{"id":17692,"date":"2026-05-21T11:24:59","date_gmt":"2026-05-21T11:24:59","guid":{"rendered":"https:\/\/tenjin.com\/?p=17692"},"modified":"2026-05-20T12:30:16","modified_gmt":"2026-05-20T12:30:16","slug":"google-odm-and-icm-explained-2026","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/google-odm-and-icm-explained-2026\/","title":{"rendered":"Google ODM\u3068ICM\u89e3\u8aac\uff1a2026\u5e74\u306b\u30a2\u30d7\u30ea\u5e83\u544a\u4e3b\u304c\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u3053\u3068"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u4eca\u56de\u306e <a href=\"https:\/\/www.youtube.com\/@TenjinMMP\/videos\" type=\"link\" id=\"https:\/\/www.youtube.com\/@TenjinMMP\/videos\" target=\"_blank\" rel=\"noreferrer noopener\">Tenjin ROI 101<\/a>\u3067\u306f\u3001Candid Consulting\u306e\u5275\u696d\u8005\u3067\u3001\u5143 <a href=\"https:\/\/tenjin.com\/ja\/blog\/google-ads-best-practices-for-mobile-apps-with-a-limited-budget\/\">Google\u5e83\u544a <\/a>\u30bb\u30fc\u30eb\u30b9\u30ea\u30fc\u30c0\u30fc\u306eAshley Black\u304c\u3001iOS\u30a2\u30d7\u30ea\u5e83\u544a\u3067\u6700\u3082\u8aa4\u89e3\u3055\u308c\u304c\u3061\u306a\u7528\u8a9e\u306e\u3044\u304f\u3064\u304b\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002Google\u793e\u5185\u3067\u7d0410\u5e74\u3001\u305d\u306e\u3046\u30616\u5e74\u306f\u30a2\u30d7\u30ea\u5e83\u544a\u30bb\u30fc\u30eb\u30b9\u30c1\u30fc\u30e0\u3092\u7387\u3044\u305f\u7d4c\u9a13\u3092\u6301\u3064Ashley\u306f\u3001\u306a\u304b\u306a\u304b\u5f97\u96e3\u3044\u8996\u70b9\u3092\u5171\u6709\u3057\u307e\u3059\u3002\u5f7c\u5973\u306f\u3053\u308c\u3089\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u304c\u3069\u306e\u3088\u3046\u306b\u69cb\u7bc9\u3055\u308c\u305f\u304b\u3001\u305d\u3057\u3066\u305d\u308c\u3089\u304c\u5b9f\u969b\u306e\u4e16\u754c\u3067\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3059\u308b\u304b\u3092\u77e5\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u300c\u4f1a\u793e\u3092\u96e2\u308c\u3066\u304b\u3089\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u304c\u5185\u90e8\u7684\u306b\u3069\u3046\u6a5f\u80fd\u3059\u308b\u3068\u3044\u308f\u308c\u3066\u3044\u305f\u304b\u3001\u3067\u306f\u306a\u304f\u3001\u5b9f\u969b\u306b\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3059\u308b\u304b\u306b\u3064\u3044\u3066\u3001\u3055\u3089\u306b\u6d1e\u5bdf\u3092\u5f97\u305f\u3068\u601d\u3044\u307e\u3059\u300d\u3068\u5f7c\u5973\u306f\u8a9e\u308a\u307e\u3059\u3002\u300c\u79c1\u306f\u3001\u4ed5\u7d44\u307f\u304c\u5185\u90e8\u7684\u306b\u3069\u3046\u52d5\u304f\u304b\u3092\u76f4\u63a5\u7d4c\u9a13\u3057\u305f\u3068\u3044\u3046\u3001\u305d\u3057\u3066\u4eca\u3067\u306f\u305d\u306e\u77e5\u8b58\u3092\u3069\u3046\u9069\u7528\u3059\u308b\u304b\u3092\u77e5\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u3001\u30e6\u30cb\u30fc\u30af\u306a\u8996\u70b9\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u300d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u7126\u70b9\u306f\u3001\u3059\u3079\u3066\u306eiOS\u30a2\u30d7\u30ea\u5e83\u544a\u4e3b\u304c\u7406\u89e3\u3059\u3079\u304d3\u3064\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u3067\u3059\uff1aODM\u3001ODM 2.0\u3001ICM\u3002\u3082\u3057\u3053\u308c\u3089\u306e\u7565\u8a9e\u304c\u4eca\u3042\u306a\u305f\u306b\u3068\u3063\u3066\u4f55\u3082\u610f\u5473\u3092\u306a\u3055\u306a\u3044\u306a\u3089\u3001\u307e\u3055\u306b\u305d\u308c\u304c\u554f\u984c\u306a\u306e\u3067\u3059\u2026&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306f\u3001Google\u304ciOS\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u6e2c\u5b9a\u3001\u30e2\u30c7\u30eb\u5316\u3001\u30ec\u30dd\u30fc\u30c8\u3059\u308b\u65b9\u6cd5\u306e\u4e2d\u6838\u3067\u3042\u308a\u3001\u305d\u308c\u3089\u3092\u6b63\u3057\u304f\u8a2d\u5b9a\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u306f\u3001\u610f\u601d\u6c7a\u5b9a\u306b\u7528\u3044\u3066\u3044\u308b\u30c7\u30fc\u30bf\u306b\u76f4\u63a5\u5f71\u97ff\u3057\u307e\u3059\u3002Ashley\u306f\u3001\u5404\u30c4\u30fc\u30eb\u304c\u4f55\u3092\u3059\u308b\u306e\u304b\u3001\u5b9f\u969b\u306b\u8ab0\u306e\u305f\u3081\u306b\u69cb\u7bc9\u3055\u308c\u305f\u306e\u304b\u3001\u305d\u3057\u3066\u305d\u3053\u304b\u3089\u4fa1\u5024\u3092\u5f97\u308b\u305f\u3081\u306b\u4f55\u3092\u3059\u3079\u304d\u304b\uff08\u307e\u305f\u306f\u3059\u3079\u304d\u3067\u306a\u3044\u304b\uff09\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Google ODM &amp; ICM Explained\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/RD5nfBjiyI8?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/tenjin.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u3082\u91cd\u8981\u306a\u3053\u3068\u3001\u3064\u307e\u308a\u7528\u8a9e\u306e\u660e\u78ba\u5316\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002ODM\u306fOn-Device Measurement\uff08\u30aa\u30f3\u30c7\u30d0\u30a4\u30b9\u6e2c\u5b9a\uff09\u306e\u7565\u3067\u3059\u3002ICM\u306fIntegrated Conversion