{"id":12873,"date":"2025-11-04T10:30:00","date_gmt":"2025-11-04T10:30:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=12873"},"modified":"2026-02-03T15:06:04","modified_gmt":"2026-02-03T15:06:04","slug":"predicted-ltv-for-hybrid-monetization","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/predicted-ltv-for-hybrid-monetization\/","title":{"rendered":"\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u53ce\u76ca\u5316\u306b\u304a\u3051\u308b\u4e88\u6e2cLTV\uff1a4\u3064\u306e\u8ab2\u984c\u3092\u89e3\u6c7a"},"content":{"rendered":"<p>Did you know that most predicted LTV (<a href=\"https:\/\/tenjin.com\/ja\/ltv-prediction\/\">pLTV<\/a>) models weren\u2019t built for hybrid monetization apps? When you\u2019re monetizing through both in-app purchases (IAP) and in-app purchases, user behavior gets complex fast. Standard LTV models can\u2019t handle it, and most pLTV metrics can\u2019t either. savings, and deep insights.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p class=\"translation-block\">\u300c\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30de\u30cd\u30bf\u30a4\u30ba\u30a2\u30d7\u30ea\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u30c4\u30fc\u30eb\u304c\u5e02\u5834\u306b\u4e0d\u8db3\u3057\u3066\u3044\u308b\u300d<\/p><cite>- \u30b8\u30e3\u30b9\u30d7\u30ea\u30fc\u30c8\u30fb\u30d0\u30b5\u30f3<br> Tenjin\u306e\u30b7\u30cb\u30a2\u30fb\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc<\/cite><\/blockquote><\/figure>\n\n\n\n<p>\u554f\u984c\u306f\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u53ce\u76ca\u5316\u304c\u4eca\u3084\u81f3\u308b\u6240\u3067\u898b\u3089\u308c\u308b\u4e00\u65b9\u3067\u3001\u305d\u308c\u3092\u5b9f\u73fe\u3059\u308b\u30c4\u30fc\u30eb\u306f\u305d\u308c\u307b\u3069\u666e\u53ca\u3057\u3066\u3044\u306a\u3044\u70b9\u3067\u3059\u3002 <a href=\"https:\/\/tenjin.com\/ja\/blog\/ad-revenue-in-mobile-games-iap-vs-iaa\/\" target=\"_blank\" rel=\"noreferrer noopener\">IAP\uff0bIAA\u6226\u7565<\/a> \u306f\u591a\u304f\u306e\u30a2\u30d7\u30ea\u3084\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u3067\u6a19\u6e96\u5316\u3057\u307e\u3057\u305f\u304c\u3001\u307b\u3068\u3093\u3069\u306e\u5206\u6790\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u53ce\u76ca\u5316\u3092\u5358\u4e00\u30c1\u30e3\u30cd\u30eb\u3068\u3057\u3066\u6271\u3044\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30b2\u30fc\u30e0\u306e\u30e6\u30fc\u30b6\u30fc\u7372\u5f97(UA)\u306b\u4e0d\u53ef\u6b20\u306a\u4e88\u6e2cLTV\u306b\u3068\u3063\u3066\u6df1\u523b\u306a\u554f\u984c\u3067\u3059\u3002\u4e21\u65b9\u306e\u53ce\u76ca\u30c1\u30e3\u30cd\u30eb\u306b\u307e\u305f\u304c\u308b\u6b63\u78ba\u306a\u4e88\u6e2c\u304c\u5fc5\u8981\u3067\u3001\u4e88\u7b97\u3092\u52b9\u679c\u7684\u306b\u6700\u9069\u5316\u3059\u308b\u306b\u306f\u9069\u5207\u306a\u30c4\u30fc\u30eb\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u305d\u3053\u3067\u79c1\u305f\u3061\u306f\u3001\u5e02\u5834\u306e\u7a74\u3092\u57cb\u3081\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u4f5c\u308a\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30de\u30cd\u30bf\u30a4\u30ba\u5411\u3051\u306epLTV\u69cb\u7bc9\u306f\u7c21\u5358\u3067\u306f\u306a\u3044\u3068\u3001Tenjin\u306eJaspreet Bassan\u306f\u8aac\u660e\u3057\u307e\u3059\u3002\u5f7c\u5973\u306f\u3001\u305d\u306e\u904e\u7a0b\u3067\u76f4\u9762\u3059\u308b <strong>4\u3064\u306e\u5927\u304d\u306a\u8ab2\u984c <\/strong>\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30de\u30cd\u30bf\u30a4\u30ba\u306b\u3088\u308b\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306eLTV\u4e88\u6e2c\uff1a\u5929\u795e\u306epLTV\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/RhB9zOWi_QI?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/tenjin.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u8ab2\u984c\u2460\uff1a\u30b7\u30b0\u30ca\u30eb\u306e\u4e0d\u8db3<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge1-scaled.png?resize=2560%2C1440&#038;ssl=1\" alt=\"pLTV\u30c1\u30e3\u30ec\u30f3\u30b81\" class=\"wp-image-12921\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge1-scaled.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge1-scaled.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge1-scaled.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge1-scaled.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge1-scaled.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge1-scaled.png?resize=2048%2C1152&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge1-scaled.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u4e88\u6e2cLTV\u30e2\u30c7\u30eb\u306b\u306f\u3001\u7d71\u8a08\u7684\u306b\u610f\u5473\u306e\u3042\u308b\u6b63\u78ba\u306a\u7d50\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u5927\u91cf\u306e\u521d\u671f\u30b7\u30b0\u30ca\u30eb\u304c\u5fc5\u8981\u3067\u3059\u3002\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30de\u30cd\u30bf\u30a4\u30ba\u3067\u306f\u3001\u305d\u306e\u4e88\u6e2c\u304c\u6700\u3082\u5fc5\u8981\u306a\u521d\u671f\u6bb5\u968e\u3067\u30b7\u30b0\u30ca\u30eb\u304c\u975e\u5e38\u306b\u5c11\u306a\u304f\u306a\u308a\u304c\u3061\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5f53\u793e\u306e\u89e3\u6c7a\u7b56\u306f\u30cb\u30e5\u30fc\u30e9\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u6d3b\u7528\u3067\u3059\u3002Jaspreet\u304c\u6b21\u306e\u3088\u3046\u306b\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\uff1a&nbsp;<\/p>\n\n\n\n<p>\u300c\u79c1\u305f\u3061\u306b\u3068\u3063\u3066\u30cb\u30e5\u30fc\u30e9\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306f\u7d76\u5bfe\u7684\u306a\u6b63\u89e3\u3067\u3057\u305f\u3002\u306a\u305c\u306a\u3089\u3001\u5927\u91cf\u306e\u30c7\u30fc\u30bf\u3092\u975e\u5e38\u306b\u3046\u307e\u304f\u51e6\u7406\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u3002\u307e\u3055\u306b\u3053\u306e\u30e6\u30cb\u30fc\u30af\u306a\u8ab2\u984c\u304c\u6c42\u3081\u3066\u3044\u308b\u3053\u3068\u305d\u306e\u3082\u306e\u3067\u3059\u3002\u300d&nbsp;<\/p>\n\n\n\n<p>\u300c\u305d\u3057\u3066\u3001\u305d\u308c\u3089\u306f\u30d1\u30bf\u30fc\u30f3\u3092\u767a\u898b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30c8\u30ec\u30f3\u30c9\u304b\u3089\u3082\u975e\u5e38\u306b\u52b9\u679c\u7684\u306b\u5b66\u7fd2\u3067\u304d\u308b\u305f\u3081\u3001\u51e6\u7406\u3092\u591a\u304f\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u300d<\/p>\n\n\n\n<p>\u5f7c\u5973\u306f\u91cd\u8981\u306a\u6210\u679c\u3092\u5171\u6709\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u300c0\u65e5\u76ee\u306e\u30c7\u30fc\u30bf\u304b\u3089\u5b66\u7fd2\u3057\u3066\u3001<br>30\u65e5\u76ee\u307e\u3067\u306e\u30b3\u30db\u30fc\u30c8\u4e88\u6e2c\u304c\u53ef\u80fd\u3067\u3059\u3002\u300d<\/p><\/blockquote><\/figure>\n\n\n\n<p>\u30cb\u30e5\u30fc\u30e9\u30eb\u30cd\u30c3\u30c8\u306f\u521d\u671f\u30b7\u30b0\u30ca\u30eb\u306e\u4e0d\u8db3\u304b\u3089\u8907\u96d1\u306a\u30d1\u30bf\u30fc\u30f3\u3092\u8b58\u5225\u3057\u3001\u5e83\u544a\u306e\u7d30\u304b\u306a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30c7\u30fc\u30bf\u3092\u8c4a\u5bcc\u306a\u521d\u671f\u30b7\u30b0\u30ca\u30eb\u6e90\u3068\u3057\u3066\u6d3b\u7528\u3057\u3066\u9650\u3089\u308c\u305f\u30c7\u30fc\u30bf <strong>\u554f\u984c\u3092\u514b\u670d\u3057\u307e\u3059<\/strong> \u3002\u30e6\u30fc\u30b6\u30fc\u306e\u5e83\u544a\u3068\u306e\u63a5\u89e6\u958b\u59cb\u6642\u304b\u3089\u306e\u6319\u52d5\u3092\u8a73\u7d30\u306b\u6349\u3048\u3001\u9ad8\u7cbe\u5ea6\u4e88\u6e2c\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8ab2\u984c\u2461\uff1aWhale\u30e6\u30fc\u30b6\u30fc\u3084\u7570\u5e38\u5024<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"2560\" height=\"1440\" data-id=\"12922\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge2-scaled.png?resize=2560%2C1440&#038;ssl=1\" alt=\"pLTV\u30c1\u30e3\u30ec\u30f3\u30b82\" class=\"wp-image-12922\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge2-scaled.