{"id":13002,"date":"2025-12-08T08:55:47","date_gmt":"2025-12-08T08:55:47","guid":{"rendered":"https:\/\/tenjin.com\/?p=13002"},"modified":"2025-12-08T08:56:37","modified_gmt":"2025-12-08T08:56:37","slug":"iaa-iap-differences-in-ad-revenue-attribution","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/iaa-iap-differences-in-ad-revenue-attribution\/","title":{"rendered":"IAA &amp; IAP:\u5e83\u544a\u53ce\u76ca\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3051\u308b\u9055\u3044"},"content":{"rendered":"<p>\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306f\u3001\u30ab\u30b8\u30e5\u30a2\u30eb\u306a\u5a2f\u697d\u304b\u3089\u6570\u5341\u5104\u30c9\u30eb\u898f\u6a21\u306e\u7523\u696d\u3078\u3068\u9032\u5316\u3057\u307e\u3057\u305f\u304c\u3001\u591a\u304f\u306e\u958b\u767a\u8005\u306f\u4eca\u3067\u3082\u6839\u672c\u7684\u306a\u7591\u554f\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u306f\u300c\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306f\u3069\u306e\u3088\u3046\u306b\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u306e\u304b?\u300d\u3068\u3044\u3046\u554f\u3044\u3067\u3059\u3002\u305d\u306e\u7b54\u3048\u306f\u30012\u3064\u306e\u91cd\u8981\u306a <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/ja\/ad-monetization-ad-revenue\" target=\"_blank\" rel=\"noreferrer noopener\">\u53ce\u76ca\u5316\u30e2\u30c7\u30eb<\/a>\u3001\u3059\u306a\u308f\u3061\u30a2\u30d7\u30ea\u5185\u5e83\u544a\u3068\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u3001\u3064\u307e\u308a <a href=\"https:\/\/docs.tenjin.com\/docs\/in-app-advertising-iaa\" target=\"_blank\" rel=\"noreferrer noopener\">IAA<\/a> and <a href=\"https:\/\/docs.tenjin.com\/docs\/in-app-purchases-iap\" target=\"_blank\" rel=\"noreferrer noopener\">IAP<\/a>\u3092\u7406\u89e3\u3057\u3001\u305d\u308c\u3089\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u306b\u304b\u304b\u3063\u3066\u3044\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306b\u304a\u3051\u308b\u5e83\u544a\u53ce\u5165\uff1a\u4e3b\u306a\u6d1e\u5bdf\u3068\u30c8\u30ec\u30f3\u30c9\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3eVe-57O1Kw?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/tenjin.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u73fe\u5728\u306e\u30c8\u30ec\u30f3\u30c9\u3068\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u5fb9\u5e95\u7684\u306b\u7406\u89e3\u3059\u308b\u305f\u3081\u3001\u79c1\u305f\u3061\u306fGoogle\u306eMariusz G\u0105siewski\u3068\u5bfe\u8ac7\u3057\u3001\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0 <a href=\"https:\/\/docs.tenjin.com\/docs\/revenue\" target=\"_blank\" rel=\"noreferrer noopener\">revenue<\/a>\u306b\u95a2\u3059\u308b\u6700\u65b0\u306e\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8\u3068\u30cf\u30a4\u30e9\u30a4\u30c8\u306b\u3064\u3044\u3066\u8b70\u8ad6\u3044\u305f\u3057\u307e\u3057\u305f\u3002 <a