{"id":12400,"date":"2025-04-02T08:28:07","date_gmt":"2025-04-02T08:28:07","guid":{"rendered":"https:\/\/tenjin.com\/?p=12400"},"modified":"2025-04-09T08:52:05","modified_gmt":"2025-04-09T08:52:05","slug":"zplays-growth-blueprint-cracking-the-hybrid-casual-gaming-market","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/zplays-growth-blueprint-cracking-the-hybrid-casual-gaming-market\/","title":{"rendered":"\u4e2d\u56fd\u306e\u30c8\u30c3\u30d7\u30fb\u30e2\u30d0\u30a4\u30eb\u30fb\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30fb\u30ab\u30b8\u30e5\u30a2\u30eb\u5e02\u5834\u306b\u53c2\u5165\u3057\u305f\u65b9\u6cd5 - ZPLAY\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3"},"content":{"rendered":"<p class=\"translation-block\">\u3053\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3067\u306f\u3001\u4e2d\u56fd\u306e\u5927\u624b\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3067\u3042\u308b<a href=\"https:\/\/www.zplay.com\/en\" target=\"_self\">ZPLAY<\/a>\u304c\u3001\u3069\u306e\u3088\u3046\u306bTenjin\u3092\u5229\u7528\u3057\u3066\u6210\u679c\u3092\u4e0a\u3052\u305f\u304b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30b3\u30b9\u30c8\u3092\u7d0450\uff05\u524a\u6e1b<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ROI\u306e\u5927\u5e45\u306a\u5411\u4e0a<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/ZPLAY%20x%20Tenjin%20Case%20Study.pdf\" style=\"background-color:#6bb4e1\" target=\"_blank\" rel=\"noreferrer noopener\">\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">ZPLAY\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n<p>\u5317\u4eac\u3067\u8a2d\u7acb\u3055\u308c\u305fZPLAY\u306f\u3001\u4e16\u754c\u4e2d\u3067\u6570\u767e\u4e07\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3092\u8a87\u308b\u4e16\u754c\u6709\u6570\u306e\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3067\u3059\u3002\u4e16\u754c\u7684\u306b\u8a8d\u77e5\u3055\u308c\u305f\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30ab\u30b8\u30e5\u30a2\u30eb\u30bf\u30a4\u30c8\u30eb\u306e\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u306b\u3088\u308a\u3001\u8907\u6570\u306e\u5730\u57df\u3067\u30d7\u30ec\u30bc\u30f3\u30b9\u3092\u62e1\u5927\u3057\u3001\u6bce\u6708\u6570\u767e\u4e07\u4eba\u306e\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"333\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_01.png?resize=1024%2C333&#038;ssl=1\" alt=\"\" class=\"wp-image-12402\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_01.png?resize=1024%2C333&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_01.png?resize=300%2C98&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_01.png?resize=768%2C250&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_01.png?resize=1536%2C499&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_01.png?resize=2048%2C666&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_01.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_01.png?w=3000&amp;ssl=1 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u7d50\u679c<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"246\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02.png?resize=1024%2C246&#038;ssl=1\" alt=\"\" class=\"wp-image-12403\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02.png?resize=1024%2C246&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02.png?resize=300%2C72&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02.png?resize=768%2C185&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02.png?resize=1536%2C370&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02.png?resize=2048%2C493&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02.png?resize=18%2C4&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02.png?w=3000&amp;ssl=1 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u30c4\u30fc\u30eb<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"499\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_03-2.png?resize=1024%2C499&#038;ssl=1\" alt=\"\" class=\"wp-image-12414\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_03-2.png?resize=1024%2C499&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_03-2.png?resize=300%2C146&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_03-2.png?resize=768%2C374&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_03-2.png?resize=1536%2C748&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_03-2.png?resize=2048%2C997&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_03-2.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_03-2.png?resize=1200%2C584&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_03-2.png?w=3000&amp;ssl=1 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u30c1\u30e3\u30ec\u30f3\u30b8<\/h2>\n\n\n\n<p>ZPLAY\u304cTenjin\u3068\u63d0\u643a\u3057\u305f\u3068\u304d\u3001\u5f7c\u3089\u306f\u3055\u307e\u3056\u307e\u306a\u8ab2\u984c\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u6025\u901f\u306b\u62e1\u5927\u3059\u308b\u306b\u3064\u308c\u3001 <a