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge2-scaled.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge2-scaled.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge2-scaled.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge2-scaled.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge2-scaled.png?resize=2048%2C1152&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge2-scaled.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>\u30e2\u30c7\u30eb\u69cb\u7bc9\u306b\u304a\u3051\u308b\u5178\u578b\u7684\u306a\u554f\u984c\u306f\u7570\u5e38\u5024\u306e\u5b58\u5728\u3067\u3059\u3002\u5927\u53e3\u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc (Whale)\u3084\u6975\u7aef\u306a\u5024\u304c\u6e2c\u5b9a\u3092\u6b6a\u3081\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u306fIAP\u306b1000\u30c9\u30eb\u4f7f\u3046\u4e00\u65b9\u3067\u3001\u591a\u304f\u306f10\u30c9\u30eb\u7a0b\u5ea6\u3002\u5f93\u6765\u578b\u306epLTV\u30e2\u30c7\u30eb\u306f\u3053\u306e\u5dee\u7570\u306b\u3046\u307e\u304f\u5bfe\u51e6\u3067\u304d\u305a\u3001\u904e\u5ea6\u306b\u697d\u89b3\u7684\u306a\u7d50\u679c\u3092\u51fa\u3057\u305f\u308a\u3001\u6f5c\u5728\u53ce\u76ca\u3092\u898b\u843d\u3068\u3057\u305f\u308a\u3057\u307e\u3059\u3002<strong>&nbsp;<\/strong><\/p>\n\n\n\n<p>Jaspreet\u306e\u30c1\u30fc\u30e0\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3053\u3046\u3067\u3059\uff1a\u300c\u672a\u6210\u719f\u30b3\u30db\u30fc\u30c8\u3092\u30a4\u30f3\u30d7\u30c3\u30c8\u306e\u4e00\u3064\u3068\u3057\u3001\u30e2\u30c7\u30eb\u306b\u53d6\u308a\u8fbc\u307f\u4e88\u6e2c\u306b\u53cd\u6620\u3055\u305b\u307e\u3059\u3002\u30b3\u30db\u30fc\u30c8\u306f2\u6642\u9593\u3054\u3068\u306b\u6210\u719f\u5ea6\u304c\u66f4\u65b0\u3055\u308c\u3001\u4e88\u6e2c\u3082\u968f\u6642\u8abf\u6574\u3055\u308c\u307e\u3059\u3002\u300d&nbsp;<\/p>\n\n\n\n<p>\u7d99\u7d9a\u7684\u306a\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u3068\u76e3\u8996\u304c\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u5916\u308c\u5024\u306e\u554f\u984c\u3092\u514b\u670d\u3059\u308b\u305f\u3081\u3001\u5b9a\u671f\u7684\u306b\u66f4\u65b0\u3055\u308c\u308b\u52d5\u7684\u6b63\u898f\u5316\u304c\u9069\u7528\u3055\u308c\u3066\u3044\u307e\u3059\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-pullquote has-text-align-center\"><blockquote><p>\u30c7\u30fc\u30bf\u5185\u306e\u7570\u5e38\u5024\u3092\u8003\u616e\u3059\u308b\u305f\u3081\u3001 <strong>2\u6642\u9593\u3054\u3068\u306b\u66f4\u65b0\u3055\u308c\u308bdynamic normalization\u624b\u6cd5\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059<\/strong> \u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5916\u308c\u5024\u3084\u7570\u5e38\u306a\u652f\u51fa\u30d1\u30bf\u30fc\u30f3\u3092\u81ea\u52d5\u7684\u306b\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u300d&nbsp; <\/p><\/blockquote><\/figure>\n\n\n\n<p>\u3064\u307e\u308a\u3001\u30ab\u30b8\u30e5\u30a2\u30eb\u306a\u652f\u51fa\u8005\u3082\u4f9d\u7136\u3068\u3057\u3066\u91cd\u8981\u3067\u3059\u304c\u3001\u5e73\u5747\u5024\u3092\u4e0b\u3052\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u307e\u305f\u3001\u5c11\u6570\u306e\u9ad8\u984d\u652f\u51fa\u8005\u306b\u57fa\u3065\u3044\u3066\u4fa1\u5024\u3092\u904e\u5927\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u305b\u3093\u3002\u4e88\u6e2c\u3055\u308c\u308bLTV\uff08\u751f\u6daf\u4fa1\u5024\uff09\u306e\u5168\u4f53\u50cf\u306f\u3088\u308a\u73fe\u5b9f\u7684\u3067\u3001\u9069\u5207\u306b\u8003\u616e\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8ab2\u984c\u2462\uff1a\u5206\u65ad\u3055\u308c\u305f\u6307\u6a19\u3067\u306f\u5168\u4f53\u50cf\u304c\u898b\u3048\u306a\u3044<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge3-scaled.png?resize=2560%2C1440&#038;ssl=1\" alt=\"pLTV\u30c1\u30e3\u30ec\u30f3\u30b83\" class=\"wp-image-12923\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge3-scaled.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge3-scaled.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge3-scaled.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge3-scaled.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge3-scaled.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge3-scaled.png?resize=2048%2C1152&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge3-scaled.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u65ad\u7247\u5316\u3055\u308c\u305f\u53ce\u76ca\u5206\u6790\u306f\u60c5\u5831\u683c\u5dee\u3092\u751f\u307f\u307e\u3059\u3002\u5927\u534a\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306f\u3001\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1(IAP)\u3068\u5e83\u544a\u53ce\u76ca(IAA)\u3092\u5225\u3005\u306b\u8ffd\u8de1\u305b\u3056\u308b\u3092\u5f97\u307e\u305b\u3093\u3002\u3053\u308c\u306b\u3088\u308a\u4f5c\u696d\u304c\u5897\u5927\u3057\u307e\u3059\u3002\u672c\u6765\u306f\u7d71\u5408\u3059\u3079\u304d\u5358\u4e00\u306e\u5305\u62ec\u7684\u8996\u70b9\u3067\u3042\u308b\u3079\u304d\u3068\u3053\u308d\u3092\u3001\u4e8c\u3064\u306e\u7570\u306a\u308bpLTV\u6307\u6a19\u3092\u540c\u6642\u306b\u7ba1\u7406\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u304b\u3089\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>Jaspreet\u306b\u3088\u308b\u3068\u3001\u300c\u53ce\u76ca\u30c7\u30fc\u30bf\u304c\u5206\u65ad\u3055\u308c\u3066\u3044\u308b\u3068\u3001\u3069\u306e\u30e6\u30fc\u30b6\u30fc\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u4e21\u30c1\u30e3\u30cd\u30eb\u3092\u901a\u3058\u3066\u5229\u76ca\u3092\u751f\u3093\u3067\u3044\u308b\u306e\u304b\u628a\u63e1\u3057\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3002\u500b\u5225\u6700\u9069\u5316\u306b\u9665\u308a\u3084\u3059\u304f\u3001\u7279\u306b\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30de\u30cd\u30bf\u30a4\u30ba\u30a2\u30d7\u30ea\u306b\u306f\u597d\u307e\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u300d &nbsp;<br><br>\u5f7c\u5973\u306f\u6b21\u306e\u3088\u3046\u306b\u8aac\u660e\u3057\u3066\u3044\u308b\u3002\u300c\u65e2\u5b58\u306e\u304a\u5ba2\u69d8\u306f\u3001\u5f53\u793e\u304c\u7d71\u5408LTV\u6307\u6a19\u3092\u63a1\u7528\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u3054\u5b58\u77e5\u3067\u3059\u3002\u3053\u308c\u306f\u30b3\u30db\u30fc\u30c8\u304c\u6210\u719f\u3057\u305f\u5f8c\u306b\u5f97\u3089\u308c\u308b\u5b9f\u969b\u306eLTV\u3067\u3059\u3002\u307e\u305f\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30a2\u30d7\u30ea\u304c\u3053\u306e\u6307\u6a19\u3092\u983b\u7e41\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u3053\u3068\u3082\u627f\u77e5\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u3053\u3067\u3001IAA\u3068IAP\u306e\u4e21\u65b9\u3092\u7d71\u5408\u3057\u305f\u540c\u69d8\u306e\u6307\u6a19\u3092\u63d0\u4f9b\u3057\u305f\u3044\u3068\u8003\u3048\u307e\u3057\u305f\u3002\u300d\u5f7c\u5973\u306f\u6b21\u306e\u3088\u3046\u306b\u5f37\u8abf\u3057\u3066\u3044\u308b\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&nbsp;\u300c\u3053\u308c\u306f\u304a\u5ba2\u69d8\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u3082\u305f\u3089\u3059\u3067\u3057\u3087\u3046\u3002\u3055\u3089\u306b\u3001pROAS\u3084pROI\u3068\u3044\u3063\u305f\u6d3e\u751f\u4e88\u6e2c\u6307\u6a19\u3082\u63d0\u4f9b\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5f53\u793e\u306e\u5168\u4f53\u7684\u306a\u30a4\u30f3\u30d5\u30e9\u30b9\u30c8\u30e9\u30af\u30c1\u30e3\u2014\u2014\u30ec\u30dd\u30fc\u30c8\u57fa\u76e4\u3068\u30c7\u30fc\u30bf\u57fa\u76e4\u2014\u2014\u304c\u5f37\u5316\u3055\u308c<br> \u3001\u5b9f\u969b\u306eLTV\u4e88\u6e2c\u3082\u683c\u6bb5\u306b\u5bb9\u6613\u304b\u3064\u6709\u610f\u7fa9\u306b\u884c\u3048\u308b\u4ed5\u7d44\u307f\u304c\u69cb\u7bc9\u3055\u308c\u307e\u3057\u305f\u3002\u300d<\/p><\/blockquote><\/figure>\n\n\n\n<p>\u6700\u7d42\u7684\u306b\u3001Tenjin\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u304b\u3089\u76f4\u63a5\u30a2\u30af\u30bb\u30b9\u53ef\u80fd\u306a\u5358\u4e00\u306e\u7d71\u5408 <a href=\"https:\/\/docs.tenjin.com\/docs\/pltv\" target=\"_blank\" rel=\"noreferrer noopener\">pLTV<\/a> \u6307\u6a19\u3092\u4f5c\u6210\u3057\u307e\u3057\u305f\u3068Jaspreet\u306f\u8aac\u660e\u3057\u307e\u3059\u3002IAA\u3068IAP\u306e\u4e21\u65b9\u306b\u304a\u3051\u308b\u4e88\u6e2c\u7dcf\u4fa1\u5024\u3092\u53cd\u6620\u3057\u305f\u5358\u4e00\u6307\u6a19\u304c\u5f97\u3089\u308c\u3001\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u77ed\u671f\u304a\u3088\u3073\u9577\u671f\u306e\u4e88\u6e2c\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u5f53\u793e\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u660e\u78ba\u304b\u3064\u5305\u62ec\u7684\u306a\u53ef\u8996\u6027\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002\u5229\u76ca\u7387\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u3001\u8907\u96d1\u306a\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u64cd\u4f5c\u3084\u7d71\u8a08\u306e\u7121\u7406\u306a\u89e3\u91c8\u306f\u4e0d\u8981\u3067\u3059\u3002\u3088\u308a\u8fc5\u901f\u306b\u884c\u52d5\u3067\u304d\u3001\u305d\u306e\u5224\u65ad\u306b\u78ba\u4fe1\u3092\u6301\u3066\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8ab2\u984c\u2463\uff1a\u300c\u307e\u3042\u307e\u3042\u300d\u3067\u306f\u4e0d\u5341\u5206<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge4-scaled.png?resize=2560%2C1440&#038;ssl=1\" alt=\"pLTV\u30c1\u30e3\u30ec\u30f3\u30b84\" class=\"wp-image-12924\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge4-scaled.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge4-scaled.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge4-scaled.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge4-scaled.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge4-scaled.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge4-scaled.png?resize=2048%2C1152&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/pLTV-challenge4-scaled.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u591a\u304f\u306epLTV\u30e2\u30c7\u30eb\u306e\u7cbe\u5ea6\u306f70\uff5e80\uff05\u7a0b\u5ea6\u3067\u3059\u3002\u3053\u308c\u306f\u4e00\u898b\u60aa\u304f\u306a\u3044\u3088\u3046\u3067\u3059\u304c\u3001\u6570\u5343\u30c9\u30eb\u898f\u6a21\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u4e88\u7b97\u914d\u5206\u5224\u65ad\u306b\u306f20\uff5e30\uff05\u306e\u8aa4\u5dee\u306f\u5bb9\u8a8d\u3067\u304d\u307e\u305b\u3093\u3002\u7279\u306b\u4e88\u7b97\u306b\u30b7\u30d3\u30a2\u306a\u958b\u767a\u8005\u3084\u65b0\u8208\u5e02\u5834\u306b\u3068\u3063\u3066\u5927\u304d\u306a\u75db\u624b\u3067\u3059\u3002\u4e0d\u6b63\u78ba\u306a\u4e88\u6e2c\u306f\u8cc7\u91d1\u306e\u30e0\u30c0\u9063\u3044\u304b\u30c1\u30e3\u30f3\u30b9\u9038\u5931\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>UA\u306e\u6700\u9069\u5316\u306b\u306f\u78ba\u4fe1\u304c\u5fc5\u8981\u3067\u3059\u3002\u4e88\u6e2c\u5206\u6790\u3092\u4fe1\u983c\u3067\u304d\u306a\u3051\u308c\u3070\u3001\u4e88\u7b97\u518d\u914d\u5206\u3084\u5165\u672d\u8abf\u6574\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u62e1\u5927\u306b\u8e0f\u307f\u5207\u308c\u307e\u305b\u3093\u3002\u30b9\u30d4\u30fc\u30c9\u304c\u547d\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u3067\u306e\u8e8a\u8e87\u306f\u5927\u304d\u306a\u640d\u5931\u3067\u3059\u3002&nbsp;<br><br><strong>\u9ad8\u7cbe\u5ea6pLTV\u306f\u65e5\u3005\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u6700\u9069\u5316\u3067\u4e0d\u53ef\u6b20\u3067\u3059\uff1a<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p class=\"translation-block\">\u300c90\uff05\u306e\u7cbe\u5ea6\u306f\u696d\u754c\u3067\u3082\u6975\u3081\u3066\u7a00\u6709\u3067\u7d20\u6674\u3089\u3057\u3044\u6210\u679c\u3067\u3059\u3002\u300d<\/p><\/blockquote><\/figure>\n\n\n\n<p>Jaspreet\u306f\u3053\u3046\u8a9e\u308a\u307e\u3059\uff1a\u300c\u3053\u306e <strong>90\uff05\u7cbe\u5ea6<\/strong> \u306f\u591a\u304f\u306e\u5c02\u9580\u77e5\u898b\u3092\u6295\u5165\u3057\u3001\u9867\u5ba2\u8996\u70b9\u3092\u6301\u3063\u3066\u69cb\u7bc9\u3057\u305f\u7d50\u679c\u3067\u3059\u3002\u300d&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u5fb9\u5e95\u3057\u305f\u30cb\u30e5\u30fc\u30e9\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3068\u5206\u6790\u306b\u3088\u308a\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002\u3055\u3089\u306bpLTV\u306f\u30a2\u30d7\u30ea\u5358\u4f4d\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5358\u4f4d\u3001\u56fd\u5358\u4f4d\u3067\u3082\u5229\u7528\u53ef\u80fd\u3002\u56fd\u3054\u3068\u30fb\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306b\u4e88\u7b97\u914d\u5206\u3067\u304d\u3001\u6d3b\u7528\u306e\u5e45\u304c\u5e83\u304c\u308a\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u3053\u306e\u9ad8\u3044\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6c34\u6e96\u306b\u3088\u308a\u3001pLTV\u306f\u65e5\u5e38\u7684\u306a\u6700\u9069\u5316\u5224\u65ad\u306b\u5341\u5206\u4fe1\u983c\u3067\u304d\u308b\u6307\u6a19\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u3069\u3046\u305e\u81ea\u4fe1\u3092\u3082\u3063\u3066\u6700\u9069\u5316\u3092\u9032\u3081\u3001UA\u4e88\u7b97\u3092\u78ba\u304b\u306a\u6307\u6a19\u306b\u8ced\u3051\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u300cTenjin\u306epLTV\u6307\u6a19\u3067\u65b0\u898f\u30b3\u30db\u30fc\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u76e3\u8996\u3057\u3001\u9577\u671f\u30c7\u30fc\u30bf\u3092\u5f85\u3064\u3053\u3068\u306a\u304f\u8fc5\u901f\u306bUA\u5224\u65ad\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u300d<\/p><cite>- \u30b8\u30a7\u30fc\u30e0\u30ba\u30fb\u30de\u30af\u30ec\u30e9\u30f3\u30c9\uff08\u30bf\u30c3\u30d7\u30c9<\/cite><\/blockquote><\/figure>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>\u5168\u6587\u3092\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\u3002<\/summary>\n<p><strong>\u30b8\u30e3\u30b9<\/strong> \u30ed\u30fc\u30de\u30f3\u306f\u5e73\u5747\u3068\u3044\u3046\u8a00\u8449\u3092\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u3053\u308c\u306f\u30e2\u30c7\u30eb\u306e\u7cbe\u5ea6\u306b\u3064\u3044\u3066\u8a71\u3059\u6b63\u3057\u3044\u65b9\u6cd5\u3067\u3059\u3002\u305d\u308c\u306f\u672c\u5f53\u306b\u7d20\u6674\u3089\u3057\u3044\u3053\u3068\u3067\u3059\u300290%\u306e\u7cbe\u5ea6\u306f\u7d20\u6674\u3089\u3057\u304f\u3001\u3053\u306e\u696d\u754c\u3067\u306f\u672c\u5f53\u306b\u73cd\u3057\u3044\u3082\u306e\u3067\u3059\u3002.&nbsp;<\/p>\n\n\n\n<p><strong>\u30ed\u30fc\u30de\u30f3<\/strong> \u7686\u3055\u3093\u3001\u3053\u3093\u306b\u3061\u306f\uff01\u5929\u795e\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u3064\u3044\u3066\u306e\u30d3\u30c7\u30aa\u3078\u3088\u3046\u3053\u305d\u3002\u4eca\u65e5\u306f\u30d7\u30ed\u30c0\u30af\u30c8\u30c1\u30fc\u30e0\u306e\u30b8\u30e3\u30b9\u30d7\u30ec\u3067\u3059\u3002\u30b8\u30e3\u30b9\u3055\u3093\u3001\u3053\u3093\u306b\u3061\u306f\u3002.&nbsp;<\/p>\n\n\n\n<p><strong>\u30b8\u30e3\u30b9<\/strong> \u3053\u3093\u306b\u3061\u306f\u3001\u30ed\u30fc\u30de\u30f3\u3002.<br><br><strong>\u30ed\u30fc\u30de\u30f3 <\/strong>LTV\u4e88\u6e2c\u3068\u306f\u4f55\u304b\u3001\u306a\u305c\u91cd\u8981\u306a\u306e\u304b\u3001\u305d\u3057\u3066\u5929\u795e\u3067LTV\u4e88\u6e2c\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3067\u3059\u3002\u3067\u306f\u3001\u30b8\u30e3\u30b9\u3055\u3093\u81ea\u8eab\u306b\u3064\u3044\u3066\u5c11\u3057\u304a\u8a71\u3057\u3057\u307e\u3057\u3087\u3046\u3002.