{"id":12963,"date":"2025-11-12T09:39:07","date_gmt":"2025-11-12T09:39:07","guid":{"rendered":"https:\/\/tenjin.com\/?p=12963"},"modified":"2025-12-11T13:43:17","modified_gmt":"2025-12-11T13:43:17","slug":"mobile-game-monetization-how-genre-impacts-growth","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/mobile-game-monetization-how-genre-impacts-growth\/","title":{"rendered":"\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306e\u53ce\u76ca\u5316\uff1a\u30b8\u30e3\u30f3\u30eb\u304c\u6210\u9577\u306b\u4e0e\u3048\u308b\u5f71\u97ff"},"content":{"rendered":"<p>\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u53ce\u76ca\u5316\u696d\u754c\u306b\u304a\u3051\u308b\u5e83\u544a\u53ce\u76ca\u306f1000\u5104\u30c9\u30eb\u3092\u7a81\u7834\u3057\u3001\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1(IAP)\u306e2\u500d\u306e\u901f\u5ea6\u3067\u6210\u9577\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u5909\u5316\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u591a\u304f\u306e\u958b\u767a\u8005\u306f\u4f9d\u7136\u3068\u3057\u3066IAP\u306e\u307f\u3092\u8ef8\u306b\u53ce\u76ca\u5316\u6226\u7565\u3092\u69cb\u7bc9\u3057\u3066\u304a\u308a\u3001\u591a\u304f\u306e\u53ce\u76ca\u6a5f\u4f1a\u3092\u9003\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u30c7\u30fc\u30bf\u3092\u898b\u308b\u3068\u3001\u30b2\u30fc\u30e0\u5e02\u5834\u306f\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u3068\u5e83\u544a\u53ce\u76ca\u3092\u5408\u308f\u305b\u308b\u3068\u3001\u5b9f\u306f\u30e9\u30b8\u30aa\u3001\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u3001\u6620\u753b\u3092\u5408\u308f\u305b\u305f\u898f\u6a21\u3088\u308a\u3082\u5927\u304d\u3044\u306e\u3067\u3059\u3002<\/p><cite>\u30de\u30ea\u30a6\u30b7\u30e5\u30fb\u30ac\u30f3\u30b7\u30a8\u30d5\u30b9\u30ad\u3001\u30b0\u30fc\u30b0\u30eb<\/cite><\/blockquote><\/figure>\n\n\n\n<p class=\"translation-block\"><strong>Google\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u30fb\u30c7\u30fc\u30bf\u5c02\u9580\u5bb6Mariusz G\u0105siewski<\/strong>\u306b\u3088\u308b\u3068\u3001\u5e83\u544a\u53ce\u76ca\u306e\u5272\u5408\u306f\u30b2\u30fc\u30e0\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u7570\u306a\u308a\u3001\u958b\u767a\u8005\u304c\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306e\u53ce\u76ca\u5316\u6226\u7565\u3092\u3069\u3046\u69cb\u7bc9\u3059\u3079\u304d\u304b\u306b\u91cd\u8981\u306a\u793a\u5506\u3092\u4e0e\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e2d\u6771\u6b27\u5730\u57df\u306e\u4e3b\u8981\u30b2\u30fc\u30e0\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3068\u306e\u696d\u52d9\u7d4c\u9a13\u304b\u3089\u3001\u5f7c\u306f\u30b2\u30fc\u30e0\u306e<strong> \u30b8\u30e3\u30f3\u30eb\u304c\u6700\u5927\u306e\u5dee\u5225\u5316\u8981\u56e0\u306e\u4e00\u3064<\/strong>\u3060\u3068\u4e3b\u5f35\u3057\u3066\u3044\u307e\u3059\u3002\u53ce\u76ca\u6700\u5927\u5316\u3068\u7dcf\u5408\u7684\u306a\u53ce\u76ca\u5316\u6226\u7565\u306b\u306f\u3001\u30b8\u30e3\u30f3\u30eb\u56fa\u6709\u306e\u30d1\u30bf\u30fc\u30f3\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\uff1a<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#growfaster\">\u5e83\u544a\u53ce\u76ca\u304cIAP\u3092\u4e0a\u56de\u308b\u7406\u7531&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"#adformat\">\u30b8\u30e3\u30f3\u30eb\u5225\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306b\u3064\u3044\u3066<\/a><\/li>\n\n\n\n<li><a