{"id":17157,"date":"2026-04-07T10:21:16","date_gmt":"2026-04-07T10:21:16","guid":{"rendered":"https:\/\/tenjin.com\/?p=17157"},"modified":"2026-04-14T11:14:29","modified_gmt":"2026-04-14T11:14:29","slug":"games-to-app-investment-mobile-app-portfolio-in-2026","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/games-to-app-investment-mobile-app-portfolio-in-2026\/","title":{"rendered":"\u30b2\u30fc\u30e0\u304b\u3089\u30a2\u30d7\u30ea\u6295\u8cc7\u3078\uff1a2026\u5e74\u306b\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u3092\u591a\u69d8\u5316\u3059\u3079\u304d\u7406\u7531"},"content":{"rendered":"<p>2026\u5e74\u306e\u30c8\u30ec\u30f3\u30c9\u304b\u3089\u3001\u30b2\u30fc\u30e0\u30b9\u30bf\u30b8\u30aa\u3068\u305d\u306e\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u306b\u5927\u304d\u306a\u8ee2\u63db\u304c\u8d77\u304d\u3066\u3044\u308b\u3053\u3068\u304c\u3046\u304b\u304c\u3048\u307e\u3059\u3002\u30a2\u30d7\u30ea\u306eM&amp;A\u4f1a\u793e\u3067\u3042\u308bEHVM Capital\u306e\u5275\u696d\u8005\u3001Evelin Herrera\u306b\u3088\u308b\u3068\u3001\u4e16\u754c\u4e2d\u306e <a href=\"https:\/\/tenjin.com\/ja\/blog\/portfolio-ltv-the-key-to-reducing-your-user-acquisition-costs\/\">app portfolios\u30a2\u30d7\u30ea\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa<\/a> \u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u5927\u304d\u306a\u518d\u5b9a\u7fa9\u304c\u3059\u3067\u306b\u8d77\u304d\u3066\u3044\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u300c2026\u5e74\u306e\u4e88\u6e2c\u306f\u3001\u8cc7\u672c\u304c\u30b2\u30fc\u30e0\u304b\u3089\u30a2\u30d7\u30ea\u3078\u3068\u79fb\u884c\u3059\u308b\u3053\u3068\u3067\u3059\u300d\u3068Evelin\u306f\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\u300c\u5927\u80c6\u306a\u4e88\u6e2c\u3067\u3059\u304c\u3001\u3053\u308c\u306b\u306f\u591a\u304f\u306e\u8981\u7d20\u304c\u3042\u308a\u307e\u3059\u3002\u300d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Apps vs Games on Mobile 2026: What\u2019s Growing Faster (And Why)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/kQ6Qo9QE-zc?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/tenjin.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Tenjin ROI 101\u306e\u4eca\u56de\u306e\u30a8\u30d4\u30bd\u30fc\u30c9\u3067\u3001Evelin\u306fM&amp;A\u306b\u95a2\u3059\u308b\u5c02\u9580\u77e5\u8b58\u3092\u5171\u6709\u3057\u3001 <a href=\"https:\/\/tenjin.com\/ja\/blog\/unit-economics-for-f2p-games\/\">\u30a2\u30d7\u30ea\u7d4c\u6e08\u5b66<\/a>\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002 <a href=\"https:\/\/tenjin.com\/ja\/blog\/how-non-gaming-apps-are-improving-retention\/\">\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u304b\u3089\u30a2\u30d7\u30ea\u3078\u306e\u5927\u80c6\u306a\u5909\u5316<\/a> 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class=\"translation-block\">\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u3068\u306f\u3001\u53b3\u9078\u3055\u308c\u305f\u3055\u307e\u3056\u307e\u306a\u30a2\u30d7\u30ea\u8cc7\u7523\u306e\u30b3\u30ec\u30af\u30b7\u30e7\u30f3\u306e\u3053\u3068\u3067\u3059\u3002\u901a\u5e38\u3001\u3053\u308c\u3089\u306f\u81ea\u5206\u3067\u8a2d\u8a08\u3001\u958b\u767a\u3001\u307e\u305f\u306f\u7ba1\u7406\u3057\u3066\u3044\u308b\u30a2\u30d7\u30ea\u7fa4\u3092\u6307\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u5358\u306b\u6280\u8853\u7684\u306a\u5c02\u9580\u77e5\u8b58\u3084\u30b9\u30ad\u30eb\u3092\u793a\u3059\u3060\u3051\u3067\u306a\u304f\u3001\u5275\u9020\u6027\u3001\u4fe1\u983c\u6027\u3001\u305d\u3057\u3066\u5b9f\u7e3e\u3092\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u6750\u6599\u306b\u3082\u306a\u308a\u307e\u3059\u3002\u512a\u308c\u305f\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u306f\u3001\u6210\u9577\u6027\u3001\u5e02\u5834\u3067\u306e\u727d\u5f15\u529b\uff08\u30c8\u30e9\u30af\u30b7\u30e7\u30f3\uff09\u3001\u305d\u3057\u3066<a href=\"https:\/\/tenjin.com\/ja\/mobile-attribution\/\" target=\"_self\">\u6e2c\u5b9a\u53ef\u80fd\u306a\u30a4\u30f3\u30d1\u30af\u30c8<\/a>\u3092\u6301\u3064\u88fd\u54c1\u7fa4\u3092\u8a3c\u660e\u3059\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u6226\u7565\u3092\u63a8\u9032\u3059\u308b\u7d4c\u6e08\u6027<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b2\u30fc\u30e0\u4ee5\u5916\u3067\u306e\u52b9\u7387\u5316<\/h3>\n\n\n\n<p>\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u3068\u6bd4\u8f03\u3057\u3066\u975e\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u3078\u306e\u6295\u8cc7\u304c\u52a0\u901f\u3057\u3066\u3044\u308b\u4e3b\u306a\u7406\u7531\u306f\u660e\u767d\u3067\u3059\uff1a\u5229\u76ca\u7387\u304c\u5287\u7684\u306b\u9ad8\u3044\u306e\u3067\u3059\u3002Evelin\u306b\u3088\u308b\u3068\u3001\u300c\u30a2\u30d7\u30ea\u306f55\uff05\u304b\u308970\uff05\u306e\u5229\u76ca\u7387\u3067\u904b\u55b6\u3055\u308c\u3066\u3044\u307e\u3059\u300d\u3002&nbsp;<\/p>\n\n\n\n<p>\u3053\u308c\u306f\u30bf\u30a4\u30d7\u30df\u30b9\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u308c\u306f\u3001\u5927\u591a\u6570\u306e\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u304c\u9054\u6210\u3067\u304d\u308b\u6570\u5024\u3068\u6bd4\u8f03\u3057\u305f\u73fe\u5b9f\u7684\u306a\u6570\u5b57\u3067\u3059\u3002\u305d\u3057\u3066\u73fe\u5728\u3001\u300c\u7d66\u4e0e\u652f\u6255\u3044\u5bfe\u8c61\u304c\u305f\u3063\u305f5\u4eba\u3060\u3051\u3067\u3001\u6708\u6b21\u53ce\u76ca\uff08MRR\uff09\u304c\u516d\u6841\uff0810\u4e07\u30c9\u30eb\u8d85\uff09\u306e\u30a2\u30d7\u30ea\u4e8b\u696d\u3092\u904b\u55b6\u3067\u304d\u308b\u300d\u3068\u3001\u5f7c\u5973\u306f\u5f37\u8abf\u3057\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u4e00\u822c\u7684\u306b\u3001\u30e6\u30fc\u30c6\u30a3\u30ea\u30c6\u30a3\u30a2\u30d7\u30ea\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30a2\u30d7\u30ea\u3001\u307e\u305f\u306f\u5358\u4e00\u76ee\u7684\u306e\u30a2\u30d7\u30ea\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u3068\u6bd4\u8f03\u3057\u3066\u7dad\u6301\u30b3\u30b9\u30c8\u304c\u5b89\u3044\u3067\u3059\u3002\u4f8b\u3048\u3070\u30011\u3064\u306e\u30b2\u30fc\u30e0\u30bf\u30a4\u30c8\u30eb\u306e\u30e1\u30f3\u30c6\u30ca\u30f3\u30b9\u306b\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3084 <a href=\"https:\/\/tenjin.com\/ja\/blog\/ad-creatives-in-2026-10-reasons-to-adopt-an-ai-workflow-now\/\">\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6<\/a>\u306e\u305f\u3081\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30c1\u30fc\u30e0\u3001QA\uff08\u54c1\u8cea\u4fdd\u8a3c\uff09\u3001\u305d\u3057\u3066\u65b0\u9bae\u3055\u3092\u4fdd\u3061\u30d7\u30ec\u30a4\u30e4\u30fc\u306e\u8208\u5473\u3092\u5f15\u304d\u7d9a\u304d\u60f9\u304d\u3064\u3051\u308b\u305f\u3081\u306e\u7d76\u3048\u9593\u306a\u3044\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u5fc5\u8981\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u30a2\u30d7\u30ea\u6295\u8cc7\u5bb6\u3001\u307e\u305f\u306f\u30a2\u30d7\u30ea\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u3092\u62e1\u5927\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u4eba\u306b\u3068\u3063\u3066\u3001\u3088\u308a\u5927\u304d\u306a\u30c1\u30fc\u30e0\u3092\u5fc5\u8981\u3068\u3059\u308b\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u306b\u8cc7\u672c\u3092\u914d\u5206\u3059\u308b\u7406\u7531\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\uff1f\u540c\u7b49\u304b\u3001\u3042\u308b\u3044\u306f\u305d\u308c\u4ee5\u4e0a\u306e\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3059\u4ee3\u66ff\u624b\u6bb5\u304c\u3042\u308b\u5834\u5408\u3001\u305d\u308c\u306f\u975e\u52b9\u7387\u3067\u3059\u3002\u30a2\u30d7\u30ea\u306e\u5236\u4f5c\u30b3\u30b9\u30c8\u304c\u4f4e\u3044\u3053\u3068\u306f\u3001\u5229\u76ca\u7387\u304c\u4f38\u3073\u308b\u4f59\u5730\u304c\u5927\u304d\u3044\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u300c\u5c0f\u898f\u6a21\u306a\u30a2\u30d7\u30ea\u3067\u3042\u308c\u3070\u3001\u305d\u306e\u4ed5\u7d44\u307f\u3001\u6f5c\u5728\u7684\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3001\u305d\u3057\u3066\u30b3\u30b9\u30c8\u3092\u7406\u89e3\u3059\u308b\u306e\u306f\u306f\u308b\u304b\u306b\u7c21\u5358\u3067\u3059\u300d\u3068Evelin\u306f\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u904b\u7528\u306e\u30b7\u30f3\u30d7\u30eb\u3055\u3068\u900f\u660e\u6027\u306f\u3001\u30a2\u30d7\u30ea\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u5168\u4f53\u306e\u6a5f\u4f1a\u3068\u52b9\u7387\u6027\u306b\u76f4\u63a5\u95a2\u308f\u3063\u3066\u3044\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30a2\u30d7\u30ea\u5236\u4f5c\u30b3\u30b9\u30c8\u306e\u4f4e\u4e0b\u3068\u91cf\u7523\u6027<\/h3>\n\n\n\n<p>\u6570\u5e74\u524d\u306e\u30a2\u30d7\u30ea\u5236\u4f5c\u30b3\u30b9\u30c8\u3092\u8003\u3048\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u3067\u306f10\u5e74\u524d\u306f\u3069\u3046\u3067\u3057\u305f\u304b\u3002\u30a2\u30d7\u30ea\u958b\u767a\u306b\u304a\u3051\u308b\u53c2\u5165\u969c\u58c1\u306e\u5909\u5316\u306f\u3001\u30a2\u30d7\u30ea\u8cb7\u53ce\u306b\u95a2\u5fc3\u306e\u3042\u308b\u4eba\u3005\u306b\u524d\u4f8b\u306e\u306a\u3044\u6a5f\u4f1a\u3068\u8cc7\u672c\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u300c\u8ab0\u3067\u3082\u6708\u984d10\u30c9\u30eb\u306eAI\u30c4\u30fc\u30eb\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u304c\u3042\u308c\u3070\u30a2\u30d7\u30ea\u3092\u30ea\u30ea\u30fc\u30b9\u3067\u304d\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u59cb\u3081\u3084\u3059\u3044\u304b\u3089\u3068\u3044\u3063\u3066\u54c1\u8cea\u304c\u4fdd\u8a3c\u3055\u308c\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u3067\u3082\u3001\u4ee5\u524d\u3088\u308a\u3082\u53c2\u5165\u969c\u58c1\u306f\u4f4e\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u300d\u3068Evelin\u306f\u5171\u6709\u3057\u3066\u3044\u307e\u3059\u3002&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p>\u6a5f\u80fd\u7684\u306a\u30a2\u30d7\u30ea\u3092\u69cb\u7bc9\u3059\u308b\u306b\u306f\u3001\u304b\u3064\u3066\u306f\u9ad8\u5ea6\u306a\u6280\u8853\u30b9\u30ad\u30eb\u304b\u3001\u5c11\u306a\u304f\u3068\u3082\u5951\u7d04\u30a8\u30f3\u30b8\u30cb\u30a2\u306e\u305f\u3081\u306e\u5341\u5206\u306a\u4e88\u7b97\u304c\u5fc5\u8981\u3067\u3057\u305f\u3002\u4eca\u65e5\u3067\u306f\u3001\u3084\u308b\u6c17\u3001\u52aa\u529b\u3001\u591a\u5927\u306a\u5fcd\u8010\u3001\u305d\u3057\u3066\u30aa\u30fc\u30d7\u30f3\u30bd\u30fc\u30b9\u306eAI\u30c4\u30fc\u30eb\u3078\u306e\u30a2\u30af\u30bb\u30b9\u304c\u3042\u308c\u3070\u5341\u5206\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u30a2\u30d7\u30ea\u958b\u767a\u306e\u6c11\u4e3b\u5316\u306b\u3088\u308a\u3001\u521d\u5fc3\u8005\u5411\u3051\u30a2\u30d7\u30ea\u304c\u5927\u91cf\u306b\u751f\u307e\u308c\u308b\u3053\u3068\u306b\u61f8\u5ff5\u3092\u62b1\u304f\u958b\u767a\u8005\u3084\u6295\u8cc7\u5bb6\u3082\u3044\u307e\u3059\u304c\u3001\u5b9f\u969b\u306b\u306f\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u306b\u3068\u3063\u3066\u306e\u5229\u70b9\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u300c100\u4eba\u306e\u65b0\u898f\u8d77\u696d\u5bb6\u306e\u4e2d\u304b\u3089\u3001\u304a\u305d\u3089\u304f2\u301c3\u4eba\u306e\u512a\u79c0\u306a\u4eba\u6750\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