<\/p>\n\n\n\n<p><strong>\u30b8\u30e3\u30b9<\/strong> \u3042\u308a\u304c\u3068\u3046\u3001\u30ed\u30fc\u30de\u30f3\u5929\u795e\u3067\u30b9\u30bf\u30c3\u30d5\u30fb\u30d7\u30ed\u30c0\u30af\u30c8\u30fb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u3057\u3066\u3044\u307e\u3059\u3002\u79c1\u306f\u666e\u6bb5\u3001\u30c7\u30fc\u30bf\u3068\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u62c5\u5f53\u3057\u3066\u304a\u308a\u3001\u7279\u306b\u7686\u3055\u3093\u306e\u305f\u3081\u306b\u4e88\u6e2cLTV\uff08pLTV\uff09\u3092\u69cb\u7bc9\u3057\u307e\u3057\u305f\u3002.&nbsp;<\/p>\n\n\n\n<p><strong>\u30ed\u30fc\u30de\u30f3 <\/strong>\u305d\u306e\u901a\u308a\u3060\u3002\u3053\u306e\u30d3\u30c7\u30aa\u306e\u305f\u3081\u306b\u3044\u304f\u3064\u304b\u306e\u30b9\u30e9\u30a4\u30c9\u3092\u7528\u610f\u3057\u307e\u3057\u305f\u3002\u79c1\u306e\u30b9\u30af\u30ea\u30fc\u30f3\u3092\u5171\u6709\u3057\u3001\u305d\u308c\u3092\u898b\u306a\u304c\u3089\u88fd\u54c1\u306b\u3064\u3044\u3066\u306e\u4f1a\u8a71\u3092\u3057\u307e\u3057\u3087\u3046\u3002.&nbsp;<\/p>\n\n\n\n<p>\u305d\u3046\u305d\u3046\u3001LTV\u4e88\u6e2c\u306f\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u53ce\u76ca\u5316\u306e\u30a2\u30d7\u30ea\u5411\u3051\u306b\u8abf\u6574\u3055\u308c\u3066\u3044\u308b\u3002\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u306f\u4eca\u3084\u65b0\u3057\u3044\u30cf\u30a4\u30d1\u30fc\u3067\u3059\u3002  \u591a\u304f\u306e\u5ba3\u4f1d\u6587\u53e5\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u306e\u3088\u3046\u306a\u30a2\u30d7\u30ea\u306e\u30b5\u30d6\u30bb\u30c3\u30c8\u306e\u305f\u3081\u306b\u4f5c\u3089\u308c\u305f\u30c4\u30fc\u30eb\u306f\u5341\u5206\u3067\u306f\u306a\u3044\u3068\u611f\u3058\u307e\u3057\u305f\u3002\u305d\u3057\u3066\u3001LTV\u4e88\u6e2c\u306f\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30fb\u30b2\u30fc\u30e0\u306e\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306b\u6b20\u304b\u305b\u306a\u3044\u30c4\u30fc\u30eb\u306a\u306e\u3067\u3059\u3002.&nbsp;<\/p>\n\n\n\n<p>\u306a\u305c\u305d\u308c\u3092\u4f7f\u3046\u5fc5\u8981\u304c\u3042\u308b\u306e\u304b\u898b\u3066\u307f\u3088\u3046\u3002\u30b8\u30e3\u30b9\u3001\u30b3\u30e1\u30f3\u30c8\u306f\uff1f<\/p>\n\n\n\n<p><strong>\u30b8\u30e3\u30b9 <\/strong>\u3042\u3042\u3001\u78ba\u304b\u306b\u30ed\u30fc\u30de\u30f3\u3001\u541b\u306e\u6307\u6458\u306f\u7d20\u6674\u3089\u3057\u3044\u3068\u601d\u3046\u3002\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u306e\u305f\u3081\u306e\u30c4\u30fc\u30eb\u306f\u3082\u3063\u3068\u5fc5\u8981\u3060\u3057\u3001\u4e0d\u8db3\u3057\u304c\u3061\u3060\u3002\u3057\u304b\u3057\u3001\u5929\u5730\u4eba\u3067\u306f\u3053\u306e\u70b9\u306b\u975e\u5e38\u306b\u529b\u3092\u5165\u308c\u3066\u3044\u307e\u3059\u3002.&nbsp;<\/p>\n\n\n\n<p>\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3001\u5c11\u3057\u7d39\u4ecb\u3057\u307e\u3059\u3002\u7d14\u7c8b\u306a\u30a2\u30d7\u30ea\u5185\u5e83\u544a\uff08IAA\uff09\u304c\u3042\u308b\u30a2\u30d7\u30ea\u306e\u5834\u5408\u3001\u53ce\u76ca\u306e\u6210\u719f\u306f\u304b\u306a\u308a\u65e9\u3044\u3067\u3057\u3087\u3046\uff1f\u4f8b\u3048\u30703\u65e5\u76ee\u3068\u304b7\u65e5\u76ee\u3068\u304b\u3002\u4e00\u65b9\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30a2\u30d7\u30ea\u3084\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\uff08IAP\uff09\u3092\u591a\u7528\u3059\u308b\u30a2\u30d7\u30ea\u306e\u5834\u5408\u3001IAA\u306e\u53ce\u76ca\u306f\u65e9\u304f\u6210\u719f\u3059\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001IAP\u306e\u53ce\u76ca\u304c\u6210\u719f\u3059\u308b\u306b\u306f\u6570\u9031\u9593\u304b\u3089\u6570\u30f6\u6708\u304b\u304b\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002.&nbsp;<\/p>\n\n\n\n<p>\u305d\u308c\u304c\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30fb\u30a2\u30d7\u30ea\u306bpLTV\u3092\u5c0e\u5165\u3057\u305f\u7406\u7531\u3067\u3059\uff01pLTV\u304c\u3042\u308c\u3070\u3001\u30b3\u30db\u30fc\u30c8\u304c\u6210\u719f\u3059\u308b\u306e\u3092\u5f85\u3064\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3042\u308b\u3044\u306f\u300130\u65e5\u76ee\u300160\u65e5\u76ee\u3001\u3042\u308b\u3044\u306f\u305d\u308c\u4ee5\u4e0a\u7d4c\u3063\u3066\u304b\u3089\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6700\u9069\u5316\u3092\u884c\u3046\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u4ee3\u308f\u308a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6700\u9069\u5316\u3092\u3082\u3063\u3068\u65e9\u304f\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30b3\u30db\u30fc\u30c8\u304c\u6210\u719f\u3059\u308b\u306e\u3092\u9577\u304f\u5f85\u3064\u4ee3\u308f\u308a\u306b\u3001\u4f8b\u3048\u30702\u65e5\u76ee\u306b\u884c\u52d5\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>\u30ed\u30fc\u30de\u30f3 <\/strong>\u305d\u3057\u3066\u3001\u3053\u3053\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3A\u3068\u30ad\u30e3\u30f3\u30da\u30fc\u30f3B\u306e\u4eee\u60f3\u4f8b\u304c\u3042\u308a\u307e\u3059\u30020\u65e5\u76ee\u306b\u898b\u3066\u308f\u304b\u308b\u3088\u3046\u306b\u3001\u3053\u3053\u3067\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3B\u304c\u660e\u3089\u304b\u306b\u52dd\u8005\u3067\u3042\u308b\u3088\u3046\u306b\u898b\u3048\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30a2\u30d7\u30ea\u306e\u5834\u5408\u306f\u305d\u3046\u3067\u306f\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3068\u3044\u3046\u306e\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3084\u3063\u3066\u304d\u3066\u8cfc\u5165\u3057\u3001\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u3067\u5f97\u3089\u308c\u305f\u53ce\u76ca\u3092\u3059\u3079\u3066\u4e0a\u56de\u3063\u3066\u3057\u307e\u3046\u304b\u3082\u3057\u308c\u306a\u3044\u304b\u3089\u3067\u3059\u3002\u305d\u3057\u3066\u3001\u3082\u305714\u65e5\u76ee\u306e\u4e88\u60f3\u304c\u3042\u3063\u305f\u3068\u3057\u305f\u3089\u3001\u3053\u3046\u306a\u308b\u3060\u308d\u3046\u3002.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u79c1\u305f\u3061\u306f\u3059\u3067\u306b\u6570\u793e\u3068\u3053\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u3002\u30b8\u30e3\u30b9\u306f\u30b8\u30a7\u30fc\u30e0\u30b9\u3084\u30c1\u30fc\u30e0\u3068\u7dca\u5bc6\u306b\u9023\u643a\u3057\u3001LTV\u4e88\u6e2c\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u5168\u4f53\u306b\u53d6\u308a\u7d44\u3093\u3060\u3002\u305d\u3057\u3066......\u305d\u3046\u3060\u3001\u5f15\u7528\u6587\u3092\u8aad\u3093\u3067\u307f\u3088\u3046\uff1a&nbsp;<\/p>\n\n\n\n<p>\u201c\u300c\u79c1\u305f\u3061\u306f\u5929\u795e\u306epLTV\u30e1\u30c8\u30ea\u30c3\u30af\u30b9\u3092\u4f7f\u3044\u3001\u9577\u671f\u7684\u306a\u30c7\u30fc\u30bf\u3092\u5f85\u3064\u3053\u3068\u306a\u304f\u3001\u65b0\u3057\u3044\u30b3\u30db\u30fc\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30e2\u30cb\u30bf\u30fc\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001UA\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u3088\u308a\u8fc5\u901f\u306b\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u201d- \u30b8\u30a7\u30fc\u30e0\u30ba\u30fb\u30de\u30af\u30ec\u30e9\u30f3\u30c9\u3001Tapped\u793e<\/p>\n\n\n\n<p>\u3053\u308c\u306f\u307e\u3055\u306b\u30b8\u30e3\u30b9\u304c\u4eca\u8a00\u3063\u305f\u3053\u3068\u3060\u308d\u3046\uff1f&nbsp;<\/p>\n\n\n\n<p><strong>\u30b8\u30e3\u30b9 <\/strong>\u305d\u3046\u3060\u306d\u3002\u305d\u3046\u3067\u3059\u3002\u30ed\u30fc\u30de\u30f3\u3001\u4e88\u6e2cLTV\u306e\u88fd\u54c1\u958b\u767a\u3092\u3057\u3066\u3044\u305f\u3068\u304d\u3001\u79c1\u305f\u3061\u306f\u9867\u5ba2\u3068\u7dca\u5bc6\u306b\u9023\u643a\u3057\u3001\u30a2\u30eb\u30d5\u30a1\u7248\u306e\u6bb5\u968e\u304b\u3089Tapped\u306f\u9867\u5ba2\u306e1\u793e\u3067\u3057\u305f\u3002\u5f7c\u3089\u306f\u305a\u3063\u3068\u4ee5\u524d\u304b\u3089\u79c1\u305f\u3061\u306e\u4e88\u6e2c\u3092\u4f7f\u3063\u3066\u304f\u308c\u3066\u3044\u3066\u3001\u4eca\u3067\u306f\u3053\u306e\u88fd\u54c1\u306f\u8ab0\u3067\u3082\u4f7f\u3048\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n<p>\u79c1\u305f\u3061\u306f\u3001\u307b\u3068\u3093\u3069\u3059\u3079\u3066\u306e\u9867\u5ba2\u304b\u3089\u975e\u5e38\u306b\u4f3c\u305f\u3088\u3046\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f97\u3066\u3044\u308b\u3002\u5f7c\u3089\u304c\u3069\u306e\u3088\u3046\u306b<\/p>\n\n\n\n<p>\u3053\u308c\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u3088\u308a\u8fc5\u901f\u306b\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u3093\u3060\u3002.