{"id":18618,"date":"2026-09-23T11:20:44","date_gmt":"2026-09-23T11:20:44","guid":{"rendered":"https:\/\/tenjin.com\/?p=18618"},"modified":"2026-09-23T11:20:47","modified_gmt":"2026-09-23T11:20:47","slug":"tenjin-extends-pltv-cohorts-to-365-days-for-longer-term-app-ltv-analysis","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/tenjin-extends-pltv-cohorts-to-365-days-for-longer-term-app-ltv-analysis\/","title":{"rendered":"Tenjin\u3001\u9577\u671f\u7684\u306a\u30a2\u30d7\u30eaLTV\u5206\u6790\u306e\u305f\u3081pLTV\u30b3\u30db\u30fc\u30c8\u3092365\u65e5\u307e\u3067\u5ef6\u9577"},"content":{"rendered":"<p 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href=\"https:\/\/tenjin.com\/ja\/ltv-prediction\/\">pLTV<\/a>\u306f\u3001\u521d\u671f\u306e\u30e6\u30fc\u30b6\u30fc\u30b7\u30b0\u30ca\u30eb\u3068\u904e\u53bb\u306e <a href=\"https:\/\/tenjin.com\/ja\/glossary\/cohort-analysis\/\">\u30b3\u30db\u30fc\u30c8\u30c7\u30fc\u30bf<\/a> \u3092\u4f7f\u7528\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u751f\u307f\u51fa\u3059\u3068\u4e88\u60f3\u3055\u308c\u308b\u7dcf\u53ce\u76ca\u3092\u4e88\u6e2c\u3057\u307e\u3059\u3002Tenjin\u306e\u30e2\u30c7\u30eb\u306f\u3001 <a href=\"https:\/\/tenjin.com\/ja\/blog\/predicted-ltv-for-hybrid-monetization\/\">IAP\u3068\u5e83\u544a\u30e1\u30c7\u30a3\u30a8\u30fc\u30b7\u30e7\u30f3\u53ce\u76ca<\/a> \u3092\u5358\u4e00\u306e\u4e88\u6e2c\u306b\u7d71\u5408\u3059\u308b\u305f\u3081\u3001\u30c1\u30fc\u30e0\u306f\u5c06\u6765\u306e\u4fa1\u5024\u306b\u57fa\u3065\u3044\u3066\u3088\u308a\u65e9\u304f\u884c\u52d5\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p 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target=\"_self\">pLTV\u30b3\u30db\u30fc\u30c8<\/a>\u306f\u3001Tenjin\u306e\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u30ec\u30dd\u30fc\u30c8\u3067\u6700\u5927365\u65e5\u307e\u3067\u5229\u7528\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u300c\u6307\u6a19\u306e\u7de8\u96c6\u300d\u30bb\u30af\u30b7\u30e7\u30f3\u304b\u3089\u3001UA\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306f\u652f\u51fa\u3001\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3001\u53ce\u76ca\u3001\u305d\u306e\u4ed6\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u3068\u3068\u3082\u306b\u3001\u3088\u308a\u9577\u3044\u671f\u9593\u3092\u8ffd\u52a0\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u5f8c\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u30c1\u30e3\u30cd\u30eb\u3001\u56fd\u3001\u305d\u306e\u4ed6\u306e\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u9593\u3067\u4e88\u6e2c\u5024\u3092\u6bd4\u8f03\u3057\u3001\u3088\u308a\u591a\u304f\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin\u306epLTV\u30e2\u30c7\u30eb\u306f\u3001\u521d\u671f\u30b7\u30b0\u30ca\u30eb\u3092\u4f7f\u7528\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u30d0\u30ea\u30e5\u30fc\u3092\u4e88\u6e2c\u3057\u307e\u3059\u3002\u30b3\u30db\u30fc\u30c8\u671f\u9593\u3092\u5ef6\u9577\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u305d\u306e\u4e88\u6e2c\u5024\u306e\u3088\u308a\u9577\u671f\u7684\u306a\u30d3\u30e5\u30fc\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u76ee\u6a19\u306f\u5909\u308f\u308a\u307e\u305b\u3093\u3002\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u3088\u308a\u65e9\u304f\u884c\u3046\u3053\u3068\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u3088\u308a\u9577\u3044pLTV\u30b3\u30db\u30fc\u30c8\u304c\u91cd\u8981\u306a\u7406\u7531<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6642\u9593\u8ef8\u3092\u5ef6\u9577\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306a\u306e\u306f\u3001 <a href=\"https:\/\/tenjin.com\/ja\/glossary\/mobile-app-monetization\/\">\u30a2\u30d7\u30ea\u306b\u3088\u3063\u3066\u30de\u30cd\u30bf\u30a4\u30ba<\/a> \u306e\u30bf\u30a4\u30df\u30f3\u30b0\u304c\u7570\u306a\u308b\u304b\u3089\u3067\u3059\u3002\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306f\u6570\u65e5\u4ee5\u5185\u306b\u53ce\u76ca\u306e\u304b\u306a\u308a\u306e\u30b7\u30a7\u30a2\u3092\u751f\u307f\u51fa\u3059\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u4ed6\u306e\u591a\u304f\u306e\u30a2\u30d7\u30ea\u306f\u3088\u308a\u9577\u3044\u30d0\u30ea\u30e5\u30fc\u30ab\u30fc\u30d6\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30a2\u30d7\u30ea\u306f\u6570\u30f6\u6708\u304b\u3051\u3066\u4fa1\u5024\u3092\u69cb\u7bc9\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uff5e\u306b\u3064\u3044\u3066 <a href=\"https:\/\/tenjin.com\/ja\/blog\/app-subscriptions\/\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30a2\u30d7\u30ea<\/a>\u306b\u3068\u3063\u3066\u3001 <a href=\"https:\/\/tenjin.com\/ja\/glossary\/new-trials\/\">\u65b0\u3057\u3044\u30c8\u30e9\u30a4\u30a2\u30eb<\/a> 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href=\"https:\/\/tenjin.com\/ja\/glossary\/new-subscriptions\/\">\u65b0\u898f\u8cfc\u8aad<\/a>, <a href=\"https:\/\/tenjin.com\/ja\/glossary\/renewals\/\">\u66f4\u65b0<\/a>, <a href=\"https:\/\/tenjin.com\/ja\/glossary\/subscription-cancellation\/\">\u89e3\u7d04<\/a>\u3001 <a href=\"https:\/\/tenjin.com\/ja\/glossary\/recurring-revenue\/\">\u5b9a\u671f\u53ce\u76ca<\/a> \u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u975e\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u3082\u307e\u305f\u3001\u3088\u308a\u9577\u3044\u30d0\u30ea\u30e5\u30fc\u30b5\u30a4\u30af\u30eb\u3092\u6301\u3064\u3053\u3068\u304c\u591a\u3044<\/h3>\n\n\n\n<p 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class=\"wp-block-paragraph\">\u5b9f\u7528\u7684\u306a\u5229\u70b9\u306f\u3001\u30b9\u30d4\u30fc\u30c9\u3068\u6b63\u78ba\u306a\u4e88\u6e2c\u306b\u3042\u308a\u307e\u3059\u3002\u3059\u3079\u3066\u306e\u30c1\u30fc\u30e0\u304c\u521d\u671f\u30b7\u30b0\u30ca\u30eb\u304b\u3089\u4e88\u6e2c\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3092\u53d7\u3051\u53d6\u308a\u307e\u3059\u304c\u3001\u73fe\u5728\u3067\u306f\u3088\u308a\u9577\u3044\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u306b\u308f\u305f\u3063\u3066\u4e88\u6e2c\u5024\u3092\u8a55\u4fa1\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u591a\u304f\u306e\u30e2\u30d0\u30a4\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u4f01\u696d\u306e\u904b\u55b6\u65b9\u6cd5\u306b\u3068\u3063\u3066\u771f\u306e\u67d4\u8edf\u6027\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">IAP\u3068\u5e83\u544a\u53ce\u76ca\u306b\u308f\u305f\u308b\u5358\u4e00\u306e\u4e88\u6e2c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin pLTV\u306f\u3001IAP\u53ce\u76ca\u3068\u5e83\u544a\u30e1\u30c7\u30a3\u30a8\u30fc\u30b7\u30e7\u30f3\u53ce\u76ca\u30921\u3064\u306e\u4e88\u6e2c\u30e6\u30fc\u30b6\u30fc\u30d0\u30ea\u30e5\u30fc\u6307\u6a19\u306b\u7d71\u5408\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\uff0b\u5e83\u544a\u3001IAP\uff0b\u5e83\u544a\u3001\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u30e2\u30c7\u30eb\u3001\u307e\u305f\u306f\u305d\u306e\u4ed6\u306e\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30de\u30cd\u30bf\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u69cb\u9020\u3092\u904b\u55b6\u3059\u308b\u30e2\u30d0\u30a4\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u4f01\u696d\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u5404\u53ce\u76ca\u6e90\u3092\u500b\u5225\u306b\u8a55\u4fa1\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30c1\u30fc\u30e0\u306b\u305d\u308c\u3089\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u3069\u308c\u3060\u3051\u306e\u4fa1\u5024\u3092\u6301\u3064\u3068\u4e88\u60f3\u3055\u308c\u308b\u304b\u306b\u3064\u3044\u3066\u306e\u5358\u4e00\u306e\u4e88\u6e2c\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u65b0\u3057\u3044pLTV\u30b3\u30db\u30fc\u30c8\u306e\u78ba\u8a8d\u65b9\u6cd5<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u62e1\u5f35\u3055\u308c\u305fpLTV\u30b3\u30db\u30fc\u30c8\u3092\u8868\u793a\u3059\u308b\u306b\u306f\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>User Acquisition\u30ec\u30dd\u30fc\u30c8\u3092\u958b\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u300cEdit