href=\"https:\/\/tenjin.com\/ja\/blog\/mobile-game-monetization-how-genre-impacts-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30b8\u30e3\u30f3\u30eb\u304c\u6210\u9577\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff<\/a> \u3092\u4e0e\u3048\u308b\u304b\u3092\u5171\u6709\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306e\u53ce\u76ca\u5316\u30c8\u30ec\u30f3\u30c9\u304c\u3069\u306e\u3088\u3046\u306b\u5909\u5316\u3057\u3066\u3044\u308b\u304b\u306b\u3064\u3044\u3066\u3082\u898b\u3066\u3044\u304d\u307e\u3059\u3002\u300c\u4fe1\u3058\u3089\u308c\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001IAA\u306e\u53ef\u80fd\u6027\u306f\u304b\u306a\u308a\u660e\u308b\u3044\u3067\u3059\u300d\u3068\u5f7c\u306f\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u306f\u5fc5\u305a\u3057\u3082\u3069\u306e\u30e2\u30c7\u30eb\u304c\u6700\u3082\u591a\u304f\u306e\u73fe\u91d1\u3092\u3082\u305f\u3089\u3059\u304b\u3060\u3051\u306e\u554f\u984c\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002IAA\u3068IAP\u304c\u5168\u304f\u7570\u306a\u308b\u30d7\u30ec\u30a4\u30e4\u30fc\u4f53\u9a13\u3001\u30c7\u30b6\u30a4\u30f3\u54f2\u5b66\u3001\u30d3\u30b8\u30cd\u30b9\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8868\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">IAA\u3068IAP\u3068\u306f\uff1f&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">IAP\u306e\u610f\u5473:\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u3068\u306f\u4f55\u304b?&nbsp;<\/h3>\n\n\n\n<p>IAP\u307e\u305f\u306f\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u5185\u3067\u4eee\u60f3\u5546\u54c1\u3001\u6a5f\u80fd\u3001\u307e\u305f\u306f\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u305f\u3081\u306b\u5b9f\u969b\u306e\u304a\u91d1\u3092\u4f7f\u3046\u53d6\u5f15\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u30d7\u30ec\u30a4\u30e4\u30fc\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30a2\u30a4\u30c6\u30e0\u3092\u8cfc\u5165\u3057\u307e\u3059:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4eee\u60f3\u901a\u8ca8\uff08\u30b8\u30a7\u30e0\u3001\u30b3\u30a4\u30f3\u3001\u30b4\u30fc\u30eb\u30c9\uff09<\/li>\n\n\n\n<li>\u30d7\u30ec\u30df\u30a2\u30e0\u30a2\u30a4\u30c6\u30e0\uff08\u4f1d\u8aac\u306e\u6b66\u5668\u3001\u30ec\u30a2\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\uff09<\/li>\n\n\n\n<li>\u5229\u4fbf\u6027 (\u6642\u9593\u30b9\u30ad\u30c3\u30d7\u3001\u8ffd\u52a0\u30e9\u30a4\u30d5\u3001\u30a8\u30cd\u30eb\u30ae\u30fc\u88dc\u5145)<\/li>\n\n\n\n<li>\u88c5\u98fe (\u30b9\u30ad\u30f3\u3001\u30a8\u30e2\u30fc\u30c8\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u30aa\u30d7\u30b7\u30e7\u30f3)<\/li>\n\n\n\n<li>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u30d0\u30c8\u30eb\u30d1\u30b9 (\u7d99\u7d9a\u7684\u306a\u4fa1\u5024\u63d0\u6848)<\/li>\n<\/ul>\n\n\n\n<p>IAP\u30b2\u30fc\u30e0\u306f\u3001\u30b7\u30f3\u30d7\u30eb\u306a\u304c\u3089\u5f37\u529b\u306a\u524d\u63d0\u3067\u904b\u55b6\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30d7\u30ec\u30a4\u30e4\u30fc\u306e\u3046\u3061\u5c11\u6570\u306e\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u304c\u8ab2\u91d1\u3057\u307e\u3059\u304c\u3001\u5f7c\u3089\u306f\u60dc\u3057\u307f\u306a\u304f\u8ab2\u91d1\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306e\u53e4\u5178\u7684\u306a\u6bd4\u7387\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306e\u7d042%(\u901a\u5e38)\u304b\u30895%(\u975e\u5e38\u306b\u826f\u597d)\u304c <a href=\"https:\/\/docs.tenjin.com\/docs\/conversion-rate-cvr\" target=\"_blank\" rel=\"noreferrer noopener\">\u6709\u6599\u9867\u5ba2\u306b\u8ee2\u63db\u3057\u307e\u3059<\/a>\u3002\u3057\u304b\u3057\u3001\u3053\u3053\u304b\u3089\u8208\u5473\u6df1\u3044\u70b9\u304c\u3042\u308a\u307e\u3059\u3002\u5b9f\u969b\u306b\u8ee2\u63db\u3059\u308b\u7279\u5225\u306a\u5c11\u6570\u306e\u30d7\u30ec\u30a4\u30e4\u30fc\u306f\u3001\u30a2\u30d7\u30ea\u306e\u5e83\u544a\u3088\u308a\u3082\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u306e\u53ce\u76ca\u3092\u5927\u5e45\u306b\u591a\u304f\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">IAA\u306e\u610f\u5473\uff1a\u30a2\u30d7\u30ea\u5185\u5e83\u544a\u3068\u306f\uff1f&nbsp;<\/h3>\n\n\n\n<p>\u30a2\u30d7\u30ea\u5185\u5e83\u544a(IAA)\u306e\u610f\u5473\u3068\u306f\u3001\u958b\u767a\u8005\u304c\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u5185\u306b\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u3067\u53ce\u76ca\u3092\u5f97\u308b\u53ce\u76ca\u5316\u6226\u7565\u3092\u6307\u3057\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u3084\u30d7\u30ec\u30a4\u30e4\u30fc\u306b\u76f4\u63a5\u8ab2\u91d1\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001IAA\u30e2\u30c7\u30eb\u3092\u4f7f\u7528\u3059\u308b\u30b2\u30fc\u30e0\u306f\u3001\u30b2\u30fc\u30e0\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3059\u308b\u305f\u3081\u306b\u30c7\u30b8\u30bf\u30eb\u4e0d\u52d5\u7523\u306b\u5bfe\u3057\u3066\u652f\u6255\u3046\u5e83\u544a\u4e3b\u304b\u3089\u53ce\u5165\u3092\u5f97\u307e\u3059\u3002\u30a2\u30d7\u30ea\u5185\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306e\u7a2e\u985e\u306b\u306f\u4ee5\u4e0b\u304c\u542b\u307e\u308c\u307e\u3059:<a href=\"https:\/\/docs.tenjin.com\/docs\/rewarded-ads\">:<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/docs.tenjin.com\/docs\/rewarded-ads\">\u30ea\u30ef\u30fc\u30c9\u52d5\u753b\u5e83\u544a<\/a> \u5e83\u544a\u3092\u8996\u8074\u3057\u3066\u5831\u916c\u3092\u7372\u5f97<\/li>\n\n\n\n<li><a href=\"https:\/\/docs.tenjin.com\/docs\/interstitial-ads\">\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\u5e83\u544a<\/a> (\u30b2\u30fc\u30e0\u30ec\u30d9\u30eb\u9593\u306e\u30d5\u30eb\u30b9\u30af\u30ea\u30fc\u30f3\u5e83\u544a)<\/li>\n\n\n\n<li>\u30d0\u30ca\u30fc\u5e83\u544a<\/li>\n\n\n\n<li>\u30d7\u30ec\u30a4\u30a2\u30d6\u30eb\u5e83\u544a<\/li>\n\n\n\n<li>\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/cdn.document360.io\/c76013a0-ead2-4f6f-b719-916d141054ef\/Images\/Documentation\/image%28467%29.png?ssl=1\" alt=\"\u30a2\u30d7\u30ea\u5185\u5e83\u544a\u306e\u7a2e\u985e\"\/><\/figure>\n\n\n\n<p class=\"translation-block\"><strong>\u30a2\u30d7\u30ea\u5185\u5e83\u544a\u306e\u9ad8\u54c1\u8cea<\/strong>\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u306f\u3001\u30d7\u30ec\u30a4\u30e4\u30fc\u306e\u7d99\u7d9a\u7387\u3068\u9577\u671f\u7684\u306a\u53ce\u76ca\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u914d\u7f6e\u3068\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u30bf\u30a4\u30d7\u3092\u9078\u629e\u3059\u308b\u969b\u306b\u8003\u616e\u3059\u3079\u304d\u4e3b\u8981\u306a\u6226\u7565\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u6226\u7565\u7684\u306a\u5e83\u544a\u914d\u7f6e<\/li>\n\n\n\n<li>\u95a2\u9023\u6027\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/li>\n\n\n\n<li>\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u30ad\u30e3\u30c3\u30d7<\/li>\n\n\n\n<li>\u30ea\u30ef\u30fc\u30c9\u52d5\u753b\u306e\u5b9f\u88c5<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1 