{"id":12781,"date":"2025-10-09T12:00:00","date_gmt":"2025-10-09T12:00:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=12781"},"modified":"2025-11-05T14:41:29","modified_gmt":"2025-11-05T14:41:29","slug":"app-growth-in-india-verve-case-study","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/app-growth-in-india-verve-case-study\/","title":{"rendered":"Verve Mobile\u3001Tenjin\u5c0e\u5165\u30671\u65e5\u3042\u305f\u308a\u306e\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u8cbb\u7528\u309237%\u5897\u52a0\uff1a\u30a4\u30f3\u30c9\u306b\u304a\u3051\u308b\u30c7\u30fc\u30c8\u30a2\u30d7\u30ea\u306e\u62e1\u5927"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><em>\u30a4\u30f3\u30c9\u3092\u4ee3\u8868\u3059\u308b\u30c7\u30fc\u30c8\u30a2\u30d7\u30ea\u958b\u767a\u4f1a\u793eVerve Mobile\uff08QuackQuack\u304a\u3088\u3073Rebounce\uff09\u306fTenjin\u3092\u6d3b\u7528\u3057\u3001\u65e5\u6b21\u306e\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u30b3\u30b9\u30c8\u309237%\u5897\u52a0\u3055\u305b\u308b\u3068\u3068\u3082\u306b\u3001\u5927\u5e45\u306a\u6642\u9593\u77ed\u7e2e\u3068\u6df1\u3044\u30a4\u30f3\u30b5\u30a4\u30c8\u7372\u5f97\u3092\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002<\/em><\/h2>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"333\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_01-1.png?resize=1024%2C333&#038;ssl=1\" alt=\"\u30a4\u30f3\u30c9\u306b\u304a\u3051\u308b\u30a2\u30d7\u30ea\u306e\u6210\u9577 \u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3 - Verve Mobile Information\" class=\"wp-image-12802\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_01-1-scaled.png?resize=1024%2C333&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_01-1-scaled.png?resize=300%2C98&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_01-1-scaled.png?resize=768%2C250&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_01-1-scaled.png?resize=1536%2C499&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_01-1-scaled.png?resize=2048%2C666&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_01-1-scaled.png?resize=18%2C6&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u672c\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3067\u306f\u3001\u30a4\u30f3\u30c9\u3092\u4ee3\u8868\u3059\u308b\u30c7\u30fc\u30c8\u30a2\u30d7\u30ea\u958b\u767a\u4f01\u696d\u3067\u3042\u308bVerve Mobile\u304c\u3001Tenjin\u3092\u6d3b\u7528\u3057\u3066\u8ab2\u984c\u3092\u514b\u670d\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\uff08UA\uff09\u3092\u62e1\u5927\u3057\u305f\u624b\u6cd5\u3092\u63a2\u308a\u307e\u3059\u3002 <\/p>\n\n\n\n<p><strong>\u4e3b\u306a\u6210\u679c\u306e\u6982\u8981<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1\u65e5\u3042\u305f\u308a\u306eUA\u652f\u51fa\u304c37\uff05\u5897\u52a0<\/li>\n\n\n\n<li>\u5927\u5e45\u306a\u6642\u9593\u3068\u52b4\u529b\u306e\u7bc0\u7d04\uff1a\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u3068\u6700\u9069\u5316<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"259\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_02.png?resize=1024%2C259&#038;ssl=1\" alt=\"\u30a4\u30f3\u30c9\u306b\u304a\u3051\u308b\u30a2\u30d7\u30ea\u306e\u6210\u9577 - Verve Mobile