u3092\u30b2\u30fc\u30e0\u5206\u91ce\u306e10\u4eba\u4e2d1\u4eba\u306e\u5272\u5408\u3001\u3057\u304b\u3082\u305d\u3053\u306b\u306f\u5168\u304f\u6210\u529f\u304c\u306a\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u72b6\u6cc1\u3068\u6bd4\u8f03\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u300d&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p>\u30a2\u30d7\u30ea\u8cb7\u53ce\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u30a2\u30d7\u30ea\u6295\u8cc7\u6226\u7565\u306b\u3068\u3063\u3066\u3001\u3053\u306e\u5927\u91cf\u751f\u7523\u6027\u306f\u77ac\u6642\u306b\u591a\u304f\u306e\u9078\u629e\u80a2\u3068\u6a5f\u4f1a\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002\u3088\u308a\u591a\u304f\u306e\u88fd\u54c1\u30ea\u30ea\u30fc\u30b9\u306f\u3001\u5fc5\u7136\u7684\u306b\u591a\u304f\u306e\u6f5c\u5728\u7684\u306a\u8cb7\u53ce\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u3088\u308a\u591a\u304f\u306e\u51fa\u53e3\u6226\u7565\uff08Exit\uff09\u306f\u3001\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u6b8b\u9ad8\u306e\u6d41\u52d5\u6027\u5411\u4e0a\u306b\u7b49\u3057\u3044\u306e\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6295\u8cc7\u304c\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u3092\u5909\u9769\u3059\u308b\u7406\u7531<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u30a2\u30d7\u30ea\u306f\u3088\u308a\u77ed\u3044\u671f\u9593\u3067\u7d50\u679c\u304c\u51fa\u308b&nbsp;<\/h3>\n\n\n\n<p>\u79c1\u305f\u3061\u306f\u3053\u308c\u3092\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\uff08UA\uff09\u306e\u73fe\u5834\u3067\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u76ee\u6483\u3057\u3066\u3044\u307e\u3059\u3002\u300c\u30b2\u30fc\u30e0\u3088\u308a\u3082\u65e9\u304f\u3001AI\u306b\u3088\u308b\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3067\u6210\u529f\u3092\u53ce\u3081\u308b\u30a2\u30d7\u30ea\u3092\u76ee\u306b\u3057\u307e\u3059\u300d\u3068Tenjin\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u3001Roman\u306f\u6307\u6458\u3057\u307e\u3059\u3002\u30a4\u30c6\u30ec\u30fc\u30b7\u30e7\u30f3\uff08\u53cd\u5fa9\uff09\u30b5\u30a4\u30af\u30eb\u306f\u3088\u308a\u77ed\u304f\u3001\u5b66\u7fd2\u66f2\u7dda\u3082\u3088\u308a\u6025\u5cfb\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u3053\u306e\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u306e\u512a\u4f4d\u6027\u306f\u3001\u30a2\u30d7\u30ea\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u6226\u7565\u3092\u6839\u672c\u304b\u3089\u5909\u9769\u3057\u307e\u3059\u3002\u300c\u30bc\u30ed\u304b\u3089\u30b2\u30fc\u30e0\u3092\u958b\u767a\u3057\u3066\u30ea\u30ea\u30fc\u30b9\u3059\u308b\u306b\u306f\u3001\u3069\u3093\u306a\u306b\u512a\u79c0\u3067\u3082\u6700\u4f4e9\u30f6\u6708\u304b\u304b\u308a\u307e\u3059\u300d\u3068Evelin\u306f\u8aac\u660e\u3057\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u5bfe\u7167\u7684\u306b\u3001\u300c\u65e2\u5b58\u306e\u6307\u6a19\u3001\u53ce\u76ca\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u6301\u3064\u5b9f\u7e3e\u306e\u3042\u308b\u30a2\u30d7\u30ea\u3092\u8cb7\u53ce\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3092\u5b8c\u4e86\u3059\u308b\u306b\u306f\u30014\u301c5\u9031\u9593\u3057\u304b\u304b\u304b\u308a\u307e\u305b\u3093\u300d&nbsp;<\/p>\n\n\n\n<p>\u3053\u306e\u30b9\u30d4\u30fc\u30c9\u306e\u5287\u7684\u306a\u9055\u3044\u306b\u3088\u308a\u3001\u30a2\u30d7\u30ea\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u306f\u307e\u3059\u307e\u3059\u901f\u304f\u53cd\u5fa9\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u3055\u307e\u3056\u307e\u306a\u696d\u754c\uff08\u30d0\u30fc\u30c6\u30a3\u30ab\u30eb\uff09\u3092\u30c6\u30b9\u30c8\u3057\u3001\u5e02\u5834\u72b6\u6cc1\u304c\u5909\u308f\u308a\u59cb\u3081\u305f\u6642\u306b\u65b9\u5411\u8ee2\u63db\uff08\u30d4\u30dc\u30c3\u30c8\uff09\u3067\u304d\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u30b2\u30fc\u30e0\u30b9\u30bf\u30b8\u30aa\u304c1\u3064\u306e\u30bf\u30a4\u30c8\u30eb\u3092\u30ea\u30ea\u30fc\u30b9\u3059\u308b\u9593\u306b\u3001\u30a2\u30d7\u30ea\u4e2d\u5fc3\u306e\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u306a\u308920\u56de\u4ee5\u4e0a\u306e\u8cb7\u53ce\u3092\u5b8c\u4e86\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ea\u30b9\u30af\u8abf\u6574\u5f8c\u306e\u30ea\u30bf\u30fc\u30f3\uff1a\u307e\u3059\u307e\u3059\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u91cd\u8996\u3078<\/h3>\n\n\n\n<p>2026\u5e74\u306b\u304a\u3044\u3066\u3001\u6210\u529f\u3059\u308b\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u306f\u3001\u6709\u6599\u306e <a href=\"https:\/\/tenjin.com\/ja\/blog\/app-growth-in-india-verve-case-study\/\">\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\uff08UA\uff09\u8cbb<\/a>\u3092\u6295\u3058\u308b\u524d\u306b\u3001\u5b9f\u7e3e\u306e\u3042\u308b\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\uff08\u81ea\u7136\u6d41\u5165\uff09\u306e\u727d\u5f15\u529b\u3092\u6301\u3064\u8cc7\u7523\u3092\u307e\u3059\u307e\u3059\u8003\u616e\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u306f\u3001\u5e83\u544a\u3092\u6253\u3064\u524d\u306b\u5229\u76ca\u3092\u751f\u3080\u6210\u9577\u3092\u9042\u3052\u308b\u3053\u3068\u3068\u540c\u7b49\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u300c\u79c1\u305f\u3061\u306f\u3001\u30a2\u30d7\u30ea\u304c\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u306aUGC\uff08TikTok\u3084Instagram\uff09\u3060\u3051\u3067MRR\uff08\u6708\u9593\u7d4c\u5e38\u53ce\u76ca\uff0910\u4e07\u301c15\u4e07\u30c9\u30eb\u306b\u307e\u3067\u30b9\u30b1\u30fc\u30eb\u3057\u3001\u305d\u306e\u5f8c\u6709\u6