vs \u5e83\u544a\u53ce\u76ca: \u4e3b\u306a\u9055\u3044\u3092\u7406\u89e3\u3059\u308b<\/h2>\n\n\n\n<p>\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u3068\u5e83\u544a\u306e\u9078\u629e\u306f\u3001\u5358\u306b\u53ce\u76ca\u3060\u3051\u306e\u554f\u984c\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u306f\u30b2\u30fc\u30e0\u30c7\u30b6\u30a4\u30f3\u5168\u4f53\u3001\u30d7\u30ec\u30a4\u30e4\u30fc\u4f53\u9a13\u3001\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u6839\u672c\u7684\u306b\u5f62\u4f5c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"653\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/IAA-and-IAP.png?resize=1024%2C653&#038;ssl=1\" alt=\"\" class=\"wp-image-13031\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/IAA-and-IAP-scaled.png?resize=1024%2C653&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/IAA-and-IAP-scaled.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/IAA-and-IAP-scaled.png?resize=768%2C490&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/IAA-and-IAP-scaled.png?resize=1536%2C979&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/IAA-and-IAP-scaled.png?resize=2048%2C1306&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/IAA-and-IAP-scaled.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u5074\u9762<\/strong><\/td><td><strong>IAP\u30e2\u30c7\u30eb<\/strong><\/td><td><strong>IAA\u30e2\u30c7\u30eb(\u5e83\u544a\u53ce\u76ca)<\/strong><\/td><\/tr><tr><td>\u53ce\u76ca\u6e90<\/td><td>\u30d7\u30ec\u30a4\u30e4\u30fc\u306e\u76f4\u63a5\u652f\u51fa<\/td><td>\u5e83\u544a\u4e3b\u304b\u3089\u306e\u652f\u6255\u3044<\/td><\/tr><tr><td>\u30d7\u30ec\u30a4\u30e4\u30fc\u57fa\u76e4<\/td><td>\u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc\u3001\u5c0f\u898f\u6a21\u57fa\u76e4<\/td><td>\u57fa\u672c\u30d7\u30ec\u30a4\u7121\u6599\u3001\u5927\u898f\u6a21\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9<\/td><\/tr><tr><td>\u30b2\u30fc\u30e0\u30c7\u30b6\u30a4\u30f3<\/td><td>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6700\u9069\u5316<\/td><td>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u7d99\u7d9a\u7387\u6700\u9069\u5316<\/td><\/tr><tr><td>\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13<\/td><td>\u8ab2\u91d1\u306b\u3088\u308b\u9032\u884c\u307e\u305f\u306f\u30b3\u30b9\u30e1\u30c6\u30a3\u30c3\u30af<\/td><td>\u5e83\u544a\u652f\u63f4\u578b\u306e\u7121\u6599\u4f53\u9a13<\/td><\/tr><tr><td>\u53ce\u76ca\u306e\u4e88\u6e2c\u53ef\u80fd\u6027<\/td><td>\u5909\u52d5\u7684\u3001\u9ad8\u984d\u8ab2\u91d1\u8005\u4f9d\u5b58<\/td><td>\u898f\u6a21\u306b\u5fdc\u3058\u3066\u3088\u308a\u4e00\u8cab\u6027\u304c\u3042\u308b<\/td><\/tr><tr><td>\u4fa1\u5024\u63d0\u6848<\/td><td>\u300c\u30d7\u30ec\u30df\u30a2\u30e0\u6a5f\u80fd\u3092\u8cfc\u5