href=\"#genre\">\u6700\u3082\u6210\u9577\u3057\u3066\u3044\u308b\u30b2\u30fc\u30e0\u30b8\u30e3\u30f3\u30eb\u306f\u4f55\u304b<\/a><br><br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"growfaster\">\u306a\u305c\u5e83\u544a\u53ce\u76ca\u306f\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u3088\u308a\u3082\u901f\u304f\u6210\u9577\u3057\u3066\u3044\u308b\u306e\u304b\uff1f&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"420\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-game-genre.png?resize=1024%2C420&#038;ssl=1\" alt=\"\" class=\"wp-image-12965\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-game-genre.png?resize=1024%2C420&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-game-genre.png?resize=300%2C123&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-game-genre.png?resize=768%2C315&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-game-genre.png?resize=18%2C7&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-game-genre.png?w=1469&amp;ssl=1 1469w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u3053\u306e\u5206\u5e03\u30d1\u30bf\u30fc\u30f3\u306f\u3001\u5e83\u544a\u53ce\u76ca\u304c\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1(IAP)\u3092\u4e0a\u56de\u308b\u7406\u7531\u3092\u660e\u3089\u304b\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u3068\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u4e0a\u4f4d\u30b2\u30fc\u30e0\u306b\u96c6\u4e2d\u3059\u308b\u4e00\u65b9\u3001\u5e83\u544a\u53ce\u76ca\u306f\u5e02\u5834\u5168\u4f53\u306b\u5e83\u304f\u5206\u6563\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u52b9\u679c\u306b\u3088\u308a\u3001\u3088\u308a\u591a\u304f\u306e\u958b\u767a\u8005\u304c\u5e83\u544a\u304b\u3089\u6301\u7d9a\u53ef\u80fd\u306a\u53ce\u76ca\u3092\u751f\u307f\u51fa\u305b\u308b\u305f\u3081\u3001\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u306b\u6bd4\u3079\u3066\u5e83\u544a\u53ce\u76ca\u306e\u6210\u9577\u7387\u304c\u52a0\u901f\u3057\u3066\u3044\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>Mariusz\u306f\u305d\u306e\u529b\u5b66\u3092\u660e\u78ba\u306b\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>IAP\u3067\u306f\u3001\u30c8\u30c3\u30d7\u30b2\u30fc\u30e0\u304c\u53ce\u76ca\u306e\u5927\u90e8\u5206\u3092\u5360\u3081\u308b\u3002\u5e83\u544a\u3067\u306f\u3001\u96c6\u4e2d\u5ea6\u306f\u306f\u308b\u304b\u306b\u4f4e\u3044\u3002\u5c0f\u898f\u6a21\u306a\u958b\u767a\u8005\u3067\u3042\u308c\u3070\u3001IAP\u306f\u3088\u308a\u56f0\u96e3\u3067\u6642\u9593\u3068\u30ea\u30bd\u30fc\u30b9\u304c\u304b\u304b\u308b\u305f\u3081\u3001\u5e83\u544a\u304b\u3089\u59cb\u3081\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/p><\/blockquote><\/figure>\n\n\n\n<p>\u3053\u306e\u5909\u5316\u306f\u7af6\u4e89\u74b0\u5883\u3092\u4e00\u5909\u3055\u305b\u3066\u3044\u307e\u3059\u3002IAP\u4e3b\u5c0e\u306e\u30b2\u30fc\u30e0\u3067\u306f\u3001\u6570\u672c\u306e\u6709\u529b\u30bf\u30a4\u30c8\u30eb\u304c\u30b8\u30e3\u30f3\u30eb\u3092\