599UA\u306b\u304a\u91d1\u3092\u304b\u3051\u59cb\u3081\u308b\u3068\u3044\u3046\u5f37\u529b\u306a\u30c8\u30ec\u30f3\u30c9\u3092\u76ee\u306b\u3057\u3066\u3044\u307e\u3059\u300d\u3068Evelin\u306f\u8aac\u660e\u3057\u307e\u3059\u3002\u300c\u3053\u308c\u306f\u975e\u5e38\u306b\u8ce2\u660e\u3067\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u6709\u6599UA\u306b\u304a\u91d1\u3092\u304b\u3051\u308b\u524d\u306b\u3001\u3059\u3067\u306b\u73fe\u91d1\u306e\u84c4\u3048\u3092\u6301\u3063\u3066\u5229\u76ca\u304c\u51fa\u3066\u3044\u308b\u72b6\u614b\u3060\u304b\u3089\u3067\u3059\u300d<\/p>\n<\/blockquote>\n\n\n\n<p>\u3088\u308a\u80cc\u666f\u3092\u8aac\u660e\u3059\u308b\u3068\u3001\u307b\u3068\u3093\u3069\u306e\u30b2\u30fc\u30e0\u30b9\u30bf\u30b8\u30aa\u306f\u3001\u30bd\u30d5\u30c8\u30ed\u30fc\u30f3\u30c1\u4e2d\u306b\u30d9\u30f3\u30c1\u30e3\u30fc\u30ad\u30e3\u30d4\u30bf\u30eb\u306e\u8cc7\u91d1\u3092\u71c3\u3084\u3057\u5c3d\u304f\u3057\u3001\u8cc7\u91d1\u304c\u5c3d\u304d\u308b\u524d\u306b\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30fc\u30b1\u30c3\u30c8\u30d5\u30a3\u30c3\u30c8\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u3092\u671b\u307f\u307e\u3059\u3002\u3067\u306f\u3001\u3053\u306e\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u6226\u7565\u306b\u5f93\u3046\u30a2\u30d7\u30ea\u958b\u767a\u8005\u306f\u3069\u3046\u3067\u3057\u3087\u3046\u304b\uff1f\u5f7c\u3089\u306f <a href=\"https:\/\/tenjin.com\/ja\/blog\/what-is-the-creator-economy\/\">\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u306b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u69cb\u7bc9\u3057<\/a>\u3001\u4f55\u304c\u97ff\u304f\u304b\u3092\u7279\u5b9a\u3057\u3001\u305d\u306e\u5f8c\u6709\u6599\u306e\u652f\u51fa\u3067\u52dd\u8005\u3092\u5897\u5e45\u3055\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u300c\u30b2\u30fc\u30e0\u306e\u5834\u5408\u3001\u30bd\u30d5\u30c8\u30ed\u30fc\u30f3\u30c1\u3067\u3042\u3063\u3066\u3082\u3001\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u306fUA\u306b\u304a\u91d1\u3092\u4f7f\u3046\u3053\u3068\u3067\u3059\u3002\u30a2\u30d7\u30ea\u306e\u5834\u5408\u3001\u305d\u308c\u306f\u5168\u304f\u9006\u3067\u3059\uff1a\u7121\u6599\u3067\u52d5\u753b\u3092\u516c\u958b\u3057\u3001\u4f55\u304c\u3046\u307e\u304f\u3044\u304f\u304b\u3092\u898b\u3066\u3001\u305d\u306e\u5f8c\u304a\u91d1\u3092\u304b\u3051\u308b\u306e\u3067\u3059\u300d<\/p>\n<\/blockquote>\n\n\n\n<p>\u30ea\u30b9\u30af\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u306f\u5168\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u3042\u306a\u305f\u306f\u6709\u6599\u7372\u5f97\u304c\u3046\u307e\u304f\u3044\u304f\u3053\u3068\u306b\u5168\u8ca1\u7523\u3092\u8ced\u3051\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3059\u3067\u306b\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u308b\u3082\u306e\u3092\u30b9\u30b1\u30fc\u30eb\u3055\u305b\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u3059\u3067\u306b\u3059\u3079\u3066\u306e\u8cc7\u7523\u3092\u6301\u3061\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u72b6\u614b\u3067\u3059\u300d\u3068Roman\u306f\u78ba\u8a8d\u3057\u307e\u3059\u3002\u300c\u307e\u3055\u306b\u305d\u306e\u901a\u308a\u3067\u3059\u300d\u3068Evelin\u306f\u5fdc\u3058\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30a2\u30d7\u30ea\u8cb7\u53ce\u306e\u30c8\u30ec\u30f3\u30c9\uff1a\u8cb7\u3044\u624b\u304c\u5b9f\u969b\u306b\u6c42\u3081\u3066\u3044\u308b\u3082\u306e<\/h2>\n\n\n\n<p>\u79c1\u305f\u3061\u304c\u30a2\u30d7\u30ea\u8cb7\u53ce\u306e\u30c8\u30ec\u30f3\u30c9\u3068\u57fa\u6e96\u3092\u6398\u308a\u4e0b\u3052\u305f\u3068\u3053\u308d\u3001\u9055\u3044\u306f\u3055\u3089\u306b\u9855\u8457\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u30a2\u30d7\u30ea\u306e\u5834\u5408\u3001\u30c7\u30e5\u30fc\u30c7\u30ea\u30b8\u30a7\u30f3\u30b9\uff08\u8cc7\u7523\u67fb\u5b9a\uff09\u306f\u660e\u78ba\u3067\u3059\u3002\u300c\u5c0f\u898f\u6a21\u306a\u30a2\u30d7\u30ea\u306e\u5834\u5408\u3001\u305d\u306e\u4ed5\u7d44\u307f\u3001\u6f5c\u5728\u7684\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3001\u305d\u3057\u3066\u30b3\u30b9\u30c8\u3092\u7406\u89e3\u3059\u308b\u306e\u304c\u305a\u3063\u3068\u7c21\u5358\u3067\u3059\u300d\u3068Evelin\u306f\u6307\u6458\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30b2\u30fc\u30e0\u306f\u3069\u3046\u3067\u3057\u3087\u3046\u304b\uff1f\u305d\u308c\u306f\u5168\u304f\u5225\u7269\u3067\u3059\u3002\u300c\u30b2\u30fc\u30e0\u3067\u53ce\u76ca\u5316\u3059\u308b\u306b\u306f\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u6642\u9593\u3001\u6708\u9593\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3001DAU\uff08\u65e5\u9593\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\uff09\u3001MAU\uff08\u6708\u9593\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\uff09\u3001D7\/D30\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\uff08\u7d99\u7d9a\u7387\uff09\u3001\u305d\u3057\u3066\u591a\u304f\u306e\u4ed6\u306e\u6307\u6a19\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u300d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u30d0\u30ea\u30e5\u30a8\u30fc\u30b7\u30e7\u30f3\uff08\u4f01\u696d\u4fa1\u5024\u8a55\u4fa1\uff09\u3092\u7406\u89e3\u3059\u308b&nbsp;<\/h3>\n\n\n\n<p>\u30a2\u30d7\u30ea\u306e\u30d0\u30ea\u30e5\u30a8\u30fc\u30b7\u30e7\u30f3\u500d\u7387\uff08\u30de\u30eb\u30c1\u30d7\u30eb\uff09\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u5185\u3001\u3042\u308b\u3044\u306f\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u9593\u3067\u306e\u5e02\u5834\u306e\u4fe1\u983c\u5ea6\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