165\u3059\u308b\u4fa1\u5024\u300d<\/td><td>\u300c\u95a2\u9023\u6027\u306e\u3042\u308b\u5e83\u544a\u306b\u652f\u3048\u3089\u308c\u305f\u7121\u6599\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u300d<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u53ce\u76ca\u5316\u306e\u53f0\u982d&nbsp;<\/h2>\n\n\n\n<p>2025\u5e74\u306b\u6700\u3082\u6210\u529f\u3057\u3066\u3044\u308b\u30b2\u30fc\u30e0\u306f\u3001IAA\u3068IAP\u306e\u3069\u3061\u3089\u304b\u3092\u9078\u629e\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4e21\u8005\u3092\u6226\u7565\u7684\u306b\u7d44\u307f\u5408\u308f\u305b\u3066\u3044\u307e\u3059\u3002\u3088\u308a\u591a\u304f\u306e\u30a2\u30d7\u30ea\u304c <a href=\"https:\/\/www.mintegral.com\/en\/blog\/driving-subscription-app-growth-with-hybrid-monetization\" target=\"_blank\" rel=\"noreferrer noopener\">\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u53ce\u76ca\u5316\u30e2\u30c7\u30eb <\/a>\u3092\u9078\u629e\u3057\u3066\u3044\u308b\u306e\u306f\u3001\u30a2\u30d7\u30ea\u958b\u767a\u8005\u3068\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u4ee5\u4e0b\u3092\u53ef\u80fd\u306b\u3059\u308b\u305f\u3081\u3067\u3059:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7570\u306a\u308b\u30d7\u30ec\u30a4\u30e4\u30fc\u30bb\u30b0\u30e1\u30f3\u30c8\u5168\u4f53\u3067\u53ce\u76ca\u3092\u6700\u5927\u5316<\/li>\n\n\n\n<li>\u30d7\u30ec\u30df\u30a2\u30e0\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u306a\u304c\u3089\u7121\u6599\u30a2\u30af\u30bb\u30b9\u3092\u63d0\u4f9b<\/li>\n\n\n\n<li>\u9ad8\u984d\u8ab2\u91d1\u8005(Whale)\u3078\u306e\u4f9d\u5b58\u3092\u6e1b\u3089\u3059<\/li>\n\n\n\n<li>\u3088\u308a\u6301\u7d9a\u53ef\u80fd\u306a\u9577\u671f\u7684\u306a\u53ce\u76ca\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u5275\u51fa<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">IAA\u304a\u3088\u3073IAP\u30b2\u30fc\u30e0\u306e\u30e6\u30fc\u30b6\u30fc\u7372\u5f97<\/h2>\n\n\n\n<p>Google\u306eMariusz\u306f\u3001\u5e83\u544a\u53ce\u76ca\u306e\u30c0\u30a4\u30ca\u30df\u30af\u30b9\u306b\u76f4\u63a5\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u30e6\u30fc\u30b6\u30fc\u7372\u5f97(UA)\u6226\u7565\u306e\u5909\u5316\u3059\u308b\u30c8\u30ec\u30f3\u30c9\u306b\u3064\u3044\u3066\u6d1e\u5bdf\u3092\u5171\u6709\u3057\u3066\u3044\u307e\u3059\u3002 <strong>\u5f7c\u306f\u3001\u958b\u767a\u8005\u304c\u9ad8\u4fa1\u5024\u652f\u51fa\u8005\u306b\u306a\u308a\u3084\u3059\u3044\u30e6\u30fc\u30b6\u30fc\u3084\u5e83\u544a\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3059\u308b\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306e\u7372\u5f97\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3001\u4fa1\u5024\u30d9\u30fc\u30b9\u306eUA\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u91cd\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u5f37\u8abf\u3057\u307e\u3057\u305f\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/iaa-iap-highvalue-users.png?resize=1024%2C575&#038;ssl=1\" alt=\"\" class=\"wp-image-13003\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/iaa-iap-highvalue-users.png?resize=1024%2C575&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/iaa-iap-highvalue-users.