{"id":18351,"date":"2026-09-03T08:47:00","date_gmt":"2026-09-03T08:47:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=18351"},"modified":"2026-08-18T09:44:21","modified_gmt":"2026-08-18T09:44:21","slug":"vietnam-mobile-gaming-d2c-payments","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/vietnam-mobile-gaming-d2c-payments\/","title":{"rendered":"\u30d9\u30c8\u30ca\u30e0\u306e\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u5e02\u5834\uff1aD2C\u6c7a\u6e08"},"content":{"rendered":"<p class=\"wp-block-paragraph\">App Store\u3068Google Play\u306e\u53ce\u76ca\u3060\u3051\u3092\u898b\u3066\u3044\u3066\u306f\u3001\u4e16\u754c\u3067\u6700\u3082\u6025\u6210\u9577\u3057\u3066\u3044\u308b\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u5e02\u5834\u306e\u4e00\u3064\u3092\u6b63\u3057\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u3002 <br><br>\u65b0\u3057\u3044\u5e02\u5834\u3092\u8a55\u4fa1\u3059\u308b\u969b\u3001\u307b\u3068\u3093\u3069\u306e\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u304a\u306a\u3058\u307f\u306e\u6307\u6a19\u304b\u3089\u59cb\u3081\u308b\u3002\u6b21\u306e\u3088\u3046\u306a\u6a19\u6e96\u7684\u306a\u8cea\u554f\u3092\u3059\u308b\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u306f\u3069\u308c\u304f\u3089\u3044\u304b\uff1f <br>\u30e6\u30fc\u30b6\u30fc\u4e00\u4eba\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca\u306f\u3044\u304f\u3089\u304b\uff1f <br>App Store\u3068Google Play\u304b\u3089\u306e\u53ce\u76ca\u306f\u3069\u308c\u304f\u3089\u3044\u304b\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u3089\u306e\u6570\u5b57\u306f\u975e\u5e38\u306b\u8cb4\u91cd\u3060\u304c\u3001\u5b8c\u5168\u306a\u8a71\u304c\u4f1d\u308f\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u3002\u30d9\u30c8\u30ca\u30e0\u306f\u304a\u305d\u3089\u304f\u305d\u306e\u6700\u826f\u306e\u4f8b\u3060\u3002 <a href=\"https:\/\/tenjin.com\/ja\/blog\/how-vietnam-became-a-leading-mobile-gaming-market\/\" type=\"link\" id=\"https:\/\/tenjin.com\/blog\/how-vietnam-became-a-leading-mobile-gaming-market\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e16\u754c\u6709\u6570\u306e\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u751f\u7523\u56fd<\/a> \u3067\u3042\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u5f93\u6765\u306e\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u30c7\u30fc\u30bf\u3060\u3051\u3092\u898b\u308b\u3068\u3001\u540c\u56fd\u306e\u56fd\u5185\u5e02\u5834\u306f\u4e88\u60f3\u3088\u308a\u3082\u5c0f\u3055\u304f\u898b\u3048\u308b\u3053\u3068\u304c\u591a\u3044\u3002 <br><br>\u6700\u8fd1\u306e <strong>Tenjin ROI 101<\/strong>\u306e\u30a8\u30d4\u30bd\u30fc\u30c9\u3067\u3001Point2Web\u306eGrowth &amp; Partnerships Lead\u3067\u3042\u308bMaxon Pugovsky\u304c\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u30b2\u30fc\u30e0\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3092\u8a55\u4fa1\u3059\u308b\u969b\u306b\u30c7\u30d9\u30ed\u30c3\u30d1\u30fc\u304c\u3088\u308a\u5e83\u3044\u8996\u70b9\u3092\u5fc5\u8981\u3068\u3059\u308b\u7406\u7531\u3092\u8aac\u660e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Inside Vietnam\u2019s Mobile Gaming Industry | Flappy Bird, Hybrid-Casual Games &amp; D2C Payments\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Zr5kseWUSvU?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/tenjin.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u306e\u30c7\u30fc\u30bf\u306f\u5168\u4f53\u50cf\u306e\u4e00\u90e8\u306b\u3059\u304e\u306a\u3044<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u591a\u304f\u306e\u30c7\u30d9\u30ed\u30c3\u30d1\u30fc\u306f\u3001\u3069\u3053\u306b\u6a5f\u4f1a\u304c\u3042\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u30de\u30fc\u30b1\u30c3\u30c8\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u4f9d\u5b58\u3057\u3066\u3044\u308b\u3002\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306f\u8cb4\u91cd\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u304c\u3001\u4e3b\u306b\u516c\u5f0f\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u5185\u3067\u767a\u751f\u3059\u308b\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u3