Measurement\uff08\u7d71\u5408\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6e2c\u5b9a\uff09\u306e\u7565\u3067\u3059\u3002\u3069\u3061\u3089\u3082\u3001iOS\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u5909\u66f4\u306b\u4f34\u3046\u6e2c\u5b9a\u306e\u8ab2\u984c\u306b\u5bfe\u3059\u308bGoogle\u306e\u5bfe\u5fdc\u7b56\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u3053\u308c\u3089\u306e\u7565\u8a9e\u3092\u805e\u3044\u305f\u3068\u304d\u3001\u79c1\u305f\u3061\u306f\u5b9f\u969b\u306b\u306f\u3001Google\u304c\u30a2\u30d7\u30ea\u5e83\u544a\u4e3b\u5411\u3051\u306eiOS\u5e83\u544a\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u6e2c\u5b9a\u30fb\u6539\u5584\u3059\u308b\u3068\u3044\u3046\u8ab2\u984c\u306b\u3069\u3046\u5fdc\u3048\u305f\u304b\u306b\u3064\u3044\u3066\u8a71\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u300d\u3068Ashley\u306f\u8aac\u660e\u3057\u307e\u3059\u3002\u300c\u6b63\u76f4\u306b\u8a00\u3046\u3068\u3001\u3053\u308c\u3089\u306e\u547d\u540d\u306f\u3082\u3063\u3068\u3046\u307e\u304f\u3067\u304d\u308b\u306f\u305a\u3067\u3059\u3002\u300d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ODM\u3082ICM\u3082\u6280\u8853\u7684\u306b\u306fAndroid\u306b\u3082\u5b58\u5728\u3057\u307e\u3059\u304c\u3001\u4e3b\u306biOS\u306b\u95a2\u9023\u3059\u308b\u3082\u306e\u3067\u3059\u3002 <\/strong>Android\u306b\u306fPlay\u30b9\u30c8\u30a2\u3068\u3088\u308a\u5f37\u529b\u306a\u6e2c\u5b9a\u30a4\u30f3\u30d5\u30e9\u304c\u3042\u308b\u305f\u3081\u3001\u305d\u3053\u3067\u306e\u5f71\u97ff\u306f\u5c0f\u3055\u3044\u3067\u3059\u3002\u672c\u5f53\u306e\u554f\u984c\u306fiOS\u306b\u3042\u308a\u3001\u30b7\u30b0\u30ca\u30eb\u640d\u5931\u304c\u5e83\u544a\u4e3b\u306b\u5927\u304d\u306a\u6253\u6483\u3092\u4e0e\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u5305\u62ec\u7684\u306a\u67a0\u7d44\u307f\u306e\u4e0b\u306b\u306f\u30013\u3064\u306e\u7570\u306a\u308b\u30d7\u30ed\u30c0\u30af\u30c8\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308bODM\uff08On-Device Measurement\uff09<\/li>\n\n\n\n<li>\u30a4\u30d9\u30f3\u30c8\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308bODM 2.0<\/li>\n\n\n\n<li>\u7d049\u301c10\u30f6\u6708\u524d\u306b\u30ed\u30fc\u30f3\u30c1\u3055\u308c\u305fICM\uff08Integrated Conversion Measurement\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u305d\u308c\u305e\u308c\u304c\u7570\u306a\u308b\u65b9\u6cd5\u3067\u52d5\u4f5c\u3057\u3001\u7570\u306a\u308b\u8a2d\u5b9a\u3092\u5fc5\u8981\u3068\u3057\u3001\u7570\u306a\u308b\u7d50\u679c\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u6b21\u306b\u3001\u305d\u308c\u305e\u308c\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ODM\uff1a\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u7528\u3044\u305f\u30aa\u30f3\u30c7\u30d0\u30a4\u30b9\u6e2c\u5b9a<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ODM 1\uff08\u6642\u6298\u305d\u3046\u547c\u3070\u308c\u307e\u3059\uff09\u306f\u30012023\u5e74\u9803\u306b\u30ed\u30fc\u30f3\u30c1\u3055\u308c\u307e\u3057\u305f\u3002\u305d\u306e\u6838\u5fc3\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3084\u96fb\u8a71\u756a\u53f7\u306a\u3069\u306e\u81ea\u793e\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u3001\u5e83\u544a\u30af\u30ea\u30c3\u30af\u3068\u30a2\u30d7\u30ea\u5185\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u3055\u308c\u305f\u65b9\u6cd5\u3067\u7d50\u3073\u3064\u3051\u308b\u3001Google\u306e\u4ed5\u7d44\u307f\u3067\u3059\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u300c\u3053\u308c\u306f\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u914d\u616e\u3057\u3001\u6e96\u62e0\u3057\u305f\u65b9\u6cd5\u3067\u884c\u308f\u308c\u307e\u3059\u300d\u3068Ashley\u306f\u6307\u6458\u3057\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u5f7c\u5973\u306f\u305d\u306e\u9650\u754c\u306b\u3064\u3044\u3066\u3082\u660e\u78ba\u306b\u3057\u307e\u3057\u305f\uff1a\u300c\u3053\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u306f\u3042\u307e\u308a\u4f7f\u7528\u3055\u308c\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u3044\u304f\u3064\u304b\u7406\u7531\u304c\u3042\u308a\u307e\u3059\u3002\u7b2c\u4e00\u306b\u3001\u3053\u306e\u30c7\u30fc\u30bf\u3092Google\u3068\u5171\u6709\u3059\u308b\u306b\u306f\u958b\u767a\u4f5c\u696d\u304c\u5fc5\u8981\u3067\u3059\u3002\u7b2c\u4e8c\u306b\u3001\u3053\u308c\u306f\u672c\u5f53\u306b\u5927\u91cf\u306e\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3068\u96fb\u8a71\u756a\u53f7\u3092\u53ce\u96c6\u3059\u308b\u30a2\u30d7\u30ea\u306b\u3057\u304b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u300d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u3067\u306f\u3001\u3053\u308c\u306f\u307b\u3068\u3093\u3069\u95a2\u4fc2\u3042\u308a\u307e\u305b\u3093\u3002\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d9\u30fc\u30b9\u306e\u30a2\u30d7\u30ea\u3067\u306f\u3001\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u53ce\u96c6\u304c\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u306e\u6d41\u308c\u306b\u7d44\u307f\u8fbc\u307e\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u3044\u305f\u3081\u3001\u95a2\u4fc2\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305f\u3068\u3048\u6761\u4ef6\u306b\u5408\u81f4\u3057\u3066\u3082\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u5411\u4e0a\u306f\u63a7\u3048\u3081\u3067\u3059\uff1a&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u300c\u3082\u3057\u9055\u3044\u304c\u308f\u304b\u308b\u3068\u3059\u308c\u3070\u3001\u63a7\u3048\u3081\u306a\u6539\u5584\u3001\u304a\u305d\u3089\u304fCPA\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u306e10\u301c15\uff05\u306e\u524a\u6e1b\u304c\u898b\u3089\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u300d\u3068Ashley\u306f\u8a00\u3044\u307e\u3057\u305f\u3002\u305d\u3057\u3066\u6c7a\u5b9a\u7684\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u300c\u3053\u308c\u306fGoogle\u81ea\u8eab\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30ec\u30dd\u30fc\u30c8\u306b\u306e\u307f\u5f71\u97ff\u3057\u307e\u3059\u3002MMP\uff08\u30e2\u30d0\u30a4\u30eb\u8a08\u6e2c\u30d1\u30fc\u30c8\u30ca\u30fc\uff09\u3067\u306f\u5927\u304d\u306a\u9055\u3044\u306f\u898b\u3089\u308c\u306a\u3044\u3067\u3057\u3087\u3046\u3002\u300d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305f\u3001ODM 