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/iaa-iap-highvalue-users.png?resize=768%2C431&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/iaa-iap-highvalue-users.png?resize=1536%2C862&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/iaa-iap-highvalue-users.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/iaa-iap-highvalue-users.png?w=1600&amp;ssl=1 1600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">CPI\u304b\u3089Value\u30d9\u30fc\u30b9\u306e\u7372\u5f97\u3078<\/h3>\n\n\n\n<p>\u7d14\u7c8b\u306a <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/ja\/cost-per-install-cpi\" target=\"_blank\" rel=\"noreferrer noopener\">\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5358\u4fa1\uff08CPI\uff09<\/a> \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u306e\u79fb\u884c\u306f\u3001\u3088\u308a\u591a\u69d8\u306a\u5e83\u544a\u53ce\u76ca\u306e\u72b6\u6cc1\u3092\u3082\u305f\u3089\u3057\u307e\u3057\u305f\u3002Mariusz\u304c\u8aac\u660e\u3057\u305f\u3088\u3046\u306b\u3001\u5c0f\u58f2\u3084\u6d88\u8cbb\u8ca1(CPG)\u306a\u3069\u306e\u975e\u30b2\u30fc\u30e0\u5206\u91ce\u304b\u3089\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u6d41\u5165\u306b\u3088\u308a\u3001\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u3068\u5e83\u544a\u306e\u9593\u3067\u306e\u5171\u98df\u3044\u304c\u8d77\u3053\u308a\u306b\u304f\u3044\u65b0\u3057\u3044\u53ce\u76ca\u6e90\u304c\u5c0e\u5165\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u5f7c\u306f\u3001\u3053\u308c\u3089\u306e\u975e\u30b2\u30fc\u30e0\u5e83\u544a\u4e3b\u306e\u53c2\u52a0\u5897\u52a0\u304c\u3001\u3088\u308a\u30d0\u30e9\u30f3\u30b9\u306e\u53d6\u308c\u305f\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3092\u5275\u51fa\u3057\u3001\u958b\u767a\u8005\u304c\u540c\u3058\u53ce\u76ca\u6e90\u3092\u76f4\u63a5\u7af6\u5408\u3059\u308b\u30ea\u30b9\u30af\u306a\u3057\u306b\u3001IAP\u3068\u5e83\u544a\u306e\u4e21\u65b9\u3092\u901a\u3058\u3066\u30e6\u30fc\u30b6\u30fc\u3092\u53ce\u76ca\u5316\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3053\u3068\u3092\u6307\u6458\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">IAA\u3068IAP\u306e\u4e88\u6e2c<\/h2>\n\n\n\n<p>\u4eca\u5f8c\u3092\u898b\u636e\u3048\u3066\u3001Mariusz\u306f\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306b\u304a\u3051\u308b\u5e83\u544a\u53ce\u76ca\u306e\u5c06\u6765\u306b\u5149\u3092\u5f53\u3066\u308b3\u3064\u306e\u4e3b\u8981\u306a\u4e88\u6e2c\u3092\u5171\u6709\u3057\u3066\u3044\u307e\u3059:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7d99\u7d9a\u7684\u306a\u6210\u9577<\/h3>\n\n\n\n<p>Mariusz\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u696d\u754c\u5168\u4f53\u306e\u5e83\u544a\u53ce\u76ca\u304c\u6210\u9577\u3092\u7d9a\u3051\u3001\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u53ce\u76ca\u306e\u6210\u9577\u3092\u4e0a\u56de\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u5e83\u544a\u53ce\u76ca\u5316\u6226\u7565\u306e\u6d17\u7df4\u5ea6\u306e\u5411\u4e0a\u3068\u3001\u975e\u30b2\u30fc\u30e0\u5e83\u544a\u4e3b\u306e\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3078\u306e\u7d99\u7d9a\u7684\u306a\u62e1\u5927\u306b\u3088\u3063\u3066\u63a8\u9032\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/iaa-games-growth.png?resize=1024%2C575&#038;ssl=1\" alt=\"\" class=\"wp-image-13004\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/iaa-games-growth.png?resize=1024%2C575&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/iaa-games-growth.