href=\"https:\/\/docs.tenjin.com\/docs\/mmp\">\u30e2\u30d0\u30a4\u30eb\u8a08\u6e2c\u30d1\u30fc\u30c8\u30ca\u30fc(MMP)<\/a> \u306e\u30b3\u30b9\u30c8\u9ad8\u9a30\u304c\u5927\u304d\u306a\u61f8\u5ff5\u6750\u6599\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u578b\u30de\u30cd\u30bf\u30a4\u30ba\u306e\u6b63\u78ba\u306a\u6e2c\u5b9a\u306b\u3082\u82e6\u52b4\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u3055\u3089\u306b\u3001\u30cb\u30c3\u30c1\u306a\u5730\u57df\u306e\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u9023\u643a\u3059\u308b\u305f\u3081\u306e\u30b5\u30dd\u30fc\u30c8\u304c\u9650\u3089\u308c\u3066\u304a\u308a\u3001\u7279\u306b\u4e2d\u56fd\u306e\u3088\u3046\u306a\u4e3b\u8981\u5e02\u5834\u3067\u306f\u3001\u305d\u306e\u6210\u9577\u304c\u5236\u7d04\u3055\u308c\u3066\u3044\u305f\u3002\u6700\u5f8c\u306b\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30c7\u30fc\u30bf\u3078\u306e\u30a2\u30af\u30bb\u30b9\u306e\u9045\u308c\u304c\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u7387\u7684\u306a\u53cd\u5fa9\u3068\u6700\u9069\u5316\u3092\u9045\u3089\u305b\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"336\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02-1-1.png?resize=1024%2C336&#038;ssl=1\" alt=\"\" class=\"wp-image-12416\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02-1-1.png?resize=1024%2C336&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02-1-1.png?resize=300%2C98&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02-1-1.png?resize=768%2C252&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02-1-1.png?resize=1536%2C504&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02-1-1.png?resize=2048%2C672&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02-1-1.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02-1-1.png?resize=1200%2C394&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02-1-1.png?w=3000&amp;ssl=1 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/h2>\n\n\n\n<p><strong>\u30b3\u30b9\u30c8\u524a\u6e1b\u3068ROI\u306e\u5411\u4e0a\uff1a<\/strong> Tenjin\u306b\u5207\u308a\u66ff\u3048\u305f\u3053\u3068\u3067\u3001\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30b3\u30b9\u30c8\u3092\u7d0450%\u524a\u6e1b\u3057\u3001ZPLAY\u306f\u30b0\u30ed\u30fc\u30d0\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u62e1\u5927\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002LTV\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u5f37\u5316\u306b\u3088\u308a\u3001\u7279\u306b\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306eROI\u304c\u5927\u5e45\u306b\u5411\u4e0a\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p><strong>\u30a4\u30d6\u30ea\u30c3\u30c9\u53ce\u76ca\u5316\u306e\u6700\u9069\u5316\uff1a<\/strong> Tenjin\u306eLTV\u5206\u6790\u306b\u3088\u308a\u3001ZPLAY\u306fIAP\u3068IAA\u306e\u53ce\u76ca\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u52b9\u679c\u7684\u306b\u3068\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002 <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.together.CrazyBus&amp;hl=en\">\u30d0\u30b9\u30de\u30cb\u30a2 - \u99d0\u8eca\u5834\u30b8\u30e3\u30e0<\/a> \u306e\u6210\u529f\u306f\u3001Tenjin\u306e\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30e2\u30c7\u30eb\u306e\u30b5\u30dd\u30fc\u30c8\u3092\u6d6e\u304d\u5f6b\u308a\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30c7\u30fc\u30bf\u30a4\u30f3\u30b5\u30a4\u30c8\uff1a<\/strong> Tenjin\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306f\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u3078\u306e\u30a2\u30af\u30bb\u30b9\u306e\u9045\u5ef6\u3092\u306a\u304f\u3057\u3001\u3088\u308a\u8fc5\u901f\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30a4\u30c6\u30ec\u30fc\u30b7\u30e7\u30f3\u3068ROAS\u306e\u6539\u5584\u3092\u53ef\u80fd\u306b\u3057\u307e\u3057\u305f\u3002<br><strong>\u5730\u57df\u3068\u30b0\u30ed\u30fc\u30d0\u30eb\u306e\u7d71\u5408\uff1a <\/strong>Tenjin\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3084\u4e2d\u56fd\u306e\u65b0\u8208\u30c1\u30e3\u30cd\u30eb\u3068\u306e\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u7d71\u5408\u3092\u4fc3\u9032\u3057\u3001\u6708\u95931,000\u4e07\u4ee5\u4e0a\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3092\u9054\u6210\u3057\u307e\u3057\u305f\u3002ZPLAY\u306f\u5e02\u5834\u3092\u52b9\u7387\u7684\u306b\u62e1\u5927\u3057\u3001\u5317\u7c73\u3001\u30e8\u30fc\u30ed\u30c3\u30d1\u3001\u6771\u5357\u30a2\u30b8\u30a2\u306e\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u62e1\u5927\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/ZPLAY%20x%20Tenjin%20Case%20Study.pdf\" style=\"background-color:#6bb4e1\" target=\"_blank\" rel=\"noreferrer noopener\">\n      \u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\n    <\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>In this case study, we take you through how ZPLAY, a leading Chinese mobile game publisher, used Tenjin to achieve:&nbsp; About ZPLAY Founded in Beijing, ZPLAY is a leading global mobile game publisher with millions of downloads around the world. The company has expanded its presence across multiple regions, with a portfolio of globally recognized&#8230;<\/p>","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6,8],"tags":[],"class_list":["post-12400","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-case-studies","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How a Top Chinese Mobile Publisher Cracked the Hybrid-Casual Market - A ZPLAY Case Study - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ja\/blog\/zplays-growth-blueprint-cracking-the-hybrid-casual-gaming-market\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How a Top Chinese Mobile Publisher Cracked the Hybrid-Casual Market - A ZPLAY Case Study - Tenjin\" \/>\n<meta property=\"og:description\" content=\"In this case study, we take you through how ZPLAY, a leading Chinese mobile game publisher, used Tenjin to achieve:&nbsp; About ZPLAY Founded in Beijing, ZPLAY is a leading global mobile game publisher with millions of downloads around the world. 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