1\u306f\u3001YouTube\u3084\u691c\u7d22\uff08Search\uff09\u306a\u3069Google\u306e\u81ea\u793e\u904b\u55b6\uff08O&amp;O\uff09\u30e1\u30c7\u30a3\u30a2\u3067\u914d\u4fe1\u3055\u308c\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u6700\u3082\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u914d\u4fe1\u304c\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306b\u504f\u3063\u3066\u3044\u308b\u5834\u5408\u3001\u76ee\u306b\u898b\u3048\u308b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u306f\u4f4e\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a2d\u5b9a\u306b\u306f\u3001\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3084\u96fb\u8a71\u756a\u53f7\u306a\u3069\u306e\u30cf\u30c3\u30b7\u30e5\u5316\u3055\u308c\u305f\u30ed\u30b0\u30a4\u30f3\u30c7\u30fc\u30bf\u3092Google\u306b\u5171\u6709\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u300c\u79c1\u304c\u8a71\u3057\u305f\u591a\u304f\u306e\u5e83\u544a\u4e3b\u306f\u3001\u3053\u308c\u306b\u53ca\u3073\u8170\u3067\u3059\u3002\u300e\u305d\u308c\u307b\u3069\u5927\u304d\u306a\u5229\u76ca\u306e\u306a\u3044\u3053\u3068\u306b\u3001\u591a\u304f\u306e\u4f5c\u696d\u304c\u5fc5\u8981\u3060\u3068\u611f\u3058\u308b\u300f\u3068\u8a00\u3063\u3066\u3044\u307e\u3059\u300d\u3068Ashley\u306f\u8a00\u3044\u307e\u3057\u305f\u3002<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ODM 1\u306b\u3064\u3044\u3066\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u3053\u3068\uff1a\u3042\u306a\u305f\u304c\u5f37\u529b\u306a\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u53ce\u96c6\u4f53\u5236\u3092\u6301\u3061\u3001\u304b\u3064\u691c\u7d22\u3084YouTube\u3067\u76f8\u5f53\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u3042\u308b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30a2\u30d7\u30ea\u3067\u3042\u308c\u3070\u3001\u691c\u8a0e\u3059\u308b\u4fa1\u5024\u306f\u3042\u308a\u307e\u3059\u3002\u305d\u3046\u3067\u306a\u3051\u308c\u3070\u3001\u5b9f\u88c5\u306e\u624b\u9593\u306b\u898b\u5408\u308f\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ODM 2.0\uff1a\u30a4\u30d9\u30f3\u30c8\u30c7\u30fc\u30bf\u3068Google\u304c\u660e\u304b\u3057\u3066\u3044\u306a\u3044\u3053\u3068<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ODM 2.0\u306f\u5168\u304f\u5225\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u3067\u3059\u3002\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u306e\u30ed\u30b0\u30a4\u30f3\u30c7\u30fc\u30bf\u306b\u4f9d\u5b58\u3059\u308b\u4ee3\u308f\u308a\u306b\u3001\u30a4\u30d9\u30f3\u30c8\u30c7\u30fc\u30bf\u3068\u3001Google\u304c\u300c\u30c7\u30d0\u30a4\u30b9\u81ea\u4f53\u304b\u3089\u306e\u4e00\u6642\u7684\u306a\u533f\u540d\u30b7\u30b0\u30ca\u30eb\u300d\u3068\u8868\u73fe\u3059\u308b\u3082\u306e\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Ashley\u306f\u6b21\u306e\u3088\u3046\u306b\u8aac\u660e\u3057\u307e\u3059\uff1a<br><br>\u300c\u3053\u3053\u3067\u306f\u3001Google\u304c\u516c\u306b\u3057\u3066\u3044\u308b\u3088\u308a\u3082\u5c11\u3057\u7387\u76f4\u306b\u8a71\u3057\u307e\u3059\u3002Google\u306f\u660e\u793a\u7684\u306b\u306f\u8a00\u3063\u3066\u3044\u307e\u305b\u3093\u304c\u3001\u696d\u754c\u306e\u591a\u304f\u306e\u4eba\u306f\u3001ODM 2.0\u304c\u305d\u306e\u30e2\u30c7\u30eb\u306b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081IP\u30a2\u30c9\u30ec\u30b9\u3082\u4f7f\u7528\u3057\u3066\u3044\u308b\u3068\u63a8\u6e2c\u3057\u3066\u304a\u308a\u3001\u305d\u308c\u304c\u4eba\u3005\u306b\u3001\u3042\u308b\u7a2e\u306e\u30d5\u30a3\u30f3\u30ac\u30fc\u30d7\u30ea\u30f3\u30c6\u30a3\u30f3\u30b0\uff08\u30c7\u30d0\u30a4\u30b9\u8b58\u5225\uff09\u304c\u95a2\u308f\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u7d50\u8ad6\u306b\u5c0e\u3044\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u8a73\u7d30\u306b\u306f\u7acb\u3061\u5165\u308a\u307e\u305b\u3093\u304c\u3001\u305d\u308c\u304c\u6587\u66f8\u304b\u3089\u5e83\u304f\u63a8\u6e2c\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002\u300d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u826f\u3044\u30cb\u30e5\u30fc\u30b9\u306f\u3001ODM 2.0\u306f\u5e83\u544a\u4e3b\u3067\u3042\u308b\u3042\u306a\u305f\u304b\u3089\u4f55\u3082\u8981\u6c42\u3057\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u300c\u6b63\u3057\u3044\u30d0\u30fc\u30b8\u30e7\u30f3\u306eFirebase SDK\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3060\u3051\u3067\u3057\u305f\u300d\u3068Ashley\u306f\u8aac\u660e\u3057\u307e\u3057\u305f\u3002\u300c\u73fe\u6642\u70b9\u3067\u306f\u3001SDK\u3092\u6700\u65b0\u306e\u72b6\u614b\u306b\u4fdd\u3063\u3066\u3044\u308c\u3070\u3001\u304a\u305d\u3089\u304f\u3059\u3067\u306b\u6b63\u3057\u3044\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u3067\u3057\u3087\u3046\u3002\u300d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305f\u3001ODM 1\u3068\u306f\u7570\u306a\u308a\u3001\u5e83\u304f\u5229\u7528\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><br>\u300cODM 2.0\u306e\u826f\u3044\u30cb\u30e5\u30fc\u30b9\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3084\u5728\u5eab\u306b\u95a2\u3059\u308b\u7279\u5b9a\u306e\u8981\u4ef6\u304c\u3042\u3063\u305fODM 1\u3068\u306f\u7570\u306a\u308a\u3001\u8ab0\u306b\u3068\u3063\u3066\u3082\u826f\u3044\u3082\u306e\u3060\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u300d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u306f\u3001\u5728\u5eab\u30bf\u30a4\u30d7\u3054\u3068\u306bODM 