&nbsp;<\/p>\n\n\n\n<p>\u30ed\u30fc\u30de\u30f3\u305d\u3057\u3066\u3053\u3053\u3067\u3082\u307e\u305f\u3001\u30b9\u30d4\u30fc\u30c9\u304c\u91cd\u8996\u3055\u308c\u3066\u3044\u308b\u3002\u3082\u305714\u65e5\u9593\u5f85\u3064\u306e\u3067\u3042\u308c\u3070\u3001\u3069\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u3088\u308a\u826f\u3044\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u4e0a\u3052\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4e88\u6e2cLTV\u309214\u65e5\u76ee\u307e\u3067\u306b\u4f7f\u3048\u3070\u3001\u3053\u306e\u901a\u308a\u3001\u3088\u308a\u65e9\u304f\u304a\u91d1\u3092\u518d\u6295\u8cc7\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.&nbsp;<\/p>\n\n\n\n<p>\u30ed\u30fc\u30de\u30f3\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30a2\u30d7\u30ea\u304c\u4f55\u306a\u306e\u304b\u77e5\u3089\u306a\u3044\u4eba\u306e\u305f\u3081\u306b\u3001\u305d\u306e\u8a71\u3092\u3057\u307e\u3057\u3087\u3046\u304b\u3002\u30b8\u30e3\u30b9\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30a2\u30d7\u30ea\u3063\u3066\u4f55\uff1f<br><\/p>\n\n\n\n<p>\u30b8\u30e3\u30b9  \u30af\u30fc\u30eb\u3060\u306d\u3002\u305d\u3046\u3067\u3059\u306d\u3002\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30a2\u30d7\u30ea\u3068\u3044\u3046\u306e\u306f\u3001\u5192\u982d\u3067\u7d39\u4ecb\u3057\u305f2\u3064\u306e\u53ce\u76ca\u30e2\u30c7\u30eb\u3092\u4f7f\u3063\u305f\u30a2\u30d7\u30ea\u306e\u3053\u3068\u3067\u3059\u3002\u305d\u306e1\u3064\u306f\u30a2\u30d7\u30ea\u5185\u5e83\u544a\u3067\u3001\u57fa\u672c\u7684\u306b\u30a2\u30d7\u30ea\u306f\u30e6\u30fc\u30b6\u30fc\u306b\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u3067\u53ce\u76ca\u3092\u5f97\u3066\u3044\u307e\u3059\u3002\u305d\u3057\u3066\u3082\u30461\u3064\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306fIAP\u3001\u3064\u307e\u308a\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u3067\u3059\u3002\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u3068\u306f\u30011\u56de\u3060\u3051\u5546\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3057\u3001\u5b9a\u671f\u8cfc\u5165\u3084\u305d\u306e\u4ed6\u306e\u3082\u306e\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u30a2\u30d7\u30ea\u5185\u3067\u5546\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u53ce\u76ca\u3092\u5f97\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002.&nbsp;<\/p>\n\n\n\n<p>\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30a2\u30d7\u30ea\u306f\u3001\u3053\u306e2\u3064\u3092\u517c\u306d\u5099\u3048\u3066\u3044\u308b\u308f\u3051\u3067\u3059\u306d\u3002\u5e83\u544a\u3092\u8868\u793a\u3057\u3066\u304a\u91d1\u3092\u7a3c\u304e\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u30a2\u30d7\u30ea\u5185\u3067\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5e83\u544a\u3068\u8cfc\u5165\u306e\u4e21\u65b9\u3067\u304a\u91d1\u3092\u7a3c\u3050\u3053\u3068\u304c\u3067\u304d\u308b\u308f\u3051\u3067\u3059\u3002.<br><br>\u305d\u3057\u3066\u3001\u30a2\u30d7\u30ea\u304c\u3053\u308c\u3089\u4e21\u65b9\u306e\u30e2\u30c7\u30eb\u3092\u4f75\u7528\u3059\u308b\u5834\u5408\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30a2\u30d7\u30ea\u3068\u547c\u3076\u3002\u30a2\u30d7\u30ea\u5185\u5e83\u544a\u3068\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u306e\u914d\u5206\u306e\u4f8b\u3068\u3057\u3066\u3001\u3053\u306e\u30a2\u30d7\u30ea\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\u69d8\u3005\u3067\u3059\u300220%\u306eIAA\u306880%\u306eIAP\u306e\u3088\u3046\u306a\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u308c\u306f\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30a2\u30d7\u30ea\u304c\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304b\u3092\u793a\u3059\u7d20\u6674\u3089\u3057\u3044\u4f8b\u3067\u3059\u3002.<\/p>\n\n\n\n<p><strong>\u30ed\u30fc\u30de\u30f3<\/strong> \u305d\u306e\u901a\u308a\u3002\u305d\u3057\u3066\u3001\u672a\u6765\u306f\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30fb\u30a2\u30d7\u30ea\u306b\u306a\u308b\u3088\u3046\u3060...\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>\u30b8\u30e3\u30b9<\/strong> 100%<br><br><strong>\u30ed\u30fc\u30de\u30f3<\/strong> \u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30a2\u30d7\u30ea\u306eLTV\u3092\u4e88\u6e2c\u3059\u308b\u306e\u306f\u56f0\u96e3\u3067\u3059\u3002\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30a2\u30d7\u30ea\u306eLTV\u3092\u4e88\u6e2c\u3059\u308b\u306e\u306f\u96e3\u3057\u3044\u3002\u904e\u53bb\u306b\u306f\u3001IAA\u30a2\u30d7\u30ea\u306e\u30a2\u30d7\u30ea\u8cfc\u5165\u306eLTV\u4e88\u6e2c\u3092\u898b\u3064\u3051\u305f\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u4eca\u306e\u3068\u3053\u308d\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30a2\u30d7\u30ea\u306e\u4e88\u6e2c\u306f\u8ab0\u3082\u884c\u3063\u3066\u3044\u307e\u305b\u3093\u3002\u305d\u3053\u3067\u3001\u3053\u3053\u3067\u306f\u30cb\u30e5\u30fc\u30ed\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068\u3044\u3046\u8a00\u8449\u3092\u5f37\u8abf\u3057\u307e\u3057\u305f\u3002\u305d\u308c\u306b\u3064\u3044\u3066\u30b3\u30e1\u30f3\u30c8\u3092\u304a\u9858\u3044\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3057\u3066\u3001\u3053\u306e\u6311\u6226\u306b\u3069\u306e\u3088\u3046\u306b\u53d6\u308a\u7d44\u3093\u3060\u304b\u3001\u3082\u3046\u5c11\u3057\u8a73\u3057\u304f\u8a71\u3057\u3066\u304f\u3060\u3055\u3044\u3002.<\/p>\n\n\n\n<p><strong>\u30b8\u30e3\u30b9<\/strong> 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 \u4ed6\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3082\u305f\u304f\u3055\u3093\u4f7f\u3044\u307e\u3057\u305f\u3002.&nbsp;<\/p>\n\n\n\n<p>\u79c1\u305f\u3061\u306f\u591a\u304f\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3092\u884c\u3063\u305f\u304c\u3001\u30cb\u30e5\u30fc\u30e9\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306f\u7d76\u5bfe\u7684\u306b\u6b63\u3057\u3044\u9078\u629e\u3060\u3063\u305f\uff1a&nbsp;<\/p>\n\n\n\n<p>A)\u5927\u91cf\u306e\u30c7\u30fc\u30bf\u3092\u3046\u307e\u304f\u51e6\u7406\u3067\u304d\u308b\u3002<br><br>B) \u5f7c\u3089\u306f\u30d1\u30bf\u30fc\u30f3\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u50be\u5411\u304b\u3089\u672c\u5f53\u306b\u3088\u304f\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u308b\u3002.