u652f\u914d\u3059\u308b\u3068\u3001\u65b0\u898f\u53c2\u5165\u8005\u304c\u7a81\u7834\u3059\u308b\u306e\u306f\u6975\u3081\u3066\u56f0\u96e3\u3067\u3059\u3002\u3057\u304b\u3057\u5e83\u544a\u53ce\u76ca\u30e2\u30c7\u30eb\u306f\u5c0f\u898f\u6a21\u30b9\u30bf\u30b8\u30aa\u306b\u65b0\u305f\u306a\u6a5f\u4f1a\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u53ce\u76ca\u304c\u5c11\u6570\u306e\u52dd\u8005\u306b\u96c6\u4e2d\u3057\u306a\u3044\u305f\u3081\u3067\u3059\u3002\u9802\u70b9\u306b\u7acb\u3064\u5fc5\u8981\u306a\u304f\u53ce\u76ca\u5316\u3067\u304d\u308b\u3001\u3088\u308a\u516c\u5e73\u306a\u9053\u7b4b\u3068\u8a00\u3048\u307e\u3059\u3002&nbsp;<br><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"499\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_01.png?resize=1024%2C499&#038;ssl=1\" alt=\"\" class=\"wp-image-12976\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_01-scaled.png?resize=1024%2C499&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_01-scaled.png?resize=300%2C146&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_01-scaled.png?resize=768%2C374&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_01-scaled.png?resize=1536%2C748&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_01-scaled.png?resize=2048%2C998&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_01-scaled.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u3053\u3053\u306b\u306f\u91cd\u8981\u306a\u30cb\u30e5\u30a2\u30f3\u30b9\u304c\u3042\u308a\u307e\u3059\u3002\u5e83\u544a\u53ce\u76ca\u306e\u4f38\u3073\u304c\u52a0\u901f\u3057\u3066\u3082\u3001eCPM\u3084\u5e83\u544a\u30b3\u30b9\u30c8\u304c\u81ea\u52d5\u7684\u306b\u4e0a\u6607\u3057\u7d9a\u3051\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002Mariusz\u304c\u6307\u6458\u3059\u308b\u3088\u3046\u306b\u3001AI\u30c4\u30fc\u30eb\u3084AI\u81ea\u52d5\u5316\u306b\u3088\u3063\u3066\u65b0\u305f\u306a\u5e83\u544a\u5728\u5eab\u3082\u6025\u901f\u306b\u5897\u52a0\u3057\u3066\u304a\u308a\u3001\u65e5\u3005\u3088\u308a\u591a\u304f\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u304c\u3053\u306e\u5206\u91ce\u306b\u53c2\u5165\u3057\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u5e02\u5834\u304c\u6025\u901f\u306b\u62e1\u5927\u3059\u308b\u4e00\u65b9\u3067\u3001\u5e83\u544a\u67a0\u3092\u3081\u3050\u308b\u7af6\u4e89\u3082\u6fc0\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u6fc0\u3057\u3044\u7af6\u4e89\u304c\u30b3\u30b9\u30c8\u306e\u5747\u8861\u3092\u4fdd\u3064\u8981\u56e0\u3068\u306a\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"adformat\">\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u6226\u7565\u306f\u30b8\u30e3\u30f3\u30eb\u306b\u4f9d\u5b58\u3059\u308b<\/h2>\n\n\n\n<p>\u5e83\u544a\u53ce\u76ca\u306b\u3064\u3044\u3066\u8b70\u8ad6\u3059\u308b\u4ee5\u4e0a\u3001\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306e\u7a2e\u985e\u306b\u3082\u6ce8\u76ee\u3059\u3079\u304d\u3067\u3059\u3002\u3053\u308c\u3089\u306f\u30b2\u30fc\u30e0\u306e\u30b8\u30e3\u30f3\u30eb\u306b\u3088\u3063\u3066\u3082\u7570\u306a\u308b\u305f\u3081\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u5e45\u5e83\u3044\u30e6\u30fc\u30b6\u30fc\u5c64\u3092\u6301\u3064\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u3067\u306f\u3001 <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/en\/interstitial-ads\">\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\u5e83\u544a<\/a> and <a href=\"https:\/\/docs.tenjin.com\/docs\/rewarded-ads\">\u30ea\u30ef\u30fc\u30c9\u5e83\u544a<\/a>\u304c\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u4e00\u65b9\u3001\u30b3\u30a2\u30b2\u30fc\u30e0\u30b8\u30e3\u30f3\u30eb\u3067\u306f\u3001\u6226\u7565\u7684\u306a\u5e83\u544a\u914d\u7f6e\u3092\u88dc\u5b8c\u3059\u308b\u5f62\u3067IAP(\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1)\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>Mariusz\u306f\u300c\u30dc\u30fc\u30c9\u30b2\u30fc\u30e0\u3001\u30bd\u30ea\u30c6\u30a3\u30a2\u3001\u30ef\u30fc\u30c9\u30b2\u30fc\u30e0\u3001\u30c8\u30ea\u30d3\u30a2\u3001\u8d85\u30ab\u30b8\u30e5\u30a2\u30eb\u3068\u3044\u3063\u305f\u30b8\u30e3\u30f3\u30eb\u3092\u898b\u308b\u3068\u3001\u5e83\u544a\u53ce\u76ca\u306e\u5272\u5408\u304c\u9ad8\u3044\u300d\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u300c\u3053\u308c\u3089\u306e\u30b8\u30e3\u30f3\u30eb\u306f\u975e\u5e38\u306b\u5e45\u5e83\u3044\u5c64\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u3044\u308b\u3002\u30c1\u30a7\u30c3\u30ab\u30fc\u3084\u30c1\u30a7\u30b9\u306e\u30a2\u30d7\u30ea\u3067\u3082\u6570\u767e\u4e07\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3067\u304d\u308b\u3002\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u306e\u53ce\u76ca\u5316\u304c\u4f4e\u304f\u3066\u3082\u3001\u898f\u6a21\u3067\u30ab\u30d0\u30fc\u3067\u304d\u308b\u300d\u3068\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002\u57fa\u672c\u7684\u306b\u3001\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306e\u53ce\u76ca\u5316\u6226\u7565\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u96e2\u8131\u7387\u304c\u4f4e\u4e0b\u3059\u308b\u524d\u306b\u3001\u30aa\u30d7\u30c8\u30a4\u30f3\u4fc3\u9032\u3084\u9032\u884c\u652f\u63f4\u3068\u3057\u3066\u983b\u7e41\u306a\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\u5e83\u544a\u3084\u30ea\u30ef\u30fc\u30c9\u5e83\u544a\u3092\u6d3b\u7528\u3057\u3001\u53ef\u80fd\u306a\u9650\u308a\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u6bd4\u7387\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u3067\u306f\u3001\u521d\u671f\u306e\u30e6\u30fc\u30b6\u30fc\u7d99\u7d9a\u7387\u306f\u975e\u5e38\u306b\u9ad8\u3044\u3082\u306e\u306e\u3001\u6025\u901f\u306b\u4f4e\u4e0b\u3057\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u3092\u65e9\u671f\u306b\u53ce\u76ca\u5316\u3057\u3088\u3046\u3068\u3059\u308b\u305f\u3081\u3001\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\u5e83\u544a\u306a\u3069\u3001\u6700\u5927\u6570\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u304c\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/p><\/blockquote><\/figure>\n\n\n\n<p>\u4e00\u65b9\u3001\u30de\u30c3\u30c13\u30b2\u30fc\u30e0\u306e\u3088\u3046\u306aIAP\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u305f\u30b3\u30a2\u30b2\u30fc\u30e0\u3001\u30a2\u30af\u30b7\u30e7\u30f3RPG\u30014X\u30b9\u30c8\u30e9\u30c6\u30b8\u30fc\u30bf\u30a4\u30d7\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u30