"Unity Ads ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3 \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6e2c\u5b9a\u306b\u4f7f\u7528\u3059\u308b\u30c4\u30fc\u30eb\u306e\u6c7a\u5b9a\"\/><\/figure>\n\n\n\n<p class=\"translation-block\">\u8a18\u4e8b\u5192\u982d\u306e <a href=\"https:\/\/www.youtube.com\/watch?v=1cFdxW1hH04\" target=\"_self\">\u52d5\u753b<\/a>\u3067\u306f\u3001Unity\u306e\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u3067\u3042\u308bEgor Ershov\u6c0f\u304c\u5404\u30c4\u30fc\u30eb\u3092\u8a73\u3057\u304f\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Unity Ads ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u59cb\u3081\u65b9<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ghostwhite-antelope-160361.hostingersite.com\/wp-content\/uploads\/2024\/12\/18-18.png\" alt=\"Unity Ads ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u59cb\u3081\u65b9 \"\/><\/figure>\n\n\n\n<p>\u76ee\u6a19\u304c\u6c7a\u307e\u3063\u305f\u3089\u3001\u6b21\u306fUnity Ads\u306eROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u8a2d\u5b9a\u3067\u3059\u3002\u4e3b\u306a\u624b\u9806\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u9069\u5207\u306aROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30bf\u30a4\u30d7\u306e\u9078\u629e<\/strong><\/h3>\n\n\n\n<p>ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u3088\u3046\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3059\u308b\u78ba\u7387\u3067\u306f\u306a\u304f\u3001\u7279\u5b9a\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u4fa1\u5024\u306b\u6700\u9069\u5316\u3057\u307e\u3059\u3002\u3069\u306eROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u884c\u3059\u3079\u304d\u304b\u3092\u7406\u89e3\u3059\u308b\u306e\u306f\u8907\u96d1\u3067\u3059\u3002\u30de\u30cd\u30bf\u30a4\u30ba\u30e2\u30c7\u30eb\u3068\u30b2\u30fc\u30e0\u306e\u30b8\u30e3\u30f3\u30eb\u3092\u5e38\u306b\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u7d4c\u9a13\u5247\u3068\u3057\u3066\u3001\u9069\u5207\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30bf\u30a4\u30d7\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u3001\u4ee5\u4e0b\u306e\u30ea\u30b9\u30c8\u3092\u53c2\u7167\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ghostwhite-antelope-160361.hostingersite.com\/wp-content\/uploads\/2024\/12\/19-19.png\" alt=\"Unity Ads ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3 - \u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u3068\u9069\u5207\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30bf\u30a4\u30d7\u306e\u9078\u629e\"\/><\/figure>\n\n\n\n<p>\u3055\u3089\u306b\u3001Unity Ads\u306e\u30ca\u30ec\u30c3\u30b8\u30bb\u30f3\u30bf\u30fc\u3067\u3001\u540c\u3058\u30b2\u30fc\u30e0\u3067\u7570\u306a\u308bROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u958b\u59cb\u3059\u308b\u5834\u5408\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u5b9f\u969b\u306b\u5bfe\u8c61\u3068\u306a\u308b\u6642\u671f\u3092\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u76f8\u5bfe\u7684\u306a\u904e\u53bb\u306e\u632f\u308a\u8fd4\u308a\u3067\u306f\u306a\u304f\u3001\u5e38\u306b\u540c\u3058\u30b3\u30db\u30fc\u30c8\u3055\u308c\u305f\u65e5\u3092\u898b\u308b\u3088\u3046\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ghostwhite-antelope-160361.hostingersite.com\/wp-content\/uploads\/2024\/12\/20-20.png\" alt=\"Unity Ads ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3 \u53c2\u52a0\u8cc7\u683c\u3068\u30c7\u30fc\u30bf\u8981\u4ef6\"\/><\/figure>\n\n\n\n<p>\u4e0a\u8a18\u306e\u60c5\u5831\u306f\u3059\u3079\u3066\u3001\u5b9f\u969b\u306b\u306fMMP\u304b\u3089\u53d6\u5f97\u3059\u308b\u5f62\u3068\u306a\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>MMP\u3067\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5f8c\u306e\u30a4\u30d9\u30f3\u30c8\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u8a2d\u5b9a\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>Unity