u3002\u6a5f\u4f1a\u306e\u76ee\u5b89\u3068\u3057\u3066\u3001\u5229\u76ca\u3092\u751f\u3093\u3067\u3044\u308b\u30a2\u30d7\u30ea\u306f\u5e74\u9593\u5229\u76ca\u306e3\u301c5\u500d\u306e\u30de\u30eb\u30c1\u30d7\u30eb\u3092\u7372\u5f97\u3067\u304d\u3001\u4f8b\u5916\u7684\u306a\u30b1\u30fc\u30b9\u3067\u306f7\u301c8\u500d\u306b\u9054\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u300c7\u301c8\u500d\u306e\u30de\u30eb\u30c1\u30d7\u30eb\u3067\u306e\u30aa\u30d5\u30a1\u30fc\u3092\u76ee\u306b\u3057\u305f\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u308c\u3092\u5b9f\u73fe\u3059\u308b\u306b\u306f\u975e\u5e38\u306b\u30e6\u30cb\u30fc\u30af\u306a\u4f55\u304b\u3068\u30015\u301c10\u5e74\u9593\u306e\u5f37\u529b\u306a\u96c6\u4e2d\u529b\u304c\u5fc5\u8981\u3067\u3059\u300d&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p>\u6a19\u6e96\u7684\u306a\u30a2\u30d7\u30ea\u306e\u30d0\u30ea\u30e5\u30a8\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u901a\u5e38\u3001\u5e74\u9593\u5229\u76ca\u306e3\u301c5\u500d\u306e\u30de\u30eb\u30c1\u30d7\u30eb\u3092\u7372\u5f97\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\uff1a\u300c10\u4e07\u30c9\u30eb\u306e\u53ce\u76ca\u304b\u3089\u3001\u5e74\u95935\u4e07\u30c9\u30eb\u306e\u5229\u76ca\u304c\u51fa\u3066\u3044\u308b\u3068\u3057\u307e\u3057\u3087\u3046\u3002\u304a\u305d\u3089\u304f\u3001\u5e74\u9593\u5229\u76ca\u306e3\u301c5\u500d\u306e\u30de\u30eb\u30c1\u30d7\u30eb\u3067\u58f2\u5374\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u300d&nbsp;<\/p>\n\n\n\n<p>\u305d\u308c\u306f\u81ea\u5df1\u8cc7\u91d1\u3067\u904b\u55b6\u3055\u308c\u305f\u8cc7\u7523\u306e\u5834\u540815\u4e07\u301c25\u4e07\u30c9\u30eb\u306b\u76f8\u5f53\u3057\u3001\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u306e\u518d\u8abf\u6574\u3084\u518d\u6295\u8cc7\u306e\u305f\u3081\u306e\u6d41\u52d5\u6027\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002\u3082\u3057\u3001\u4f55\u304c\u30a2\u30d7\u30ea\u6295\u8cc7\u3067\u3088\u308a\u9ad8\u3044\u30de\u30eb\u30c1\u30d7\u30eb\u3092\u52d5\u304b\u3059\u306e\u304b\u77e5\u308a\u305f\u3044\u306a\u3089\u3001Evelin\u306f\u3044\u304f\u3064\u304b\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u5171\u6709\u3057\u3066\u3044\u307e\u3059\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u696d\u754c\u5e73\u5747\u3092\u4e0a\u56de\u308b\u5229\u76ca\u7387<\/li>\n\n\n\n<li>\u4f4e\u3044\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8<\/li>\n\n\n\n<li>\u5f37\u529b\u306a <a href=\"https:\/\/tenjin.com\/ja\/blog\/how-to-use-python-for-mobile-marketing-101\/\">\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30ad\u30fc\u30ef\u30fc\u30c9\u30e9\u30f3\u30ad\u30f3\u30b0<\/a><\/li>\n\n\n\n<li>\u4e00\u8cab\u3057\u305f\u6210\u9577\u8ecc\u9053<\/li>\n\n\n\n<li>\u72ec\u81ea\u306e\u6a5f\u80fd\u307e\u305f\u306f\u5c02\u6709\u6280\u8853<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u30a2\u30d7\u30ea\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u306e\u69cb\u6210\uff1a\u30b2\u30fc\u30e0\u304b\u30a2\u30d7\u30ea\u304b<\/h3>\n\n\n\n<p>\u3055\u307e\u3056\u307e\u306aM&amp;A\u53d6\u5f15\u3092\u898b\u308b\u3068\u3001\u30c7\u30fc\u30bf\u306f\u3059\u3079\u3066\u306e\u6295\u8cc7\u3068\u8cc7\u672c\u304c\u3069\u3053\u306b\u4f4d\u7f6e\u3057\u3066\u3044\u308b\u304b\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u300c\u79c1\u305f\u3061\u306f\u3001\u30b2\u30fc\u30e0\u30b9\u30bf\u30b8\u30aa\u304c\u7279\u5b9a\u306e\u30b8\u30e3\u30f3\u30eb\u306b\u304a\u3051\u308b\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u306e\u4e00\u90e8\u3092\u624b\u653e\u3057\u3066\u3044\u308b\u306e\u3092\u76ee\u306b\u3057\u3066\u3044\u307e\u3059\u300d\u3068Evelin\u306f\u8aac\u660e\u3057\u307e\u3059\u3002\u300c\u6b21\u306e2\u301c3\u5e74\u9593\u3001\u305d\u308c\u3089\u306e\u30bf\u30a4\u30c8\u30eb\u306b\u53d6\u308a\u7d44\u307e\u306a\u3044\u3053\u3068\u304c\u5206\u304b\u3063\u3066\u3044\u308b\u306e\u3067\u3001\u6642\u306b\u306f1\u3064\u304b2\u3064\u306e\u30b2\u30fc\u30e0\u3092\u624b\u653e\u3059\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u300d<\/p>\n\n\n\n<p>\u3053\u306e\u30c8\u30ec\u30f3\u30c9\u3068\u306a\u3063\u3066\u3044\u308b\u6226\u7565\u7684\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u7ba1\u7406\u306f\u3001\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u306b\u767b\u9332\u3055\u308c\u308b\u30b2\u30fc\u30e0\u304c\u307e\u3059\u307e\u3059\u5c11\u306a\u304f\u306a\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u30b7\u30b0\u30ca\u30eb\u3067\u3059\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u300c\u30bf\u30a4\u30c8\u30eb\u304c\u67af\u308c\u308b\u306e\u3092\u5f85\u3064\u306e\u3067\u306f\u306a\u304f\u3001\u826f\u3044\u6307\u6a19\u304c\u3042\u308b\u3046\u3061\u306b\u58f2\u5374\u3059\u308b\u3053\u3068\u3067\u3001\u4f1a\u793e\u3068\u3057\u3066\u3088\u308a\u591a\u304f\u306e\u5229\u76ca\u3092\u4e0a\u3052\u308b\u65b9\u304c\u3001\u3088\u308a\u6226\u7565\u7684\u306a\u8ca1\u52d9\u5224\u65ad\u306a\u306e\u3067\u3059\u300d<\/p>\n<\/blockquote>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u5207\u308a\u96e2\u3055\u308c\u305f\u30b2\u30fc\u30e0\u8cc7\u7523\u306f\u3069\u3046\u306a\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u305d\u308c\u3089\u306f\u3057\u3070\u3057\u3070\u3001\u3088\u308a\u512a\u308c\u305f\u904b\u55b6\u52b9\u7387\u3068\u5229\u76ca\u7387\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u63d0\u4f9b\u3059\u308b\u30a2\u30d7\u30ea\u6295\u8cc7\u306b\u7f6e\u304d\u63db\u3048\u3089\u308c\u3066\u304a\u308a\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u305d\u308c\u306f\u975e\u30b2\u30fc\u30