&nbsp;<\/p>\n\n\n\n<p>\u306a\u305c\u5929\u795e\u306e\u4e88\u6e2c\u3092\u4f7f\u3046\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u305d\u308c\u306b\u3064\u3044\u3066\u306f\u5f8c\u307b\u3069\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u304c\u3001\u30cb\u30e5\u30fc\u30e9\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u89b3\u70b9\u304b\u3089\u8a00\u3046\u3068\u3001\u3053\u306e\u30e2\u30c7\u30eb\u306f\u3059\u3079\u3066\u306e\u30a2\u30d7\u30ea\u3001\u3059\u3079\u3066\u306e\u7d44\u7e54\u306e\u30c7\u30fc\u30bf\u304b\u3089\u5b66\u7fd2\u3057\u3001\u30d1\u30bf\u30fc\u30f3\u3092\u898b\u3064\u3051\u51fa\u3057\u305f\u3044\u306e\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u3042\u306a\u305f\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u65b0\u3057\u304f\u3001\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u304c\u306a\u3044\u3068\u3057\u3066\u3082\u3001\u79c1\u305f\u3061\u306e\u30e2\u30c7\u30eb\u306f\u985e\u4f3c\u306e\u30a2\u30d7\u30ea\u3084\u985e\u4f3c\u306e\u7d44\u7e54\u304b\u3089\u5b66\u7fd2\u3057\u3001\u3042\u306a\u305f\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u5bfe\u3057\u3066\u6b63\u78ba\u306a\u4e88\u6e2c\u3092\u884c\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n<p><strong>\u30ed\u30fc\u30de\u30f3 <\/strong>\u3048\u3048\u3001\u5b9f\u306f\u305d\u308c\u304c\u79c1\u306e\u8cea\u554f\u3067\u3057\u305f\u3002\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30fb\u30a2\u30d7\u30ea\u306e\u8ab2\u984c\u3092\u3044\u304f\u3064\u304b\u6319\u3052\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u3042\u306a\u305f\u306f\u3059\u3067\u306b\u3053\u306e\u3053\u3068\u306b\u89e6\u308c\u3066\u3044\u307e\u3059\u306d\uff1f<\/p>\n\n\n\n<p><strong>\u30b8\u30e3\u30b9<\/strong> \u3048\u3048\u3001\u305d\u3046\u3067\u3059\u3002\u3048\u3048\u3002.<\/p>\n\n\n\n<p><strong>\u30ed\u30fc\u30de\u30f3 <\/strong>\u591a\u304f\u306e\u30b7\u30b0\u30ca\u30eb\u3068\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3001\u5e83\u544a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u4f7f\u3044\u307e\u3059\u3002\u305d\u3057\u3066......\u30b3\u30db\u30fc\u30c8\u306b\u3064\u3044\u3066\u304a\u8a71\u3057\u3057\u307e\u3057\u3087\u3046\u304b\u3002\u4e88\u6e2c\u306f\u30bc\u30ed\u65e5\u76ee\u304b\u3089\u53ef\u80fd\u3067\u3059\u3088\u306d\uff1f<\/p>\n\n\n\n<p><strong>\u30b8\u30e3\u30b9 <\/strong>\u305d\u3046\u3067\u3059\u306d\u3001\u8a00\u3044\u76f4\u3057\u307e\u3059\u3002\u79c1\u305f\u3061\u306e\u30e2\u30c7\u30eb\u306f\u3001\u30bc\u30ed\u65e5\u76ee\u306e\u30b3\u30db\u30fc\u30c8\u3092\u4f7f\u3063\u3066\u5b66\u7fd2\u3057\u3001\u5229\u7528\u53ef\u80fd\u306a\u30c7\u30fc\u30bf\u306f\u4f55\u3067\u3082\u5229\u7528\u3057\u3001\u30bc\u30ed\u65e5\u76ee\u306e\u30b3\u30db\u30fc\u30c8\u3092\u4f7f\u3063\u306630\u65e5\u76ee\u307e\u3067\u306e\u5c06\u6765\u306e\u3059\u3079\u3066\u306e\u30b3\u30db\u30fc\u30c8\u306e\u4e88\u6e2c\u3092\u884c\u3044\u307e\u3059\u3002\u79c1\u305f\u3061\u306f\u4eca\u300130\u65e5\u76ee\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u304b\u3089\u8ffd\u52a0\u3059\u308b\u4e88\u5b9a\u3067\u3059\u304c\u3001365\u65e5\u76ee\u307e\u3067\u306e\u9577\u3044\u30b3\u30db\u30fc\u30c8\u306b\u5bfe\u3059\u308b\u30b5\u30dd\u30fc\u30c8\u3092\u8ffd\u52a0\u3057\u3066\u3044\u308b\u6700\u4e2d\u3067\u3059\u3002.<\/p>\n\n\n\n<p>\u30bc\u30ed\u65e5\u76ee\u306e\u30c7\u30fc\u30bf\u304b\u3089\u30d1\u30bf\u30fc\u30f3\u3092\u5b66\u7fd2\u3057\u300130\u65e5\u76ee\u307e\u3067\u306e\u30b3\u30db\u30fc\u30c8\u306e\u4e88\u6e2c\u3092\u7acb\u3066\u308b\u3002.&nbsp;<\/p>\n\n\n\n<p><strong>\u30ed\u30fc\u30de\u30f3<\/strong> 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\u305d\u3046\u3067\u3059\u306d\u3002\u3053\u308c\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306a\u306e\u3067\u3001\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u306f\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u3068\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6700\u9069\u5316\u3067\u3059\u3002\u5e83\u544a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u975e\u5e38\u306b\u304d\u3081\u7d30\u304b\u304f\u8a2d\u5b9a\u3067\u304d\u308b\u306e\u304c\u7279\u5fb4\u306e\u3072\u3068\u3064\u3067\u3059\u3002\u79c1\u305f\u3061\u304c\u4f7f\u3063\u3066\u3044\u308b\u6a5f\u80fd\u306f\u305f\u304f\u3055\u3093\u3042\u3063\u3066\u3001100\u304f\u3089\u3044\u3042\u308b\u306e\u3067\u3059\u304c\u3001\u3053\u308c\u306f\u305d\u306e\u3046\u3061\u306e\u3072\u3068\u3064\u3067\u3059\u3002.<\/p>\n\n\n\n<p><strong>\u30ed\u30fc\u30de\u30f3<\/strong> \u305d\u3046\u3060\u306d\u3002\u305d\u3046\u3060\u305d\u3046\u3060\u306d\u3002\u3053\u308c\u306f\u3001\u79c1\u304c\u793e\u5185\u3067\u62b1\u3044\u305f\u7591\u554f\u306e\u3072\u3068\u3064\u306b\u7b54\u3048\u308b\u305f\u3081\u3067\u3082\u3042\u308b\u3002\u521d\u671f\u306e\u4e88\u6e2c\u3001\uff08\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u6642\u4ee3\u304b\u3089\u3001\u3053\u308c\u306f\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u8d85\u91cd\u8981\u306a\u8981\u7d20\u306e1\u3064\u3060\u3068\u77e5\u3063\u3066\u3044\u308b\u306e\u3067\uff09\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u521d\u671f\u306b\u3069\u306e\u3088\u3046\u306b\u5b9f\u884c\u3055\u308c\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u306e\u3067\u3057\u3087\u3046\u3002\u65e9\u3044\u6642\u671f\u3068\u9045\u3044\u6642\u671f\u306e\u4e21\u65b9\u304c\u5fc5\u8981\u3067\u3001\u3053\u308c\u304c\u79c1\u305f\u3061\u304c\u3053\u308c\u3092\u884c\u3046\u7406\u7531\u3068\u65b9\u6cd5\u3067\u3059\u3002.&nbsp;<\/p>\n\n\n\n<p>\u6b21\u306e\u8ab2\u984c\uff08\u6700\u521d\u306e\u30b9\u30e9\u30a4\u30c9\u306e\u4e00\u4f8b\u306b\u3042\u3063\u305f\uff09\u30022\u3064\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u3042\u3063\u305f\u306e\u3067\u3059\u304c\u3001\u3042\u308b\u6642\u70b9\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3A\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3B\u3088\u308a\u826f\u304f\u306a\u3063\u305f\u306e\u3067\u3059\u3002\u305d\u3046\u3067\u3059\u306d\u3002\u305d\u308c\u3067\u30012\u6642\u9593\u3054\u3068\u306b\u4e88\u6e2c\u3092\u66f4\u65b0\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u610f\u5473\u3092\u8aac\u660e\u3057\u3066\u3044\u305f\u3060\u3051\u307e\u3059\u304b\uff1f<\/p>\n\n\n\n<p><strong>\u30b8\u30e3\u30b9<\/strong> 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\u6700\u521d\u306e2\u6642\u9593\u306f\u540c\u3058\u306a\u306e\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u59cb\u3081\u307e\u3057\u305f\u3002\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30c7\u30fc\u30bf\u3092\u898b\u59cb\u3081\u307e\u3057\u305f\u3002\u6b21\u306e2\u6642\u9593\u3067LTV\u304c\u4e88\u6e2c\u3055\u308c\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3001\u305d\u308c\u3068\u3082\u3082\u3046\u5c11\u3057\u5f85\u3064\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f&nbsp;<\/p>\n\n\n\n<p><strong>\u30b8\u30e3\u30b9 <\/strong>\u30ed\u30fc\u30de\u30f3\u3001\u79c1\u306e\u7406\u89e3\u3067\u306f\u3001\u30bc\u30ed\u65e5\u76ee\u306e\u3088\u3046\u306a\u6210\u719f\u3057\u305f\u30c7\u30fc\u30bf\u304c\u5fc5\u8981\u3067\u3001\u305d\u308c\u304b\u30891\u65e5\u76ee\u304b\u308930\u65e5\u76ee\u307e\u3067\u306e\u4e88\u6e2c\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u521d\u65e5\u306b\u623b\u3063\u3066\u304d\u305f\u3068\u3057\u307e\u3059\u3088\u306d\uff1f\u521d\u65e5\u306830\u65e5\u76ee\u3067\u306f\u3001\u660e\u3089\u304b\u306b\u3042\u306a\u305f\u306e\u30b3\u30db\u30fc\u30c8\u306f\u6210\u719f\u3057\u3066\u3044\u307e\u305b\u3093\u3002.&nbsp;<\/p>\n\n\n\n<p>\u672a\u719f\u306a\u30b3\u30db\u30fc\u30c8\u3082\u7279\u5fb4\u306e1\u3064\u3068\u3057\u3066\u4f7f\u3044\u3001\u305d\u306e\u30c7\u30fc\u30bf\u3092\u30e2\u30c7\u30eb\u306b\u8ffd\u52a0\u3057\u3001\u30e2\u30c7\u30eb\u306f\u305d\u308c\u306b\u57fa\u3065\u3044\u3066\u4e88\u6e2c\u3057\u307e\u3059\u3002\u305d\u3046\u3067\u3057\u3087\u3046\uff1f\u3064\u307e\u308a\u30012\u6642\u9593\u3054\u3068\u306b\u30b3\u30db\u30fc\u30c8\u3082\u6210\u719f\u3057\u3066\u3044\u304d\u3001\u30e2\u30c7\u30eb\u306f\u305d\u308c\u3092\u8003\u616e\u306b\u5165\u308c\u3066\u30011\u65e5\u76ee\u304b\u308930\u65e5\u76ee\u307e\u3067\u306e\u65b0\u3057\u3044\u4e88\u6e2c\u3092\u884c\u3044\u307e\u3059\u3002\u79c1\u305f\u3061\u304c\u57fa\u672c\u7684\u306b\u884c\u3063\u3066\u3044\u308b\u306e\u306f\u3053\u306e\u3088\u3046\u306a\u3053\u3068\u3067\u3059\u3002.