Ads\u306eROS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u53ce\u76ca\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306b\u3001Tenjin\u306a\u3069\u306e\u30e2\u30d0\u30a4\u30eb\u6e2c\u5b9a\u30d1\u30fc\u30c8\u30ca\u30fc\uff08MMP\uff09\u304b\u3089\u306e\u30c7\u30fc\u30bf\u3092\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u3002MMP\u304c\u63d0\u4f9b\u3059\u308b\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u5f93\u3063\u3066\u3001Unity Ads\u3068MMP\u9593\u306e\u30c7\u30fc\u30bf\u63a5\u7d9a\u3092\u9069\u5207\u306b\u8a2d\u5b9a\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306f\u3001IAP\u30c7\u30fc\u30bf\u3068\u5e83\u544a\u53ce\u76ca\u30c7\u30fc\u30bf\u306e\u4e21\u65b9\u306b\u3064\u3044\u3066\u3001Tenjin\u3067\u306e\u8a2d\u5b9a\u30d7\u30ed\u30bb\u30b9\u3067\u3059\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ghostwhite-antelope-160361.hostingersite.com\/wp-content\/uploads\/2024\/12\/21-21.png\" alt=\"\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5f8c\u306e\u30a4\u30d9\u30f3\u30c8\u8ffd\u8de1\u3092\u53ef\u80fd\u306b\u3059\u308b\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4f5c\u6210<\/strong><\/h3>\n\n\n\n<p>\u5b9f\u969b\u306bROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u6210\u3059\u308b\u306e\u306f\u7c21\u5358\u3067\u3059\u3002\u4ee5\u4e0b\u306e\u753b\u50cf\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u5f93\u3063\u3066\u304f\u3060\u3055\u3044\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ghostwhite-antelope-160361.hostingersite.com\/wp-content\/uploads\/2024\/12\/22-22.png\" alt=\"Unity Ads ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3 \u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5f8c\u306e\u30a4\u30d9\u30f3\u30c8\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306b\u3088\u308bMMP\u3067\u306e\u5e83\u544a\u53ce\u76ca\u30c7\u30fc\u30bf\"\/><\/figure>\n\n\n\n<p class=\"translation-block\"><strong><em>Unity\u306e\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u3067\u3042\u308bEgor Ershov\u6c0f\u304c\u3001 \u4e0a\u306e<\/em><\/strong><a href=\"https:\/\/www.youtube.com\/watch?v=1cFdxW1hH04\" target=\"_self\"><strong><em> \u30d3\u30c7\u30aa<\/em><\/strong><\/a><strong><em>\u3067\u3053\u306e\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u6df1\u304f\u6398\u308a\u4e0b\u3052\u3066\u3044\u307e\u3059\u3002\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3068\u6226\u7565\u306b\u3064\u3044\u3066\u306f\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u5168\u6587\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\n<\/em><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>\u3053\u306e\u6295\u7a3f\u3067\u306f\u3001Unity Ads\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u304c\u3001Unity Ads\u306eROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3064\u3044\u3066\u3001Tenjin\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304b\u3089\u5bc4\u305b\u3089\u308c\u305f\u4e3b\u306a\u8cea\u554f\u306b\u304a\u7b54\u3048\u3057\u307e\u3059\u3002\u69d8\u3005\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30bf\u30a4\u30d7\u3001\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u6226\u7565\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u5b9f\u8a3c\u6e08\u307f\u306e\u6700\u9069\u5316\u30c6\u30af\u30cb\u30c3\u30af\u3092\u30ab\u30d0\u30fc\u3057\u307e\u3059\u3002Unity Ads\u3092\u521d\u3081\u3066\u3054\u5229\u7528\u306b\u306a\u308b\u65b9\u306b\u3082\u3001\u4f7f\u3044\u6163\u308c\u305f\u65b9\u306b\u3082\u3001<a href=\"https:\/\/docs.tenjin.com\/docs\/ad-mediation-revenue-metrics-callbacks?_gl=1*1mz75p1*_gcl_au*NjE1NDg4NTcuMTcyNTk0ODIxMQ..\" target=\"_self\">ROAS\u5e83\u544a \u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/a>\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u8cb4\u91cd\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u6226\u7565\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-11883","post","type-post","status-publish","format-standard","hentry","category-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Set up and Optimize ROAS Campaigns in Unity Ads - Tenjin<\/title>\n<meta name=\"description\" content=\"Learn about the Unity Ads ROAS campaign types, strategies for successful setup, and proven optimization techniques to boost performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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