e0\u30ab\u30c6\u30b4\u30ea\u3078\u306e\u30d4\u30dc\u30c3\u30c8\uff08\u65b9\u5411\u8ee2\u63db\uff09\u3092\u610f\u5473\u3057\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2026\u5e74\u306e\u6226\u7565\u7684\u30a2\u30d7\u30ea\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u306e\u52d5\u304d&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u30af\u30ed\u30b9\u30dd\u30ea\u30cd\u30fc\u30b7\u30e7\u30f3\u306e\u52d5\u304d<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u300c\u79c1\u306f\u30a2\u30d7\u30ea\u30b9\u30bf\u30b8\u30aa\u304c\u30b2\u30fc\u30e0\u306b\u53c2\u5165\u3059\u308b\u3088\u3046\u306b\u306f\u898b\u3066\u3044\u307e\u305b\u3093\u3002\u30b2\u30fc\u30e0\u30b9\u30bf\u30b8\u30aa\u304c\u30a2\u30d7\u30ea\u306b\u53c2\u5165\u3057\u3066\u3044\u308b\u306e\u3092\u898b\u3066\u3044\u307e\u3059\u300d\u3068Evelin\u306f\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p>\n<\/blockquote>\n\n\n\n<p>\u3053\u306e\u4e00\u65b9\u5411\u306e\u6d41\u308c\u306f\u3001\u30a2\u30d7\u30ea\u6295\u8cc7\u306e\u6a5f\u4f1a\u304c\u3069\u3053\u306b\u3042\u308b\u304b\u306b\u3064\u3044\u3066\u3059\u3079\u3066\u3092\u7269\u8a9e\u3063\u3066\u3044\u307e\u3059\u3002\u30b2\u30fc\u30e0\u30b9\u30bf\u30b8\u30aa\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u9ad8\u5ea6\u306a\u5c02\u9580\u77e5\u8b58\u3092\u3082\u305f\u3089\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u3068\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3<\/li>\n\n\n\n<li>\u53ce\u76ca\u5316\u306e\u6700\u9069\u5316<\/li>\n\n\n\n<li><a href=\"https:\/\/tenjin.com\/ja\/glossary\/retention-rate-rr\/\">\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u6307\u6a19<\/a> \u3068 <a href=\"https:\/\/tenjin.com\/ja\/glossary\/cohort-analysis\/\">\u30b3\u30db\u30fc\u30c8\u5206\u6790<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/tenjin.com\/ja\/glossary\/ab-testing\/\">A\/B\u30c6\u30b9\u30c8<\/a> \u3068\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u53cd\u5fa9<\/li>\n<\/ul>\n\n\n\n<p>\u5f7c\u3089\u306f\u3001\u3053\u306e\u77e5\u8b58\u3092\u3001\u512a\u308c\u305f\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u3001\u3088\u308a\u4f4e\u3044\u30ea\u30b9\u30af\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3001\u305d\u3057\u3066\u3088\u308a\u901f\u3044\u4fa1\u5024\u5b9f\u73fe\u6642\u9593\u3092\u6301\u3064\u30d3\u30b8\u30cd\u30b9\u306b\u9069\u7528\u3067\u304d\u308b\u3053\u3068\u306b\u6c17\u3065\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u69cb\u7bc9\u306b\u304a\u3044\u3066\u3001\u3053\u308c\u306f\u660e\u78ba\u306a\u30d7\u30ec\u30a4\u30d6\u30c3\u30af\uff08\u6226\u7565\u66f8\uff09\u3092\u4f5c\u6210\u3057\u307e\u3059\uff1a\u30b2\u30fc\u30e0\u30b9\u30bf\u30b8\u30aa\u54c1\u8cea\u306e\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30ca\u30eb\u30fb\u30a8\u30af\u30bb\u30ec\u30f3\u30b9\uff08\u696d\u52d9\u512a\u79c0\u6027\uff09\u3092\u7372\u5f97\u3057\u3001\u305d\u308c\u3092\u30a2\u30d7\u30ea\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u9069\u7528\u3059\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5275\u696d\u8005\u4e3b\u5c0e\u306e\u300c\u5800\u300d<\/h3>\n\n\n\n<p>\u4e88\u60f3\u5916\u306e\u30c8\u30ec\u30f3\u30c9\u304c\u30a2\u30d7\u30ea\u7af6\u4e89\u3092\u518d\u5f62\u6210\u3057\u3001\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u306e\u5dee\u5225\u5316\u306e\u6a5f\u4f1a\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u300c\u79c1\u305f\u3061\u306f\u3001\u6700\u3082\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u308b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u304c\u5275\u696d\u8005\u81ea\u8eab\u3092\u4f7f\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u30c8\u30ec\u30f3\u30c9\u3092\u76ee\u306b\u3057\u3066\u3044\u307e\u3059\u300d\u3068Evelin\u306f\u6307\u6458\u3057\u307e\u3059\u3002\u300c\u8ab0\u3082AI\u306e\u4eba\u9593\u3084\u507d\u7269\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u898b\u305f\u3044\u3068\u306f\u601d\u3063\u3066\u3044\u307e\u305b\u3093\u3002\u81ea\u5206\u306e\u9854\u3092\u3055\u3089\u3051\u51fa\u3059\u3053\u3068\u306f\u3001\u3088\u308a\u591a\u304f\u306e\u4fe1\u983c\u3092\u4e0e\u3048\u307e\u3059\u300d<\/p>\n<\/blockquote>\n\n\n\n<p>\u5f7c\u5973\u306f\u8aac\u5f97\u529b\u306e\u3042\u308b\u4f8b\u3092\u5171\u6709\u3057\u3066\u3044\u307e\u3059\uff1a <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u300c\u6642\u5dee\u307c\u3051\u3092\u514b\u670d\u3059\u308b\u305f\u3081\u306e\u30a2\u30d7\u30ea\u3067\u3001\u305d\u308c\u3092\u4f55\u5ea6\u3082\u7d4c\u9a13\u3057\u305f\u5143\u5b87\u5b99\u98db\u884c\u58eb\u306b\u3088\u3063\u3066\u4f5c\u3089\u308c\u307e\u3057\u305f\u3002\u975e\u5e38\u306b\u8208\u5473\u6df1\u304f\u3001\u52b9\u679c\u7684\u3067\u3059\u300d<\/p>\n<\/blockquote>\n\n\n\n<p>\u3053\u306e\u5275\u696d\u8005\u306e\u771f\u6b63\u6027\uff08\u30aa\u30fc\u30bb\u30f3\u30c6\u30a3\u30b7\u30c6\u30a3\uff09\u2014\u2014\u300c\u6a5f\u80fd\u304c\u6c17\u306b\u5165\u3089\u306a\u3044\u3001\u307e\u305f\u306f\u8fd4\u91d1\u3057\u3066\u307b\u3057\u3044\u5834\u5408\u3001\u3053\u3053\u306b\u79c1\u306e\u9854\u3068\u540d\u524d\u304c\u3042\u308a\u307e\u3059\u300d\u2014\u2014\u306f\u3001\u3042\u306a\u305f\u306e\u30a2\u30d7\u30ea\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u5168\u4f53\u3067 <a