2.0\u3092\u6bb5\u968e\u7684\u306b\u5c55\u958b\u3057\u307e\u3057\u305f\uff1a\u00a0<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u300c\u79c1\u306e\u7406\u89e3\u3067\u306f\u3001\u6628\u5e74\u672b\u307e\u3067\u306b\u3001ODM 2.0\u306f\u691c\u7d22\uff08Search\uff09\u3068AdMob\u3067\u5c55\u958b\u3055\u308c\u307e\u3057\u305f\u3002YouTube\u3078\u306e\u5c55\u958b\u306f\u4eca\u5e74\u306e\u7b2c1\u56db\u534a\u671f\u306b\u8a08\u753b\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u300d\u3068Ashley\u306f\u8a00\u3044\u307e\u3057\u305f\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u3042\u306a\u305f\u306e\u4e3b\u306aiOS\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u767a\u751f\u5143\u306b\u3088\u3063\u3066\u306f\u3001\u3059\u3067\u306b\u305d\u306e\u52b9\u679c\u3092\u898b\u3066\u3044\u308b\u304b\u3001\u3042\u308b\u3044\u306f\u8fd1\u3005\u898b\u59cb\u3081\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u3068\u306f\u3044\u3048\u3001\u5b9f\u4e16\u754c\u3067\u306e\u5f71\u97ff\u306f\u6e2c\u5b9a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u300c\u5e83\u544a\u4e3b\u3068\u4ed5\u4e8b\u3092\u3057\u305f\u79c1\u306e\u500b\u4eba\u7684\u306a\u7d4c\u9a13\u3067\u306f\u3001ODM 2.0\u306e\u7d50\u679c\u3068\u3057\u3066\u5287\u7684\u306a\u3082\u306e\u306f\u898b\u3066\u3044\u307e\u305b\u3093\u3002\u4f55\u4eba\u304b\u306e\u4eba\u306f\u7d4c\u9a13\u3057\u305f\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u79c1\u306e\u7d4c\u9a13\u3067\u306f\u5927\u304d\u306a\u3082\u306e\u306f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u300d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ODM 1\u3068\u540c\u69d8\u306b\u3001ODM 2.0\u3082Google\u306e\u30d5\u30ed\u30f3\u30c8\u30a8\u30f3\u30c9\uff08Google\u5074\uff09\u30ec\u30dd\u30fc\u30c8\u306b\u306e\u307f\u5f71\u97ff\u3057\u3001\u3042\u306a\u305f\u306eMMP\u3067\u898b\u3048\u308b\u3082\u306e\u306b\u306f\u5f71\u97ff\u3057\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u300c\u5fc5\u305a\u3057\u3082SKAN\uff08SKAdNetwork\uff09\u3067\u898b\u3089\u308c\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u9593\u63a5\u7684\u306b\u306f\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002Google\u304c\u3088\u308a\u826f\u3044\u30b7\u30b0\u30ca\u30eb\u3092\u5f97\u308c\u3070\u3001\u3088\u308a\u826f\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u6700\u9069\u5316\u3067\u304d\u308b\u306e\u3067\u3001\u305d\u308c\u304c\u3088\u308a\u826f\u3044SKAN\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u3064\u306a\u304c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u4e3b\u306b\u898b\u308b\u5834\u6240\u306fGoogle\u306e\u30d5\u30ed\u30f3\u30c8\u30a8\u30f3\u30c9\u30ec\u30dd\u30fc\u30c8\u3067\u3059\u3002\u300d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ODM 2.0\u306e\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\uff1aFirebase\u3092\u6700\u65b0\u306e\u72b6\u614b\u306b\u4fdd\u3064\u4ee5\u5916\u306b\u5fc5\u8981\u306a\u5b9f\u88c5\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5287\u7684\u3067\u306f\u306a\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u3051\u308c\u3069\u3082\u3001\u4e0a\u5411\u304d\u306e\u52b9\u679c\u306f\u3042\u308a\u307e\u3059\u3002\u00a0\u00a0<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ICM\uff1aGoogle\u7d71\u5408\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6e2c\u5b9a\u304c\u306a\u305cMMP\u30ec\u30dd\u30fc\u30c8\u3092\u5909\u3048\u308b\u306e\u304b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u306f\u3001\u3042\u306a\u305f\u306e\u5168\u4f53\u7684\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30c7\u30fc\u30bf\u3092\u3069\u3046\u89e3\u91c8\u3059\u308b\u304b\u306b\u3064\u3044\u3066\u3001\u6700\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ICM\u3001\u3059\u306a\u308f\u3061Integrated Conversion Measurement\uff08\u7d71\u5408\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6e2c\u5b9a\uff09\u306f\u30012025\u5e745\u6708\u306b\u30ed\u30fc\u30f3\u30c1\u3055\u308c\u307e\u3057\u305f\u3002Ashley\u306f\u7387\u76f4\u306b\u8aac\u660e\u3057\u307e\u3059\uff1a&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u3042\u308a\u306e\u307e\u307e\u306b\u547c\u3073\u307e\u3057\u3087\u3046\uff1aGoogle\u304cMMP\u3068\u30c7\u30fc\u30bf\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u304c\u305d\u306e\u672c\u8cea\u3067\u3059\u3002\u300d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9577\u3044\u9593\u3001Google\u306e\u30e2\u30c7\u30eb\u5316\u3055\u308c\u305fiOS\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30c7\u30fc\u30bf\u306f\u3001\u5b8c\u5168\u306bGoogle\u81ea\u8eab\u306e\u30ec\u30dd\u30fc\u30c8\u5185\u306b\u9589\u3058\u3066\u3044\u307e\u3057\u305f\u3002MMP\u306f\u305d\u308c\u3092\u53ef\u8996\u5316\u3067\u304d\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u300cMMP\u306f\u57fa\u672c\u7684\u306b\u3001\u300e\u3042\u306a\u305f\u304c\u3069\u306e\u3088\u3046\u306b\u305d\u306e\u6570\u5b57\u3092\u5f97\u305f\u306e\u304b\u6559\u3048\u3066\u304f\u308c\u306a\u3044\u306a\u3089\u3001\u305d\u306e\u6570\u5b57\u306b\u3064\u3044\u3066\u306f\u30ec\u30dd\u30fc\u30c8\u3057\u306a\u3044\u300f\u3068\u8a00\u3063\u3066\u3044\u307e\u3057\u305f\u300d\u3068Ashley\u306f\u8aac\u660e\u3057\u307e\u3057\u305f\u3002\u300c\u6700\u7d42\u7684\u306b\u3001Google\u306f\u4e3b\u8981\u306aMMP\u306e\u5927\u534a\u3068\u5408\u610f\u306b\u9054\u3057\u3001\u305d\u306e\u60c5\u5831\u306e\u5171\u6709\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002\u4eca\u3067\u306fMMP\u306f\u3001\u300e\u3088\u3057\u3001\u3042\u306a\u305f\u306e\u30c7\u30fc\u30bf\u3092\u79c1\u305f\u3061\u81ea\u8eab\u306e\u30e2\u30c7\u30ea\u30f3\u30b0\u306b\u542b\u3081\u308b\u3053\u3068\u306b\u3088\u308a\u5b89\u5fc3\u611f\u304c\u5f97\u3089\u308c\u308b\u300f\u3068\u8a00\u3063\u3066\u3044\u307e\u3059\u3002\u300d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u306f\u3064\u307e\u308a\u3001\u3082\u3057 <a href=\"https:\/\/tenjin.com\/ja\/mmp\/\">Tenjin\u306e\u3088\u3046\u306aMMP<\/a>\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u306a\u3089\u3001Google\u306e\u30e2\u30c7\u30eb\u5316\u3055\u308c\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30c7\u30fc\u30bf\u304c\u3001\u5f7c\u3089\u306e\u5358\u4e00\u306e\u4fe1\u983c\u3067\u304d\u308b\u60c5\u5831\u6e90\uff08single source of truth\uff09\u3067\u3042\u308b\u30ec\u30dd\u30fc\u30c8\u306b\u53cd\u6620\u3055\u308c\u59cb\u3081\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002Google\u306e\u30e2\u30c7\u30eb\u5316\u30c7\u30fc\u30bf\u304cGoogle\u81ea\u8eab\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u5916\u3067\u53ef\u8996\u5316\u3055\u308c\u308b\u306e\u306f\u521d\u3081\u3066\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ICM\u306f\u7279\u5b9a\u306e\u30b7\u30ca\u30ea\u30aa\u3067\u6700\u3082\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002\u300c\u3042\u306a\u305f\u306eMMP\u306e\u78ba\u7387\u7684\u30ec\u30dd\u30fc\u30c8\uff08probabilistic reporting\uff09\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u306b\u6700\u3082\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002\u53b3\u5bc6\u306bSKAN\u3060\u3051\u3092\u898b\u3066\u3044\u308b\u5834\u5408\u3001\u3053\u308c\u306f\u3042\u306a\u305f\u306b\u4f55\u306e\u5f71\u97ff\u3082\u3042\u308a\u307e\u305b\u3093\u300d\u3068Ashley\u306f\u6307\u6458\u3057\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u691c\u7d22\u3084\u30a6\u30a7\u30d6\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3067\u5927\u91cf\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u3042\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u7279\u306bATT\uff08App Tracking Transparency\uff09\u30d7\u30ed\u30f3\u30d7\u30c8\u304c\u8868\u793a\u3055\u308c\u306a\u3044\u3001\u307e\u305f\u306f\u30aa\u30d7\u30c8\u30a4\u30f3\u7387\u304c\u4f4e\u3044\u5834\u5408\u306b\u5927\u304d\u306a\u5f71\u97ff\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u91cd\u8981\u306a\u533a\u5225\uff1aICM\u306f\u3001\u3042\u306a\u305f\u306eGoogle\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092Google\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u5185\u3067\u3088\u308a\u826f\u304f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3055\u305b\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u300c\u3042\u306a\u305f\u306eGoogle\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u5e38\u306b\u305d\u3046\u3067\u3042\u3063\u305f\u306e\u3068\u540c\u3058\u3088\u3046\u306b\u904b\u7528\u3055\u308c\u7d9a\u3051\u307e\u3059\u3002\u305f\u3060\u3001MMP\u304cGoogle\u306e\u30e2\u30c7\u30eb\u5316\u306e\u4ed5\u65b9\u306b\u3088\u308a\u81ea\u4fe1\u3092\u6301\u3064\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u3067\u3001\u3088\u308a\u591a\u304f\u306eGoogle\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u30ec\u30dd\u30fc\u30c8\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3060\u3051\u3067\u3059\u3002\u300d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u3067\u306f\u3001\u672c\u5f53\u306e\u4fa1\u5024\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\uff1f&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u300c\u305d\u308c\u306f\u672c\u5f53\u306b <a href=\"https:\/\/tenjin.com\/ja\/mobile-attribution\/\">\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3<\/a>\u306e\u305f\u3081\u3060\u3051\u3067\u3059\u300d\u3068Ashley\u306f\u78ba\u8a8d\u3057\u307e\u3057\u305f\u3002\u300c\u4eca\u3001\u3082\u3057\u3042\u306a\u305f\u304cMMP\u306e\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u3066\u6700\u9069\u5316\u3092Google\u306b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3057\u3066\u3044\u308b\u306a\u3089\u3001\u305d\u308c\u304c\u7d50\u679c\u7684\u306b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6539\u5584\u3059\u308b\u53ef\u80fd\u6027\u306f\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u306e\u6838\u5fc3\u306f\u3001\u307b\u3068\u3093\u3069\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u8a71\u3067\u3059\u3002\u300d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">ICM\u304c\u5b9f\u969b\u306b\u6a5f\u80fd\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u306b\u306f\u3001 <a href=\"https:\/\/tenjin.com\/ja\/docs\/google-ads-setup\/\">\u8a2d\u5b9a\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u300c\u307b\u3068\u3093\u3069\u3059\u3079\u3066\u306eMMP\u3067\u3001Google\u5411\u3051\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30e1\u30cb\u30e5\u30fc\u306e\u4e2d\u306b\u3001\u78ba\u7387\u7684\u30e2\u30c7\u30ea\u30f3\u30b0\u307e\u305f\u306f\u30ec\u30dd\u30fc\u30c8\u3092\u6709\u52b9\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u4f55\u3089\u304b\u306e\u30c8\u30b0\u30eb\uff08\u30b9\u30a4\u30c3\u30c1\uff09\u304c\u3042\u308a\u307e\u3059\u3002\u3067\u3059\u304b\u3089\u3001\u8a2d\u5b9a\u3092\u78ba\u8a8d\u3057\u3001\u305d\u308c\u304c\u30aa\u30f3\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u305d\u3046\u3067\u306a\u3051\u308c\u3070\u3001ICM\u306f\u3042\u306a\u305f\u306eMMP\u306b\u53cd\u6620\u3055\u308c\u307e\u305b\u3093\u3002\u300d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">MMP\u306e\u78ba\u7387\u7684\u30ec\u30dd\u30fc\u30c8\