b3\u30a2\u30b2\u30fc\u30e0\u306e\u5834\u5408\u3001\u53ce\u76ca\u306e\u5927\u90e8\u5206\u306fGoogle\u5e83\u544a\u3084Meta\u304b\u3089\u7372\u5f97\u3057\u305f\u300cWhale\u300d\u3068\u547c\u3070\u308c\u308b\u5c11\u6570\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u4f9d\u5b58\u3057\u3066\u3044\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u3092\u8ffd\u3044\u51fa\u3059\u3088\u3046\u306a\u62bc\u3057\u4ed8\u3051\u304c\u307e\u3057\u3044\u5e83\u544a\u3092\u8868\u793a\u3057\u305f\u308a\u3001\u30b2\u30fc\u30e0\u5916\u306b\u8a98\u5c0e\u3057\u305f\u308a\u3059\u308b\u30ea\u30b9\u30af\u3092\u5192\u3059\u4fa1\u5024\u306f\u306a\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001\u5e83\u544a\u53ce\u76ca\u306b\u5360\u3081\u308b\u5272\u5408\u306f\u901a\u5e38\u4f4e\u304f\u306a\u308a\u307e\u3059\u3002&nbsp;<\/p><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"genre\">\u30b8\u30e3\u30f3\u30eb\u5225\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u53ce\u76ca<\/h2>\n\n\n\n<p>\u3059\u3079\u3066\u306e\u30b2\u30fc\u30e0\u304c\u540c\u3058\u3088\u3046\u306b\u4f5c\u3089\u308c\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u53ce\u76ca\u5316\u306e\u65b9\u6cd5\u3082\u7570\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u7279\u306b\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306e\u5e83\u544a\u53ce\u76ca\u306b\u304a\u3044\u3066\u9855\u8457\u3067\u3059\u3002\u300c\u30b0\u30e9\u30d5\u304c\u793a\u3059\u901a\u308a\u30014X\u30b9\u30c8\u30e9\u30c6\u30b8\u30fc\u3084MOBA\u3068\u3044\u3063\u305f\u30b3\u30a2\u30b8\u30e3\u30f3\u30eb\u304ciOS\u53ce\u76ca\u306e\u5927\u90e8\u5206\u3092\u5360\u3081\u3066\u3044\u307e\u3059\u304c\u3001\u4ed6\u306e\u30b8\u30e3\u30f3\u30eb\u3082\u898f\u6a21\u304c\u5927\u304d\u304f\u6210\u9577\u3092\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3084\u30e9\u30f3\u30ca\u30fc\u3068\u3044\u3063\u305f\u5c0f\u898f\u6a21\u30b8\u30e3\u30f3\u30eb\u306f\u3001\u4ed6\u306e\u30b8\u30e3\u30f3\u30eb\u306b\u6bd4\u3079\u3066\u6210\u9577\u304c\u7de9\u3084\u304b\u306a\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u30de\u30fc\u30b8\u30b8\u30e3\u30f3\u30eb\u306f\u7740\u5b9f\u306b\u6210\u9577\u3057\u3066\u304a\u308a\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6RPG\u3084\u30a2\u30a4\u30c9\u30ebRPG\u3082\u540c\u69d8\u306b\u6210\u9577\u3057\u3066\u3044\u307e\u3059\u3002Android\u3067\u306f\u5168\u4f53\u7684\u306a\u6210\u9577\u30da\u30fc\u30b9\u306fiOS\u3088\u308a\u9045\u3044\u304c\u3001\u6210\u9577\u30b8\u30e3\u30f3\u30eb\u3068\u8870\u9000\u30b8\u30e3\u30f3\u30eb\u306e\u69cb\u9020\u306f\u985e\u4f3c\u3057\u3066\u3044\u308b\u300d\u3068Mariusz\u306f\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u6210\u9577\u30d1\u30bf\u30fc\u30f3\u306e\u5dee\u7570\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u30a2\u30d7\u30ea\u306e\u6301\u7d9a\u53ef\u80fd\u306a\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u53ce\u76ca\u5316\u30e2\u30c7\u30eb\u69cb\u7bc9\u306b\u304a\u3044\u3066\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-games-by-platform.png?resize=1024%2C573&#038;ssl=1\" alt=\"\" class=\"wp-image-12966\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-games-by-platform.png?resize=1024%2C573&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-games-by-platform.