<\/p>\n\n\n\n<p><strong>\u30ed\u30fc\u30de\u30f3<\/strong> \u8d85\u308f\u304b\u3063\u305f\u3002\u3048\u3048\u3068\u30013\u3064\u76ee\u306e\u8ab2\u984c\u306f\u3001IIA\u3084IIP\u306e\u4e88\u6e2c\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u88fd\u54c1\u304c\u3059\u3067\u306b\u3042\u3063\u305f\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002.<\/p>\n\n\n\n<p><strong>\u30b8\u30e3\u30b9<\/strong> \u3075\u3080\u3075\u3080\u3002\u79c1\u305f\u3061\u306f\u3001\u4e21\u65b9\u3092\u4e00\u3064\u306e\u6307\u6a19\u3067\u4e88\u6e2c\u3059\u308b\u3053\u3068\u306b\u3057\u3001\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u305f\u3002.&nbsp;<\/p>\n\n\n\n<p><strong>\u30ed\u30fc\u30de\u30f3<\/strong> \u30b8\u30e3\u30b9\u3001\u3053\u308c\u304c\u6c7a\u5b9a\u3055\u308c\u305f\u3068\u304d\u306e\u8003\u3048\u65b9\u3092\u6559\u3048\u3066\u304f\u308c\u306a\u3044\u304b\u306a......\u306a\u305c\u305d\u3093\u306a\u3053\u3068\u3092\u3059\u308b\u306e\u304b\uff1f<br><br><strong>\u30b8\u30e3\u30b9 <\/strong>\u305d\u3046\u3060\u306d\u3002\u5546\u54c1\u7ba1\u7406\u958b\u767a\u306b\u304a\u3044\u3066\u3001\u79c1\u305f\u3061\u304c\u3053\u306e\u554f\u984c\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u305f\u304b\u3063\u305f\u65b9\u6cd5\u306f\u3001\u30a2\u30eb\u30d5\u30a1\u7248\u3092\u672c\u5f53\u306b\u7d20\u65e9\u304f\u4f5c\u308d\u3046\u3068\u3044\u3046\u3053\u3068\u3067\u3057\u305f\u3002\u305d\u3057\u3066\u3001\u4f55\u4eba\u304b\u306e\u9867\u5ba2\u304b\u3089\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f97\u3066\u3001\u88fd\u54c1\u3092\u6709\u6a5f\u7684\u306b\u9032\u5316\u3055\u305b\u3088\u3046\u3002.<\/p>\n\n\n\n<p>\u3053\u3046\u3057\u3066\u3044\u308b\u9593\u306b\u3082\u3001\u521d\u671f\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u305f\u304f\u3055\u3093\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002\u3053\u306e\u521d\u671f\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306f\u3001\u7279\u306bLTV\u4e88\u6e2c\u306e\u305f\u3081\u306e\u826f\u3044\u88fd\u54c1\u3092\u4f5c\u308b\u305f\u3081\u306b\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u79c1\u305f\u3061\u306f\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u306e\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u3092\u89e3\u6c7a\u3059\u308b\u3082\u306e\u3092\u7d20\u65e9\u304f\u4f5c\u308a\u305f\u3044\u3068\u8003\u3048\u3001\u3053\u306e1\u3064\u306e\u6307\u6a19\u3092\u63a1\u7528\u3057\u307e\u3057\u305f\u3002.&nbsp;<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u3001\u65e2\u5b58\u306e\u304a\u5ba2\u3055\u307e\u306f\u3001LTV\uff08\u8907\u5408LTV\u6307\u6a19\uff09\u304c\u3042\u308b\u3053\u3068\u3092\u3054\u5b58\u3058\u3067\u3057\u3087\u3046\u3002\u3053\u308c\u306f\u3001\u304a\u5ba2\u3055\u307e\u306e\u30b3\u30db\u30fc\u30c8\u304c\u6210\u719f\u3057\u305f\u5f8c\u306b\u5229\u7528\u3067\u304d\u308b\u5b9f\u969b\u306eLTV\u3067\u3059\u3002\u307e\u305f\u3001\u672a\u719f\u306a\u30b3\u30db\u30fc\u30c8\u30fb\u30c7\u30fc\u30bf\u3067\u3082\u5229\u7528\u53ef\u80fd\u3067\u3059\u3002.&nbsp;<\/p>\n\n\n\n<p>\u305d\u3057\u3066\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30a2\u30d7\u30ea\u304c\u3053\u306e\u6307\u6a19\u3092\u591a\u304f\u4f7f\u3063\u3066\u3044\u308b\u3053\u3068\u3082\u77e5\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u3053\u3067\u3001\u30a2\u30d7\u30ea\u5185\u5e83\u544a\u3068IAP\u306e\u4e21\u65b9\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u540c\u69d8\u306e\u6307\u6a19\u3092\u63d0\u4f9b\u3057\u305f\u3044\u3068\u8003\u3048\u307e\u3057\u305f\u3002.&nbsp;<\/p>\n\n\n\n<p>\u7279\u306b\u5929\u795e\u306e\u5834\u5408\u3001\u79c1\u305f\u3061\u306e\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u30fb\u30c7\u30fc\u30bf\u3068\u30a4\u30f3\u30d5\u30e9\u306f\u3001\u904e\u53bb\u306eLTV\u3084\u5b9f\u969b\u306eLTV\u3092\u3059\u3067\u306b\u5165\u624b\u3067\u304d\u308b\u3088\u3046\u306b\u69cb\u7bc9\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u79c1\u305f\u3061\u306f\u7d50\u5c40\u3001\u305d\u306e\u6307\u6a19\u3092\u4e88\u6e2c\u3059\u308b\u3053\u3068\u306b\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u6307\u6a19\u3092\u6a5f\u68b0\u5b66\u7fd2\u306e\u7528\u8a9e\u3067Y\u8ef8\u3068\u8003\u3048\u3001\u904e\u53bb\u306e\u50be\u5411\u3092\u3059\u3079\u3066\u4f7f\u3063\u3066\u3001\u305d\u306e\u4e88\u6e2c\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002.&nbsp;<\/p>\n\n\n\n<p>\u3064\u307e\u308a\u3001A)\u3053\u308c\u306f\u88fd\u54c1\u306e\u89b3\u70b9\u304b\u3089\u306e\u6c7a\u5b9a\u3067\u3042\u308a\u3001\u79c1\u305f\u3061\u306e\u9867\u5ba2\u304c\u3053\u308c\u3092\u4f7f\u7528\u3057\u3001\u3053\u308c\u304c\u5f7c\u3089\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308b\u3082\u306e\u306b\u306a\u308b\u3053\u3068\u3092\u77e5\u3063\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002\u305d\u3057\u3066\u3053\u306e\u6307\u6a19\u3092\u4f7f\u3063\u3066\u3001pROAS\u3084pROI\u306e\u3088\u3046\u306a\u6d3e\u751f\u7684\u306a\u4e88\u6e2c\u6307\u6a19\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u5f53\u793e\u306e\u30a4\u30f3\u30d5\u30e9\u3001\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u30fb\u30a4\u30f3\u30d5\u30e9\u3001\u30c7\u30fc\u30bf\u30fb\u30a4\u30f3\u30d5\u30e9\u306f\u3001\u5b9f\u969b\u306eLTV\u3092\u4e88\u6e2c\u3059\u308b\u3053\u3068\u304c\u3088\u308a\u7c21\u5358\u306b\u306a\u308b\u3088\u3046\u306b\u69cb\u7bc9\u3055\u308c\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n<p><strong>\u30ed\u30fc\u30de\u30f3 <\/strong>\u3084\u3063\u305f\u3002\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30fb\u30a2\u30d7\u30ea\u306e\u6700\u5f8c\u306e\u8ab2\u984c\u3001\u305d\u308c\u306f\u7cbe\u5ea6\u3060\u3002\u5e73\u5747\u7cbe\u5ea690%\u3068\u3044\u3046\u9a5a\u7570\u7684\u306a\u7cbe\u5ea6\u304c\u3042\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<p><strong>\u30b8\u30e3\u30b9 <\/strong>\u305d\u3046\u3060\u3002.<\/p>\n\n\n\n<p><strong>\u30ed\u30fc\u30de\u30f3 <\/strong>\u3042\u306e\u3001\u3044\u3064\u3082\u305d\u3046\u3060\u3063\u305f\u3093\u3067\u3059\u304b\uff1f\u79c1\u305f\u3061\u306f\u305d\u308c\u306b\u53d6\u308a\u7d44\u307e\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u304b\u3063\u305f\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u3082\u3057\u304b\u3057\u305f\u3089\u3001\u3042\u306a\u305f\u306f\u3053\u306e\u696d\u754c\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002.<\/p>\n\n\n\n<p><strong>\u30b8\u30e3\u30b9 <\/strong>\u305d\u3046\u3067\u3059\u306d\u3002\u30ed\u30fc\u30de\u30f3\u306f\u5e73\u5747\u3068\u3044\u3046\u8a00\u8449\u3092\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u3053\u308c\u306f\u30e2\u30c7\u30eb\u306e\u7cbe\u5ea6\u306b\u3064\u3044\u3066\u8a9e\u308b\u6b63\u3057\u3044\u65b9\u6cd5\u3067\u3059\u3002\u305d\u308c\u306f\u672c\u5f53\u306b\u3044\u3044\u3053\u3068\u3067\u3059\u300290%\u306e\u7cbe\u5ea6\u306f\u7d20\u6674\u3089\u3057\u304f\u3001\u3053\u306e\u696d\u754c\u3067\u306f\u672c\u5f53\u306b\u73cd\u3057\u3044\u3082\u306e\u3067\u3059\u3002.&nbsp;<\/p>\n\n\n\n<p>\u3053\u308c\u306f\u5e38\u306b\u305d\u3046\u3060\u3063\u305f\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u306e\u30d3\u30c7\u30aa\u306e\u5192\u982d\u3067\u3082\u5c11\u3057\u89e6\u308c\u307e\u3057\u305f\u304c\u3001\u79c1\u305f\u3061\u304c\u3069\u306e\u3088\u3046\u306b\u88fd\u54c1\u958b\u767a\u3092\u884c\u3063\u305f\u304b\u3001\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u79c1\u305f\u3061\u306f\u30a2\u30eb\u30d5\u30a1\u306e\u30d9\u30fc\u30bf\u7248\u751f\u7523\u304b\u3089\u59cb\u3081\u307e\u3057\u305f\u3002\u30a2\u30eb\u30d5\u30a1\u7248\u306e\u7cbe\u5ea6\u306f\u660e\u3089\u304b\u306b\u826f\u304f\u306a\u304b\u3063\u305f\u3002.