092\u6e2c\u5b9a\u3059\u308b\u3002\u3057\u304b\u3057\u30d9\u30c8\u30ca\u30e0\u3067\u306f\u3001\u30d7\u30ec\u30a4\u30e4\u30fc\u306e\u652f\u51fa\u306f\u3057\u3070\u3057\u3070\u5225\u306e\u7d4c\u8def\u3092\u305f\u3069\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maxon\u304c\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u3067\u8aac\u660e\u3057\u305f\u3088\u3046\u306b\u3001\u8cfc\u5165\u306e\u304b\u306a\u308a\u306e\u90e8\u5206\u304c\u3001\u5f93\u6765\u306e\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u8ab2\u91d1\u3067\u306f\u306a\u304f\u3001D2C\u30c1\u30e3\u30cd\u30eb\u3084\u30a6\u30a7\u30d6\u30b7\u30e7\u30c3\u30d7\u3092\u901a\u3058\u3066\u884c\u308f\u308c\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6d77\u5916\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u3068\u3063\u3066\u3001\u3053\u308c\u306f\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u306e\u53ce\u76ca\u304c\u5e02\u5834\u898f\u6a21\u3092\u5927\u5e45\u306b\u904e\u5c0f\u8a55\u4fa1\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u3002\u5358\u4e00\u306e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3067\u306f\u30d7\u30ec\u30a4\u30e4\u30fc\u306e\u884c\u52d5\u306e\u3042\u3089\u3086\u308b\u5074\u9762\u3092\u6349\u3048\u3089\u308c\u306a\u3044\u3068\u3044\u3046\u3001\u91cd\u8981\u306a\u6c17\u3065\u304d\u3060\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>D2C\u304c\u306a\u305c\u3053\u308c\u307b\u3069\u91cd\u8981\u306b\u306a\u3063\u305f\u306e\u304b<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d9\u30c8\u30ca\u30e0\u306b\u304a\u3051\u308bD2C\u6c7a\u6e08\u306e\u62e1\u5927\u306f\u5076\u7136\u3067\u306f\u306a\u3044\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9577\u5e74\u306b\u308f\u305f\u308a\u3001\u73fe\u5730\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u30c7\u30d9\u30ed\u30c3\u30d1\u30fc\u306f\u3001\u30d7\u30ec\u30a4\u30e4\u30fc\u304c\u3069\u306e\u3088\u3046\u306b\u53d6\u5f15\u3057\u305f\u3044\u304b\u3092\u3088\u308a\u53cd\u6620\u3057\u305f\u6c7a\u6e08\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3057\u3066\u304d\u305f\u3002\u3053\u308c\u306b\u306f\u3001\u6a19\u6e96\u7684\u306a\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u3088\u308a\u3082\u67d4\u8edf\u6027\u306e\u9ad8\u3044\u3001\u30ed\u30fc\u30ab\u30eb\u6c7a\u6e08\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3001\u30a6\u30a7\u30d6\u30b7\u30e7\u30c3\u30d7\u3001\u305d\u306e\u4ed6\u306e\u76f4\u63a5\u8cfc\u5165\u30c1\u30e3\u30cd\u30eb\u304c\u542b\u307e\u308c\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305d\u306e\u7d50\u679c\u3001\u591a\u304f\u306e\u30d7\u30ec\u30a4\u30e4\u30fc\u306f\u5f93\u6765\u306e\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u4ee5\u5916\u3067\u306e\u8cfc\u5165\u306b\u62b5\u6297\u304c\u306a\u304f\u306a\u3063\u3066\u3044\u308b\u3002\u30c7\u30d9\u30ed\u30c3\u30d1\u30fc\u306b\u3068\u3063\u3066\u3001\u3053\u308c\u3089\u306e\u30c1\u30e3\u30cd\u30eb\u306f\u30d7\u30ec\u30a4\u30e4\u30fc\u3068\u306e\u3088\u308a\u5f37\u56fa\u306a\u95a2\u4fc2\u69cb\u7bc9\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u63d0\u4f9b\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u624b\u6570\u6599\u3078\u306e\u4f9d\u5b58\u5ea6\u4f4e\u6e1b\u306e\u6a5f\u4f1a\u3082\u751f\u307f\u51fa\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u306f\u30d9\u30c8\u30ca\u30e0\u3092\u8d85\u3048\u305f\u3088\u308a\u5e83\u7bc4\u306a\u30c8\u30ec\u30f3\u30c9\u306e\u4e00\u90e8\u3067\u3042\u308a\u3001\u4e16\u754c\u4e2d\u306e\u591a\u304f\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u9577\u671f\u7684\u306a\u30de\u30cd\u30bf\u30a4\u30ba\u8a08\u753b\u306e\u4e00\u74b0\u3068\u3057\u3066D2C\u6226\u7565\u3092\u6a21\u7d22\u3057\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u73fe\u5730\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u304c\u9055\u3044\u3092\u751f\u3080<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d9\u30c8\u30ca\u30e0\u306e\u6c7a\u6e08\u74b0\u5883\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u305d\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30f3\u30b0\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3082\u3042\