Metrics\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u8a72\u5f53\u3059\u308bN\u65e5pLTV\uff08\u5e83\u544a\u30e1\u30c7\u30a3\u30a8\u30fc\u30b7\u30e7\u30f3\uff0bIAP\uff09\u5217\u3092\u8ffd\u52a0\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u6700\u5927365\u65e5\u307e\u3067\u5229\u7528\u53ef\u80fd\u306b\u306a\u3063\u305f\u9577\u671f\u30a6\u30a3\u30f3\u30c9\u30a6\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u3089\u306e\u6307\u6a19\u306f\u3001\u30b9\u30da\u30f3\u30c9\u3001\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3001\u5b9f\u969b\u306eLTV\u3068\u4e26\u3093\u3067\u8868\u793a\u3055\u308c\u308b\u305f\u3081\u3001\u30c1\u30fc\u30e0\u306f\u540c\u3058\u5834\u6240\u3067\u4e88\u6e2c\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u5b9f\u7e3e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6bd4\u8f03\u3067\u304d\u307e\u3059\u3002\u62e1\u5f35\u3055\u308c\u305f\u30b3\u30db\u30fc\u30c8\u30aa\u30d7\u30b7\u30e7\u30f3\u306f\u73fe\u5728\u5229\u7528\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u30ed\u30b0\u30a4\u30f3\u3057\u3066\u65b0\u3057\u3044pLTV\u30b3\u30db\u30fc\u30c8\u3092\u8a66\u3059\u304b\u3001\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f <a href=\"https:\/\/tenjin.com\/ja\/docs\/predicted-lifetime-value-pltv\/\">\u4e88\u6e2c\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u306e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8<\/a> \u3092\u53c2\u7167\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3054\u8cea\u554f\u306fsupport@tenjin.com\u307e\u3067\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Tenjin has expanded its LTV Prediction (pLTV) capabilities with cohort analysis available up to 365 days. Mobile marketers can now look beyond early-day performance and analyze predicted lifetime value across longer cohort windows directly inside Tenjin\u2019s User Acquisition Report. Predicted lifetime value (pLTV) uses early user signals and historical cohort data to forecast the total&#8230;<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-18618","post","type-post","status-publish","format-standard","hentry","category-product-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>pLTV Cohorts up to 365 Days for Mobile Apps | Tenjin<\/title>\n<meta name=\"description\" content=\"Tenjin extends app LTV prediction up to 365 days. Longer pLTV cohorts help analyze app LTV across longer subscription and non-gaming revenue cycles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ja\/blog\/tenjin-extends-pltv-cohorts-to-365-days-for-longer-term-app-ltv-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tenjin Extends pLTV Cohorts to 365 Days for Longer-Term App LTV Analysis\" \/>\n<meta property=\"og:description\" content=\"Tenjin has expanded its LTV Prediction (pLTV) capabilities with cohort analysis available up to 365 days.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ja\/blog\/tenjin-extends-pltv-cohorts-to-365-days-for-longer-term-app-ltv-analysis\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-23T11:20:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-23T11:20:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/pLTV-Cohorts_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roman Garbar\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"4\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjin-extends-pltv-cohorts-to-365-days-for-longer-term-app-ltv-analysis\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjin-extends-pltv-cohorts-to-365-days-for-longer-term-app-ltv-analysis\\\/\"},\"author\":{\"name\":\"Roman Garbar\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/3fd285b876bce04923c765c81faf79b8\"},\"headline\":\"Tenjin Extends pLTV Cohorts to 365 Days for Longer-Term App LTV Analysis\",\"datePublished\":\"2026-09-23T11:20:44+00:00\",\"dateModified\":\"2026-09-23T11:20:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjin-extends-pltv-cohorts-to-365-days-for-longer-term-app-ltv-analysis\\\/\"},\"wordCount\":741,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"articleSection\":[\"Product Updates\"],\"inLanguage\":\"ja\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjin-extends-pltv-cohorts-to-365-days-for-longer-term-app-ltv-analysis\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjin-extends-pltv-cohorts-to-365-days-for-longer-term-app-ltv-analysis\\\/\",\"name\":\"pLTV Cohorts up to 365 Days for Mobile Apps | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"datePublished\":\"2026-09-23T11:20:44+00:00\",\"dateModified\":\"2026-09-23T11:20:47+00:00\",\"description\":\"Tenjin extends app LTV prediction up to 365 days. 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