&nbsp;<\/p>\n\n\n\n<p>\u30a2\u30eb\u30d5\u30a1\u304c\u30b9\u30bf\u30fc\u30c8\u3059\u308b\u524d\u306b\u3001\u793e\u5185\u3067\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3092\u884c\u3063\u305f\u3002GFS\u306e\u4e88\u6e2c\u5024\u3092\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3057\u3001\u4ed6\u306e\u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb\u3068\u306e\u5185\u90e8\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3082\u884c\u3044\u307e\u3057\u305f\u3002\u305d\u3057\u3066\u3001\u6a5f\u68b0\u5b66\u7fd2\u306e\u958b\u767a\u3067\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u7279\u5fb4\u3092\u898b\u3066\u3001\u3069\u308c\u304c\u7cbe\u5ea6\u3092\u4e0a\u3052\u3066\u3044\u308b\u304b\u3001\u3069\u308c\u304c\u7cbe\u5ea6\u3092\u843d\u3068\u3057\u3066\u3044\u308b\u304b\u3001\u7279\u5fb4\u30a8\u30f3\u30b8\u30cb\u30a2\u30ea\u30f3\u30b0\u3092\u884c\u3044\u3001\u30c7\u30fc\u30bf\u3092\u3088\u304f\u7406\u89e3\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u3088\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002.&nbsp;<\/p>\n\n\n\n<p>\u3053\u308c\u306f\u975e\u5e38\u306b\u6709\u6a5f\u7684\u306a\u3084\u308a\u65b9\u306a\u3093\u3060\u3002\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u306f\u3069\u3046\u3084\u3063\u3066\u610f\u601d\u6c7a\u5b9a\u3092\u3059\u308b\u306e\u304b\uff1f\u4f8b\u3048\u3070\u3001\u5c02\u9580\u5bb6\u306b\u76f8\u8ac7\u3059\u308b\u3002\u3067\u3059\u304b\u3089\u3001\u4e88\u6e2cLTV\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u591a\u304f\u306e\u3053\u3068\u304c\u884c\u308f\u308c\u300190%\u306e\u7cbe\u5ea6\u304c\u53ef\u80fd\u306b\u306a\u3063\u305f\u306e\u3060\u3068\u601d\u3044\u307e\u3059\u3002\u305d\u308c\u306f\u3001\u79c1\u305f\u3061\u304c\u5c02\u9580\u5bb6\u306e\u6d1e\u5bdf\u306e\u591a\u304f\u3092\u3053\u308c\u306b\u52a0\u3048\u3001\u9867\u5ba2\u306e\u8996\u70b9\u304b\u3089\u3053\u306e\u554f\u984c\u306b\u53d6\u308a\u7d44\u3093\u3060\u304b\u3089\u3067\u3059\u3002.&nbsp;<\/p>\n\n\n\n<p>\u5f7c\u3089\u306f\u3069\u306e\u3088\u3046\u306b\u6c7a\u65ad\u3092\u4e0b\u3059\u306e\u3067\u3059\u304b\uff1f\u65e9\u3044\u6bb5\u968e\u304b\u3089\u5f7c\u3089\u3092\u5dfb\u304d\u8fbc\u3093\u3060\u306e\u3067\u3001\u9577\u3044\u30d7\u30ed\u30bb\u30b9\u3060\u3063\u305f\u3002\u305d\u308c\u3092\u9054\u6210\u3059\u308b\u306e\u306f\u7c21\u5358\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u306f\u306a\u304b\u3063\u305f\u3002\u79c1\u305f\u3061\u306f90%\u306e\u7cbe\u5ea6\u3092\u5f97\u308b\u305f\u3081\u306b\u61f8\u547d\u306b\u50cd\u3044\u305f\u3002\u3068\u306f\u3044\u3048\u3001\u30e2\u30c7\u30eb\u306e\u5e73\u5747\u7684\u306a\u6027\u80fd\u306f90%\u3067\u3059\u304c\u3001\u7cbe\u5ea6\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30a2\u30d7\u30ea\u3001\u56fd\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u3053\u3068\u3092\u304a\u4f1d\u3048\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002.&nbsp;<\/p>\n\n\n\n<p>\u8a00\u3044\u5fd8\u308c\u305f\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u79c1\u305f\u3061\u306e\u4e88\u6e2c\u306f\u30a2\u30d7\u30ea\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u56fd\u30ec\u30d9\u30eb\u3067\u5229\u7528\u53ef\u80fd\u3067\u3059\u3002\u3067\u3059\u304b\u3089\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u30c1\u30e3\u30f3\u30cd\u30eb\u3054\u3068\u306b\u7570\u306a\u308b\u56fd\u306b\u57fa\u3065\u3044\u3066\u4e88\u7b97\u3092\u5272\u308a\u5f53\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3093\u3067\u3059\u306d\u3002\u4f8b\u3048\u3070\u3001A\u3068\u3044\u3046\u30c1\u30e3\u30f3\u30cd\u30eb\u304c\u3053\u306e\u56fd\u3067\u306f\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u3088\u3046\u306b\u3001\u56fd\u3084\u30c1\u30e3\u30f3\u30cd\u30eb\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306a\u3069\u3001\u3042\u3089\u3086\u308b\u7a2e\u985e\u306b\u5bfe\u3057\u3066\u3042\u3089\u3086\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002.<\/p>\n\n\n\n<p>\u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb\u306e\u7cbe\u5ea6\u306b\u95a2\u3057\u3066\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u56fd\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3088\u306d\uff1f90%\u304c\u5e73\u5747\u3067\u3059\u3002\u3053\u308c\u307e\u3067\u306e\u3068\u3053\u308d\u3001\u79c1\u305f\u3061\u306e\u304a\u5ba2\u69d8\u306f90%\u306e\u7cbe\u5ea6\u3092\u898b\u305f\u3068\u8a00\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u7d20\u6674\u3089\u3057\u3044\u3053\u3068\u3067\u3059\u304c\u3001\u7cbe\u5ea6\u306f\u56fd\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u30c1\u30e3\u30f3\u30cd\u30eb\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3092\u4ed8\u3051\u52a0\u3048\u3066\u304a\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5c06\u6765\u7684\u306b\u306f\u4fe1\u983c\u533a\u9593\u3092\u8ffd\u52a0\u3059\u308b\u4e88\u5b9a\u3067\u3059\u3002.<\/p>\n\n\n\n<p><strong>\u30ed\u30fc\u30de\u30f3 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<\/strong>\u30b9\u30fc\u30d1\u30fc\u3060\u3002\u3042\u308a\u304c\u3068\u3046\u3001\u30b8\u30a7\u30b9\u3002\u3053\u306e\u30d3\u30c7\u30aa\u304c\u6c17\u306b\u5165\u3063\u305f\u3089\u300c\u3044\u3044\u306d\uff01\u300d\u3092\u304f\u3060\u3055\u3044\u3002\u3082\u3063\u3068\u591a\u304f\u306e\u30d3\u30c7\u30aa\u3092\u4f5c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306fLTV\u4e88\u6e2c\u306e1\u3064\u306e\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u306b\u904e\u304e\u307e\u305b\u3093\u3002\u3082\u3063\u3068\u3042\u308a\u307e\u3059\u3002\u30c7\u30e2\u3092\u304a\u898b\u305b\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u3053\u3053\u306b\u306f\u63a2\u6c42\u3059\u3079\u304d\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u305f\u304f\u3055\u3093\u3042\u308a\u307e\u3059\u3002\u3067\u306f...<\/p>\n\n\n\n<p><strong>\u30b8\u30e3\u30b9 <\/strong>\u305d\u3046\u3060\u306d\u3002\u3053\u306e\u8a71\u306a\u30893\u6642\u9593\u3067\u30824\u6642\u9593\u3067\u3082\u8a71\u305b\u308b\u3088\u3002\u6280\u8853\u7684\u306a\u8a71\u3082\u3067\u304d\u308b\u3002\u79c1\u304c\u8a00\u53ca\u3057\u306a\u304b\u3063\u305f\u8a50\u6b3a\u306e\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u306b\u3064\u3044\u3066\u8a71\u3059\u3053\u3068\u3082\u3067\u304d\u308b\u3002\u3069\u306e\u3088\u3046\u306b\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u3059\u308b\u304b\u3002\u305d\u3046\u305d\u3046\u3001\u3082\u3063\u3068\u591a\u304f\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3054\u671f\u5f85\u304f\u3060\u3055\u3044\u3002.&nbsp;<\/p>\n\n\n\n<p><strong>\u30ed\u30fc\u30de\u30f3<\/strong> \u305d\u306e\u901a\u308a\u3060\u3002\u305d\u308c\u3058\u3083\u3001\u3042\u308a\u304c\u3068\u3046\u30b8\u30e3\u30b9\u3002&nbsp;<\/p>\n\n\n\n<p><strong>\u30b8\u30e3\u30b9<\/strong> 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When you\u2019re monetizing through both in-app purchases (IAP) and in-app purchases, user behavior gets complex fast. Standard LTV models can\u2019t handle it, and most pLTV metrics can\u2019t either. savings, and deep insights. \u201cThere\u2019s a lack of tools out there supporting&#8230;<\/p>","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91,8,90],"tags":[],"class_list":["post-12873","post","type-post","status-publish","format-standard","hentry","category-metrics","category-mobile-marketing-trends","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Predicted LTV for Hybrid Monetization: 4 Challenges Solved<\/title>\n<meta name=\"description\" content=\"Most predicted LTV models fail at hybrid monetization. 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