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bfe\u8ac7\u306e\u4e2d\u3067Maxon\u306f\u3001\u73fe\u5730\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u6d77\u5916\u30c7\u30d9\u30ed\u30c3\u30d1\u30fc\u306e\u30e9\u30a4\u30bb\u30f3\u30b9\u8981\u4ef6\u3001\u6c7a\u6e08\u30b7\u30b9\u30c6\u30e0\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5bfe\u5fdc\u3092\u652f\u63f4\u3059\u308b\u4e0a\u3067\u3001\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3053\u3068\u304c\u591a\u3044\u3068\u8aac\u660e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u591a\u304f\u306e\u6210\u529f\u3057\u305f\u30b9\u30bf\u30b8\u30aa\u306f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30f3\u30b0\u3092\u5358\u306a\u308b\u914d\u5e03\u5951\u7d04\u3068\u3057\u3066\u6271\u3046\u306e\u3067\u306f\u306a\u304f\u3001\u73fe\u5730\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u81ea\u793e\u30c1\u30fc\u30e0\u306e\u5ef6\u9577\u3068\u898b\u306a\u3057\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u521d\u3081\u3066\u30d9\u30c8\u30ca\u30e0\u306b\u53c2\u5165\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u305d\u306e\u73fe\u5730\u306e\u5c02\u9580\u77e5\u8b58\u306f\u8907\u96d1\u3055\u3092\u8efd\u6e1b\u3057\u3001\u30b2\u30fc\u30e0\u3092\u3088\u308a\u52b9\u679c\u7684\u306b\u30d7\u30ec\u30a4\u30e4\u30fc\u306b\u5c4a\u3051\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u53ce\u76ca\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u5148\u3092\u898b\u308b<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8b70\u8ad6\u306e\u3088\u308a\u5927\u304d\u306a\u30c6\u30fc\u30de\u306e\u4e00\u3064\u306f\u3001\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306e\u91cd\u8981\u6027\u3060\u3063\u305f\u3002\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u3001\u53ce\u76ca\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u6307\u6a19\u306f\u3059\u3079\u3066\u4e0d\u53ef\u6b20\u3060\u304c\u3001\u73fe\u5730\u306e\u5e02\u5834\u30c0\u30a4\u30ca\u30df\u30af\u30b9\u306e\u7406\u89e3\u3068\u7d44\u307f\u5408\u308f\u3055\u308c\u3066\u521d\u3081\u3066\u610f\u5473\u3092\u6301\u3064\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tenjin.com\/ja\/blog\/vietnams-mobile-gaming-industry-5-trends\/\" type=\"link\" id=\"https:\/\/tenjin.com\/blog\/vietnams-mobile-gaming-industry-5-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30d9\u30c8\u30ca\u30e0\u306e\u30b2\u30fc\u30e0\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0 <\/a>\u306f\u3001\u591a\u304f\u306e\u897f\u5074\u5e02\u5834\u3068\u306f\u7570\u306a\u308b\u5f62\u3067\u767a\u5c55\u3057\u3066\u304d\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d5\u30a1\u30a6\u30f3\u30c0\u30fc\u4e3b\u5c0e\u306e\u30b9\u30bf\u30b8\u30aa\u3001\u4ee3\u66ff\u6c7a\u6e08\u30c1\u30e3\u30cd\u30eb\u3001\u6025\u901f\u306b\u9032\u5316\u3059\u308b\u30d1\u30d6\u30ea\u30c3\u30b7\u30f3\u30b0\u74b0\u5883\u306f\u3059\u3079\u3066\u3001\u6a19\u6e96\u7684\u306a\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u306b\u304d\u308c\u3044\u306b\u53ce\u307e\u3089\u306a\u3044\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3092\u5f62\u6210\u3057\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<p 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at App Store and Google Play revenue alone can paint an incomplete picture of one of the world&#8217;s fastest-growing mobile gaming markets. When evaluating a new market, most mobile game publishers start with familiar metrics. You ask the standard questions that look like: How many downloads are there? What&#8217;s the average revenue per user?&#8230;<\/p>","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-18351","post","type-post","status-publish","format-standard","hentry","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vietnam&#039;s Mobile Gaming Market: D2C Payments | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn why App Store revenue only reveals part of Vietnam&#039;s mobile gaming market and how D2C payments, web shops, and local publishers shape monetization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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