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-games-by-platform.png?resize=768%2C430&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-games-by-platform.png?resize=1536%2C859&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-games-by-platform.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ad-revenue-games-by-platform.png?w=1600&amp;ssl=1 1600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u4e00\u822c\u7684\u306b\u3001\u9ad8\u3044\u53ce\u76ca\u5316\u80fd\u529b\u3068\u30ab\u30b8\u30e5\u30a2\u30eb\u30e6\u30fc\u30b6\u30fc\u5411\u3051\u306e\u512a\u308c\u305f\u5165\u9580\u6027\u3092\u517c\u306d\u5099\u3048\u305f\u30b8\u30e3\u30f3\u30eb\u304c\u597d\u8abf\u3067\u3059\u3002 <em>\u30db\u30ef\u30a4\u30c8\u30a2\u30a6\u30c8\u30b5\u30d0\u30a4\u30d0\u30eb<\/em> \u306e\u3088\u3046\u306a\u3001\u6df1\u3044\u30b2\u30fc\u30e0\u30d7\u30ec\u30a4\u3068\u5e45\u5e83\u3044\u5c64\u306b\u5411\u3051\u305f\u512a\u308c\u305f\u5c0e\u5165\u90e8\u3092\u878d\u5408\u3055\u305b\u305f\u30bf\u30a4\u30c8\u30eb\u304c\u8a71\u984c\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p><\/blockquote><\/figure>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u5f7c\u306f\u307e\u305f\u3001\u30b0\u30ed\u30c6\u30b9\u30af\u306a\u30b2\u30fc\u30e0\u306e\u958b\u767a\u306b\u306f\u304b\u306a\u308a\u9577\u3044\u6642\u9593\u304c\u304b\u304b\u308b\u305f\u3081\u3001\u901a\u5e38\u306f\u5927\u898f\u6a21\u306a\u30b2\u30fc\u30e0\u30b9\u30bf\u30b8\u30aa\u306b\u9650\u5b9a\u3055\u308c\u308b\u3068\u6307\u6458\u3057\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c\u30e2\u30ce\u30dd\u30ea\u30fcGO!\u300d\u306f7\u5e74\u4ee5\u4e0a\u306e\u958b\u767a\u671f\u9593\u3092\u8981\u3057\u305f\u3068\u5831\u3058\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u3088\u308a\u30b7\u30f3\u30d7\u30eb\u3067\u30ab\u30b8\u30e5\u30a2\u30eb\u306a\u5e83\u544a\u30d9\u30fc\u30b9\u306e\u30b2\u30fc\u30e0\u3068\u6bd4\u8f03\u3059\u308b\u3068\u3001\u958b\u767a\u671f\u9593\u306f\u308f\u305a\u304b\u6570\u9031\u9593\u3067\u6e08\u3080\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<em>\u30e2\u30ce\u30dd\u30ea\u30fcGO<\/em> \u306f7\u5e74\u304b\u3051\u3066\u958b\u767a\u3055\u308c\u305f\u3068\u8a00\u308f\u308c\u3066\u3044\u308b\u3002\u3082\u3063\u3068\u30b7\u30f3\u30d7\u30eb\u3067\u30ab\u30b8\u30e5\u30a2\u30eb\u306a\u5e83\u544a\u30d9\u30fc\u30b9\u306e\u30b2\u30fc\u30e0\u306b\u6bd4\u3079\u308c\u3070\u3001\u958b\u767a\u306b\u306f\u6570\u9031\u9593\u3057\u304b\u304b\u304b\u3089\u306a\u3044\u3002<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"558\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_02.png?resize=1024%2C558&#038;ssl=1\" alt=\"\" class=\"wp-image-12977\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_02-scaled.png?resize=1024%2C558&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_02-scaled.png?resize=300%2C164&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_02-scaled.png?resize=768%2C419&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_02-scaled.png?resize=1536%2C837&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_02-scaled.png?resize=2048%2C1116&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/Mobile-Game-Monetization_-How-Genre-Impacts-Growth_02-scaled.