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/iaa-games-growth.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/iaa-games-growth.png?resize=1536%2C863&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/iaa-games-growth.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/iaa-games-growth.png?w=1600&amp;ssl=1 1600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u53ce\u76ca\u5316\u3078\u306e\u6ce8\u76ee&nbsp;<\/h3>\n\n\n\n<p>\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u5e02\u5834\u3067\u306e\u7af6\u4e89\u304c\u6fc0\u5316\u3059\u308b\u306b\u3064\u308c\u3066\u3001\u958b\u767a\u8005\u3068\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u53ce\u76ca\u5316\u6226\u7565\u306e\u6700\u9069\u5316\u306b\u3088\u308a\u91cd\u70b9\u3092\u7f6e\u304d\u3001IAP\u3068\u5e83\u544a\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30e2\u30c7\u30eb\u3092\u63a2\u6c42\u3057\u3001\u5e83\u544a\u53ce\u76ca\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306e\u65b0\u3057\u3044\u30c4\u30fc\u30eb\u3068\u6280\u8853\u3092\u6d3b\u7528\u3059\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/iaa-lessconcetrated-iap.png?resize=1024%2C573&#038;ssl=1\" alt=\"\" class=\"wp-image-13005\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/iaa-lessconcetrated-iap.png?resize=1024%2C573&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/iaa-lessconcetrated-iap.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/iaa-lessconcetrated-iap.png?resize=768%2C430&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/iaa-lessconcetrated-iap.png?resize=1536%2C859&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/iaa-lessconcetrated-iap.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/iaa-lessconcetrated-iap.png?w=1600&amp;ssl=1 1600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u65b0\u8208\u5e02\u5834\u306e\u6a5f\u4f1a<\/h3>\n\n\n\n<p>Mariusz\u306f\u3001\u65b0\u8208\u5e02\u5834\u3067\u306e\u5e83\u544a\u53ce\u76ca\u306e\u6210\u9577\u304c\u3088\u308a\u9855\u8457\u306b\u306a\u308b\u3068\u4e88\u60f3\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u5730\u57df\u306f\u3001\u897f\u6d0b\u8af8\u56fd\u3068\u6bd4\u8f03\u3057\u3066\u3088\u308a\u597d\u307e\u3057\u3044\u7d4c\u6e08\u898b\u901a\u3057\u3092\u6301\u3064\u3053\u3068\u304c\u591a\u3044\u305f\u3081\u3067\u3059\u3002\u3053\u306e\u5909\u5316\u306b\u3088\u308a\u3001\u958b\u767a\u8005\u3068\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u5730\u7406\u7684\u7126\u70b9\u3092\u518d\u8a55\u4fa1\u3057\u3001\u3053\u308c\u3089\u306e\u65b0\u8208\u6a5f\u4f1a\u3092\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u53ce\u76ca\u5316\u6226\u7565\u3092\u9069\u5fdc\u3055\u305b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3b\u8981\u306a\u7d50\u8ad6<\/h2>\n\n\n\n<ul 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