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u3001ICM\u306b\u95a2\u3057\u3066\u306f\u3053\u308c\u304c\u6700\u3082\u91cd\u8981\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u9805\u76ee\u3067\u3059\u3002\u3067\u3059\u304b\u3089\u3001\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u8a2d\u5b9a\u3092\u78ba\u8a8d\u3057\u3001\u305d\u306e\u30c8\u30b0\u30eb\u304c\u6709\u52b9\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2026\u5e74\u306b\u304a\u3051\u308bGoogle\u3067\u306eWeb-to-App\u6226\u7565\u306e\u69cb\u7bc9\u65b9\u6cd5<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ODM\u3068ICM\u3092\u8d85\u3048\u3066\u3001Ashley\u306f\u3001\u30a2\u30d7\u30ea\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306b\u304a\u3044\u3066\u6700\u3082\u8a71\u984c\u306b\u306a\u308b\u6226\u7565\u306e\u4e00\u3064\u306b\u306a\u308a\u3064\u3064\u3042\u308b\u30c8\u30ec\u30f3\u30c9\u3001 <a href=\"https:\/\/tenjin.com\/ja\/docs\/web-to-app-overview\/\">web-to-app\uff08\u30a6\u30a7\u30d6\u304b\u3089\u30a2\u30d7\u30ea\u3078\uff09\u3092\u6307\u6458\u3057\u307e\u3057\u305f\u3002<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u300c\u79c1\u304c\u591a\u304f\u306e\u30c6\u30b9\u30c8\u3092\u76ee\u306b\u3057\u3066\u3044\u308b\u5927\u304d\u306a\u30c8\u30ec\u30f3\u30c9\u306f\u3001\u7279\u306b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d9\u30fc\u30b9\u306e\u30a2\u30d7\u30ea\u306b\u304a\u3051\u308bweb-to-app\u6226\u7565\u3067\u3059\u3002\u591a\u304f\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306fMeta\u3067\u3053\u308c\u3092\u3057\u3070\u3089\u304f\u7d9a\u3051\u3066\u304a\u308a\u3001\u4eca\u3067\u306fGoogle\u3067\u3082\u518d\u73fe\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u691c\u8a0e\u3057\u59cb\u3081\u3066\u3044\u307e\u3059\u3002\u300d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">But &#8220;web-to-app&#8221; means different things to different people. Ashley broke it down into three distinct approaches:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.<a href=\"https:\/\/tenjin.com\/ja\/docs\/web-to-app-google-ads-setup\/\"> Google\u306e\u516c\u5f0fweb-to-app\u30d7\u30ed\u30c0\u30af\u30c8&nbsp;<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u306f\u5b9f\u969b\u306b\u306f\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u3067\u3042\u308a\u3001\u30a2\u30d7\u30ea\u3092\u3059\u3067\u306b\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u3092\u5bfe\u8c61\u306b\u3001\u691c\u7d22\u304b\u3089\u30a2\u30d7\u30ea\u5185\u306b\u623b\u3059\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u300c\u79c1\u306e\u610f\u898b\u3067\u306f\u3001\u3053\u308c\u306f\u696d\u754c\u306e\u5927\u534a\u304cweb-to-app\u3068\u8a00\u3046\u3068\u304d\u306b\u610f\u5473\u3059\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u300d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.  App Store\u306b\u76f4\u63a5\u8a98\u5c0e\u3059\u308b\u30a6\u30a7\u30d6\u30d9\u30fc\u30b9\u306e\u5e83\u544a\u30d7\u30ed\u30c0\u30af\u30c8&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u306fUAC\uff08\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30d7\u30ea\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff09\u3067\u306f\u306a\u304f\u3001\u30a6\u30a7\u30d6\u30d9\u30fc\u30b9\u306e\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u4f7f\u7528\u3057\u3001MMP\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0URL\u3092\u4ecb\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u3092\u76f4\u63a5App Store\u306b\u8a98\u5c0e\u3057\u307e\u3059\u3002\u305d\u306e\u9593\u306b\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u300c\u3053\u308c\u304c\u3001\u4eca\u591a\u304f\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u5b9f\u9a13\u3057\u3066\u3044\u308b\u3082\u306e\u3067\u3059\u3002\u300d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u30a6\u30a7\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u304b\u3089\u30a2\u30d7\u30ea\u3078&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u306f\u30e6\u30fc\u30b6\u30fc\u3092\u30a6\u30a7\u30d6\u30d9\u30fc\u30b9\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff08\u30af\u30a4\u30ba\u3001\u9577\u6587\u306e\u30d5\u30ed\u30fc\u3001\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u306a\u3069\uff09\u306b\u8a98\u5c0e\u3057\u3001\u305d\u306e\u5f8cApp Store\u306b\u30d7\u30c3\u30b7\u30e5\u3057\u307e\u3059\u3002\u30b9\u30c8\u30a2\u624b\u6570\u6599\u3092\u56de\u907f\u3059\u308b\u305f\u3081\u306b\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30a2\u30d7\u30ea\u3067\u3088\u304f\u4f7f\u308f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2\u756a\u76ee\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3001\u73fe\u5728\u6700\u3082\u529b\u304c\u6ce8\u304c\u308c\u3066\u3044\u308b\u3068\u3053\u308d\u3067\u3059\u3002 <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u300c\u591a\u304f\u306e\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3092\u53d6\u308a\u623b\u305b\u307e\u3059\u3002\u57fa\u672c\u7684\u306b\u306f\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4f7f\u3063\u305f\u691c\u7d22\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u884c\u3057\u3066\u3044\u308b\u306e\u3068\u540c\u3058\u3067\u3001\u6e2c\u5b9a\u306f\u306f\u308b\u304b\u306b\u7c21\u5358\u306b\u306a\u308a\u3001\u305d\u306e\u6642\u70b9\u3067\u306f\u307b\u307c\u78ba\u5b9a\u7684\uff08deterministic\uff09\u306b\u306a\u308a\u307e\u3059\u3002\u3060\u304b\u3089\u3001\u7d50\u679c\u306b\u5bfe\u3057\u3066\u306f\u308b\u304b\u306b\u81ea\u4fe1\u304c\u6301\u3066\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u300d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u3068\u306f\u3044\u3048\u3001\u8a2d\u5b9a\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u300c\u8907\u96d1\u306a\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u3067\u3059\u300d\u3068Ashley\u306f\u8a8d\u3081\u307e\u3057\u305f\u3002\u300c\u591a\u304f\u306e\u30b9\u30c6\u30c3\u30d7\u304c\u3042\u308a\u3001\u304b\u306a\u308a\u9762\u5012\u306a\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u4e00\u5ea6\u6a5f\u80fd\u3055\u305b\u308c\u3070\u3001\u305d\u306e\u898b\u8fd4\u308a\u306f\u672c\u7269\u3067\u3059\u3002\u300d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u304c\u3069\u306e\u3088\u3046\u306b\u53cd\u5fdc\u3059\u308b\u304b\u306b\u3064\u3044\u3066\u3001Ashley\u306f\u601d\u616e\u6df1\u304f\u8a9e\u308a\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u300c\u304a\u305d\u3089\u304f\u3001Google\u306f\u30de\u30fc\u30b1\u30bf\u30fc\u306bUAC\u5185\u306b\u7559\u307e\u3063\u3066\u307b\u3057\u3044\u3067\u3057\u3087\u3046\u3002\u305d\u308c\u304c\u30e2\u30d0\u30a4\u30eb\u5411\u3051\u306e\u5f7c\u3089\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u3060\u304b\u3089\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u900f\u660e\u6027\u306e\u4e21\u7acb\u306b\u3042\u308b\u7a0b\u5ea6\u5fc5\u6b7b\u306b\u306a\u3063\u3066\u3044\u308b\u3068\u601d\u3044\u307e\u3059\u3002UAC\u4e0a\u306eiOS\u30d7\u30ed\u30c0\u30af\u30c8\u306f\u53b3\u3057\u3044\u72b6\u6cc1\u3067\u3059\u3002\u4eba\u3005\u306fiOS\u5411\u3051\u306bGoogle\u306e\u691c\u7d22\u3068YouTube\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u6d3b\u7528\u3059\u308b\u5225\u306e\u65b9\u6cd5\u3092\u6a21\u7d22\u3057\u3066\u304a\u308a\u3001web-to-app\u306f\u5f7c\u3089\u304c\u63a2\u3063\u3066\u3044\u308b\u4e00\u3064\u306e\u9053\u7b4b\u3067\u3059\u3002\u300d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u7c21\u5358\u306a\u53c2\u7167\u8868\uff1aODM vs ICM<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u88fd\u54c1\/\u30b5\u30fc\u30d3\u30b9<\/strong><\/td><td><strong>\u6a5f\u80fd<\/strong><\/td><td><strong>\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u5fc5\u8981\uff1f<\/strong><\/td><td><strong>\u5f71\u97ff\u304c\u898b\u3089\u308c\u308b\u5834\u6240<\/strong><\/td><\/tr><tr><td>ODM\uff08\u30aa\u30f3\u30c7\u30d0\u30a4\u30b9\u6e2c\u5b9a\uff09\u200b<\/td><td>\u30e1\u30fc\u30eb\u3084\u96fb\u8a71\u756a\u53f7\u306a\u3069\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u3001\u5e83\u544a\u30af\u30ea\u30c3\u30af\u3068\u30a2\u30d7\u30ea\u5185\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u30ea\u30f3\u30af<\/td><td>\u5fc5\u8981\u3042\u308a\n\u958b\u767a\u4f5c\u696d\u304c\u5fc5\u8981<\/td><td>Google\u81ea\u8eab\u306e\u30ec\u30dd\u30fc\u30c8\u306e\u307f<\/td><\/tr><tr><td>ODM 2.0<\/td><td>\u30a4\u30d9\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30b7\u30b0\u30ca\u30eb\u3092\u4f7f\u7528\u3057\u3066Google\u306e\u30e2\u30c7\u30eb\u5316\u3092\u6539\u5584<\/td><td>\u5fc5\u8981\u306a\u3057\nFirebase\u3092\u66f4\u65b0\u3059\u308b\u3060\u3051<\/td><td>Google\u81ea\u8eab\u306e\u30ec\u30dd\u30fc\u30c8\uff1b\n\u9593\u63a5\u7684\u306aSKAN\u3067\u306e\u52b9\u679c\u6539\u5584\u306e\u53ef\u80fd\u6027\u3042\u308a&nbsp;<\/td><\/tr><tr><td>ICM\uff08Google\u7d71\u5408\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6e2c\u5b9a\uff09\u200b&nbsp;<\/td><td>Google\u306e\u30e2\u30c7\u30eb\u5316\u3055\u308c\u305fiOS\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092MMP\u3068\u5171\u6709<\/td><td>MMP\u8a2d\u5b9a\u3067\u78ba\u7387\u7684\u30e2\u30c7\u30ea\u30f3\u30b0\u306e\u30c8\u30b0\u30eb\u3092\u6709\u52b9\u5316<\/td><td>MMP\u306e\u78ba\u7387\u7684\u30ec\u30dd\u30fc\u30c8<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;\u4e3b\u8981\u306a\u7d50\u8ad6<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ODM\u3001ODM 2.0\u3001ICM\u306f\u3001\u3042\u307e\u308a\u6d3e\u624b\u306a\u6a5f\u80fd\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001Google\u3067iOS\u30a2\u30d7\u30ea\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u884c\u3059\u308b\u4eba\u3005\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u610f\u5473\u306e\u3042\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306f\u3001ATT\u5f8c\u306e\u4e16\u754c\u3067\u6e2c\u5b9a\u306e\u4fe1\u983c\u6027\u3092\u518d\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306eGoogle\u306e\u53d6\u308a\u7d44\u307f\u3092\u8868\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ashley\u304c\u8a00\u3046\u3088\u3046\u306b\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u300cODM 1\u306f\u3042\u306a\u305f\u306e\u30c1\u30fc\u30e0\u306e\u958b\u767a\u4f5c\u696d\u3092\u5fc5\u8981\u3068\u3057\u3001\u5168\u3066\u306e\u4eba\u306b\u5408\u3046\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002ODM 2.0\u306f\u3001Firebase\u306e\u6b63\u3057\u3044\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u4ee5\u5916\u306b\u4f55\u3082\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u5f71\u97ff\u306f\u69d8\u3005\u3067\u3059\u3002ICM\u306f\u3001MMP\u5185\u3067\u306eGoogle\u306e\u30e2\u30c7\u30eb\u5316\u3055\u308c\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u6539\u5584\u3057\u307e\u3059\u3002MMP\u306e\u8a2d\u5b9a\u3092\u78ba\u8a8d\u3057\u3066\u3001\u6709\u52b9\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u300d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eca\u3059\u3050\u5b9f\u884c\u3059\u3079\u304d\u3053\u3068\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ODM 1: <\/strong>\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3084\u96fb\u8a71\u756a\u53f7\u3092\u53ce\u96c6\u3059\u308b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30a2\u30d7\u30ea\u3092\u904b\u55b6\u3057\u3066\u304a\u308a\u3001\u304b\u3064\u691c\u7d22\u3084YouTube\u3067\u5e83\u544a\u3092\u51fa\u7a3f\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u958b\u767a\u4f5c\u696d\u304c\u3042\u306a\u305f\u306e\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u306b\u898b\u5408\u3046\u304b\u8a55\u4fa1\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ODM 2.0:<\/strong> Firebase SDK\u3092\u66f4\u65b0\u3057\u7d9a\u3051\u3066\u304f\u3060\u3055\u3044\u3002\u305d\u308c\u3060\u3051\u3067\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ICM:<\/strong> \u3042\u306a\u305f\u306eMMP\u5185\u306eGoogle\u5411\u3051\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u8a2d\u5b9a\u3092\u78ba\u8a8d\u3057\u3001\u78ba\u7387\u7684\u30e2\u30c7\u30ea\u30f3\u30b0\uff08probabilistic modeling\uff09\u306e\u30c8\u30b0\u30eb\u304c\u30aa\u30f3\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u305d\u3046\u3067\u306a\u3051\u308c\u3070\u3001\u30ec\u30dd\u30fc\u30c8\u306e\u7cbe\u5ea6\u3092\u624b\u653e\u3057\u3066\u3044\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Web-to-app:<\/strong> \u3082\u3057\u3042\u306a\u305f\u304cGoogle\u4e0a\u3067\u3088\u308a\u9ad8\u3044\u900f\u660e\u6027\u3092\u6c42\u3081\u308b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30a2\u30d7\u30ea\u3067\u3042\u308c\u3070\u3001\u3053\u308c\u306f\u63a2\u6c42\u3059\u308b\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u306b\u3001\u76f4\u63a5App Store\u306b\u8a98\u5c0e\u3059\u308b\u30a6\u30a7\u30d6\u30d9\u30fc\u30b9\u306e\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u3082\u3057\u6700\u8fd1\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u8a2d\u5b9a\u3092\u78ba\u8a8d\u3057\u3066\u3044\u306a\u3044\u306a\u3089\u3001\u4eca\u304c\u305d\u306e\u6642\u3067\u3059\u3002\u3044\u304f\u3064\u304b\u306e\u7c21\u5358\u306a\u78ba\u8a8d\u3067\u3001\u3042\u306a\u305f\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u5b9f\u969b\u306b\u4f55\u3092\u3057\u3066\u3044\u308b\u304b\u306b\u3064\u3044\u3066\u3001\u304b\u306a\u308a\u660e\u78ba\u306a\u5168\u4f53\u50cf\u3092\u5f97\u3089\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/475af822d5c108036baeb0c42fc7727167163edfe2456ed2326303747001b5b1?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/475af822d5c108036baeb0c42fc7727167163edfe2456ed2326303747001b5b1?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc<\/p><p class=\"wp-block-post-author__name\">\u30bf\u30e9\u30fb\u30de\u30a4\u30e4\u30fc<\/p><\/div><\/div>\n\n<div class=\"wp-block-post-author-biography\">\u79c1\u306f\u30e2\u30d0\u30a4\u30eb\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u30a2\u30d7\u30ea\u5206\u6790\u306b\u65b0\u3057\u3044\u8996\u70b9\u3092\u3082\u305f\u3089\u3057\u3001\u6d1e\u5bdf\u3092\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u3064\u306a\u304c\u308a\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u6226\u7565\u3078\u3068\u5909\u63db\u3057\u307e\u3059\u3002<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>In this episode of Tenjin ROI 101, Ashley Black, founder of Candid Consulting and former Google ad sales lead, explains some of the most misunderstood terminology in iOS app advertising. With nearly a decade inside Google and six years leading the app ad sales team, Ashley shares a perspective that is hard to find: she&#8230;<\/p>","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-17692","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google ODM and ICM Explained | Tenjin<\/title>\n<meta name=\"description\" content=\"What does ODM &amp; ICM mean for Google Ads? Learn about Google&#039;s On-Device Measurement and Integrated Conversion Measurement for iOS ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ja\/blog\/google-odm-and-icm-explained-2026\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google ODM and ICM Explained:\" \/>\n<meta property=\"og:description\" content=\"What App Advertisers Need to Know in 2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ja\/blog\/google-odm-and-icm-explained-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-21T11:24:59+00:00\" \/>\n<meta name=\"author\" content=\"Tara Meyer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tara Meyer\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"7\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/google-odm-and-icm-explained-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/google-odm-and-icm-explained-2026\\\/\"},\"author\":{\"name\":\"Tara Meyer\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/711d96a1c8a6444b1f0323479dcfad35\"},\"headline\":\"Google ODM and ICM Explained: What App Advertisers Need to Know in 2026\",\"datePublished\":\"2026-05-21T11:24:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/google-odm-and-icm-explained-2026\\\/\"},\"wordCount\":2250,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"articleSection\":[\"Best practices\",\"Mobile Marketing Trends\"],\"inLanguage\":\"ja\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/google-odm-and-icm-explained-2026\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/google-odm-and-icm-explained-2026\\\/\",\"name\":\"Google ODM and ICM Explained | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"datePublished\":\"2026-05-21T11:24:59+00:00\",\"description\":\"What does ODM & ICM mean for Google Ads? 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