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u7d50\u5c40\u306e\u3068\u3053\u308d\u3001\u3053\u308c\u306f\u6226\u7565\u7684\u306a\u9078\u629e\u3068\u306a\u308a\u307e\u3059\u3002\u5c0f\u898f\u6a21\u306a\u30c1\u30fc\u30e0\u3084\u30b2\u30fc\u30e0\u30b9\u30bf\u30b8\u30aa\u306f\u3001\u5e02\u5834\u6295\u5165\u307e\u3067\u306e\u6642\u9593\u304c\u77ed\u3044\u30cb\u30c3\u30c1\u5411\u3051\u3084\u30ab\u30b8\u30e5\u30a2\u30eb\u306a\u5e83\u544a\u53ce\u76ca\u578b\u30b2\u30fc\u30e0\u306b\u6ce8\u529b\u3057\u307e\u3059\u3002\u4e00\u65b9\u3001\u5927\u898f\u6a21\u30b9\u30bf\u30b8\u30aa\u306f\u6642\u9593\u3068\u30ea\u30bd\u30fc\u30b9\u3092\u6295\u5165\u3067\u304d\u308b\u7279\u6a29\u3092\u6301\u3061\u3001\u30b3\u30a2\u30b2\u30fc\u30e0\u306b\u6295\u8cc7\u3057\u3066\u3044\u307e\u3059\u3002\u9ad8\u4fa1\u5024\u30e6\u30fc\u30b6\u30fc\u304c\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3042\u305f\u308a50\uff5e60\u7c73\u30c9\u30eb\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3b\u8981\u306a\u7d50\u8ad6&nbsp;<\/h2>\n\n\n\n<p>\u30c7\u30fc\u30bf\u304c\u793a\u3059\u306e\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306e\u53ce\u76ca\u5316\u304c\u30b8\u30e3\u30f3\u30eb\u3054\u3068\u306b\u5206\u65ad\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002IAP(\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1)\u306e\u6700\u9069\u5316\u3092\u512a\u5148\u3057\u5e83\u544a\u3092\u4e8c\u6b21\u7684\u306a\u3082\u306e\u3068\u6271\u3046\u5f93\u6765\u306e\u6226\u7565\u306f\u3001\u3082\u306f\u3084\u666e\u904d\u7684\u306b\u901a\u7528\u3057\u307e\u305b\u3093\u3002&nbsp;<\/p>\n\n\n\n<p>\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u53ce\u76ca\u306fIAP\u306b\u8ffd\u3044\u3064\u3044\u305f\u3060\u3051\u3067\u306a\u304f\u3001\u3088\u308a\u901f\u3044\u6210\u9577\u7387\u3068\u5747\u7b49\u306a\u5206\u914d\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001 <em>\u30e2\u30ce\u30dd\u30ea\u30fcGO <\/em>\u3084 <em>\u30ad\u30e3\u30f3\u30c7\u30a3\u30fc\u30af\u30e9\u30c3\u30b7\u30e5<\/em> 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class=\"wp-block-pullquote\"><blockquote><p>\u300c\u30b2\u30fc\u30e0\u306f\u30cf\u30a4\u30ea\u30b9\u30af\u30fb\u30cf\u30a4\u30ea\u30bf\u30fc\u30f3\u306e\u30d3\u30b8\u30cd\u30b9\u3060\u300d<\/p><\/blockquote><\/figure>\n\n\n\n<p>\u91cd\u8981\u306a\u306e\u306f\u3001\u5e83\u544a\u304bIAP(\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1)\u3067\u53ce\u76ca\u5316\u3059\u3079\u304d\u304b\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30a2\u30d7\u30ea\u958b\u767a\u8005\u3068\u3057\u3066\u3001\u81ea\u793e\u306e\u30b8\u30e3\u30f3\u30eb\u306b\u6700\u9069\u306a\u7d44\u307f\u5408\u308f\u305b\u3068\u624b\u6cd5\u3092\u6700\u9069\u5316\u3067\u304d\u3066\u3044\u308b\u304b\u3001\u305d\u3057\u3066\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u6e2c\u5b9a\u3057\u884c\u52d5\u306b\u79fb\u3059\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3092\u4fdd\u6709\u3057\u3066\u3044\u308b\u304b\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u5b9f\u969b\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306e\u