href=\"https:\/\/tenjin.com\/ja\/blog\/retention-for-mobile-games-101\/\">\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u6307\u6a19<\/a> \u3068\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff08LTV\uff09\u3092\u5411\u4e0a\u3055\u305b\u308b\u4fe1\u983c\u3092\u63a8\u9032\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30b2\u30fc\u30e0\u306e\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u306f\u3053\u306e\u5229\u70b9\u3092\u6d3b\u7528\u3067\u304d\u307e\u305b\u3093\u3002\u30d1\u30ba\u30eb\u30b2\u30fc\u30e0\u306b\u81ea\u5206\u306e\u9854\u3092\u8f09\u305b\u3066\u3082\u3001\u7a81\u7136\u6307\u6a19\u304c\u826f\u304f\u306a\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u73fe\u5b9f\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3084\u30e6\u30fc\u30c6\u30a3\u30ea\u30c6\u30a3\u30a2\u30d7\u30ea\u306e\u5834\u5408\u306f\u3069\u3046\u3067\u3057\u3087\u3046\u304b\uff1f\u5275\u696d\u8005\u306e\u771f\u6b63\u6027\u306f\u3001\u7af6\u4e89\u4e0a\u306e\u300c\u5800\u300d\uff08\u5f37\u56fa\u306a\u512a\u4f4d\u6027\uff09\u3068\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>\u88dc\u5b8c\u7684\u306a\u30a2\u30d7\u30ea<\/h3>\n\n\n\n<p>\u300c\u79c1\u305f\u3061\u306f\u30b2\u30fc\u30e0\u30b9\u30bf\u30b8\u30aa\u304c\u7279\u5b9a\u306e\u30b8\u30e3\u30f3\u30eb\u306e\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u306e\u4e00\u90e8\u3092\u624b\u653e\u3057\u3066\u3044\u308b\u306e\u3092\u76ee\u306b\u3057\u3066\u3044\u307e\u3059\u300d\u3068Evelin\u306f\u8aac\u660e\u3057\u307e\u3059\u304c\u3001\u9006\u3082\u307e\u305f\u771f\u306a\u308a\u3067\u3059\uff1a\u30a2\u30d7\u30ea\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u306f\u3001\u4e92\u3044\u306b\u5f37\u5316\u3057\u5408\u3046\u88dc\u5b8c\u7684\u306a\u88fd\u54c1\u3092\u4e2d\u5fc3\u306b\u69cb\u7bc9\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u8907\u6570\u306e\u30c4\u30fc\u30eb\u3092\u8cfc\u8aad\u3059\u308b\u751f\u7523\u6027\u30a2\u30d7\u30ea\u306e\u30d5\u30a1\u30df\u30ea\u30fc\u3092\u60f3\u50cf\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u30021\u3064\u306e\u30a2\u30d7\u30ea\u3067\u306e\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u304c\u4ed6\u306e\u30a2\u30d7\u30ea\u306e\u767a\u898b\u3092\u4fc3\u9032\u3059\u308b\u30d8\u30eb\u30b9\uff06\u30a6\u30a7\u30eb\u30cd\u30b9\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u30021\u3064\u306e\u30a2\u30d7\u30ea\u3067\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3057\u3001\u3055\u3089\u306b3\u3064\u3092\u30af\u30ed\u30b9\u30bb\u30eb\u3059\u308b\u30d5\u30a1\u30a4\u30ca\u30f3\u30b9\u306e\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u3053\u306e\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u306e\u30a2\u30fc\u30ad\u30c6\u30af\u30c1\u30e3\u306f\u3001\u5171\u6709\u3055\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u30d9\u30fc\u30b9\u3092\u6d3b\u7528\u3057\u3001\u7d71\u5408\u3055\u308c\u305f\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CAC\uff09\u3092\u524a\u6e1b\u3057\u3001<a href=\"https:\/\/tenjin.com\/ja\/blog\/how-mexicos-top-mobile-publisher-boosted-their-portfolio-ltv-by-35-a-hyperbeard-case-study\/\" target=\"_self\">\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u5168\u4f53\u306eLTV\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059<\/a>\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8\uff1a\u3042\u306a\u305f\u306e\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa<\/h3>\n\n\n\n<p>320\u4ee5\u4e0a\u306e\u8cc7\u7523\u306b\u95a2\u3059\u308b\u5f7c\u5973\u306e\u7d4c\u9a13\u306b\u57fa\u3065\u304d\u3001\u30a2\u30d7\u30ea\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u3078\u306e\u6295\u8cc7\u306b\u95a2\u3057\u3066\u8003\u616e\u3059\u3079\u304d\u91cd\u8981\u4e8b\u9805\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\uff1a&nbsp;<\/p>\n\n\n\n<p><strong>Red Light\uff08\u8b66\u544a\u4fe1\u53f7\uff09<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u958b\u59cb\u521d\u65e5\u304b\u3089\u6709\u6599UA\u3078\u306e\u91cd\u3044\u4f9d\u5b58<\/li>\n\n\n\n<li>40\uff05\u3092\u4e0b\u56de\u308b\u5727\u7e2e\u3055\u308c\u305f\u5229\u76ca\u7387<\/li>\n\n\n\n<li>\u5dee\u5225\u5316\u306e\u306a\u3044\u6c4e\u7528\u54c1\u5316\u3057\u305f\u6a5f\u80fd<\/li>\n\n\n\n<li>\u6700\u9069\u5316\u306e\u8a66\u307f\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u9ad8\u3044\u96e2\u8131\u7387<\/li>\n\n\n\n<li>\u79fb\u884c\u8a08\u753b\u306a\u304d\u5275\u696d\u8005\u306e\u9000\u4efb<\/li>\n<\/ul>\n\n\n\n<p><strong>Green Light\n\n\uff08\u30b0\u30ea\u30fc\u30f3\u30e9\u30a4\u30c8\uff09<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u3059\u3067\u306b\u6708\u6b21\u53ce\u76ca10\u4e07\u30c9\u30eb\u4ee5\u4e0a\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af<\/li>\n\n\n\n<li>\u5c0f\u898f\u6a21\u30c1\u30fc\u30e0\u3067\u306e55\u301c70\uff05\u306e\u5229\u76ca\u7387<\/li>\n\n\n\n<li>\u660e\u78ba\u306a\u5275\u696d\u8005\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u3068\u4fe1\u983c\u3067\u304d\u308b\u30d6\u30e9\u30f3\u30c9<\/li>\n\n\n\n<li class=\"translation-block\">\u6709\u6599UA\u652f\u51fa\u524d\u306b<a href=\"https:\/\/tenjin.com\/ja\/blog\/app-retention-strategies\/\" target=\"_self\">\u5b9f\u8a3c\u3055\u308c\u305f\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3<\/a><\/li>\n\n\n\n<li>\u65e2\u5b58\u306e\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u8cc7\u7523\u3068\u306e\u76f8\u88dc\u7684\u306a\u9069\u5408\u6027<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u5c02\u9580\u7684\u306a\u77e5\u898b\u3092\u6301\u3064\u3053\u3068\u3067\u3001\u3042\u306a\u305f\u306f\u5e02\u5834\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u5148\u53d6\u308a\u3057\u3001\u81ea\u3089\u306e\u30a2\u30d7\u30ea\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u3092\u518d\u5b9a\u7fa9\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002M&amp;A\u306e\u5c02\u9580\u5bb6\u3067\u3042\u308bEvelin