Results\" class=\"wp-image-12788\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_02-scaled.png?resize=1024%2C259&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_02-scaled.png?resize=300%2C76&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_02-scaled.png?resize=768%2C194&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_02-scaled.png?resize=1536%2C388&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_02-scaled.png?resize=2048%2C517&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_02-scaled.png?resize=18%2C5&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Verve Mobile\u306b\u3064\u3044\u3066 <\/h3>\n\n\n\n<p>2012\u5e74\u3088\u308a\u3001Verve Mobile\u306f\u4eba\u3092\u3064\u306a\u304e\u3001\u771f\u306e\u95a2\u4fc2\u3092\u80b2\u3080\u6587\u5316\u7684\u306b\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30a2\u30d7\u30ea\u3092\u958b\u767a\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u540c\u793e\u306e\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u306b\u306f\u3001\u30a4\u30f3\u30c9\u6700\u5927\u306e\u30c7\u30fc\u30c8\u30a2\u30d7\u30ea\u300cQuackQuack\u300d\u3084\u3001\u604b\u611b\u306e\u30bb\u30ab\u30f3\u30c9\u30c1\u30e3\u30f3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300cRebounce\u300d\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u30a4\u30f3\u30c9\u306e\u6fc0\u6226\u533a\u3067\u3042\u308b\u30c7\u30fc\u30c8\u30a2\u30d7\u30ea\u5e02\u5834\u306b\u304a\u3044\u3066\u3001\u540c\u793e\u306f\u52b9\u7387\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\uff08UA\uff09\u3068\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u6e2c\u5b9a\u624b\u6cd5\u306b\u4f9d\u5b58\u3057\u3001\u52b9\u679c\u7684\u306a\u4e8b\u696d\u62e1\u5927\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c1\u30e3\u30ec\u30f3\u30b8<\/h3>\n\n\n\n<p>Verve Mobile\u306fQuackQuack\u3068Rebounce\u5411\u3051\u306b\u8907\u6570\u30c1\u30e3\u30cd\u30eb\u3067\u5927\u898f\u6a21\u306a\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3057\u307e\u3057\u305f\u304c\u3001\u30e2\u30d0\u30a4\u30eb\u6e2c\u5b9a\u30d1\u30fc\u30c8\u30ca\u30fc\u306e\u6a5f\u80fd\u4e0d\u5099\u306b\u76f4\u9762\u3057\u307e\u3057\u305f\u3002 <strong>\u308a\u8fd4\u3055\u308c\u308b\u30b5\u30fc\u30d3\u30b9\u505c\u6b62\u3001\u65ad\u7247\u7684\u306a\u30ec\u30dd\u30fc\u30c8\u3001\u4e0d\u6b63\u78ba\u306a\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u5f7c\u3089\u306f\u76f2\u76ee\u72b6\u614b\u306b\u9665\u308a\u307e\u3057\u305f\u3002<\/strong> \u3002\u8106\u5f31\u306a\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u306f\u3053\u308c\u3089\u306e\u554f\u984c\u3092\u9045\u5ef6\u3084\u30c8\u30e9\u30d6\u30eb\u30b7\u30e5\u30fc\u30c6\u30a3\u30f3\u30b0\u3078\u3068\u62e1\u5927\u3055\u305b\u3001\u30ec\u30dd\u30fc\u30c8\u306e\u4e0d\u78ba\u5b9f\u6027\u3092\u62db\u304d\u3001\u6700\u7d42\u7684\u306b\u306f\u6210\u9577\u3092\u920d\u5316\u3055\u305b\u307e\u3057\u305f\u3002\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u307e\u305f\u304c\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u304a\u3044\u3066\u3001\u4fe1\u983c\u6027\u306e\u4f4e\u3044\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u306f\u3001\u7279\u306b\u30b3\u30b9\u30c8\u306b\u654f\u611f\u306a\u30a4\u30f3\u30c9\u5e02\u5834\u306b\u304a\u3044\u3066\u3001\u652f\u51fa\u3068\u6210\u679c\u306e\u7d10\u4ed8\u3051\u3084\u65ad\u56fa\u305f\u308b\u30b9\u30b1\u30fc\u30eb\u62e1\u5927\u3092\u4e0d\u53ef\u80fd\u306b\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"352\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_03.png?resize=1024%2C352&#038;ssl=1\" alt=\"\u30a4\u30f3\u30c9\u306b\u304a\u3051\u308b\u30a2\u30d7\u30ea\u6210\u9577\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3 - \u30f4\u30a1\u30fc\u30f4\u30fb\u30e2\u30d0\u30a4\u30eb\u3068\u5929\u795e - \u8a3c\u8a00\u306e\u5f15\u7528 \" class=\"wp-image-12789\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_03-scaled.png?resize=1024%2C352&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_03-scaled.png?resize=300%2C103&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_03-scaled.png?resize=768%2C264&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_03-scaled.png?resize=1536%2C528&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_03-scaled.png?resize=2048%2C704&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_03-scaled.png?resize=18%2C6&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u89e3\u6c7a\u7b56<\/h3>\n\n\n\n<p>Verve Mobile\u304c\u30de\u30c3\u30c1\u30e1\u30fc\u30ab\u30fc\u306e\u30b8\u30ec\u30f3\u30de\u3092\u89e3\u6c7a\u3057\u305f\u3088\u3046\u306b\u3001Tenjin\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6e2c\u5b9a\u306e\u96e3\u984c\u3092\u89e3\u6c7a\u3057\u307e\u3057\u305f\u3002QuackQuack\u3068Rebounce\u306f\u3001 <strong>\u65ad\u7247\u7684\u306a\u63a8\u6e2c\u304b\u3089\u8131\u5374\u3057\u3001 <\/strong>\u6b63\u78ba\u306a\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3001\u52b9\u7387\u5316\u3055\u308c\u305f\u6700\u9069\u5316\u3001\u660e\u78ba\u306a\u8cbb\u7528\u5bfe\u6210\u679c\u306e\u53ef\u8996\u6027\u3092\u5099\u3048\u305f\u7d71\u5408\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u30d5\u30a1\u30cd\u30eb\u3078\u3068\u79fb\u884c\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u30a4\u30f3\u30c9\u306e\u30c7\u30fc\u30c8\u30a2\u30d7\u30ea\u5e02\u5834\u3067\u52dd\u3064\u306b\u306f\u3001\u30c4\u30fc\u30eb\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3067\u3057\u305f\u3002 <strong>Tenjin\u306e\u8fc5\u901f\u3067\u5b9f\u8df5\u7684\u306a\u30b5\u30dd\u30fc\u30c8\u304c\u5dee\u3092\u3064\u3051\u307e\u3059\u3002<\/strong> \u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u512a\u5148\u3057\u3001\u554f\u984c\u3092\u8fc5\u901f\u306b\u89e3\u6c7a\u3057\u3001Verve Mobile\u304c\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306e\u4e3b\u5c0e\u6a29\u3092\u63e1\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/App-Growth-Verve-Mobile-Case-Study.pdf\" style=\"background-color:#6bb4e1\" target=\"_blank\" rel=\"noreferrer noopener\">\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Verve Mobile, India&#8217;s leading dating app developer (QuackQuack and Rebounce), leverage Tenjin to fuel app growth, achieving 37% increase in UA spend, time savings, and deep insights. In this case study, we explore how Verve Mobile, India&#8217;s leading dating app developer, leveraged Tenjin to overcome challenges and scale user acquisition (UA). Here\u2019s a snapshot of&#8230;<\/p>","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-12781","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>App Growth in India: How Verve Mobile Scaled UA Spend by 37% - Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how Verve Mobile scaled app growth by 37% in India&#039;s dating market. Proven UA strategies for growing apps in India with data-driven attribution insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ja\/blog\/app-growth-in-india-verve-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"App Growth in India: How Verve Mobile Scaled UA Spend by 37% - Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn how Verve Mobile scaled app growth by 37% in India&#039;s dating market. 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