53ce\u76ca\u5316\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u6e96\u5099\u304c\u6574\u3063\u3066\u3044\u308b\u306a\u3089\u3001Tenjin\u306f\u30a2\u30d7\u30ea\u958b\u767a\u8005\u3092\u652f\u63f4\u3057\u307e\u3059\u3002IAP(\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1)\u3001\u5e83\u544a\u53ce\u76ca\u3001LTV(\u9867\u5ba2\u751f\u6daf\u4fa1\u5024)\u3092\u3059\u3079\u30661\u3064\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u8ffd\u8de1\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 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class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"ul27SqaNIu\"><a href=\"https:\/\/tenjin.com\/ja\/blog\/how-to-advertise-hybrid-casual-games-in-2024\/\">2024\u5e74\u306b\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u3092\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3059\u308b\u65b9\u6cd5<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u300c2024\u5e74\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30fb\u30ab\u30b8\u30e5\u30a2\u30eb\u30fb\u30b2\u30fc\u30e0\u3092\u3069\u3046\u5ba3\u4f1d\u3059\u308b\u304b\u300d--\u5929\u795e\" src=\"https:\/\/tenjin.com\/blog\/how-to-advertise-hybrid-casual-games-in-2024\/embed\/#?secret=cQrmw4nU65#?secret=ul27SqaNIu\" data-secret=\"ul27SqaNIu\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-tenjin wp-block-embed-tenjin\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"YxZanKl76i\"><a href=\"https:\/\/tenjin.com\/ja\/blog\/best-ad-networks-to-advertise-hybrid-hyper-casual-games-in-2024\/\">2024\u5e74\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30b2\u30fc\u30e0\u3068\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306e\u5e83\u544a\u306b\u6700\u9069\u306a\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af - \u5e83\u544a\u8cbb\u3068CPI\u306b\u57fa\u3065\u304f<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u300c2024\u5e74\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30b2\u30fc\u30e0\u3068\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306e\u5e83\u544a\u306b\u6700\u9069\u306a\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af - \u5e83\u544a\u8cbb\u3068CPI\u306b\u57fa\u3065\u3044\u3066\u300d - \u5929\u795e\" src=\"https:\/\/tenjin.com\/blog\/best-ad-networks-to-advertise-hybrid-hyper-casual-games-in-2024\/embed\/#?secret=wTajGNtVKK#?secret=YxZanKl76i\" data-secret=\"YxZanKl76i\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-tenjin wp-block-embed-tenjin\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"oq13ny5c7N\"><a href=\"https:\/\/tenjin.com\/ja\/blog\/ad-revenue-in-mobile-games-iap-vs-iaa\/\">\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306b\u304a\u3051\u308b\u5e83\u544a\u53ce\u5165 - IAA vs IAP<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u300c\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306b\u304a\u3051\u308b\u5e83\u544a\u53ce\u5165 - IAA vs IAP\u300d - \u5929\u795e\" src=\"https:\/\/tenjin.com\/blog\/ad-revenue-in-mobile-games-iap-vs-iaa\/embed\/#?secret=C5uwwhVUvF#?secret=oq13ny5c7N\" data-secret=\"oq13ny5c7N\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" 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