Herrera\u304c\u793a\u3059\u6700\u5927\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u6295\u8cc7\u8cc7\u672c\u306e\u30c8\u30ec\u30f3\u30c9\u304c\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u6295\u8cc7\u3088\u308a\u3082\u3001\u6c4e\u7528\u7684\u306a\u30a2\u30d7\u30ea\uff08\u30ce\u30f3\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\uff09\u3078\u3068\u5927\u304d\u304f\u30b7\u30d5\u30c8\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u4e8b\u5b9f\u3067\u3059\u3002 <br><br>\u3053\u308c\u306f\u3001\u30ce\u30f3\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u306e\u65b9\u304c\u3088\u308a\u9ad8\u3044\u5229\u76ca\u7387\u3092\u9054\u6210\u3067\u304d\u308b\u3068\u3044\u3046\u4e00\u822c\u7684\u306a\u50be\u5411\u306b\u3088\u308b\u3082\u306e\u3067\u3059\u3002\u52a0\u3048\u3066\u3001\u30a2\u30d7\u30ea\u5236\u4f5c\u30b3\u30b9\u30c8\u306e\u4f4e\u4e0b\u3084AI\u30c4\u30fc\u30eb\u306e\u9032\u5316\u306f\u3001\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u306e\u6a5f\u4f1a\u3068\u3001\u3088\u308a\u6fc0\u3057\u3044\u7af6\u4e89\u74b0\u5883\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u65e2\u5b58\u306e\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u3092\u7ba1\u7406\u3057\u3066\u3044\u308b\u5834\u5408\u3067\u3082\u3001\u65b0\u898f\u306e\u30a2\u30d7\u30ea\u8cb7\u53ce\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u5834\u5408\u3067\u3082\u3001\u3053\u3046\u3057\u305f\u5f71\u97ff\u3084\u5909\u5316\u3092\u6b63\u3057\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u30012026\u5e74\u306b\u304a\u3051\u308b\u30ea\u30bf\u30fc\u30f3\u306e\u6700\u5927\u5316\u306b\u306f\u4e0d\u53ef\u6b20\u306a\u306e\u3067\u3059\u3002\u00a0<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><\/summary>\n<p><\/p>\n<\/details>\n\n\n<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/475af822d5c108036baeb0c42fc7727167163edfe2456ed2326303747001b5b1?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/475af822d5c108036baeb0c42fc7727167163edfe2456ed2326303747001b5b1?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc<\/p><p class=\"wp-block-post-author__name\">\u30bf\u30e9\u30fb\u30de\u30a4\u30e4\u30fc<\/p><\/div><\/div>\n\n<div class=\"wp-block-post-author-biography\">I bring fresh eyes to mobile attribution and app analytics, turning insights into strategies that connect with users and drive growth.<\/div>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>The trends we&#8217;re seeing in 2026 suggest a massive shift for gaming studios and their mobile app portfolio. According to Evelin Herrera from EHVM Capital, founder of the app mergers and acquisitions (M&amp;A) firm, there&#8217;s already a strong redefinition that\u2019s affecting app portfolios around the world.&nbsp; \u201cMy prediction for 2026 is that capital is going&#8230;<\/p>","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,90],"tags":[],"class_list":["post-17157","post","type-post","status-publish","format-standard","hentry","category-mobile-marketing-trends","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why You Should Diversify Your Mobile App Portfolio in 2026 | Tenjin<\/title>\n<meta name=\"description\" content=\"What will redefine your mobile app portfolio in 2026? Tenjin discusses mobile app strategy, app production costs, app valuation, and app portfolio tactics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ja\/blog\/games-to-app-investment-mobile-app-portfolio-in-2026\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Games to App Investment: Why You Should Diversify Your Mobile App Portfolio in 2026\" \/>\n<meta property=\"og:description\" content=\"The trends we&#039;re seeing in 2026 suggest a massive shift for gaming studios and their mobile app portfolio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ja\/blog\/games-to-app-investment-mobile-app-portfolio-in-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-07T10:21:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T11:14:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/From-Games-to-App-Investment_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tara Meyer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tara Meyer\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"7\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/games-to-app-investment-mobile-app-portfolio-in-2026\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/games-to-app-investment-mobile-app-portfolio-in-2026\/\"},\"author\":{\"name\":\"Tara Meyer\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/711d96a1c8a6444b1f0323479dcfad35\"},\"headline\":\"From Games to App Investment: Why You Should Diversify Your Mobile App Portfolio in 2026\",\"datePublished\":\"2026-04-07T10:21:16+00:00\",\"dateModified\":\"2026-04-14T11:14:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/games-to-app-investment-mobile-app-portfolio-in-2026\/\"},\"wordCount\":1912,\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"articleSection\":[\"Mobile Marketing Trends\",\"Podcast\"],\"inLanguage\":\"ja\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/blog\/games-to-app-investment-mobile-app-portfolio-in-2026\/\",\"url\":\"https:\/\/tenjin.com\/blog\/games-to-app-investment-mobile-app-portfolio-in-2026\/\",\"name\":\"Why You Should Diversify Your Mobile App Portfolio in 2026 | Tenjin\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/#website\"},\"datePublished\":\"2026-04-07T10:21:16+00:00\",\"dateModified\":\"2026-04-14T11:14:29+00:00\",\"description\":\"What will redefine your mobile app portfolio in 2026? 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